Tesla has a unique success story that can be largely attributed to the creative innovations the all-electric automaker fosters at its Design Center in Hawthorne, California. Pawel Pietryka, Creative Manager of User Interface Design at Tesla, was recently interviewed by job-centric website WorkWithUs and provided some insight on what it’s like working behind the scenes with Tesla’s creative teams. Overall, there’s an “aggressive” approach to innovation that comes from the unprecedented nature of Tesla’s mission in the automotive industry.
“This place is like nowhere else,” Pietryka is quoted at the introduction to the interview. “Driving a Tesla is honestly the most fun thing you can do – and we get to design that experience every single day.”
The team creating the experience that customers have come to expect from their Model S, Model 3, and Model X vehicles, along with related products like Superchargers, is a mixed group of car designers, vehicle engineers, software engineers, ergonomics specialists, visualization specialists, clay modelers, digital modelers, and prototypers. Producing technology-centric cars known for being fun and unconventional requires a special kind of work environment that fosters creativity, and Tesla’s approach to this involves collaboration and a high bar for candidates.
“Our teams are very small and that requires everyone to be ultra-collaborative, non-competitive and just plain smart,” Pietryka commented. “We…like to dabble in creative technologies and come up with some crazy ideas. It’s always exciting to create something new that doesn’t exist.”
Tesla’s Design Studio also has an environment that produces supportive relationships among its team members which includes accessibility to management, i.e., to Franz von Holzhausen, Tesla’s Chief Designer.
“I value the camaraderie most of all. We care for each other as much as the products we design, and I don’t mean that in a corny way. You really feel something special when you’re here, everyone says that,” Pietryka detailed. “We…have this incredible ability to shift focus and realign priorities in an instant. We’re lean by design and a byproduct of that is vastly more responsibility for everyone.”
The former Art Director for Apple recounts his decision to embark on a new journey with Tesla. “The only other company that I was excited to work for was Tesla, honestly. I care deeply about our sustainability mission and our aggressive focus on innovation, and what we’re doing here is completely unprecedented. I’ve worked on many digital experiences, but none as exciting as an entire car,” notes Pietryka in his interview with WorkWithUs. “Every single day is different. It could start with a lot of meetings or start with a lot of deadlines. Unpredictable, and no two days are the same, which is pretty amazing. It’s challenging at times, for sure, but also very rewarding.”
Vehicle design is obviously very important to Tesla, and the teams that form the foundation of its success in the market have proven their worth time and time again.
“Everyone knows good design needs to be functional, simple, intuitive. But more than anything it needs to deliver a great user experience,” says Tesla’s Creative Manager, Product Designer. “That means sometimes an experience needs to be fun, sometimes unconventional, and sometimes that means beautiful typography or other unexpected characteristics. I see a lot of good product and UI designers focus too much on the former. What’s the point of good, clean design if customers are not engaged or bored by it?”
Earlier this month, classified advertising firm Auto Trader dubbed Tesla as the Most Loved Brand in the industry in its 2019 New Car Awards. A survey of 60,000 vehicle owners using 16 key metrics to rate their cars saw Tesla rise to the top of the list by a community of enthusiastic owners that were particularly passionate about the brand. Auto Trader noted that technology was a prominent theme among the feedback from Tesla’s customers, and the style and usability of that technology is a big part of why it’s so valued.
Tesla’s vehicle design has even won over car enthusiasts that are primarily fans of traditionally-powered cars. In December last year, Henry Payne of The Detroit News purchased a Long Range RWD Model 3 and was immediately enthusiastic about the all-electric midsize sedan. His comments made in an appearance on Autoline TV focused on the Model 3’s remarkable combination of driving dynamics and software integration.
“Musk re-imagined the car like Steve Jobs re-thought the phone — as a study in design minimalism that is both gorgeous and more efficient than established platforms. Privately, other automaker execs tell me they admire Tesla for innovations that are pushing the industry forward: over-the-air updates, better connectivity, better user interfaces,” Payne commented.
Tesla’s Design Studio may not be in the spotlight very often or be very forthcoming with details about its operations, but the results it produces in the company’s vehicles certainly speak well of the work that’s going on inside.
Check out the full interview with Pawel Pietryka at WorkWithUs.io
News
Tesla Robotaxi test units spotted in new region ahead of launch
These validation units are used to gain additional data for Tesla’s internal use, or even potentially for regulatory purposes that the company can share with agencies that will eventually grant a license to operate Robotaxi in the state.
Tesla Robotaxi test units are being spotted in various new regions ahead of their launch in new states. Tesla is aiming to launch in at least a few new states in the coming months as it is ramping up hiring for the Robotaxi program and aiming to expand its ride-hailing service.
Already active in Austin, Texas, and the California Bay Area, Tesla is looking to expand its Robotaxi operations to new states. It’s had its eyes set on Nevada, Florida, and Arizona, which have seemed to have the most movement of the three prospects over the past month or so.
That trend is continuing.
Earlier this month, we reported on two Robotaxi units spotted testing with LiDAR rigs for ground truth validation in Gilbert, Arizona. Noted Cybertruck owner and enthusiast Greggertruck spotted the two units traveling on a highway.
Now, those same two units, or at least they appear to be, were spotted in Scottsdale, which is also a suburb of Phoenix, like Gilbert is, with the same LiDAR rigs:
Real world AI coming to Scottdale! Tesla robotaxi spotted beginning testing! @SawyerMerritt @elonmusk @CuriousPejjy pic.twitter.com/D2eUmQsiao
— MpWraps (@MWraps30584) October 29, 2025
These validation units are used to gain additional data for Tesla’s internal use, or even potentially for regulatory purposes that the company can share with agencies that will eventually grant a license to operate Robotaxi in the state.
