Tesla has a unique success story that can be largely attributed to the creative innovations the all-electric automaker fosters at its Design Center in Hawthorne, California. Pawel Pietryka, Creative Manager of User Interface Design at Tesla, was recently interviewed by job-centric website WorkWithUs and provided some insight on what it’s like working behind the scenes with Tesla’s creative teams. Overall, there’s an “aggressive” approach to innovation that comes from the unprecedented nature of Tesla’s mission in the automotive industry.
“This place is like nowhere else,” Pietryka is quoted at the introduction to the interview. “Driving a Tesla is honestly the most fun thing you can do – and we get to design that experience every single day.”
The team creating the experience that customers have come to expect from their Model S, Model 3, and Model X vehicles, along with related products like Superchargers, is a mixed group of car designers, vehicle engineers, software engineers, ergonomics specialists, visualization specialists, clay modelers, digital modelers, and prototypers. Producing technology-centric cars known for being fun and unconventional requires a special kind of work environment that fosters creativity, and Tesla’s approach to this involves collaboration and a high bar for candidates.
“Our teams are very small and that requires everyone to be ultra-collaborative, non-competitive and just plain smart,” Pietryka commented. “We…like to dabble in creative technologies and come up with some crazy ideas. It’s always exciting to create something new that doesn’t exist.”
Tesla’s Design Studio also has an environment that produces supportive relationships among its team members which includes accessibility to management, i.e., to Franz von Holzhausen, Tesla’s Chief Designer.
“I value the camaraderie most of all. We care for each other as much as the products we design, and I don’t mean that in a corny way. You really feel something special when you’re here, everyone says that,” Pietryka detailed. “We…have this incredible ability to shift focus and realign priorities in an instant. We’re lean by design and a byproduct of that is vastly more responsibility for everyone.”
The former Art Director for Apple recounts his decision to embark on a new journey with Tesla. “The only other company that I was excited to work for was Tesla, honestly. I care deeply about our sustainability mission and our aggressive focus on innovation, and what we’re doing here is completely unprecedented. I’ve worked on many digital experiences, but none as exciting as an entire car,” notes Pietryka in his interview with WorkWithUs. “Every single day is different. It could start with a lot of meetings or start with a lot of deadlines. Unpredictable, and no two days are the same, which is pretty amazing. It’s challenging at times, for sure, but also very rewarding.”
Vehicle design is obviously very important to Tesla, and the teams that form the foundation of its success in the market have proven their worth time and time again.
“Everyone knows good design needs to be functional, simple, intuitive. But more than anything it needs to deliver a great user experience,” says Tesla’s Creative Manager, Product Designer. “That means sometimes an experience needs to be fun, sometimes unconventional, and sometimes that means beautiful typography or other unexpected characteristics. I see a lot of good product and UI designers focus too much on the former. What’s the point of good, clean design if customers are not engaged or bored by it?”
Earlier this month, classified advertising firm Auto Trader dubbed Tesla as the Most Loved Brand in the industry in its 2019 New Car Awards. A survey of 60,000 vehicle owners using 16 key metrics to rate their cars saw Tesla rise to the top of the list by a community of enthusiastic owners that were particularly passionate about the brand. Auto Trader noted that technology was a prominent theme among the feedback from Tesla’s customers, and the style and usability of that technology is a big part of why it’s so valued.
Tesla’s vehicle design has even won over car enthusiasts that are primarily fans of traditionally-powered cars. In December last year, Henry Payne of The Detroit News purchased a Long Range RWD Model 3 and was immediately enthusiastic about the all-electric midsize sedan. His comments made in an appearance on Autoline TV focused on the Model 3’s remarkable combination of driving dynamics and software integration.
“Musk re-imagined the car like Steve Jobs re-thought the phone — as a study in design minimalism that is both gorgeous and more efficient than established platforms. Privately, other automaker execs tell me they admire Tesla for innovations that are pushing the industry forward: over-the-air updates, better connectivity, better user interfaces,” Payne commented.
Tesla’s Design Studio may not be in the spotlight very often or be very forthcoming with details about its operations, but the results it produces in the company’s vehicles certainly speak well of the work that’s going on inside.
