Tesla has a unique success story that can be largely attributed to the creative innovations the all-electric automaker fosters at its Design Center in Hawthorne, California. Pawel Pietryka, Creative Manager of User Interface Design at Tesla, was recently interviewed by job-centric website WorkWithUs and provided some insight on what it’s like working behind the scenes with Tesla’s creative teams. Overall, there’s an “aggressive” approach to innovation that comes from the unprecedented nature of Tesla’s mission in the automotive industry.
“This place is like nowhere else,” Pietryka is quoted at the introduction to the interview. “Driving a Tesla is honestly the most fun thing you can do – and we get to design that experience every single day.”
The team creating the experience that customers have come to expect from their Model S, Model 3, and Model X vehicles, along with related products like Superchargers, is a mixed group of car designers, vehicle engineers, software engineers, ergonomics specialists, visualization specialists, clay modelers, digital modelers, and prototypers. Producing technology-centric cars known for being fun and unconventional requires a special kind of work environment that fosters creativity, and Tesla’s approach to this involves collaboration and a high bar for candidates.
“Our teams are very small and that requires everyone to be ultra-collaborative, non-competitive and just plain smart,” Pietryka commented. “We…like to dabble in creative technologies and come up with some crazy ideas. It’s always exciting to create something new that doesn’t exist.”

Tesla’s Design Studio also has an environment that produces supportive relationships among its team members which includes accessibility to management, i.e., to Franz von Holzhausen, Tesla’s Chief Designer.
“I value the camaraderie most of all. We care for each other as much as the products we design, and I don’t mean that in a corny way. You really feel something special when you’re here, everyone says that,” Pietryka detailed. “We…have this incredible ability to shift focus and realign priorities in an instant. We’re lean by design and a byproduct of that is vastly more responsibility for everyone.”
The former Art Director for Apple recounts his decision to embark on a new journey with Tesla. “The only other company that I was excited to work for was Tesla, honestly. I care deeply about our sustainability mission and our aggressive focus on innovation, and what we’re doing here is completely unprecedented. I’ve worked on many digital experiences, but none as exciting as an entire car,” notes Pietryka in his interview with WorkWithUs. “Every single day is different. It could start with a lot of meetings or start with a lot of deadlines. Unpredictable, and no two days are the same, which is pretty amazing. It’s challenging at times, for sure, but also very rewarding.”

Vehicle design is obviously very important to Tesla, and the teams that form the foundation of its success in the market have proven their worth time and time again.
“Everyone knows good design needs to be functional, simple, intuitive. But more than anything it needs to deliver a great user experience,” says Tesla’s Creative Manager, Product Designer. “That means sometimes an experience needs to be fun, sometimes unconventional, and sometimes that means beautiful typography or other unexpected characteristics. I see a lot of good product and UI designers focus too much on the former. What’s the point of good, clean design if customers are not engaged or bored by it?”
Earlier this month, classified advertising firm Auto Trader dubbed Tesla as the Most Loved Brand in the industry in its 2019 New Car Awards. A survey of 60,000 vehicle owners using 16 key metrics to rate their cars saw Tesla rise to the top of the list by a community of enthusiastic owners that were particularly passionate about the brand. Auto Trader noted that technology was a prominent theme among the feedback from Tesla’s customers, and the style and usability of that technology is a big part of why it’s so valued.
Tesla’s vehicle design has even won over car enthusiasts that are primarily fans of traditionally-powered cars. In December last year, Henry Payne of The Detroit News purchased a Long Range RWD Model 3 and was immediately enthusiastic about the all-electric midsize sedan. His comments made in an appearance on Autoline TV focused on the Model 3’s remarkable combination of driving dynamics and software integration.
“Musk re-imagined the car like Steve Jobs re-thought the phone — as a study in design minimalism that is both gorgeous and more efficient than established platforms. Privately, other automaker execs tell me they admire Tesla for innovations that are pushing the industry forward: over-the-air updates, better connectivity, better user interfaces,” Payne commented.
