Tesla has a unique success story that can be largely attributed to the creative innovations the all-electric automaker fosters at its Design Center in Hawthorne, California. Pawel Pietryka, Creative Manager of User Interface Design at Tesla, was recently interviewed by job-centric website WorkWithUs and provided some insight on what it’s like working behind the scenes with Tesla’s creative teams. Overall, there’s an “aggressive” approach to innovation that comes from the unprecedented nature of Tesla’s mission in the automotive industry.
“This place is like nowhere else,” Pietryka is quoted at the introduction to the interview. “Driving a Tesla is honestly the most fun thing you can do – and we get to design that experience every single day.”
The team creating the experience that customers have come to expect from their Model S, Model 3, and Model X vehicles, along with related products like Superchargers, is a mixed group of car designers, vehicle engineers, software engineers, ergonomics specialists, visualization specialists, clay modelers, digital modelers, and prototypers. Producing technology-centric cars known for being fun and unconventional requires a special kind of work environment that fosters creativity, and Tesla’s approach to this involves collaboration and a high bar for candidates.
“Our teams are very small and that requires everyone to be ultra-collaborative, non-competitive and just plain smart,” Pietryka commented. “We…like to dabble in creative technologies and come up with some crazy ideas. It’s always exciting to create something new that doesn’t exist.”
Tesla’s Design Studio also has an environment that produces supportive relationships among its team members which includes accessibility to management, i.e., to Franz von Holzhausen, Tesla’s Chief Designer.
“I value the camaraderie most of all. We care for each other as much as the products we design, and I don’t mean that in a corny way. You really feel something special when you’re here, everyone says that,” Pietryka detailed. “We…have this incredible ability to shift focus and realign priorities in an instant. We’re lean by design and a byproduct of that is vastly more responsibility for everyone.”
The former Art Director for Apple recounts his decision to embark on a new journey with Tesla. “The only other company that I was excited to work for was Tesla, honestly. I care deeply about our sustainability mission and our aggressive focus on innovation, and what we’re doing here is completely unprecedented. I’ve worked on many digital experiences, but none as exciting as an entire car,” notes Pietryka in his interview with WorkWithUs. “Every single day is different. It could start with a lot of meetings or start with a lot of deadlines. Unpredictable, and no two days are the same, which is pretty amazing. It’s challenging at times, for sure, but also very rewarding.”
Vehicle design is obviously very important to Tesla, and the teams that form the foundation of its success in the market have proven their worth time and time again.
“Everyone knows good design needs to be functional, simple, intuitive. But more than anything it needs to deliver a great user experience,” says Tesla’s Creative Manager, Product Designer. “That means sometimes an experience needs to be fun, sometimes unconventional, and sometimes that means beautiful typography or other unexpected characteristics. I see a lot of good product and UI designers focus too much on the former. What’s the point of good, clean design if customers are not engaged or bored by it?”
Earlier this month, classified advertising firm Auto Trader dubbed Tesla as the Most Loved Brand in the industry in its 2019 New Car Awards. A survey of 60,000 vehicle owners using 16 key metrics to rate their cars saw Tesla rise to the top of the list by a community of enthusiastic owners that were particularly passionate about the brand. Auto Trader noted that technology was a prominent theme among the feedback from Tesla’s customers, and the style and usability of that technology is a big part of why it’s so valued.
Tesla’s vehicle design has even won over car enthusiasts that are primarily fans of traditionally-powered cars. In December last year, Henry Payne of The Detroit News purchased a Long Range RWD Model 3 and was immediately enthusiastic about the all-electric midsize sedan. His comments made in an appearance on Autoline TV focused on the Model 3’s remarkable combination of driving dynamics and software integration.
“Musk re-imagined the car like Steve Jobs re-thought the phone — as a study in design minimalism that is both gorgeous and more efficient than established platforms. Privately, other automaker execs tell me they admire Tesla for innovations that are pushing the industry forward: over-the-air updates, better connectivity, better user interfaces,” Payne commented.
