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The Tesla Cybertruck’s tough character can help address a horrible emissions trend
An emissions problem that seems worse than Dieselgate may be brewing in the United States, and it would likely take a perception shift to battle it well. As indicated by a new federal report from the Environmental Protection Agency’s Office of Civil Enforcement, over half a million owners and operators of diesel pickup trucks in the US have been illegally disabling their vehicles’ emissions control technology during the past decade. This trend, which continues to be popular, have allowed excess emissions equivalent to around 9 million extra trucks on the road.
Intentional Emissions
The EPA’s findings in its report echo the shocking revelations of the Dieselgate scandal, which involved Volkswagen admitting to illegally installing defeat devices in millions of passenger cars worldwide to cheat emissions tests. About half a million of these vehicles were sold in the United States. Yet inasmuch as Dieselgate was shocking, what makes the EPA’s recent report quite alarming is the fact that truck owners themselves are the ones–as well as small auto shops–who are willingly installing the illegal emissions-increasing devices on their pickups.
This makes it extremely difficult to accurately measure the scope of the US pickup truck market’s emissions problem. The EPA’s report estimates that there are over half a million pickup trucks in the US equipped with emissions-increasing devices over the past decade. However, the EPA’s study only focused on devices that were installed in heavy pickup trucks like the Chevy Silverado and the Dodge Ram 2500, which weigh between 8,500 to 14,000 pounds. Considering that some owners of smaller trucks like the Ford Ranger may also be engaged in the same practice, there is a good chance that the US’ pickup truck emissions problem may very well be far bigger, involving millions of vehicles nationwide.
“One reason it is difficult to estimate the full extent of tampering nationwide is that the Air Enforcement Division has reason to believe this conduct occurs within most or all categories of vehicles and engines, including commercial trucks, passenger vehicles, pickup trucks, motorcycles, forestry equipment, and agricultural equipment,” the report read.
Worse than Dieselgate
According to the report, the modifications that “diesel tuners” in the US place in pickup trucks could result in the release of over 570,000 tons of nitrogen dioxide, a substance associated with diseases like heart and lung disease, over the lifetime of the vehicles. This is more than 10x the excess nitrogen oxide emissions attributed to Volkswagen’s Dieselgate vehicles that were sold in the United States. The report further stated that the modified pickup trucks will hit 5,000 excess tons of industrial soot over their lifetime. Industrial soot, also known as particulate matter, is linked to respiratory diseases and higher death rates for COVID-19 patients.
John Walke, an expert in air pollution law at the Natural Resources Defense Council, noted in a statement to The New York Times that the EPA’s findings came at the worst time possible. “A global respiratory pandemic is the worst time to find out that there is this massive cheating by the makers of these devices. That is an astronomically high level of smog-forming pollution. It’s happening at ground level where people are breathing the fumes. And if the problem extends to other vehicles it’s almost unimaginable what the health impact will be,” he said.
-->Phillip Brooks, a former EPA emissions investigator and a veteran of the Dieselgate case, shared his thoughts on the US pickup truck market’s budding emissions controversy. “The aftermarket defeat device problem is huge. A lot of people just don’t understand what the problem is — your average person buys a vehicle and says, it’s my vehicle, I can do what I want with it. They may not even be aware that these devices are illegal,” he said. “But the real question is impact. If 10 people do it, there’s no impact. But these are numbers that are meaningful for air quality. This is not a great way to express how to be a free American, but there are a lot of people out there who think that way.”
The Need for a Diesel Pickup Predator
To battle such a horrible emissions trend, a change of perception is needed that is not that different from what the Model S ushered in for the high-performance sedan market. Diesel tuners, after all, equip vehicles with illegal emissions-increasing equipment largely to improve a pickup truck’s performance. If a vehicle were to be introduced in the pickup truck market that is so far ahead in durability, power, and performance compared to the veterans of the pickup segment, then large diesels could end up going the way of horse-drawn buggies. There are few vehicles that are better at leading this charge than the Tesla Cybertruck.
Similar to the next-generation Roadster, the Tesla Cybertruck has the potential to be a “smackdown” of sorts to the diesel pickup truck market. It’s a large vehicle with a domineering stance designed to look like a futuristic armored personnel carrier. Avid diesel aficionados tend to poke fun at EVs due to their tame, sleek, looks. There’s nothing of that in the all-electric pickup. The Cybertruck, with its XY, origami-like exoskeleton, is a steel beast: tough, unapologetic, and it looks like something that even a large diesel truck should not cross. This trend continues to the Cybertruck’s performance and utility, with its 0-60 mph time of 2.9 seconds, its 6.5-foot truck bed, its 14,000-lb towing capacity, and 500+ miles of range.
