Tesla has a unique success story that can be largely attributed to the creative innovations the all-electric automaker fosters at its Design Center in Hawthorne, California. Pawel Pietryka, Creative Manager of User Interface Design at Tesla, was recently interviewed by job-centric website WorkWithUs and provided some insight on what it’s like working behind the scenes with Tesla’s creative teams. Overall, there’s an “aggressive” approach to innovation that comes from the unprecedented nature of Tesla’s mission in the automotive industry.
“This place is like nowhere else,” Pietryka is quoted at the introduction to the interview. “Driving a Tesla is honestly the most fun thing you can do – and we get to design that experience every single day.”
The team creating the experience that customers have come to expect from their Model S, Model 3, and Model X vehicles, along with related products like Superchargers, is a mixed group of car designers, vehicle engineers, software engineers, ergonomics specialists, visualization specialists, clay modelers, digital modelers, and prototypers. Producing technology-centric cars known for being fun and unconventional requires a special kind of work environment that fosters creativity, and Tesla’s approach to this involves collaboration and a high bar for candidates.
“Our teams are very small and that requires everyone to be ultra-collaborative, non-competitive and just plain smart,” Pietryka commented. “We…like to dabble in creative technologies and come up with some crazy ideas. It’s always exciting to create something new that doesn’t exist.”
Tesla’s Design Studio also has an environment that produces supportive relationships among its team members which includes accessibility to management, i.e., to Franz von Holzhausen, Tesla’s Chief Designer.
“I value the camaraderie most of all. We care for each other as much as the products we design, and I don’t mean that in a corny way. You really feel something special when you’re here, everyone says that,” Pietryka detailed. “We…have this incredible ability to shift focus and realign priorities in an instant. We’re lean by design and a byproduct of that is vastly more responsibility for everyone.”
The former Art Director for Apple recounts his decision to embark on a new journey with Tesla. “The only other company that I was excited to work for was Tesla, honestly. I care deeply about our sustainability mission and our aggressive focus on innovation, and what we’re doing here is completely unprecedented. I’ve worked on many digital experiences, but none as exciting as an entire car,” notes Pietryka in his interview with WorkWithUs. “Every single day is different. It could start with a lot of meetings or start with a lot of deadlines. Unpredictable, and no two days are the same, which is pretty amazing. It’s challenging at times, for sure, but also very rewarding.”
Vehicle design is obviously very important to Tesla, and the teams that form the foundation of its success in the market have proven their worth time and time again.
“Everyone knows good design needs to be functional, simple, intuitive. But more than anything it needs to deliver a great user experience,” says Tesla’s Creative Manager, Product Designer. “That means sometimes an experience needs to be fun, sometimes unconventional, and sometimes that means beautiful typography or other unexpected characteristics. I see a lot of good product and UI designers focus too much on the former. What’s the point of good, clean design if customers are not engaged or bored by it?”
Earlier this month, classified advertising firm Auto Trader dubbed Tesla as the Most Loved Brand in the industry in its 2019 New Car Awards. A survey of 60,000 vehicle owners using 16 key metrics to rate their cars saw Tesla rise to the top of the list by a community of enthusiastic owners that were particularly passionate about the brand. Auto Trader noted that technology was a prominent theme among the feedback from Tesla’s customers, and the style and usability of that technology is a big part of why it’s so valued.
Tesla’s vehicle design has even won over car enthusiasts that are primarily fans of traditionally-powered cars. In December last year, Henry Payne of The Detroit News purchased a Long Range RWD Model 3 and was immediately enthusiastic about the all-electric midsize sedan. His comments made in an appearance on Autoline TV focused on the Model 3’s remarkable combination of driving dynamics and software integration.
“Musk re-imagined the car like Steve Jobs re-thought the phone — as a study in design minimalism that is both gorgeous and more efficient than established platforms. Privately, other automaker execs tell me they admire Tesla for innovations that are pushing the industry forward: over-the-air updates, better connectivity, better user interfaces,” Payne commented.
Tesla’s Design Studio may not be in the spotlight very often or be very forthcoming with details about its operations, but the results it produces in the company’s vehicles certainly speak well of the work that’s going on inside.
Check out the full interview with Pawel Pietryka at WorkWithUs.io
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Tesla FSD earns high praise in South Korea’s real-world autonomous driving test
As per the Korea Expressway Corporation’s report, the FSD test was conducted on December 15, 2025, from 10 a.m. to 6 p.m.
Tesla’s Full Self-Driving (FSD) has received a bullish assessment from the Korea Expressway Corporation following a real-world autonomous highway driving test.
A report of the test, shared on Naver Cafe, showed high praise for the system’s safety, capabilities, smooth maneuvers, and confidence.
South Korean highway test
As per the Korea Expressway Corporation’s report, the FSD test was conducted on December 15, 2025, from 10 a.m. to 6 p.m. Four people were in the Tesla that was tested, including the head of the mobility department. All four FSD driving modes were tested, from “Sloth” to “Mad Max.”
To test FSD’s performance, the system was tasked to operate on highways such as Gyeongbu, Cheonan, and Cheonan-Nonsan, as well as city areas in Dongtan New Town, Sejong Special City, and Daejeon Metropolitan City, among others.