Tesla’s Design Studio may not be in the spotlight very often or be very forthcoming with details about its operations, but the results it produces in the company’s vehicles certainly speak well of the work that’s going on inside.
Check out the full interview with Pawel Pietryka at WorkWithUs.io
Tesla Cybertruck owners are wondering when they will get access to the company’s Full Self-Driving version 14.1 that rolled out to other owners today for the first time.
Cybertruck owners typically receive Full Self-Driving updates slightly later than other drivers, as the process for the all-electric pickup is different. It is a larger vehicle that requires some additional attention from Tesla before FSD versions are rolled out, so they will be slightly delayed. CEO Elon Musk said the all-wheel steering technically requires a bit more attention before rollout as well.
The all-wheel steering of Cybertruck requires a bit more Autopilot training
— Elon Musk (@elonmusk) October 7, 2025
After some owners got access to the v14.1 Full Self-Driving suite this morning, Cybertruck owners sought out a potential timeframe for when they would be able to experience things for themselves.
Tesla owners show off improvements with new Full Self-Driving v14 rollout
They were able to get an answer from Ashok Elluswamy, Tesla’s Head of AI, who said:
“We got you. Coming soon.”
We got you. Coming soon.
— Ashok Elluswamy (@aelluswamy) October 7, 2025
The release of FSD v14.1 for Cybertruck will not be tempered, either. Elluswamy then confirmed that Tesla would be rolling out the full-featured FSD v14 for the pickup, meaning it would be able to reverse and park itself, among other features.
Elluswamy said it would be capable of these features, which were void in other FSD releases for Cybertruck in the past.
Tesla’s rollout of FSD v14.1 brings several extremely notable changes and improvements to the suite, including more refined operation in parking garages, a new ability to choose parking preferences upon arriving at your destination, a new driving mode called “Sloth,” which is even more reserved than “Chill,” and general operational improvements.
Those who were lucky enough to receive the suite have already started showing off the improvements, and they definitely seem to be a step up from what v13’s more recent versions were capable of.
CEO Elon Musk called v14 “sentient” a few weeks back, and it seems that it is moving toward that. However, he did state that additional releases with more capabilities would be available in the coming weeks, but many owners are still waiting for this first version.
News
Tesla launches two new affordable models with ‘Standard’ Model 3, Y offerings
It is the first time Tesla has revealed any details about what it planned to launch in terms of its new, lower-cost vehicles, which are mainly aimed at countering the loss of the $7,500 EV tax credit.
Tesla has officially launched its affordable models with the new Model 3 and Model Y ‘Standard’ versions hitting the company’s Online Design Studio on Tuesday.
It is the first time Tesla has revealed any details about what it planned to launch in terms of its new, lower-cost vehicles, which are mainly aimed at countering the loss of the $7,500 EV tax credit.
Here’s what Tesla went with for its release of the new affordable models.
Tesla Model Y ‘Standard’
The Model Y Standard is a stripped-down version of the all-electric crossover and starts at $39,990.
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- Credit: Tesla
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- Credit: Tesla
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- Credit: Tesla
Deliveries are slated for November and December, the company says if you plan to order one, and it comes with a few major changes to improve efficiency and bring down cost for owners.
- New athletically tuned exterior and new alloy wheels to improve aerodynamics
- 15.4″ touchscreen in the front, the same as the other trims
- Available in three colors: Stealth Grey (free), White ($1,oo0 extra), Diamond Black ($1,500 extra)
- Textile and vegan leather interior
- Range sits at 321 miles
- New front fascia
- Covered glass roof (textile on inside)
- Windows are not acoustically laminated for a quieter cabin
- Manual mirrors and seats
- Smaller frunk
- No rear infotainment screen
- No basic Autopilot
- 69 kWh battery
- New 19″ Aperture wheels
- 0-60 MPH in 6.8 seconds
- 7 speaker stereo, down from 15 speakers in premium models
🚨 BREAKING: Tesla has launched the new Model Y ‘Standard’ for $39,990
Here’s what’s new: 🧵 pic.twitter.com/ILxbEsEniX
— TESLARATI (@Teslarati) October 7, 2025
Tesla Model 3 ‘Standard’
The Model 3 Standard was a surprise offering from Tesla, as many had only anticipated the company to refine and offer a more affordable version of the Model Y.
