News
Tesla design head reflects on over 16 years with the company
Designing for the future with Tesla’s Franz von Holzhausen.
Tesla’s Senior Design Executive Franz von Holzhausen was interviewed in the 500th episode of the Ride the Lightning podcast over the weekend, talking about topics from the new Model Y Performance to Optimus, and even sharing what has kept him coming back for over 16 years.
In the interview, host Ryan McCaffrey asks von Holzhausen a handful of questions about the executive’s design decisions, what can be expected on upcoming releases, and his own reaction to seeing increasing numbers of Tesla vehicles on the road. When asked about what has kept him at Tesla for so long, however, the design lead points to the company’s mission, noting that his young self would be “shocked” if he saw what he was working on today and how much he has learned.
“The thing that keeps me coming here is the potential for the future and what we’re able to create, and how we’re able to… in a way, we’ve proven that we can steer the future a little bit,” von Holzhausen says.
When asked if it was common for designers to stay at one company for so long, he also says that it “sure doesn’t seem like it,” pointing out that he had previously been on a roughly-four-year rotation prior to starting with Tesla, and adding that he thought he would stay on that path. The design head’s past employers were Mazda, General Motors (GM), and Volkswagen.
He also explains that some of the exciting projects he’s been able to work on, including vehicles, autonomous robotaxis, and humanoid robots, to name a few, are a major part of what keeps him there, in addition to Tesla’s original mission.
“I wouldn’t be here if we didn’t have the mission,” von Holzhausen says of the company’s mission to accelerate the world’s transition to sustainable energy.
“In the early days, the mission was the same, and we didn’t know if we could make an impact. The mission is something that you aim for, right? And we kept aiming for it and kept getting better, and then we subsequently started to see the impact of what we were producing and what we were creating having an impact that was steering, ultimately steering the rest of the world, in this direction.
“And once you realize the impact, you’re like ‘Wow, we can really steer the future for the better.’ And now, we like owe it to ourselves and to everybody and the rest of the world to continue on that path.”
While McCaffrey suggests that the designer might be the second-longest-tenured employee besides the CEO, von Holzhausen says there actually at least “a handful of other people” who have been with the company for longer. However, he says they would also likely agree about how quickly the time has gone to bring the automaker to this point.
The conversation spans over an hour long, and von Holzhausen goes on to talk about how seeing his own vehicles on the road makes him continually self-critique his work as he aims to make things better and develop the next thing. He also talks about the importance of making great products, and how he and Tesla expect that approach to win customers over, no matter what kind of fear, uncertainty and doubt may be floating around about the company.
Listen to the 500th episode of McCaffrey’s Ride the Lightning podcast below, featuring Tesla’s Chief Designer Franz von Holzhausen for his third appearance on the show. You can also see a photo of the two below, as shared in a post on X from McCaffrey.
Credit: Ryan McCaffrey | X
READ MORE ON TESLA’S FRANZ VON HOLZHAUSEN: Tesla redesigned this crucial piece of hardware on the new Model Y
In the podcast, von Holzhausen also talks about speculation that the company’s Glacier Blue could eventually make it to the U.S., as well as if Tesla plans to discontinue Midnight Cherry Red—though he says he can’t comment directly on either.
The executive’s appearance on the podcast also comes after McCaffrey last week interviewed Tesla’s Vice President of Vehicle Engineering, Lars Moravy. It also comes as the latest of appearances from both executives, who were last month featured in a video from Tesla about the new Model Y, along with talking to Jay Leno about the refreshed vehicle.
The two executives also confirmed in the former video that Tesla will indeed be launching a Model Y Performance later this year, along with a seven-seat configuration.
In December, von Holzhausen also shared some details about the design for the recently unveiled Cybercab, noting in another video with Pedersen Auto Museum that the gold color is a shout-out to New York City’s yellow taxi cabs.
Tesla makes a decision on the future of its flagship Model S and Model X
Elon Musk
Elon Musk doubles down on Tesla Cybercab timeline once again
“Cybercab, which has no pedals or steering wheel, starts production in April,” Musk said.
CEO Elon Musk doubled down once again on the timeline of production for the Tesla Cybercab, marking yet another example of the confidence he has in the company’s ability to meet the aggressive timeline for the vehicle.
It is the third time in the past six months that Musk has explicitly stated Cybercab will enter production in April 2026.
On Monday morning, Musk reiterated that Cybercab will enter its initial manufacturing phase in April, and that it would not have any pedals or a steering wheel, two things that have been speculated as potential elements of the vehicle, if needed.
Cybercab, which has no pedals or steering wheel, starts production in April https://t.co/yShxZ2HJqp
— Elon Musk (@elonmusk) February 16, 2026
Musk has been known to be aggressive with timelines, and some products have been teased for years and years before they finally come to fruition.
One of perhaps the biggest complaints about Musk is the fact that Tesla does not normally reach the deadlines that are set: the Roadster, Semi, and Unsupervised Full Self-Driving suite are a few of those that have been given “end of this year” timelines, but have not been fulfilled.
Nevertheless, many are able to look past this as part of the process. New technology takes time to develop, but we’d rather not hear about when, and just the progress itself.
However, the Cybercab is a bit different. Musk has said three times in the past six months that Cybercab will be built in April, and this is something that is sort of out of the ordinary for him.
In December 2025, he said that Tesla was “testing the production system” of the vehicle and that “real production ramp starts in April.
