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Tesla design head reflects on over 16 years with the company
Designing for the future with Tesla’s Franz von Holzhausen.
Tesla’s Senior Design Executive Franz von Holzhausen was interviewed in the 500th episode of the Ride the Lightning podcast over the weekend, talking about topics from the new Model Y Performance to Optimus, and even sharing what has kept him coming back for over 16 years.
In the interview, host Ryan McCaffrey asks von Holzhausen a handful of questions about the executive’s design decisions, what can be expected on upcoming releases, and his own reaction to seeing increasing numbers of Tesla vehicles on the road. When asked about what has kept him at Tesla for so long, however, the design lead points to the company’s mission, noting that his young self would be “shocked” if he saw what he was working on today and how much he has learned.
“The thing that keeps me coming here is the potential for the future and what we’re able to create, and how we’re able to… in a way, we’ve proven that we can steer the future a little bit,” von Holzhausen says.
When asked if it was common for designers to stay at one company for so long, he also says that it “sure doesn’t seem like it,” pointing out that he had previously been on a roughly-four-year rotation prior to starting with Tesla, and adding that he thought he would stay on that path. The design head’s past employers were Mazda, General Motors (GM), and Volkswagen.
He also explains that some of the exciting projects he’s been able to work on, including vehicles, autonomous robotaxis, and humanoid robots, to name a few, are a major part of what keeps him there, in addition to Tesla’s original mission.
“I wouldn’t be here if we didn’t have the mission,” von Holzhausen says of the company’s mission to accelerate the world’s transition to sustainable energy.
“In the early days, the mission was the same, and we didn’t know if we could make an impact. The mission is something that you aim for, right? And we kept aiming for it and kept getting better, and then we subsequently started to see the impact of what we were producing and what we were creating having an impact that was steering, ultimately steering the rest of the world, in this direction.
“And once you realize the impact, you’re like ‘Wow, we can really steer the future for the better.’ And now, we like owe it to ourselves and to everybody and the rest of the world to continue on that path.”
While McCaffrey suggests that the designer might be the second-longest-tenured employee besides the CEO, von Holzhausen says there actually at least “a handful of other people” who have been with the company for longer. However, he says they would also likely agree about how quickly the time has gone to bring the automaker to this point.
The conversation spans over an hour long, and von Holzhausen goes on to talk about how seeing his own vehicles on the road makes him continually self-critique his work as he aims to make things better and develop the next thing. He also talks about the importance of making great products, and how he and Tesla expect that approach to win customers over, no matter what kind of fear, uncertainty and doubt may be floating around about the company.
Listen to the 500th episode of McCaffrey’s Ride the Lightning podcast below, featuring Tesla’s Chief Designer Franz von Holzhausen for his third appearance on the show. You can also see a photo of the two below, as shared in a post on X from McCaffrey.
Credit: Ryan McCaffrey | X
READ MORE ON TESLA’S FRANZ VON HOLZHAUSEN: Tesla redesigned this crucial piece of hardware on the new Model Y
In the podcast, von Holzhausen also talks about speculation that the company’s Glacier Blue could eventually make it to the U.S., as well as if Tesla plans to discontinue Midnight Cherry Red—though he says he can’t comment directly on either.
The executive’s appearance on the podcast also comes after McCaffrey last week interviewed Tesla’s Vice President of Vehicle Engineering, Lars Moravy. It also comes as the latest of appearances from both executives, who were last month featured in a video from Tesla about the new Model Y, along with talking to Jay Leno about the refreshed vehicle.
The two executives also confirmed in the former video that Tesla will indeed be launching a Model Y Performance later this year, along with a seven-seat configuration.
In December, von Holzhausen also shared some details about the design for the recently unveiled Cybercab, noting in another video with Pedersen Auto Museum that the gold color is a shout-out to New York City’s yellow taxi cabs.
Tesla makes a decision on the future of its flagship Model S and Model X
Tesla has taken a huge step forward with its Cybercab project, as the vehicle has been spotted on the Fremont Test Track for the first time.
Typically, when cars are spotted on the Fremont Test Track, it means Tesla has begun advancing the development of that specific project. With Cybercab production slated for 2026, it seems Tesla is ready to get things moving.
The Cybercab was unveiled one year ago tomorrow, at the “We, Robot” event in Los Angeles.
Tesla Robotaxi Cybercab: Seats, price, special features, release date, and more
Tesla has been hoping to get Cybercab production started in early 2026. With a few months until then, the program has taken some leaps, including the recent start of crash testing of the vehicle at the Fremont Factory in Northern California.
Some of these units have made their way to Gigafactory Texas at Tesla’s crash testing facility:
The 1st @Tesla Cybercab at the Giga Texas crash testing facility. Hard to say for sure, but this may indicate the vehicle has completed most of the final engineering & production tests out at Fremont and what remains is now at Giga Texas.
If this follows how the @Cybertruck… pic.twitter.com/RHB2IjkL1L
— Joe Tegtmeyer 🚀 🤠🛸😎 (@JoeTegtmeyer) October 9, 2025
Now, it has taken another step as Tesla has officially started testing the vehicle at the Fremont Test Track:
Tesla spotted for the first time testing the Cybercab at their Fremont factory in California.
Full video: https://t.co/mXGIJXYCqY pic.twitter.com/oveOsXqiyg
— Sawyer Merritt (@SawyerMerritt) October 9, 2025
Here’s when vehicles in Tesla’s lineup were first spotted on the Fremont Test Track and then launched:
|
Vehicle
|
First Spotted on Fremont Test Track
|
Launch Date (Production Start/First Deliveries)
|
|---|---|---|
|
Model Y
|
December 12, 2019
|
January 2020
|
|
Tesla Semi
|
March 8, 2021
|
December 1, 2022 (Limited to pilot program participants)
|
|
Cybertruck
|
December 10, 2021
|
November 2023
|
|
Cybercab
|
October 9, 2025
|
Early 2026
|
Timeframes for when Tesla vehicles hit the Fremont Test Track and when their production and deliveries begin certainly vary.