Coming in at $36,990, it features many of the same changes Tesla made with the Model Y “Standard,” all ways to improve price and make it less flashy than the more premium offerings.
Deliveries are also slated for November for this vehicle, and it features relatively the same stripped-down offerings as the Model Y Standard.
- Available in three colors: Stealth Grey (free), White ($1,oo0 extra), Diamond Black ($1,500 extra)
- Textile and vegan leather interior
- Range sits at 321 miles
- Covered glass roof (textile on inside)
- Manual mirrors and seats
- No rear infotainment screen
- No basic Autopilot
- 69 kWh battery
- New 19″ Aperture wheels
- 0-60 MPH in 6.8 seconds
- 7 speaker stereo, down from 15 speakers in premium models
@teslarati 🚨 Tesla’s Affordable Models are here! Let’s talk about them! #tesla #fyp #viral #teslaev #elonmusk ♬ Natural Emotions – Muspace Lofi
Elon Musk
Tesla owners show off improvements with new Full Self-Driving v14 rollout
Some of the big things that Tesla faced head-on with the development and release of v14 were navigating in parking garages and handling parking after arriving at a destination.
Tesla owners with access to the company’s Full Self-Driving new version, v14, which rolled out on Tuesday morning, are showcasing some of the very impressive improvements that have arrived.
CEO Elon Musk called v14 “sentient” a few weeks ahead of its rollout, claiming the newest iteration of the company’s Full Self-Driving platform would be the most accurate to date.
Tesla FSD (Supervised) V14.1 with Robotaxi-style dropoffs is here
It was obvious this narrative had Tesla owners keeping their expectations high, as there were very evidently things that needed to be improved upon that were present in v13. I wrote about several improvements I was hoping to see, and based on the release notes for v14, Tesla did have these things in the works already.
Some of the big things that Tesla faced head-on with the development and release of v14 were navigating in parking garages and handling parking after arriving at a destination.
Tesla said it was working to increase the capabilities of Summon within parking garages, as many owners believe that is where it would be the most beneficial.
While that does not appear to be part of this initial v14 rollout, it does seem Tesla is focused on improving the suite’s ability to navigate through these garages, including stopping for a ticket to enter the facility, finding a spot, and parking in an appropriate space.
It was evident this was a huge improvement based on one example from an owner who received v14:
FSD v14 navigates parking garages really well. Here’s a full clip of it leaving a parking spot, going through the garage, waiting for me to put the ticket in, and exiting.
Almost feels like it can read the signs above to go find the exit, with a complex garage here.@Tesla_AI pic.twitter.com/fv9j6LNcp6
— Zack (@BLKMDL3) October 7, 2025
If you look closely, you will even see the car shift slightly to the right when it arrives at the ticketing station, making it easier for the driver to hand over their ticket and payment. It then moves back out to the right when leaving to return to the center of the lane. It’s very intuitive.
Additionally, it appears to be more accurate when parking, thanks to improvements that enable owners to select the type of parking upon arrival at a destination.
In the v14.1 release notes, Tesla said that it has added “Arrival Options for you to select where FSD should park: in a Parking Lot, on the Street, in a Driveway, in a Parking Garage, or at the Curbside.”
One owner chose to navigate home and chose a garage to park in. Full Self-Driving performed it without any issues:
Not only can FSD 14.1 pull into my gravel driveway (no version before has done this) it can pull into the garage. pic.twitter.com/pweI5JKWHD
— Dirty Tesla (@DirtyTesLa) October 7, 2025
These are just two evident improvements so far, and there are likely many more on the way. The changes and fixes will be tracked by anyone with access to FSD v14 in the coming weeks.
Tesla Cybertruck gets Full Self-Driving v14 release date, sort of
Tesla launches two new affordable models with ‘Standard’ Model 3, Y offerings
Tesla owners show off improvements with new Full Self-Driving v14 rollout
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