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Tesla to dominate 2021, but other winners and losers in EVs to be determined
It is no secret that Tesla is expected to dominate 2021’s electric vehicle market as the company begins to show it has the robust nature it takes to grow in such a competitive market. After delivering just shy of 500,000 vehicles, according to its own Shareholder Deck via its Investor Relations website, Tesla is poised to increase that number even more this year, especially as two new Gigafactories are expected to take shape and begin rolling out EVs later this year.
Tesla’s undeniable dominance in the EV sector has been accredited to several things: hard work, strategy, luck, and seeing that EVs would be the future well before anyone really knew. Tesla has truly caused an entire industry to rethink its future strategies regarding the development of its products. Instead of slight revisions to an ICE model that has been in production for 40 years, automakers are scrapping the old-faithful vehicles that once ruled production processes for all-electric cars that are supplying the world’s brightest engineers and manufacturing experts with constant headaches.
But past the overwhelming importance for automakers to adopt EV strategies moving forward, 2021 will likely be a “make or break” year for some of the biggest names in vehicle production. While there are undoubtedly going to be winners who will join Tesla on the upward trend toward EV adoption, there are others that will fade away. Unfortunately, there is no way to look into the future and see who will win and who will lose, but the writing that currently appears on the wall will tell many investors of the EV movement who is making a commendable effort of trying to adopt new strategies and move toward sustainable transport. However, others are still stuck with the notion that there is time. However, the longer these companies wait, the further the lead will be for Tesla, who once sat in the shadows of automotive legacy, waiting for its chance to pounce.
Credit: teslaphotographer/Instagram
Deutsche Bank analyst Emmanuel Rosner upped his price target on Tesla stock on Thursday from $705 to $890, The Street reported. After already upgrading Tesla’s outlook once in 2021, Rosner is still convinced of the automaker’s dominance moving forward, looking at 2021 as the year of the EV.
But it’s not all bright-eyed and bushy-tailed for Rosner because he believes that some automakers will eventually phase themselves out of the race to EV dominance. Although nearly every company in the world that makes cars has mentioned a possible adoption to electric transport, there are still some that sit with very vague plans. Interestingly, these companies claim that Tesla will eventually fall and that scalability and software will only last so long. Sure, but Tesla has software nearly perfected, while some of the most robust and refined companies in the world are still stuck with head-scratching as their only outlet to vent their frustration.
Rosner’s note says that 2021 “should indeed see a material acceleration of electric vehicle roll-outs, and provide much clarity on winners and losers from electrification.” It’s true. We will see more EV plans this year than ever before. Companies like Rivian and Lucid plan to launch their first deliveries later this year, Tesla will be opening Giga Berlin and Giga Texas, only increasing production outputs from the automaker, and Ford will eventually begin rolling out Mach-E models after an unexpected delay of hundreds of models. But as most of us know, there is a fine line between launching a product and launching a product successfully.
What will 2021 entail for the EV sector? Mostly good things if you believe that President Joe Biden will replace an emphasis on climate control and pollution reduction. The President reactivated the U.S.’ inclusion in the Paris Agreement yesterday, a move that will excite many of the environmentalists out there. EVs undoubtedly contribute to a cleaner world, but can automakers contribute to the global transition to sustainable passenger transport? Who will win and who will lose?
What do you think? Leave a comment down below. Got a tip? Email us at tips@teslarati.com or reach out to me at joey@teslarati.com.
Tesla is dominating in the United Kingdom so far through 2025, and with about two weeks left in the year, the Model Y and Model 3 are leading the way.
The Model Y and Model 3 are the two best-selling electric vehicles in the United Kingdom, which is comprised of England, Scotland, Wales, and Northern Ireland, and it’s not particularly close.
According to data gathered by EU-EVs, the Model Y is sitting at 18,890 units for the year, while the Model 3 is slightly behind with 16,361 sales for the year so far.
The next best-selling EV is the Audi Q4 e-tron at 10,287 units, lagging significantly behind but ahead of other models like the BMW i4 and the Audi Q6 e-tron.
GOOD NEWS 🇬🇧 Tesla is absolutely crushing the UK electric vehicle market in 2025 💥
The numbers are in, and the dominance is clear. With an impressive amount of 42,270 vehicles delivered year-to-date, the brand now commands a solid 9.6% market share of the total auto market 🆒… pic.twitter.com/dkiGX9kzd0
— Ming (@tslaming) December 18, 2025
The Model Y has tasted significant success in the global market, but it has dominated in large markets like Europe and the United States.
For years, it’s been a car that has fit the bill of exactly what consumers need: a perfect combination of luxury, space, and sustainability.
Both vehicles are going to see decreases in sales compared to 2024; the Model Y was the best-selling car last year, but it sold 32,610 units in the UK. Meanwhile, the Model 3 had reached 17,272 units, which will keep it right on par with last year.
Tesla sold 50,090 units in the market last year, and it’s about 8,000 units shy of last year’s pace. It also had a stronger market share last year with 13.2 percent of the sales in the market. With two weeks left in 2025, Tesla has a 9.6 percent market share, leading Volkswagen with 8 percent.
