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Ford Europe CEO trolls Tesla’s 7,000 vehicles/week production milestone

[Credit: Jason Zhang/Facebook]

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Ford Europe CEO Steven Armstrong took to Twitter recently to pour some cold water on Tesla’s production milestone for Q2 2018. Responding to Elon Musk’s tweet congratulating the Tesla team for producing 7,000 vehicles (comprised of 5000 Model 3 and 2,000 Model S & X) in a single week, Armstrong issued a sharp retort, mocking the electric car and energy company by stating that Ford could accomplish the same manufacturing feat in just 4 hours.

Armstrong’s trolling of Elon Musk’s announcement comes as the latest development in Ford and Tesla’s ongoing Twitter feud. Just recently, Elon Musk incited another sharp retort from the American legacy automaker after he likened Ford’s energy to a “morgue” in a statement to the Wall Street Journal. Considering that Musk expressed his criticism of Ford’s energy during a time when it was uncertain if Tesla could achieve its 5,000/week target for the Model 3, Ford’s VP of Communications Mark Turby quipped back at the serial tech entrepreneur, citing Ford’s capability to roll off a new F-150 truck every 53 seconds from its production line.

Ford’s latest response to Tesla’s production milestone received a notable reaction from thousands of Twitter users. While some found the tweet to be humorous, others noted that Armstrong’s statement might prove to be Ford’s Steve Ballmer moment. Steve Ballmer is a former CEO of Microsoft who infamously laughed off the potential of the Apple iPhone when it was unveiled back in 2007. Just like Armstrong’s response to Musk’s tweet, Ballmer noted in a now-meme-worthy interview in 2007 that Apple was selling zero devices (the iPhone was not yet available for purchase during the interview) while Microsoft was already selling millions of phones every year. As tech history would ultimately prove, however, it would take Apple a very short time before the iPhone helped the Cupertino-based tech company overtake Microsoft in market capitalization. Considering that the Model 3 has been dubbed the “iPhone of cars,” Armstrong’s most recent diss at Tesla’s capability to produce the compact electric car does invoke a lot of Ballmer’s reaction from his interview 11 years ago.

While the Ford Europe CEO’s comment seems to be designed to incite a strong reaction from the Tesla community (it did), the legacy automaker’s retort does come from a place of authority. Ford, after all, is the company that literally started the utilization of an automobile assembly line, with founder Henry Ford introducing it for the Model T back in December 1913. As history would later prove, the assembly line would be Ford’s magic bullet in the automotive industry, allowing the company to dominate American car sales with sheer production numbers and accessibility to the masses alone. This expertise has carried over to the company’s current operations, as reflected by Turby’s mention of the F-150 line rolling off trucks every 53 seconds.

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With Tesla attaining a pace of 7,000 Model 3, Model S, and Model X per week, however, Ford would be wise to not underestimate the upstart electric car maker. Tesla, after all, has proven that it is unafraid to innovate outside the industry norm, as demonstrated by the company setting up GA4 in the Fremont factory’s grounds and air-freighting six airplanes worth of robots from Europe to the United States. On top of this, Ford is also dealing with a number of challenges as well, including its recent decision to stop the production of all its cars except the Mustang and the upcoming Focus Active Crossover, which is set to be released next year. Ford is also lagging in terms of EV adoption, with the company yet to release an electric car comparable to offerings from fellow legacy automakers such as GM and Nissan.

Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

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Tesla reveals early Robotaxi charging strategy, showing scrappy DNA

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Credit: Tesla

Tesla’s early strategy for charging units operating within its Robotaxi fleet reveals that the company surely has not lost any of that scrappy DNA that took it from an unlikely success story to the most valuable carmaker in the world.

An observer at a Tesla Supercharger in Austin spotted ten total Robotaxi vehicles arrive: one Cybercab and nine Model Y units. A Tesla employee was waiting at the lot and allowed each unit to park itself; every car that arrived had nobody in it.

Tesla wins FCC approval for wireless Cybercab charging system

The Tesla employee would walk around and plug each car in, adjusting the parking if needed:

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It’s a very interesting strategy, but extremely understandable at this early point in the Robotaxi program. It’s only been out for about 15 months, and Cybercab just entered the fleet in early September.

On top of that, Tesla is still working tirelessly on its wireless charging apparatus, and a new patent was just published regarding that product last week.