Assuming that Tesla does release the Cybertruck with specs that meet those that were announced during the vehicle’s unveiling, the all-electric pickup could utterly outperform diesel rivals to such a degree that it would be embarrassing for traditional trucks to stand toe-to-toe against the steel monster. And once this is established, perhaps the time would soon come when diesel-powered modified trucks could become laughable in the face of superior vehicles that just happen to have zero emissions. Such a time, while unfortunate for the US’ long history of large diesel trucks, would likely be appreciated by the environment and the populace as a whole.
Read the EPA’s report on tampered US pickup trucks and their emissions below.
EPA-US Emissions Scandal Pickup Trucks by Simon Alvarez on Scribd
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Tesla is launching a crazy Full Self-Driving free trial, which will enable owners who have not purchased the suite outright to try it for 30 days.
There are a handful of stipulations that will be needed in order for you to qualify for the free trial, which was announced on Thursday night.
Tesla said the trial is for v14, the company’s latest version of the Full Self-Driving suite, and will be available to new and existing Model S, Model 3, Model X, Model Y, and Cybertruck owners, who will have the opportunity to try the latest features, including Speed Profiles, Arrival Options, and other new upgrades.
🚨 Tesla is launching a free 30-day trial of Full Self-Driving in North America for owners.
It includes every model, but you need v14.2 or later, and you cannot have already purchased the suite outright. https://t.co/8CNmxxOkVl
— TESLARATI (@Teslarati) November 27, 2025
You must own one of the five Tesla models, have Full Self-Driving v14.2 or later, and have an eligible vehicle in the United States, Puerto Rico, Mexico, or Canada.
The company said it is a non-transferable trial, which is not redeemable for cash. Tesla is reaching out to owners via email to give them the opportunity to enable the Full Self-Driving trial.
Those who are subscribed to the monthly Full Self-Driving program are eligible, so they will essentially get a free month of the suite.
Once it is installed, the trial will begin, and the 30-day countdown will begin.
Tesla is making a major push to increase its Full Self-Driving take rate, as it revealed that about 12 percent of owners are users of the program during its recent earnings call.
Tesla CFO Vaibhav Taneja said during the call:
“We feel that as people experience the supervised FSD at scale, demand for our vehicles, like Elon said, would increase significantly. On the FSD adoption front, we’ve continued to see decent progress. However, note that the total paid FSD customer base is still small, around 12% of our current fleet.”
Earlier today, we reported on Tesla also launching a small-scale advertising campaign on X for the Full Self-Driving suite, hoping to increase adoption.
Tesla Full Self-Driving warrants huge switch-up on essential company strategy
It appears most people are pretty content with the subscription program. It costs just $99 a month, in comparison to the $8,000 fee it is for the outright purchase.
Tesla Full Self-Driving has warranted a huge switch-up on an essential company strategy as the automaker is hoping to increase the take rate of the ADAS suite.
Unlike other automotive companies, Tesla has long been an outlier, as it has famously ditched a traditional advertising strategy in favor of organic buzz, natural word-of-mouth through its production innovation, and utilizing CEO Elon Musk’s huge social media presence to push its products.
Tesla has taken the money that it would normally spend on advertising and utilized it for R&D purposes. For a long time, it yielded great results, and ironically, Tesla saw benefits from other EV makers running ads.
Tesla counters jab at lack of advertising with perfect response
However, in recent years, Tesla has decided to adjust this strategy, showing a need to expand beyond its core enthusiast base, which is large, but does not span over millions and millions as it would need to fend off global EV competitors, which have become more well-rounded and a better threat to the company.
In 2024 and 2025, Tesla started utilizing ads to spread knowledge about its products. This is continuing, as Full Self-Driving ads are now being spotted on social media platforms, most notably, X, which is owned by Musk:
NEWS: Tesla is running paid advertisements on X about FSD (Supervised). Here’s an ad they started running yesterday: pic.twitter.com/IHVywLMyTd
— Sawyer Merritt (@SawyerMerritt) November 25, 2025
Interestingly, Tesla’s strategy on FSD advertising is present in Musk’s new compensation package, as the eleventh tranche describes a goal of achieving 10 million active paid FSD subscriptions.
Full Self-Driving is truly Tesla’s primary focus moving forward, although it could be argued that it also has a special type of dedication toward its Optimus robot project. However, FSD will ultimately become the basis for the Robotaxi, which will enable autonomous ride-sharing across the globe as it is permitted in more locations.
Tesla has been adjusting its advertising strategy over the past couple of years, and it seems it is focused on more ways to spread awareness about its products. It will be interesting to see if the company will expand its spending even further, as it has yet to put on a commercial during live television.
We wouldn’t put it out of the question, at least not yet.