Check out the full interview with Pawel Pietryka at WorkWithUs.io
Energy
Tesla Model 3 and Model Y can now do what only Cybertruck could
Tesla Model 3 and Model Y can power your home with Powerwall 3 during outages.
Tesla has turned its two top sellers into backup batteries for the house.
Tesla Energy announced on Tuesday that Powershare Home Backup is now available for new Model 3 and Model Y vehicles paired with a Powerwall 3, saying the car can “extend your home backup by over 2 days.” Minutes later, Tesla’s main account quoted the post with a broader pitch: “With Powerwall 3, every Tesla can now serve as your home’s backup battery.”
Until this week, the Cybertruck was the only Tesla that could send power back into a home, and that capability only began working alongside Powerwall 3 last month, after years of ambitious targets.
Tesla’s updated Powershare page says every Model 3 and Model Y ordered in the U.S. or Puerto Rico on or after October 1, 2026 can use the feature. Some, but not all, earlier cars also qualify. Owners can check on the touchscreen under Software, then Additional Vehicle Information, where a capable car shows “Powershare Support: Enabled.” As Electrek reported, bidirectional power on the two cars runs through an inverter Tesla calls PCS2 Lite, and the company has not said when that part entered production on each trim.
The home side is simpler. A house that already has a Powerwall 3 and either a Wall Connector 3 or Universal Wall Connector needs no additional equipment, and Tesla says compatibility is enabled through a software update. When the grid drops, the Powerwall and the car work together, with up to 11.52 kW of continuous power available. Tesla’s “over two days” estimate assumes a home using 30 kWh per day and a car starting at a 90 percent charge. Standard trims are rated for up to two days, while the Cybertruck adds more than three.
There are limits. Powerwall 2 and Powerwall+ support is listed as “coming soon.” Model S and Model X are not included, and Grid Support, the program that lets Cybertruck owners in Texas send power back to the grid during demand spikes for bill credits, is not available for Model 3 or Model Y.
The rollout also lines up with something Elon Musk said more than three years ago. At Tesla’s March 2023 Investor Day, Musk said, “I don’t think very many people are going to want to use bidirectional charging, unless you have a Powerwall.” Tesla has now shipped the feature for its volume cars with exactly that requirement attached.
The Powerwall pairing was the hard part on Cybertruck. Tesla told owners in December 2025 that Powershare with Powerwall had been pushed to mid 2026, and lead engineer Wes Morrill explained that two devices capable of forming a home’s grid have to negotiate which one leads during an outage, across multiple generations of hardware. With that work done for the truck, Tesla was able to extend it to the Model 3 and Model Y within a month.
Ford and GM have offered home backup from their EVs for several years, but both require a separate inverter and backup hardware. Tesla’s version leans on equipment many Powerwall 3 owners already have on the wall. Powershare for the two cars also ships as part of software update 2026.38.3, the same release that began delivering Halloween Mode on Tuesday.
Tesla is now starting to ship a “Halloween Mode” that is filled with some creepy and fun features; the company says, “This spooky update turns your Tesla into a haunted house on wheels.”
The update is just the latest in a series of updates that Tesla typically ships out in a seasonal fashion. The Spring and Summer Updates provided some fun novelty items while also packing some cool features that are actually useful for the ownership experience.
This one seems to be more fun-forward, and there are not any updates to the Full Self-Driving suite or overall operation of the vehicle. Instead, these novelty features are geared toward getting you in the mood for the Fall and Halloween.
Halloween Mode now rolling out 🎃
This spooky update turns your Tesla into a haunted house on wheels
– Ghost costume on your car’s avatar
– Enable Trick or Treat to play spooky sounds & flicker the lights when visitors approach
– New haunting light show, wraps & lock sound
– A rather chilling Photobooth
– Frighten people remotely by speaking through the app…your car will say it in a voice of its own
Side effects may include neighborhood notoriety
— Tesla (@Tesla) October 6, 2026
New Ghost Costume on Car Avatar
Driver Visualization will now show your vehicle as a ghost, as an all-white sheet is draped over the vehicle. Pedestrians are turned into mummies or skeletons, and other vehicles are all a spooky green:
Credit: Tesla
Additionally, the Park Scene with your Tesla now displays that ghost costume draped over your vehicle in the foreground of a scary backdrop with Jack-o-Lanterns and a haunted house:
Credit: Tesla
Trick or Treat Mode
Trick or Treat Mode will enable the vehicle to play spooky sounds and flicker the lights as visitors approach. This might be a nice touch for when you’re handing out candy to kids on Halloween Night.
