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Tesla to dominate 2021, but other winners and losers in EVs to be determined
It is no secret that Tesla is expected to dominate 2021’s electric vehicle market as the company begins to show it has the robust nature it takes to grow in such a competitive market. After delivering just shy of 500,000 vehicles, according to its own Shareholder Deck via its Investor Relations website, Tesla is poised to increase that number even more this year, especially as two new Gigafactories are expected to take shape and begin rolling out EVs later this year.
Tesla’s undeniable dominance in the EV sector has been accredited to several things: hard work, strategy, luck, and seeing that EVs would be the future well before anyone really knew. Tesla has truly caused an entire industry to rethink its future strategies regarding the development of its products. Instead of slight revisions to an ICE model that has been in production for 40 years, automakers are scrapping the old-faithful vehicles that once ruled production processes for all-electric cars that are supplying the world’s brightest engineers and manufacturing experts with constant headaches.
But past the overwhelming importance for automakers to adopt EV strategies moving forward, 2021 will likely be a “make or break” year for some of the biggest names in vehicle production. While there are undoubtedly going to be winners who will join Tesla on the upward trend toward EV adoption, there are others that will fade away. Unfortunately, there is no way to look into the future and see who will win and who will lose, but the writing that currently appears on the wall will tell many investors of the EV movement who is making a commendable effort of trying to adopt new strategies and move toward sustainable transport. However, others are still stuck with the notion that there is time. However, the longer these companies wait, the further the lead will be for Tesla, who once sat in the shadows of automotive legacy, waiting for its chance to pounce.
Credit: teslaphotographer/Instagram
Deutsche Bank analyst Emmanuel Rosner upped his price target on Tesla stock on Thursday from $705 to $890, The Street reported. After already upgrading Tesla’s outlook once in 2021, Rosner is still convinced of the automaker’s dominance moving forward, looking at 2021 as the year of the EV.
But it’s not all bright-eyed and bushy-tailed for Rosner because he believes that some automakers will eventually phase themselves out of the race to EV dominance. Although nearly every company in the world that makes cars has mentioned a possible adoption to electric transport, there are still some that sit with very vague plans. Interestingly, these companies claim that Tesla will eventually fall and that scalability and software will only last so long. Sure, but Tesla has software nearly perfected, while some of the most robust and refined companies in the world are still stuck with head-scratching as their only outlet to vent their frustration.
Rosner’s note says that 2021 “should indeed see a material acceleration of electric vehicle roll-outs, and provide much clarity on winners and losers from electrification.” It’s true. We will see more EV plans this year than ever before. Companies like Rivian and Lucid plan to launch their first deliveries later this year, Tesla will be opening Giga Berlin and Giga Texas, only increasing production outputs from the automaker, and Ford will eventually begin rolling out Mach-E models after an unexpected delay of hundreds of models. But as most of us know, there is a fine line between launching a product and launching a product successfully.
What will 2021 entail for the EV sector? Mostly good things if you believe that President Joe Biden will replace an emphasis on climate control and pollution reduction. The President reactivated the U.S.’ inclusion in the Paris Agreement yesterday, a move that will excite many of the environmentalists out there. EVs undoubtedly contribute to a cleaner world, but can automakers contribute to the global transition to sustainable passenger transport? Who will win and who will lose?
What do you think? Leave a comment down below. Got a tip? Email us at tips@teslarati.com or reach out to me at joey@teslarati.com.
Tesla has launched its newest iteration of the Model 3 in China with a slew of new features, including the highly requested V2L (vehicle-to-load) feature and a new interior option.
The Model 3 now has a 16″ front touchscreen with improved resolution, a black headliner, V2L capabilities, Zen Grey interior in the Premium and Performance trims, as the White option has officially been discontinued, and 19″ Dark Nova Wheels, which are standard on the Model 3 Premium only.
🚨 Tesla has launched the Model 3 in China with a variety of new features and specs:
✅ 16” front touchscreen
✅ Black Headliner
✅ V2L Capability
✅ Zen Grey interior (Premium & Performance only)
✅ 19” Dark Nova wheels (Model 3 Premium only)
✅ Zen Grey Interior option… pic.twitter.com/ltTAEIYi2Z— TESLARATI (@Teslarati) October 1, 2026
The touchscreen in the U.S. version of the Model 3 is just 15.4″, so the newly upgraded screen is .6″ larger. Additionally, the Black Headliner, now standard on Model Y vehicles in the U.S., is coming to China.
Additionally, Tesla’s decision to end the white interior option has also made its way to the Asian market, as Zen Grey is the lighter color consumers can now go with. It is slightly different from the previously offered White option:
These options are available in China, Australia, and New Zealand as well, as Giga Shanghai serves those markets, bringing its mass-market vehicles to those countries in the South Pacific.
The Model 3 trims are now priced at:
- Rear-Wheel-Drive – 235,500 yuan (~$35,000)
- Long Range Rear-Wheel-Drive – 259,500 yuan ($38,700)
- Long Range All-Wheel-Drive – 285,500 yuan (~$42,600)
- Performance – 339,500 yuan (~$50,600)
These features have yet to make their way to the U.S., which might upset some buyers, but it is probably a good sign that Tesla will bring these changes to U.S. trims sometime next year. Potentially, these could come even sooner, as they could be used to stimulate demand for the year-end sales push.
Nevertheless, when things start at Giga Shanghai, they usually end up in the U.S. market. Tesla has also already started to install things like the Black Headliner and larger touchscreen in certain U.S.-built vehicles, so these things will be easy to implement across other vehicles in the lineup.
Elon Musk
The Pentagon taps Elon Musk to design the battlefield of the future
Hegseth named Elon Musk to help lead Project Meridian, a Pentagon study of future warfare.