However, this is just another example of how Tesla still has plenty of that scrappy DNA leftover from the “production hell” days, when CEO Elon Musk slept on the floor of the factory, employees were working crazy hours, Tesla was building Sprung Structures to build cars in, and the company was tiptoeing on the brink of bankruptcy.

For now, Tesla is utilizing a simple system for recharging its ride-hailing vehicles, and that is a Tesla employee doing it manually until another solution presents itself. Sure, it’s not the most high-tech thing, and it certainly is not what people might have expected at this point in time, but it works, and it’s keeping the entire suite running.

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Tesla Robotaxi expands hours, Musk explains why it’s been a challenge

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Credit: Tesla

Tesla is expanding its Robotaxi service hours by pushing the time back by one hour, keeping the ride-hailing service operational until 11 p.m., one hour later than previously.

CEO Elon Musk confirmed the change and offered a specific reason the expansion has been gradual: the system still needs to reliably avoid small pets that are difficult to see after dark, as they commonly blend into the color of the road, especially when they’re grey.

The latest adjustment restores only a fraction of the operating window the service once held. When paid Robotaxi rides began in Austin on June 22, 2025, vehicles ran from 6 a.m. to midnight.

Tesla Robotaxi will be a 24/7 service: here’s when

In September 2025, Tesla lengthened the day to a 2 a.m. close, producing a 20-hour window that stayed in place for most of the following year. By early August of this year, the cutoff had already been pulled back; an August 26 update formalized hours of 6 a.m. to 10 p.m. across Austin and several other markets.

The October move to 11 p.m. therefore leaves the Austin day one hour shorter than the original launch schedule and three hours shorter than the 2025 peak.

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Musk addressed the constraint directly after the announcement. “The main thing we’re trying to solve is making sure that we don’t run over pets when they’re hard to see at night,” he wrote. “Literally trying to avoid grey kittens on grey tarmac in the dark.”

The example points to a low-contrast perception problem in which a small animal can blend into the road surface under limited lighting.

Tesla’s vehicles rely on cameras and neural-network processing rather than lidar; Musk has previously argued that advanced vision software can extract useful information even in low light by analyzing photon counts, but the pet-detection case remains the stated limiter in later hours.

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The modest schedule change arrives alongside faster growth in the purpose-built Cybercab fleet. Texas registration data tracked by observers showed the Austin Cybercab count rising sharply in recent weeks, reaching 169 vehicles after more than 100 were added in a short span.

Tesla has indicated that a broader shift toward 24-hour operation is tied to the upcoming FSD v15 software release expected this month on Robotaxi vehicles. Until that capability is validated for the edge cases Musk described, the company continues to add service time incrementally rather than jumping straight to overnight coverage.

The one-hour extension gives Austin riders a later option for evening trips while the underlying detection work continues.

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Tesla snags Semi supply deal with major logistics firm

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Credit: Tesla

Tesla has snagged a deal with IMC Logistics to supply the company with 50 Semi units for its logistics operations.

IMC handles drayage and landside logistics and has over 2,700 asset trucks in its fleet. In its over forty years of service, it has established more than 50 locations across the United States and spans operations from coast to coast.

Jim Gillis of IMC said that the addition of the Tesla Semi will help IMC move toward a “zero-emission service for long-haul lanes.”

The move is one that has become more common over the past few years, as more and more companies doing large-scale logistics have moved to sustainable powertrains, using either Tesla or others.

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Tesla’s Semi program just entered its first truly public phase, as the company handed over its first production units to companies in September, although a pilot program with companies like PepsiCo. and Frito-Lay has been ongoing for years.

IMC announced its intention to purchase 50 Semi units from Tesla in September, and according to VP of Marketing and Public Relations on September 29 to Trucking Drive, the company will take delivery either this week or took delivery late last week.

Tesla has a ‘no human contact’ approach for Semi production

With surging prices of diesel and high logistics costs, Tesla and the Semi could truly revolutionize how companies manage their fleets. With the advent of Full Self-Driving, the Semi will potentially cut down on driver fatigue and increase productivity, while decreasing the cost of operation per mile by being cheaper to refuel.

Tesla had a dedicated Semi handover event at the Semi factory in Sparks, Nevada, a few weeks back, as it officially introduced its truck to many company fleets that have been waiting to add these sustainable powertrains.

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