Investor's Corner

Tesla Doubles Down on Demand Generation

Published

10 years ago

June 2, 2015

A couple of weeks ago, Tesla Motors unveiled the mobile, “pop-up” concept store in Santa Barbara in hopes to deliver product knowledge and buzz to the public for its electric, Model S cars. According to Green Car Reports, Tesla’s pop-up concept is stationed in Santa Barbara for one month, before heading to its East Coast summer destination, the Hamptons on Long Island, NY.

Tesla Motors pop-up store in Santa Barbara, CA [Source: Tesla Motors]

The pop-up announcement came late in the week, right before the long holiday weekend and I thought it was a bit odd for Tesla, considering such a novel marketing play. Why so quiet?

The answer could be that Model S demand may be soft for 2015, especially with recent posts on Tesla’s site showing a hefty amount of scheduled test drives, and a new wrinkle – partnerships with destination charging hotels. Solid marketing moves, but it seems Tesla is playing down its marketing efforts.

Of course, Tesla’s Fremont production facility may be hitting its stride this year with the Model S, but Musk may want a production hedge with the Model X. Musk hinted that by Q4 2015 they could have a steep ramp of Model X deliveries of 1,000 per week, but Musk is known for over-promising and missing deadlines with SpaceX, Telsa, etc…

From the Q1 earnings call:

Musk: I mean, actually with Model X production ramping up quite heavily in Q4 depending upon how that ramp goes and obviously it’s difficult to predict that with perfect clarity, but our volume essentially doubles in Q4.
Musk: For the S, we had quite a long ramp from–we’re like six months from the very first deliveries to a significant volume. We’re trying to compress that to maybe like two months or three months at most….Once we start delivering cars en masse, because we’re going to go from a small number of cars to like 1,000 a week pretty fast.
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As documented on Teslarati, hotel destination charging partners have been working with Tesla Motors to install Tesla’s high-powered charging units at various hotels for the last year in the U.S., Europe and China. So the new wrinkle is partnerships with hotel destination properties and regular hotels for numerous Model S test drives this summer.

Here’s an interesting passage from a Pennsylvania media outlet covering a recent hotel test drive:

…But not until the California-based car manufacturer and Normandy Farm Hotel in Blue Bell partnered up did he (test driver) make any serious inroads into possibly buying one. First step, of course, was the Wednesday morning test drive, hosted by Normandy Farm.
“I put (a test drive) off because I knew I’d love the car,” said Corbett “But I’m absolutely satisfied with it. If I had the cash I would have had one already. It’s something I would budget for to make happen. It’s that impressive.”

The company is taking the product out on the road. Other upcoming hotel events include the rolling hills of Sonoma County at the Best Western Inn, which has three Chargepoint charging stations in Healdsburg, Calif.

So Model S demand may be lacking in China and other parts, but it looks like the Tesla marketing machine will be busy this summer.

*Author’s note: The Elon Musk biography is a must-read!

Investor's Corner

Tesla stock surges on Wednesday, but there’s still more room to go

Published

6 days ago

March 12, 2025

Joey Klender

Credit: Tesla

Tesla stock (NASDAQ: TSLA) surged over 7 percent on Wednesday, canceling out some of the losses it has felt this week.

It has been a less-than-ideal start for Tesla in 2025, as the company has wiped out all of its gains felt from the victorious election campaign of President Donald Trump. The stock is down 34 percent so far this year.

The losses have mostly been felt due to reports of decreased demand due to pushback against CEO Elon Musk and his support of President Trump, as well as investor concern over the CEO’s personal use of time between the Department of Government Efficiency (DOGE) and Tesla itself.

In a note this week from Wedbush, analyst Dan Ives wrote:

“Musk needs to step up as Tesla CEO at this critical juncture. In a nutshell, the word ‘balance’ has been missing with Elon Musk and his ability to run Tesla as CEO….while instead focusing all of his energy and time driving his DOGE initiative within the Trump Administration. Since Trump’s White House 2nd term kicked off in January, we have seen Musk and Trump connected at the hip with Musk essentially living at the White House and Mar-a-Lago in Palm Beach. There has been little to no sign of Musk at any Tesla factory or manufacturing facility the last two months and perception has become reality for Tesla shares. Trump getting elected President was a huge moment for Musk and Tesla in our view as this will create the fast track for an autonomous federal roadmap…however the DOGE efforts have now intertwined Tesla into this brewing political firestorm.”

Wednesday’s slight bump for Tesla shares is likely related to the support the company received from President Trump yesterday, who purchased a Model S sedan at the White House and pledged to pay for it with a check.

