Connect with us

News

Tesla design head reflects on over 16 years with the company

Designing for the future with Tesla’s Franz von Holzhausen.

Published

on

Credit: Andrea Conway/X

Tesla’s Senior Design Executive Franz von Holzhausen was interviewed in the 500th episode of the Ride the Lightning podcast over the weekend, talking about topics from the new Model Y Performance to Optimus, and even sharing what has kept him coming back for over 16 years.

In the interview, host Ryan McCaffrey asks von Holzhausen a handful of questions about the executive’s design decisions, what can be expected on upcoming releases, and his own reaction to seeing increasing numbers of Tesla vehicles on the road. When asked about what has kept him at Tesla for so long, however, the design lead points to the company’s mission, noting that his young self would be “shocked” if he saw what he was working on today and how much he has learned.

“The thing that keeps me coming here is the potential for the future and what we’re able to create, and how we’re able to… in a way, we’ve proven that we can steer the future a little bit,” von Holzhausen says.

When asked if it was common for designers to stay at one company for so long, he also says that it “sure doesn’t seem like it,” pointing out that he had previously been on a roughly-four-year rotation prior to starting with Tesla, and adding that he thought he would stay on that path. The design head’s past employers were Mazda, General Motors (GM), and Volkswagen.

He also explains that some of the exciting projects he’s been able to work on, including vehicles, autonomous robotaxis, and humanoid robots, to name a few, are a major part of what keeps him there, in addition to Tesla’s original mission.

Advertisement

“I wouldn’t be here if we didn’t have the mission,” von Holzhausen says of the company’s mission to accelerate the world’s transition to sustainable energy.

“In the early days, the mission was the same, and we didn’t know if we could make an impact. The mission is something that you aim for, right? And we kept aiming for it and kept getting better, and then we subsequently started to see the impact of what we were producing and what we were creating having an impact that was steering, ultimately steering the rest of the world, in this direction.

“And once you realize the impact, you’re like ‘Wow, we can really steer the future for the better.’ And now, we like owe it to ourselves and to everybody and the rest of the world to continue on that path.”

While McCaffrey suggests that the designer might be the second-longest-tenured employee besides the CEO, von Holzhausen says there actually at least “a handful of other people” who have been with the company for longer. However, he says they would also likely agree about how quickly the time has gone to bring the automaker to this point.

The conversation spans over an hour long, and von Holzhausen goes on to talk about how seeing his own vehicles on the road makes him continually self-critique his work as he aims to make things better and develop the next thing. He also talks about the importance of making great products, and how he and Tesla expect that approach to win customers over, no matter what kind of fear, uncertainty and doubt may be floating around about the company.

Advertisement

Listen to the 500th episode of McCaffrey’s Ride the Lightning podcast below, featuring Tesla’s Chief Designer Franz von Holzhausen for his third appearance on the show. You can also see a photo of the two below, as shared in a post on X from McCaffrey.

Credit: Ryan McCaffrey | X

 

READ MORE ON TESLA’S FRANZ VON HOLZHAUSEN: Tesla redesigned this crucial piece of hardware on the new Model Y

In the podcast, von Holzhausen also talks about speculation that the company’s Glacier Blue could eventually make it to the U.S., as well as if Tesla plans to discontinue Midnight Cherry Red—though he says he can’t comment directly on either.

The executive’s appearance on the podcast also comes after McCaffrey last week interviewed Tesla’s Vice President of Vehicle Engineering, Lars Moravy. It also comes as the latest of appearances from both executives, who were last month featured in a video from Tesla about the new Model Y, along with talking to Jay Leno about the refreshed vehicle.

Advertisement

The two executives also confirmed in the former video that Tesla will indeed be launching a Model Y Performance later this year, along with a seven-seat configuration.

In December, von Holzhausen also shared some details about the design for the recently unveiled Cybercab, noting in another video with Pedersen Auto Museum that the gold color is a shout-out to New York City’s yellow taxi cabs.

Tesla makes a decision on the future of its flagship Model S and Model X

Zach is a renewable energy reporter who has been covering electric vehicles since 2020. He grew up in Fremont, California, and he currently lives in Colorado. His work has appeared in the Chicago Tribune, KRON4 San Francisco, FOX31 Denver, InsideEVs, CleanTechnica, and many other publications. When he isn't covering Tesla or other EV companies, you can find him writing and performing music, drinking a good cup of coffee, or hanging out with his cats, Banks and Freddie. Reach out at zach@teslarati.com, find him on X at @zacharyvisconti, or send us tips at tips@teslarati.com.