Since FSD is only available for the Tesla Model S and Model X that are imported to South Korea from the United States, the system was not tested in a Model 3 or Model Y, which comprise the majority of Teslas on the country’s roads today.
Highway test results
Results showed FSD performing well, both in inner-city roads and on highways. In inner city roads, the testers noted that FSD was capable of autonomous driving at a level that already exceeds that of general human drivers, except in very few areas, such as unprotected left turns and work zone intersections.
In highways, the testers described FSD’s performance as “excellent,” though the system still showed frequent cases of violations in local bus lanes and max speed limit rules. These, however, could hopefully be addressed by Tesla in a future FSD update without many issues. The testers also noted that in some parts of the test, FSD seemed to be driving autonomously in accordance with traffic flow rather than strict traffic rules.
테슬라 Fsd 고속도로 자율주행 테스트 결과 보고 by Simon Alvarez
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Tesla claims nearly 20% market share as Norway sets new car sales record
Tesla captured roughly one in five new cars in Norway, highlighting its dominance in the world’s most EV-friendly market.
Norway shattered its all-time new car sales record in 2025, and Tesla emerged as the clear winner. A year-end rush ahead of higher EV taxes pushed registrations to nearly 180,000 vehicles, with electric cars accounting for 96% of sales.
Tesla captured roughly one in five new cars in Norway, highlighting its dominance in the world’s most EV-friendly market.
Norway’s EV rush
As noted in a CarUp report, Norway’s electric vehicle sales in 2025 surged, thanks in part to buyers rushing ahead of a post–new year VAT increase of roughly 50,000 kronor on many new electric cars. This ended up pulling demand forward and setting a national record with almost 180,000 registrations in 2025.
The result was unprecedented. From the vehicles that were sold in 2025, 96% of new cars sold were fully electric. And from this number, Tesla and its Model Y made their dominance felt. This was highlighted by Geir Inge Stokke, director of OFV, who noted that Tesla was able to achieve its stellar results despite its small vehicle lineup.
“Taking almost 20% market share during a year with record-high new car sales is remarkable in itself. When a brand also achieves such volumes with so few models, it says a lot about both demand and Tesla’s impact on the Norwegian market,” Stokke stated.
Tesla domination
Tesla led all brands in Norway with 34,285 registrations, which is equal to a 19.1% market share. These results place Tesla well ahead of Volkswagen and Volvo, which held a 13.3% and 7.8% market share in 2025, respectively.
On the model chart, Tesla’s strength was even clearer. The Tesla Model Y topped all vehicles with 27,621 registrations, accounting for 15.4% of the entire market. The Tesla Model 3 also ranked among the top five, accounting for 3.7% of Norway’s entire auto sales in 2025.
Other strong performers included Volkswagen’s ID.4 and ID.7, Toyota’s bZ4X, which commanded 4.9%, 3.9%, and 4.1% of Norway’s total sales in 2025, respectively.
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Tesla China sees 2nd-best month ever by selling 97,171 vehicles wholesale in December
The results mark Tesla China’s second-highest monthly result on record, trailing only November 2022’s 100,291 units.
Tesla posted a sharp year-end rebound in China last month, with December’s wholesale figures climbing to their second-highest level to date.
The surge capped a late-year recovery for the electric vehicle maker, even as full-year wholesale figures still finished lower year over year. Still, the data highlights how Tesla China’s offerings still resonate with customers in the world’s most competitive electric vehicle market.
Tesla China’s December surge
Tesla China sold 97,171 vehicles wholesale in December, as per data from the China Passenger Car Association (CPCA). The results mark Tesla China’s second-highest monthly result on record, trailing only November 2022’s 100,291 units, based on data compiled by CNEVPost. The details of Tesla China’s December results, such as its domestic sales and exports, are yet to be released.
December’s wholesale results represent a 3.63% increase from the same month last year and a 12.08% jump from November’s 86,700 units. It also marked the second consecutive month of year-over-year growth, signaling renewed momentum in China.
Tesla’s late-year momentum is believed to be partly driven by Tesla pulling deliveries forward to allow buyers to take advantage of more favorable purchase tax policies before the calendar year ended. That strategy helped boost monthly performance even as competition in China’s EV market remained intense.
Tesla China’s FY 2025 volumes
Despite the strong December finish, Tesla China’s wholesale sales declined on an annual basis. The electric vehicle maker’s total wholesale figures for 2025 reached 851,732 units, down 7.08% year over year. This could have been due to a variety of factors, from intense competition in the domestic Chinese market to Giga Shanghai’s changeover to the new Model Y in the early part of the year.
Tesla Gigafactory Shanghai continues to play a central role in its global operations, producing the Model 3 sedan and Model Y crossover for both Chinese customers and export markets. The efficiency of Gigafactory Shanghai has allowed it to become Tesla’s largest factory by volume, as well as the company’s primary vehicle export hub.
Tesla FSD earns high praise in South Korea’s real-world autonomous driving test
Tesla claims nearly 20% market share as Norway sets new car sales record