President Donald Trump buys a Tesla at the White House – Here’s which model he chose

The move was one that signaled a buying spree from high-profile Republicans, including Sean Hannity, among others, who announced their support for Musk and Tesla:

As promised yesterday, I Just ordered my new self driving Tesla! Over 1000HP, 0-60 in 2.0 seconds!
Details on how to win the Tesla of your Choice soon on https://t.co/9hkyEX1UVi! pic.twitter.com/PSCCtUsXK2
— Sean Hannity 🇺🇸 (@seanhannity) March 11, 2025
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Tesla shares closed at $248.09 on Wednesday, up 7.59%.

Investor's Corner

Tesla bull ARK loads up on over $20M in TSLA shares after stock slide

Published

1 week ago

March 11, 2025

Joey Klender

(Credit: Tesla)

Tesla bull ARK Invest loaded up on over $20 million worth of the automaker’s shares on Monday after the company saw its largest slide on the market since late 2020.

Shares dropped over 15 percent on Monday, mostly due to pushback on the stock as CEO Elon Musk heads the Department of Government Efficiency (DOGE). His involvement with the U.S. government directly has sent some investors into a predicament over Musk’s dedication to Tesla.

There are also concerns regarding Q1 deliveries, which will be a big indication of where the year could be headed for Tesla.

The Monday slide was the biggest since late 2020 when shares dropped over 21 percent.

However, the slide presents a massive buying opportunity for investors, especially those who operate ETFs, like ARK. Long term, ARK believes Tesla shares (NASDAQ: TSLA) will be exponentially more expensive, especially leaning on the thesis that Robotaxi and AI/Optimus will translate to major growth in yet another sector for the company.

ARK bolstered its position on $TSLA in its ARKK Innovation ETF with a purchase of 68,164 shares. Tesla is the largest holding in ARKK with over $531 million in value. Tesla makes up exactly 10 percent of the ARKK ETF.

It also bought another 11,154 shares in its ARKQ Autonomous Technology & Robotics ETF.

It’s no secret Tesla shares have taken a substantial hit in 2025, especially as the company’s price on Wall Street exploded following President Trump’s successful election campaign last year.

So far in 2025, Tesla shares are down over 38 percent. They are up nearly 5 percent as of 2:30 p.m. on the East Coast. Even bullish analysts are hoping some focus returns to Tesla on Musk’s part.

Dan Ives of Wedbush said in a note last night following the broad sell off:

“This is a gut check moment for the Tesla bulls (including ourselves) after this massive sell-off in Tesla shares with fears mounting/accelerating. The bears own the Tesla narrative in the near-term as lackluster sales numbers from Europe, China, and the US in January/February along with Musk protests/brand worries have created many concerns.”

He continued:

“While the DOGE/Trump Musk iron clad partnership has created major brand worries for Tesla…..we estimate less than 5% of Tesla sales globally are at risk from these issues despite the global draconian narrative for Musk. Importantly, we expect Musk will better balance his time between DOGE and Tesla/SpaceX over the course of 2025 and some of these distraction issues will fade.”

Investor's Corner

Elon Musk praises Ray Dalio’s Bridgewater for accumulating TSLA stock

Published

1 month ago

February 14, 2025

Simon Alvarez

Credit: Tesla Asia/X

A recent 13-F filing from legendary investor and billionaire Ray Dalio’s Bridgewater Associates has revealed that the hedge fund has added over $62 million worth of Tesla stock (NASDAQ:TSLA) to its portfolio.

Elon Musk has praised the billionaire’s investment in a post on X.

Bridgewater’s TSLA stake:

As per Bridgewater’s 13-F filing, it currently holds 153,589 shares of TSLA, which costs $62,025,382.
The firm added the TSLA shares in the fourth quarter.
Tesla shares gained momentum after its Q3 2024 earnings call, and it only gained more strength after the election of U.S. President Donald Trump.
At the end of 2024, Tesla shares were up 62%, as noted in a MarketWatch report.
Tesla stock is still up 88% over 12 months despite a steep drop over the past month.

Smart move
— Elon Musk (@elonmusk) February 14, 2025

A vote of confidence:

Bridgewater Associates is one of the largest hedge funds in the world, so the firm’s stake in TSLA could be interpreted as a vote of confidence in the electric vehicle maker.
Elon Musk has praised the firm’s investment. In a post on X, Musk noted that Bridgewater’s investment was a “smart move.”
Elon Musk has been quite consistent on his idea that Tesla could eventually become the world’s most valuable company. He emphasized this point during the Q4 2024 earnings call.
“I see a path. I’m not saying it’s an easy path but I see a path of Tesla being the most valuable company in the world by far. Not even close. There is a path where Tesla is worth more than the next top five companies combined,” Musk said.