Other Features
Tesla is also adding a new Light Show, new Wrap Options, and a new Lock Sound with this update.
Credit: Tesla
Additionally, Photobooth has a new Halloween option:
Credit: Tesla
You will also be able to speak remotely through the app and transmit your voice to people outside, which is not a new feature, but the car will say it in a voice of its own, which is a new feature with that bullhorn-like feature.
Investor's Corner
SpaceX reveals how its 1 Million AI satellite network will work and prevent space collisions
SpaceX reveals plans for one million Starmind AI satellites and calls out operators hiding maneuvers.
SpaceX has put the largest satellite count it has ever published into writing, and it says that plan only works if every other operator in orbit starts sharing what it knows.
In a new Space Safety page highlighted Tuesday morning by Sawyer Merritt on X, SpaceX said it “plans to operate up to 100,000 Starlink satellites and up to 1 million Starmind AI satellites to meet the growing demand for broadband and supercompute.” Starlink has a little over 11,000 satellites in orbit today, so the target alone implies roughly a ninefold expansion of the broadband network.
Starmind is SpaceX’s orbital AI compute constellation. Elon Musk confirmed the Starmind name in June after an xAI trademark filing surfaced, and in August SpaceX said it was working with Nvidia on the compute payload. The FCC accepted the filing for up to one million satellites back in February.
FCC accepts SpaceX filing for 1 million orbital data center plan
SpaceX also released a new render of what a full Starmind constellation could look like. Alongside it, SpaceX VP Michael Nicolls explained why the satellites will not operate on their own. “We need to operate clusters of satellites in tight formation to get enough coherent compute to run AI models efficiently,” Nicolls said. “A cluster will be 10-ish satellites connected with 10 terabits or so of bandwidth between them, and interconnected to the broader constellation.”
That is the most specific detail SpaceX has given on how Starmind will be built. Instead of a million independent servers, the network would work as tightly packed groups of about 10 satellites acting as one compute unit, with Starlink’s laser links carrying results back to Earth.
There is a bright and exciting future for humanity ahead – and space is fundamental to that future.
To achieve this, space safety must be done right. We encourage every operator to not only share ephemeris data proactively the same way Starlink already does, but to also adopt the high standards of space safety that SpaceX and Starlink use every day → https://t.co/QizAkQZvEm
— Starlink (@Starlink) October 6, 2026
Packing satellites that close together, at that scale, makes collision avoidance the central problem, and most of the Space Safety page is aimed at other operators. SpaceX said Starlink encountered collision risks with about 650 unique maneuvering third party satellites in 2026, and only about half of them shared data. Over six months, Starlink recorded roughly 164,000 more collision risks where the closest approach came within four hours of an unannounced maneuver.
Some operators keep maneuver plans private over proprietary concerns, while others cannot get government permission to share them. SpaceX called those policies “counterproductive,” saying they “largely only serve to create preventable collision risk between satellites.” Starlink is also offering a free ephemeris sharing and screening platform that returns risk results within a minute, backed by its Stargaze network of 30,000 optical sensors.
The push comes as the Starmind application draws opposition from astronomers and environmental groups. In a September filing with the FCC, SpaceX said each Starmind satellite could weigh up to 4,000 kg, nearly seven times the mass of a Starlink V2 Mini. Musk has brushed off crowding concerns before, telling viewers in June that “space is enormous” and that SpaceX already knows how to run very large constellations safely.
SpaceX’s Starmind page says its Gigasat factory in Bastrop, Texas, is designed to produce AI satellites at scale, with deployment of thousands of units starting as soon as late 2027.
Tesla Model 3 and Model Y can now do what only Cybertruck could
Tesla ships ‘spooky’ Halloween Mode with creepy and fun features