Tesla’s Design Studio may not be in the spotlight very often or be very forthcoming with details about its operations, but the results it produces in the company’s vehicles certainly speak well of the work that’s going on inside.
Check out the full interview with Pawel Pietryka at WorkWithUs.io
News
Tesla exec reveals shock development with Cybercab
“If we have to have a steering wheel, it can have a steering wheel and pedals.”
Tesla is planning to launch the Cybercab in the second quarter of next year, and it is designed to be fully autonomous, so much so that the company is planning to build it without a steering wheel or pedals.
However, a Tesla executive said today that the company could ditch that idea altogether in what would be a major shift from the plans the company, and especially its CEO Elon Musk, have announced for the Cybercab.
Earlier today, Robyn Denholm, the company’s Chair for the Board of Directors, revealed that Tesla would potentially switch up its plans for the Cybercab based on potential regulatory requirements.

Credit: Tesla Europe & Middle East | X
Currently, even autonomous vehicles that operate for companies like Tesla and Waymo are required to have steering wheels and pedals. From a regulatory perspective, this could halt the plans Tesla has for Cybercab.
Denholm said in an interview with Bloomberg:
“If we have to have a steering wheel, it can have a steering wheel and pedals.”
Interestingly, Musk and Tesla have not veered away from the idea that the vehicle will be without these operational must-haves.
Since the vehicle was revealed last October at the We, Robot event in Los Angeles, Tesla has maintained that the car would be built without a steering wheel or pedals, and would equip two seats, which is what is statistically most popular in ride-sharing, as the vast majority of rides have only one or two passengers.
Musk doubled down on the plans for Cybercab as recently as last week, when he said:
“That’s really a vehicle that’s optimized for full autonomy. It, in fact, does not have a steering wheel or pedals and is really an enduring optimization on minimizing cost per mile for fully considered cost per mile of operation. For our other vehicles, they still have a little bit of the horse carriage thing going on where, obviously, if you’ve got steering wheels and pedals and you’re designing a car that people might want to go very direct past acceleration and tight cornering, like high-performance cars, then you’re going to design a different car than one that is optimized for a comfortable ride and doesn’t expect to go past sort of 85 or 90 miles an hour.”
Cybercab is fully conceptualized as a vehicle that has zero need for pedals or a steering wheel because it is aimed toward being fully reliant on a Level 5 autonomous platform.
Tesla is ramping its hiring for Cybercab vehicle manufacturing roles
Regulators could get in the way of this, however, and although the car could drive itself and be a great solution for ride-hailing, it might need to have these controls to hit the road in the future.
News
SpaceX opens up free Starlink service for those impacted by Hurricane Melissa
SpaceX is opening up its internet service, Starlink, to those impacted by Hurricane Melissa, as it made landfall in Jamaica and the Bahamas as a Category 5 storm.
Hurricane Melissa is expected to reach wind speeds of over 165 MPH over the next few days as it extends out into the Atlantic Ocean by Thursday and Friday.
Satellite imagery shows Hurricane #Melissa‘s growth from its formation on October 21 to a Category 5 hurricane through October 27, 2025. #HurricaneMelissa pic.twitter.com/goR3Hbgb9c
— The Weather Network (@weathernetwork) October 27, 2025
Citizens in Jamaica and the Bahamas have been preparing for the storm for the past week, getting necessary goods together and preparing for the massive storm to arrive. It finally did yesterday, and the first images and video of the storm are showing that it could destroy many parts of both countries.
Starlink is now being opened up for free until the end of November for those impacted by the storm in Jamaica and the Bahamas, SpaceX announced today:
For those impacted by Hurricane Melissa in Jamaica and the Bahamas, Starlink service is now free through the end of November to help with response and recovery efforts → https://t.co/fUko3xSviJ
— Starlink (@Starlink) October 28, 2025
It is a move similar to the one the company made last year as Hurricane Helene made its way through the United States, destroying homes and property across the East Coast. SpaceX offered free service for those impacted by the destruction caused by the storm.