Comments

News

Tesla diner’s latest progress includes solar canopies, more charging

Roughly 17 months into the project, Tesla’s LA diner is looking closer than ever, but likely still months from completion.

Published

on

Credit: AlSet51241438 | X

Tesla has been working on the construction of its unique Los Angeles diner, drive-in theater, and Supercharger project for the past year and a half or so, and a recent update shows the addition of solar canopies as it gets closer to completion.

X user AlSet51241438 shared progress update videos and photos from the Tesla Diner site on Sunday, showing three solar canopies and a nearly completed front parking lot area. Tesla is still working on getting the solar canopies installed and getting those areas of the parking lot paved, while also installing additional V4 stalls in that area that the user says are nearly completed.

You can see the photos and video footage from the site below, and tell us in the comments when you think Tesla will complete the LA Diner.

Credit: AlSet51241438 | X

Credit: AlSet51241438 | X

READ MORE ON TESLA DINER FROM JUNE 2024: Tesla’s LA diner and Supercharger nears nine months of construction

At this time, Tesla has yet to announce any kind of opening date for the diner and Supercharger. However, references to the Supercharger Diner were spotted in internal code for a software update in January, suggesting that Tesla was getting closer to integrating the menu with the company’s vehicles.

The company also began hiring for the diner location in August, posting a role for a “Tesla Diner Experience Specialist,” focused on managing customer experience from content and audio-visual tools to menu reviews and collaborating with design teams.

Tesla initially began construction on the diner and Supercharger location in September 2023, after receiving multiple construction approvals throughout 2022 and 2023. The idea for the Tesla Diner initially came about from a conversation with CEO Elon Musk in 2018, and the company also registered a trademark for its logo to cover restaurant services in 2021.

Advertisement

In the original discussion about the project, Musk said he wanted it to be “an old school drive-in, roller skates & rock restaurant” at a new LA Supercharger location. Although the current iteration includes two screens, Musk back then added that the site would include “an outdoor screen that plays a highlight reel of the best scenes in movie history,” along with a food menu that appears “as soon as you put the car into park.”

You can see some of the site plans for the project below, early iterations of which were first filed in 2023.

Credit: City of Los Angeles (via Teslarati)

Tesla’s LA Diner and Supercharger gets its first full drive-in screen

Continue Reading

News

Tesla Superchargers were over 10 times as reliable as these rivals

Tesla and Rivian topped this charger reliability study, outperforming competitors by a wide margin.

Published

on

Tesla-supercharger-50000-installations
Credit: Tesla

A new study shows that many electric vehicle (EV) charging networks were substantially less reliable than Tesla’s Superchargers or Rivian’s Adventure Network (RAN), while hardware problems accounted for the most common issue experienced

In a Consumer Reports study shared last week, Tesla and Rivian’s charging networks were found to be significantly more reliable than those of other companies, though EV owners reported a problem with about one out of every five charging sessions initiated overall. Respondents said they had issues with just 4 percent of charging sessions at Tesla’s Superchargers, making them the most reliable, while issues with Rivian’s network were reported for just 5 percent of sessions.

Comparatively, Shell Recharge users faced the most issues, with respondents detailing problems in 48 percent of charging sessions. The next least reliable networks were EVgo and Blink, which followed with 43 percent and 41 percent problems reported, respectively. DC fast-chargers had a reported issue rate of 34 percent, while owners faced problems with Level 2 chargers in 25 percent of sessions.

“The findings show that the public charging experience can vary widely based on the vehicle and the charging networks operating in one’s community and along frequent trips,” writes Drew Toher, Consumer Reports’ Campaign Manager for Sustainable Transportation projects. “This is an important consideration for those without access to home charging. With these findings, CR is encouraging all charging networks to take ownership of their performance and implement measures to improve reliability.”

The survey included responses from 1,230 owners of BEVs and plug-in hybrid EVs (PHEVs), detailing experiences from roughly 5,700 individual charging sessions. The majority of issues customers faced were related to hardware, while they also reported problems with payment, charging power, and other factors.

Advertisement

Out of those who said they had issues directly with the chargers, 76 percent said they encountered broken or unresponsive screens, or those with error messages.