The company likely felt some impact from CEO Elon Musk’s involvement with the Trump administration and, more specifically, his role with DOGE. However, it is worth mentioning that some months saw stronger consumer demand than others. For example, sales were up over 20 percent in February. A 14 percent increase followed this in June.
News
Tesla Insurance officially expands to new U.S. state
Tesla’s in-house Insurance program first launched back in late 2019, offering a new way to insure the vehicles that was potentially less expensive and could alleviate a lot of the issues people had with claims, as the company could assess and repair the damage itself.
Tesla Insurance has officially expanded to a new U.S. state, its thirteenth since its launch in 2019.
Tesla has confirmed that its in-house Insurance program has officially made its way to Florida, just two months after the company filed to update its Private Passenger Auto program in the state. It had tried to offer its insurance program to drivers in the state back in 2022, but its launch did not happen.
Instead, Tesla refiled the paperwork back in mid-October, which essentially was the move toward initiating the offering this month.
BREAKING: Tesla Insurance has just officially launched in Florida.
This is the first new state to receive @Tesla Insurance in more than 3 years. In total, Tesla insurance is now available in 13 U.S. states (map in thread below of all the states).
Tesla Insurance in Florida uses… pic.twitter.com/bDwh1IV6gD
— Sawyer Merritt (@SawyerMerritt) December 17, 2025
Tesla’s in-house Insurance program first launched back in late 2019, offering a new way to insure the vehicles that was potentially less expensive and could alleviate a lot of the issues people had with claims, as the company could assess and repair the damage itself.
It has expanded to new states since 2019, but Florida presents a particularly interesting challenge for Tesla, as the company’s entry into the state is particularly noteworthy given its unique insurance landscape, characterized by high premiums due to frequent natural disasters, dense traffic, and a no-fault system.
Annual average premiums for Florida drivers hover around $4,000 per year, well above the national average. Tesla’s insurance program could disrupt this, especially for EV enthusiasts. The state’s growing EV adoption, fueled by incentives and infrastructure development, aligns perfectly with Tesla’s ecosystem.
Moreover, there are more ways to have cars repaired, and features like comprehensive coverage for battery damage and roadside assistance tailored to EVs address those common painpoints that owners have.
However, there are some challenges that still remain. Florida’s susceptibility to hurricanes raises questions about how Tesla will handle claims during disasters.
Looking ahead, Tesla’s expansion of its insurance program signals the company’s ambition to continue vertically integrating its services, including coverage of its vehicles. Reducing dependency on third-party insurers only makes things simpler for the company’s automotive division, as well as for its customers.
News
Tesla Full Self-Driving gets sparkling review from South Korean politician
“Having already ridden in an unmanned robotaxi, the novelty wasn’t as strong for me, but it drives just as well as most people do. It already feels like a completed technology, which gives me a lot to think about.”
Tesla Full Self-Driving got its first sparkling review from South Korean politician Lee So-young, a member of the country’s National Assembly, earlier this week.
Lee is a member of the Strategy and Finance Committee in South Korea and is a proponent of sustainable technologies and their applications in both residential and commercial settings. For the first time, Lee was able to utilize Tesla’s Full Self-Driving technology as it launched in the country in late November.
Her thoughts on the suite were complimentary to the suite, stating that “it drives just as well as most people do,” and that “it already feels like a completed technology.”
드디어 오늘, 서울에서 테슬라 FSD 체험 했습니다.
JiDal Papa님의 모델S 협찬에 힘입어^^ 파파님 정말 감사합니다.
국회 -> 망원시장 -> 홍익대 -> 국회 복귀 코스였고요.
이미 무인 로보택시를 타봐서 그런지 신기함은
덜했지만, 웬만한 사람만큼 운전을 잘하네요.이미 완성된 기술이라고… pic.twitter.com/8pAidHBpRG
— 이소영 국회의원 (Soyoung Lee) (@im_soyounglee) December 17, 2025
Her translated post says:
“Finally, today I got to experience Tesla FSD in Seoul. Thanks to the Model S sponsored by JiDal Papa^^, I’m truly grateful to Papa. The route was from the National Assembly -> Mangwon Market -> Hongik University -> back to the National Assembly. Having already ridden in an unmanned robotaxi, the novelty wasn’t as strong for me, but it drives just as well as most people do. It already feels like a completed technology, which gives me a lot to think about. Once it actually spreads into widespread use, I feel like our daily lives are going to change a lot. Even I, with my license gathering dust in a drawer, don’t see much reason to learn to drive a manual anymore.”
Tesla Full Self-Driving officially landed in South Korea in late November, with the initial launch being one of Tesla’s most recent, v14.1.4.
It marked the seventh country in which Tesla was able to enable the driver assistance suite, following the United States, Puerto Rico, Canada, China, Mexico, Australia, and New Zealand.
It is important to see politicians and figures in power try new technologies, especially ones that are widely popular in other regions of the world and could potentially revolutionize how people travel globally.
Tesla dominates in the UK with Model Y and Model 3 leading the way
Tesla Insurance officially expands to new U.S. state