Tesla was nice enough to hook us up with the new Model Y “Standard” trim for a few days, and while we’ll be sure to fill you in on the full experience in the coming days, there are a lot of differences we noticed right off the bat, which make the ownership experience different from the “Premium” configuration level.
I purchased a Model Y Long Range All-Wheel-Drive back in August and took delivery just two weeks later. Through the first three months of owning my car, I’ve come to love so many things about the Tesla experience.
I traded my ICE vehicle for a Tesla Model Y: here’s how it went
However, I was interested in experiencing the affordable trim and seeing whether I would miss any of the voided features of the “Premium” Model Y.
Through the first 24 hours, here are my first impressions of the Model Y Standard as a Premium trim level owner:
Overall Aesthetic
The lack of a light bar is not something that is a dealbreaker. In fact, I would argue that the Model Y Standard’s more traditional headlight design is just as pleasing from an aesthetic standpoint.
The car is great looking from top to bottom; there are not a substantial number of differences besides the lack of a lightbar on both the front and the back of the car.
Overall, it is a very sleek vehicle, but the major changes are obviously with the interior.
Interior Changes
This is where the big differences are, and some of the things I’ve gotten used to in the Premium are not included. If I didn’t have a Premium Model Y already, I’m not sure I’d miss some of the things that are not present in the Standard trim, but I believe I’d get annoyed with it.
First impressions:
✅ Interior is excellent. I definitely miss the additional storage already that is available in my Premium. I could definitely get over it though
✅ Noticeable step down in sound system. Long Time by Boston absolutely cranks in the Premium; it’s still very… https://t.co/JNWvxTd8p1
— TESLARATI (@Teslarati) November 25, 2025
Storage
The Premium has a large storage compartment between the cupholders and the wireless charger, which is not present in the Standard trim. Instead, it is more like the Cybertruck, as there is a pass-through and floor storage.
I think that the pass-through is nice, but the additional storage is something I take advantage of, especially as someone who films Full Self-Driving videos, which requires hauling mounts, GoPros, and other accessories.
The sleekness of the Premium trim is also something I prefer; I really enjoy having the ability to close those compartments and cover the cupholders.
Obviously, this is a really trivial issue and not something that is substantially impactful from an ownership experience. If I weren’t already an owner, I am not sure I’d even have something to complain about.
Material Differences
The Premium trim seats are completely Vegan Leather, which I really do like, even as someone who doesn’t really love leather seats due to their temperature dependency.
The Standard trim features a Textile and Vegan hybrid, which has half of the seat a different material than the other.
The material is very similar to what I had in my previous car, a Bronco Sport. It was very durable, easy to clean, dried quickly, and hid a lot of things that leather does not, like oils from your skin, which constantly require attention to keep your interior looking fresh.
The wireless charger is also a different material, as the Premium features an Alcantara material on that. The Standard has a rubberized and textured backing, which looks good, too. They’re both more than suitable.
Other Missing Features
The Standard lacks a few minor things, most noticeably is the ambient lighting. The biggest change, however, and something I really miss, is the glass roof.
A lot of people told me that when I got my Model Y, I wouldn’t even notice the glass roof after a few weeks. That could not be further from the truth. I look out of it all the time, and it’s one of my family’s favorite parts of the car.
My Fiancè and I really love parking and watching Netflix when we pick food up, especially when it’s raining, because the glass roof gives such a great view.
We also loved it as Fall arrived, because it was great to look at the foliage.
Buy the Tesla.
Enjoy the glass roof. pic.twitter.com/r2GDyOEEWu
— TESLARATI (@Teslarati) October 28, 2025
Bigger Differences
There are also a handful of very noticeable differences from the overall cabin experience, especially with the sound system.
Much Weaker Sound System
The Model Y Standard has just 7 speakers and 1 amp, with no subwoofer. This is a significant step down from the 13-15 speakers in the Premium Long Range AWD Model Y, the 2 amps it comes with, and 1 subwoofer in the trunk.
I usually like to listen to Long Time by Boston to test out a sound system, and it was noticeably weaker in the Standard. It was missing a big portion of the umph that is provided by the Premium’s sound system.
Cabin Noise
It feels like the Cabin Noise is definitely more noticeable in the Standard, which is something I really love about my Model Y. It is able to dampen so much road noise from louder cars, and I don’t feel as if it is very quiet in the Standard.
This is perhaps the biggest make-or-break for me with this car. I truly have been spoiled by how quiet the cabin is in the Premium, and it’s due to the lack of acoustic-lined glass in the Standard.
I will be doing a more in-depth review of the Model Y Standard, especially with ride quality, later this week.
Tesla launches crazy Full Self-Driving free trial: here’s how you can get it
Tesla Full Self-Driving warrants huge switch-up on essential company strategy