However, the Cybercab being spotted marks a significant step forward for Tesla, as it indicates the company is nearing a major milestone in production, whether for deliveries or on-road testing.
It does seem as if Tesla could employ the Cybercab for its Robotaxi program in Austin, Texas, and Northern California.
With more markets expected to launch Robotaxi rides soon, it could be a formidable challenge for the new vehicle, especially if Tesla can initiate rides without a Safety Monitor.
Chevy answered Tesla’s new Standard Model 3 and Model Y offerings with its second-generation Bolt EV, a car that actually appeals to those who were looking for affordability.
Earlier this week, Tesla unveiled the Model 3 and Model Y Standard, two stripped-down versions of the cars of the same name it already offers. The Long Range versions are now labeled as “Premium,” while the Performance configurations stand alone.
Tesla launches two new affordable models with ‘Standard’ Model 3, Y offerings
However, many people were sort of upset with what Tesla came to market with. For well over a year, it has been transparent that it was planning to develop affordable models, and this year, it was forced to take action to counter the loss of the $7,500 EV tax credit.
The Model 3 Standard starts at $36,990, while the Model Y Standard comes in at $39,990. While these are cheaper than the company’s Premium offerings, many fans said that Tesla missed the mark with the pricing, as these numbers are not necessarily “affordable.”
At the very least, they will likely miss the mark in helping Tesla regain annual growth rates for its deliveries. Tesla will likely rely on its “unboxed process,” which will be used to manufacture the Cybercab and potentially other affordable models in the future. These will be priced at below $30,000.
Other carmakers are making their moves and were able to undercut Tesla’s new Standard offerings, Chevrolet being one of them.
This week, the company launched its second-gen Bolt EV, which starts at just $28,995.
Here are the full specs:
- 65 kWh LFP battery
- 255 miles of range (EPA estimated)
- Native NACS port for Tesla Supercharger accessibility without an adapter
- Up to 150 kW charging speed
- Bidirectional power of 9.6 kW
- Front-Wheel-Drive
- 10-80% charging in just 26 minutes
- No Apple CarPlay or Android Auto
- SuperCruise capable
- 11.3″ touchscreen, 11″ digital gauge cluster
- 16 cubic feet of cargo capacity
- Other Trims
- RS – $32,000
- Base LT – $28,995
- Deliveries begin in early 2026
Let’s be frank: Tesla fans are unlikely to bat an eye at other OEM offerings. However, first-time EV buyers might be looking for something more price accessible, so vehicles under $30,000 are where they will look first, at least for most people.
If money isn’t an option, people will consider spending a minimum of $37,000 on a new vehicle, especially an EV, as a first-time owner.
The Bolt EV could be something that does well, especially considering its one of only a handful of EVs that are priced at around $30,000 brand new in the U.S.
The others are:
- Nissan Leaf S ($28,140)
- Mini Cooper SE ($30,900)
- Fiat 500e ($32,500)
While these cars are priced at around $30,000 and are affordable, they each offer minimal range ratings. The Nissan Leaf S and Fiat 500e have just 149 miles, while the Mini Cooper SE has 114 miles.
Tesla’s flagship sedan, the Model S, has officially been named one of TIME Magazine’s Best Inventions of the 2000s. It joins its sibling, the Model 3, which made the list in 2017.
The Model S is among the most crucial developments in the automotive industry in the last century.
Just as the Ford Model T made its mark on passenger transportation, becoming the first combustion engine vehicle to be successfully developed and marketed at a time when horse and buggy were the preferred mode of transportation, the Model S revolutionized things a step further.
Although it was not the first EV to be developed, the Tesla Model S was the EV that put EVs on the map. In 2012, TIME recognized the Model S as a piece of technology that could truly transform the car industry.
The publication wrote:
“This electric four-door sedan has the lines of a Jaguar, the ability to zip for 265 miles (426 km) on one charge—that’s the equivalent of 89 m.p.g. (2.6 L/100 km)—and touchscreen controls for everything from GPS navigation to adjusting the suspension.”
Looking back, TIME was right on. The Tesla Model S was truly a marvel for its time, and it, along with the OG 2008 Roadster, can be seen as the first two EVs to push electrification to the mainstream.
As TIME described this year, the Model S “proved to be a game-changing experience for electric vehicles,” and it ended up truly catalyzing things for not only the industry, but Tesla as well.
The Model S acted as a fundraiser of sorts for future vehicles, just as the Model X did. They paved the way for the Model 3 and Model Y to be developed and offered by Tesla at a price point that was more acceptable and accessible to the masses.
The Current State of the Tesla Model S
The Model S contributes to a very small percentage of Tesla sales. The company groups the Model S with the Model X and Cybertruck in its quarterly releases.
Last year, that grouping sold 85,133 total units, a small percentage of the 1.789 million cars it delivered to customers in 2024.
Things looked to be changing for the Model S and the Model X this year, as Tesla teased some improvements to the two cars with a refresh. However, it was very underwhelming and only included very minor changes.
Lucid CEO shades Tesla Model S: “Nothing has changed in 12 years now”
It appeared as if Tesla was planning to sunset the two cars, and while it has not taken that stance yet, it seems more likely that the company will begin taking any potential options to heart.
CEO Elon Musk said a few years ago that the two cars were only produced due to “sentimental reasons.”
Tesla takes huge step with Cybercab in new spotting
Chevy answers Tesla’s new ‘Standard’ offerings with an actually affordable EV
Tesla Model S makes TIME’s list of Best Inventions
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