Elon Musk has a new role in the Trump administration. Defense Secretary Pete Hegseth announced on war.gov Wednesday that Musk will help lead Project Meridian, a new Pentagon study meant to identify the weapons and technologies the U.S. military will need to fight wars decades from now.
Hegseth unveiled the project during his State of the Force address at Marine Corps Base Quantico in Virginia. Musk will direct the effort alongside Anduril founder Palmer Luckey and former House Speaker Newt Gingrich, working under Pentagon Chief Technology Officer Emil Michael. All three men were in attendance, and Hegseth said their first meeting would take place directly after the speech inside a secure compartmented facility, according to The Hill.
Hegseth said the group “will be focused on discovering, developing, and fielding the weapons and systems that our children and our grandchildren will need in their lifetimes, without any creative limitations or restrictions, on any future battlefield, from under the Earth to beyond the Moon.” He added that Meridian is not meant to produce new strategy or policy documents.
SpaceX to become America’s Military data backbone for missiles, drones, and warfighters
A memo released after the announcement gives Michael until January 28, 2027, to deliver findings, a window of 120 days. It names artificial intelligence, autonomy, directed energy, robotics and biotechnology as the fields expected to change how wars are fought. The results will come as a public report with a classified annex. The memo says the study will run through a partner organization it does not name, and it does not mention Musk directly. His role comes from Hegseth’s speech and a Pentagon press release.’
Musk had not commented publicly on the appointment as of Wednesday evening. This will be Musk’s first official advisory role in the administration since he left DOGE last year.
The mandate overlaps heavily with Musk’s companies. SpaceX is one of the Pentagon’s largest contractors, with 2026 defense awards topping $8 billion, much of it tied to launches and a suspected Starshield buildout out of Vandenberg. The Pentagon’s release says Meridian will examine domains “from subterranean depths to the cislunar frontier,” which maps onto The Boring Company’s tunneling and Starship’s lunar plans. Tesla’s work on autonomy and Optimus falls within the fields the memo lists.
Meridian was one of six initiatives Hegseth announced Wednesday. Another is a new Autonomous Warfare Command, which the department wants operating as a four-star combatant command by October 1, 2027.
The news lands a day before SpaceX is scheduled to fly a classified National Reconnaissance Office payload on Falcon Heavy, one of three launches the company has planned for Thursday.
News
SpaceX set to launch astronauts and a classified Falcon Heavy mission on the same day
SpaceX plans three launches Thursday, including Crew-13 astronauts and Falcon Heavy’s first classified NRO mission.
SpaceX is lining up one of the busiest single days in its history, and the company offered a preview on Wednesday morning with a simple post on X: “Sunrise at pad 40.” The video and photos show Falcon 9 standing at Space Launch Complex 40 at Cape Canaveral, roughly a day before it is scheduled to carry four astronauts to the International Space Station.
That launch is only the first of three SpaceX missions planned for Thursday, October 1, across both coasts.
Sunrise at pad 40 pic.twitter.com/J7Qme4VvIX
— SpaceX (@SpaceX) September 30, 2026
Crew-13 is targeting liftoff at 11:10 a.m. ET, with a backup opportunity Friday at 10:47 a.m. ET. NASA astronaut Jessica Watkins will command the mission, with NASA’s Luke Delaney as pilot and Canadian Space Agency astronaut Joshua Kutryk and Roscosmos cosmonaut Sergey Teteryatnikov serving as mission specialists. According to NASA, Dragon is set to dock with the forward port of the station’s Harmony module around 8 p.m. ET, less than nine hours after launch. Watkins is the only member of the crew who has flown before, and Kutryk will become the first Canadian to reach orbit through NASA’s Commercial Crew Program.
The Falcon 9 booster is flying for the third time after supporting Crew-12 and a Starlink mission, and it will attempt a landing at Landing Zone 40 beside the pad. That site made its debut in February when the Crew-12 booster touched down there, as Teslarati reported at the time. Crew-13 will relieve the Crew-12 astronauts, who have been aboard the station since the middle of February.
On the West Coast, another Falcon 9 is scheduled to lift off from Vandenberg Space Force Base in a window running from 2:18 to 3:16 p.m. ET, a flight NASASpaceflight lists as a Transporter rideshare mission.
The day is set to close at 11:53 p.m. ET, when Falcon Heavy launches from Launch Complex 39A with NROL-97, the first National Reconnaissance Office payload ever to fly on the rocket. SpaceX rolled the vehicle out to the pad Tuesday night. Its two side boosters, which previously flew GOES-U, ViaSat-3 F3 and NASA’s Roman Space Telescope, will return to Landing Zones 1 and 2, while a new center core will be expended in the Atlantic. The Roman launch took place on August 30, so NROL-97 will come barely a month later as Falcon Heavy’s third flight of 2026 and 14th overall.
NASA taps SpaceX to launch the telescope that could unlock new worlds
If all three Florida boosters land as planned, it would be the first time the Space Coast has seen landings at LZ-40, LZ-1 and LZ-2 on the same day, according to the Orlando Sentinel, which has warned residents in Brevard, Orange and Volusia counties that more than one sonic boom is possible.
The schedule arrives just three days after Starship reached orbit for the first time on Flight 14 from Starbase, Texas, deploying 26 Starlink V3 satellites. If Thursday’s missions stay on time, SpaceX will have flown Starship, Falcon 9 and Falcon Heavy from four different pads in about four days.
Crew-13 is also the start of a longer run for Dragon. NASA recently added Crew-15, Crew-16 and Crew-17 to SpaceX’s contract in a $946 million modification, keeping Dragon as the agency’s only operational ride to the station while Boeing’s Starliner remains grounded.
Tesla launches improved Model 3 in China with V2L, new interior option
The Pentagon taps Elon Musk to design the battlefield of the future