Elon Musk shares incredible detail about Tesla Cybercab efficiency
On January 23, he said that “Cybercab production starts in April.” He did the same on February 16, marking yet another occasion that Musk has his sights set on April for initial production of the vehicle.
Musk has also tempered expectations for the Cybercab’s initial production phase. In January, he noted that Cybercab would be subjected to the S-curve-type production speed:
“…initial production is always very slow and follows an S-curve. The speed of production ramp is inversely proportionate to how many new parts and steps there are. For Cybercab and Optimus, almost everything is new, so the early production rate will be agonizingly slow, but eventually end up being insanely fast.”
Cybercab will be a huge part of Tesla’s autonomous ride-sharing plans moving forward.
Elon Musk
Tesla owners explore potential FSD pricing options as uncertainty looms
We asked Tesla owners what the company should price Full Self-Driving moving forward, as now it’s going to be subscription-based. There were some interesting proposals.
Tesla is starting the process of removing the ability to purchase the Full Self-Driving suite outright, as it pulled the purchase option in the United States over the weekend.
However, there has been some indication by CEO Elon Musk that the price of the subscription will increase as the suite becomes more robust. But Tesla finds itself in an interesting situation with this: the take rate for Full Self-Driving at $99 per month is about 12 percent, and Musk needs a significant increase in this rate to reach a tranche in his new compensation package.
This leaves Tesla and owners in their own respective limbos: Tesla needs to find a price that will incentivize consumers to use FSD, while owners need Tesla to offer something that is attractive price-wise.
We asked Tesla owners what the company should price Full Self-Driving moving forward, as now it’s going to be subscription-based. There were some interesting proposals.
Price Reduction
Although people are willing to pay the $99 per month for the FSD suite, it certainly is too high for some owners. Many suggested that if Tesla would back down the price to $49, or somewhere around that region, many owners would immediately subscribe.
Others suggested $69, which would make a lot of sense considering Musk’s obsession with that number.
Different Pricing for Supervised and Unsupervised
With the release of the Unsupervised version of Full Self-Driving, Tesla has a unique opportunity to offer pricing for different attention level requirements.
$50/mo for supervised.
$300/mo for unsupervised including insurance.— pɦoɿɟ pᴉʌɒp (@CSUDavid) February 15, 2026
Unsupervised Full Self-Driving would be significantly more expensive, but not needed by everyone. Many people indicate they would still like to drive their cars manually from time to time, but others said they’d just simply be more than okay with only having Supervised FSD available in their cars.
Time-Based Pricing
Tesla could price FSD on a duration-based pricing model, including Daily, Weekly, Monthly, and Annual rates, which would incentivize longer durations with better pricing.
Annually, the rate could be $999 per year, while Monthly would stay at $99. However, a Daily pass of FSD would cost somewhere around $10, while a $30 per week cost seems to be ideal.
These all seem to be in line with what consumers might want. However, Tesla’s attitude with FSD is that it is the future of transportation, and with it offering only a Monthly option currently, it does not seem as if it will look as short-term as a Daily pass.
Tiered Pricing
This is perhaps the most popular option, according to what we’ve seen in comments and replies.
This would be a way to allow owners to pick and choose which FSD features they would like most and pay for them. The more features available to you, the more it costs.
For example, if someone only wanted Supervised driving and Autopark, it could be priced at $50 per month. Add in Summon, it could be $75.
This would allow people to pick only the features they would use daily.
Tesla has left a single loophole to purchase Full Self-Driving outright. On Sunday, the option officially disappeared from the Online Design Studio in the United States, as Tesla transitioned to a Subscription-only purchasing plan for the FSD suite.
However, there is still one way to get the Full Self-Driving suite in an outright manner, which would not require the vehicle owner to pay monthly for the driver assistance program — but you have to buy a Model S or Model X.
Months ago, Tesla launched a special “Luxe Package” for the Model S and Model X, which included Full Self-Driving for the life of the vehicle, as well as free Supercharging at over 75,000 locations, as well as free Premium Connectivity, and a Four-Year Premium Service package, which includes wheel and tire protection, windshiel protection, and recommended maintenance.
🚨 Tesla increased the price of both the Model S and Model X by $10,000, but both vehicles now include the “Luxe Package,” which includes:
-Full Self-Driving
-Four years of included maintenance, tire and wheel repairs, and windshield repairs/replacements
-Free lifetime… pic.twitter.com/LKv7rXruml— TESLARATI (@Teslarati) August 16, 2025
It would also be available through the purchase of a Cyberbeast, the top trim of the Cybertruck lineup.
This small loophole would allow owners to avoid the monthly payment, but there have been some changes in the fine print of the program, as Tesla has added that it will not be transferable to subsequent vehicle owners or to another vehicle.
This goes for the FSD and the Supercharging offers that come with the Luxe Package.
For now, Tesla still has the Full Self-Driving subscription priced at $99 per month. However, that price is expected to increase over the course of some time, especially as its capabilities improve. Tesla seems to be nearing Unsupervised FSD based on Musk’s estimates for the Cybercab program.
There is the potential that Tesla offers both Unsupervised and Supervised FSD for varying prices, but this is not confirmed.
In other countries, Tesla has pushed back the deadline to purchase the suite outright, as in Australia, it has been adjusted to March 31.
Elon Musk doubles down on Tesla Cybercab timeline once again
Tesla owners explore potential FSD pricing options as uncertainty looms