Credit: Consumer Reports (graphic by Sharon Seidl)

Credit: Consumer Reports (graphic by Sharon Seidl)

Credit: Consumer Reports (graphic by Sharon Seidl)

Credit: Consumer Reports (graphic by Sharon Seidl)

READ MORE ON EV CHARGING: Tesla Superchargers dominate J.D. Power EV Charging Study

Advertisement

“By calling out broken screens, payment issues, and slow charging power, community members are crowdsourcing data that will hold charging networks accountable and improve drivers’ experience with public charging,” Toher adds. “This will help tackle the biggest impediment for consumers looking to purchase a more efficient vehicle.”

The release also notes that EV owners planning to charge beyond their home can take a few steps to help ensure the best experiences possible, including making accounts for several different charging networks, getting apps like A Better Route Planner, Plugshare, and CR partner Chargeway, and performing battery preconditioning, among others.

Tesla’s Superchargers have repeatedly been found to be the most reliable in markets around the world, and in surveys from Consumer Reports, JD Power, and other auto industry research firms. Rivian has also followed Tesla in taking routine measures to keep owners informed about the reliability of chargers. One such example includes the automaker’s deployment last April of “charging scores” for the RAN network, to help improve customer experiences by directing them to working stations.

Tesla exec highlights advantages of prefabricated Superchargers

Advertisement
Continue Reading

News

Tesla’s Giga Berlin director responds to anti-Musk criticism

Tesla’s Gigafactory Berlin Director weighs in on Elon Musk, sales in Germany, and more: “We focus on what we do best”

Published

on

Following Tesla’s third anniversary of the opening of its plant in Grünheide, Germany, Tesla’s head of manufacturing for the facility has responded to questions about Elon Musk’s recent political alignment with U.S. President Donald Trump, a potential trade war, struggling sales in Germany, and several other topics.

Andre Thierig, Senior Director of Tesla’s Gigafactory Berlin, spoke in an interview with German news outlet the Frankfurter Allgemeine this week, noting that the electric vehicle (EV) maker isn’t concerned about the recent political climate surrounding Musk and Trump. Rather, Thierig echoes a goal regularly stated by some of Tesla’s top executives and designers—that the company is simply hyper-focused on making great vehicles.

“We as a company and even more so as a factory location have never positioned ourselves politically,” Thierig said, as translated from German, when asked if the politicization of Musk was harming the brand or factory. “We focus on what we do best, namely to build cars, and very good and very many. For us, this is about production at the site and not in politics. We can separate that well.”

The interviewer also asked about the arson attacks from environmental activists last March, whether or not Tesla is expecting more situations like that, and if the company has taken any measures to increase security given the recent uptick in vandalism and protests worldwide.

Thierig notes that Giga Berlin has “further improved [its] network for sharing relevant information in order to be able to able to respond more quickly” to such attacks. He also says that employees on-site would take action if necessary.

Advertisement

Advertisement

READ MORE ON TESLA GERMANY: Tesla Giga Berlin ramping to optimum production capacity: plant manager

Regarding Tesla’s decline in February sales in Germany, Thierig points to the shift to producing the new refreshed Model Y from the legacy version, which required the factory to shut down production for a few days. He also notes that he can’t directly comment on how many pre-orders Tesla received for the new Model Y, pointing out that his team and the factory were focused on production, instead leaving sales up to the sales division.

“We in the Gigafactory do not sell, we produce,” Thierig explains. “The sales figures are the responsibility of our sales organization. However, we know our production figures and our production planning, and we are currently moving production further high. Our delivery locations here and on the airport site in Neuhardenberg are relatively empty, so the cars are quickly entering the market.”

When asked if he was concerned about incoming tariffs from the Trump administration, Thierig says that the factory increased localization of suppliers with the recent switch to the new Model Y, adding that 92 percent of components for the EV now come from somewhere in Europe.

“This makes us even more resilient to disturbances in world trade,” he adds. “In addition, we have a high level of vertical integration at the site, which has already paid off in recent years. Neither the turbulence in the supply chains during the corona pandemic nor the chip crisis or the war in Ukraine have led to production disruptions in our country.”

Advertisement

The interview also touches on Giga Berlin’s long-awaited expansion plans, recent criticism from union IG Metall, what he expects from the incoming federal government, and how he believes that bureaucracy needs to be reduced in the country, among many other topics still.

Thierig has been with Tesla at Giga Berlin since August 2020, first working as a paint manager, before being promoted to Manufacturing Director and subsequently to Senior Director for the factory in general. Prior to that, Thierig was a 19-year veteran with Ford’s German operations, primarily working in paint engineering.

Tesla shares reservations about Giga Berlin’s revised water contract

Continue Reading

Trending