Tesla is not a company that utilizes LiDAR for its everyday self-driving efforts, as it has utilized only cameras for the past several years.
Tesla Vision, as the company calls it, is what CEO Elon Musk feels is needed to achieve a fully autonomous network of vehicles, which will eventually need zero supervision for passenger transportation.
LiDAR is utilized by other companies, like Waymo, but Tesla has maintained that it is not necessary for several years. Musk has called it a “crutch” for achieving the proper self-driving tech, and the company only uses it for an additional bit of data.
Tesla has been operating its Robotaxi service in Austin since late June, and it has expanded its service area in the city to nearly 300 square miles, with its most recent expansion occurring earlier this week.
Elon Musk
Tesla’s popular side business is going to get bigger, Elon Musk says
It took several years to get the Diner developed, built, and opened. On July 21, Tesla launched the Diner to the public at 4:20 p.m. local time (of course), after years of development. Musk first offered the idea of a drive-in Supercharger Diner back in December 2018.
Tesla will open two new Diner locations in the United States after its first location in Los Angeles has been a raging success, as it is constantly packed and serving food for 24 hours a day, every day.
Tesla CEO Elon Musk said that the initial Diner location on Santa Monica Boulevard is “going well,” and based on reviews and its constant out-the-door lines, it is safe to say it has been a major outlet of interest for people in the area.
It features two massive movie screens, a menu that is locally sourced and has been created by a world-class chef, and Supercharging for EVs. It truly is the perfect stop for those who are hungry, need entertainment, or need a quick charge.
Credit: Tesla
So far, Tesla has not released too many details on the success of the restaurant, but it did state in a graphic for its Q3 Supercharging stats that it sold roughly 50,000 burgers at the Diner in Q3, roughly 715 each day. Burgers are not the only thing on the menu, either.
With how well it has gone, Musk is now considering the possibility of new locations that are notable to Tesla, including Austin and Palo Alto.
On Friday, Musk revealed he believes it “probably makes sense to open one” near Gigafactory Texas and Engineering HQ in Palo Alto:”
The futuristic Tesla Diner is going well. Probably makes sense to open one near our Giga Texas HQ in Austin and engineering HQ in Palo Alto. 😋 https://t.co/l0DUtR8CFg
— Elon Musk (@elonmusk) October 31, 2025
It took several years to get the Diner developed, built, and opened. On July 21, Tesla launched the Diner to the public at 4:20 p.m. local time (of course), after years of development. Musk first offered the idea of a drive-in Supercharger Diner back in December 2018.
By 2023, Tesla had secured building permits and broken ground on the site in September of that year.
Since its launch, it has been a popular hotspot for Tesla fans and others to visit, although it has attracted unwanted attention from protestors as well.
Cringey protestors are outside the Tesla Diner in Los Angeles singing “Elon Musk has got to go”
These people are absolutely nuts pic.twitter.com/LZ0U6rpMIn
— TESLARATI (@Teslarati) October 27, 2025
They look hungry. If they walked inside and ordered some food, maybe they’d stop yelling into microphones and threatening Musk.
Elon Musk
Elon Musk’s AI empire grows as xAI leases Palo Alto space near Tesla
The expanding footprint of Elon Musk’s companies in Palo Alto bodes well for the CEO’s plans in the area.
Elon Musk’s artificial intelligence startup, xAI, is expanding its Silicon Valley footprint, leasing roughly 105,000 square feet of office space at Palo Alto’s Page Mill Center, just blocks away from Tesla’s engineering complex.
Musk’s deepening Silicon Valley footprint
People familiar with the matter have informed the San Francisco Business Times that xAI’s lease at Page Mill Center may already have been finalized, adding to the company’s existing headquarters at 1450 Page Mill Road. The two offices share a parking lot, reflecting Musk’s strategy of consolidating his ventures. Tesla’s engineering hub is also just a few blocks away.
The new offices form a growing cluster of Musk-led companies in the heart of the Valley and come as xAI has listed over 250 job openings. These include listings for engineers, designers, and technical staff, among others.
xAI’s aggressive hiring push hints at rapid scaling, which makes quite a lot of sense considering the company’s ambitious projects. xAI oversees the large language model Grok and other AI initiatives such as the newly launched Grokipedia, and the startup has also acquired the social media platform X. Real estate owner Hudson Pacific Properties, the owners of Page Mill Center, have so far declined to comment.
AI demand and Silicon Valley’s office rebound
Silicon Valley’s office market, long subdued by remote work trends, is seeing renewed activity from AI firms. Hudson Pacific told investors this summer that tenant demand has reached a three-year high, with over half of new leases driven by artificial intelligence companies. Vacancy rates have now fallen for four straight quarters to 16.6% as well, CBRE reported.
The expanding footprint of Elon Musk’s companies in Palo Alto bodes well for the CEO’s plans in the area. Musk, after all, has previously butted heads with officials, resulting in his two biggest ventures, electric vehicle maker Tesla and private space company SpaceX, officially relocating their headquarters to Texas.
Tesla Robotaxi test units spotted in new region ahead of launch
Tesla’s popular side business is going to get bigger, Elon Musk says
Elon Musk’s AI empire grows as xAI leases Palo Alto space near Tesla
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