The free Starlink service was available until the end of 2024.
Elon Musk’s companies have also made similar moves to help out those who are impacted by natural disasters. Tesla has offered Free Supercharging in the past, most notably during the California wildfires.
Tesla and SpaceX’s LA fire relief efforts: Cybertrucks, free Starlink and more
One major advantage of Starlink is that it is available for use in situations like this one, where power might be required to operate things like a modem and router.
Internet access is a crucial part of survival in these situations, especially as it can be the last leg some stand on to get in touch with emergency services or loved ones.
Elon Musk
Tesla board chair reiterates widely unmentioned point of Musk comp plan
Tesla Board Chair Robyn Denholm appeared on Bloomberg TV this morning to discuss the current status of CEO Elon Musk’s compensation plan, and used the opportunity to reiterate a widely unmentioned key point of the entire package.
Critics of the proposed pay package, which would pay Musk $1 trillion if he completes every tranche, routinely cite the sheer size of the payday.
Of course, many skeptics leave out the fact that he would only get that money if he were able to generate eight times the value the company currently has.
Tesla gains massive vote of confidence on compensation plan for Elon Musk
For Musk, it might have a little bit to do with money, but that is likely a very small percentage point of why the compensation package is being offered to him. He has reiterated that it is more about voting control and overall influence, especially as Tesla dives into robotics.
He said during the Q3 Earnings Call:
“My fundamental concern with regard to how much voting control I have at Tesla is if I go ahead and build this enormous robot army, can I just be ousted at some point in the future? That’s my biggest concern. That is really the only thing I’m trying to address with this. It’s called compensation, but it’s not like I’m going to go spend the money. It’s just, if we build this robot army, do I have at least a strong influence over that robot army, not current control, but a strong influence? That’s what it comes down to in a nutshell. I don’t feel comfortable wielding that robot army if I don’t have at least a strong influence.”
Tesla shares the idea that Musk is a crucial part of the company, and without him being awarded the voting control he feels he deserves, he could leave the company altogether.
The company is very obviously feeling the importance of the upcoming vote, as it has advertised and pushed heavily for the comp plan to be approved, mostly to retain Musk.
Tesla Board Chair Robyn Denholm said today to Bloomberg TV that it is crucial shareholders understand it is not about Musk’s potential wealth, but more about his influence on company decisions:
“So firstly, it is a performance package, so he gets nothing if he doesn’t perform against the pretty audacious milestones that are part of the performance criteria that’s been outlined by the board in the performance package. So, I think rather than compensation, it’s actually about the performance and the goals that we have for the company as we move forward. And so, for me, it really is about making sure that investors understand that they actually get paid if he hits the milestones before he will…Elon’s been very public, including on last week’s earnings call, about the fact that it’s around the voting influence that he could have in future shareholder meetings as opposed to the economic interests.”
Musk is not an incredibly flashy person. He does not have crazy cars or a massive house to go back to. He spends a lot of his time working and sometimes even sleeps at his office inside the factory.
He recently said he “only has what is needed” because “material possessions were making him weak.”
Material possessions were making me weak, so now I have only what is needed
— Elon Musk (@elonmusk) October 20, 2025
-
Elon Musk2 weeks agoSpaceX posts Starship booster feat that’s so nutty, it doesn’t even look real
-
Elon Musk1 week agoTesla Full Self-Driving gets an offer to be insured for ‘almost free’
-
News1 week agoElon Musk confirms Tesla FSD V14.2 will see widespread rollout
-
News2 weeks agoTesla is adding an interesting feature to its centerscreen in a coming update
-
News2 weeks agoTesla launches new interior option for Model Y
-
News2 weeks agoTesla widens rollout of new Full Self-Driving suite to more owners
-
Elon Musk2 weeks agoTesla CEO Elon Musk’s $1 trillion pay package hits first adversity from proxy firm
-
News1 week agoTesla might be doing away with a long-included feature with its vehicles

