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Ford Europe CEO trolls Tesla’s 7,000 vehicles/week production milestone
Ford Europe CEO Steven Armstrong took to Twitter recently to pour some cold water on Tesla’s production milestone for Q2 2018. Responding to Elon Musk’s tweet congratulating the Tesla team for producing 7,000 vehicles (comprised of 5000 Model 3 and 2,000 Model S & X) in a single week, Armstrong issued a sharp retort, mocking the electric car and energy company by stating that Ford could accomplish the same manufacturing feat in just 4 hours.
7000 cars, circa 4 hours. ❤️Ford Team❤️ https://t.co/FZSclsFoS0
— Steven Armstrong (@StevenArmstrong) July 1, 2018
Armstrong’s trolling of Elon Musk’s announcement comes as the latest development in Ford and Tesla’s ongoing Twitter feud. Just recently, Elon Musk incited another sharp retort from the American legacy automaker after he likened Ford’s energy to a “morgue” in a statement to the Wall Street Journal. Considering that Musk expressed his criticism of Ford’s energy during a time when it was uncertain if Tesla could achieve its 5,000/week target for the Model 3, Ford’s VP of Communications Mark Turby quipped back at the serial tech entrepreneur, citing Ford’s capability to roll off a new F-150 truck every 53 seconds from its production line.
Ford’s latest response to Tesla’s production milestone received a notable reaction from thousands of Twitter users. While some found the tweet to be humorous, others noted that Armstrong’s statement might prove to be Ford’s Steve Ballmer moment. Steve Ballmer is a former CEO of Microsoft who infamously laughed off the potential of the Apple iPhone when it was unveiled back in 2007. Just like Armstrong’s response to Musk’s tweet, Ballmer noted in a now-meme-worthy interview in 2007 that Apple was selling zero devices (the iPhone was not yet available for purchase during the interview) while Microsoft was already selling millions of phones every year. As tech history would ultimately prove, however, it would take Apple a very short time before the iPhone helped the Cupertino-based tech company overtake Microsoft in market capitalization. Considering that the Model 3 has been dubbed the “iPhone of cars,” Armstrong’s most recent diss at Tesla’s capability to produce the compact electric car does invoke a lot of Ballmer’s reaction from his interview 11 years ago.
While the Ford Europe CEO’s comment seems to be designed to incite a strong reaction from the Tesla community (it did), the legacy automaker’s retort does come from a place of authority. Ford, after all, is the company that literally started the utilization of an automobile assembly line, with founder Henry Ford introducing it for the Model T back in December 1913. As history would later prove, the assembly line would be Ford’s magic bullet in the automotive industry, allowing the company to dominate American car sales with sheer production numbers and accessibility to the masses alone. This expertise has carried over to the company’s current operations, as reflected by Turby’s mention of the F-150 line rolling off trucks every 53 seconds.
With Tesla attaining a pace of 7,000 Model 3, Model S, and Model X per week, however, Ford would be wise to not underestimate the upstart electric car maker. Tesla, after all, has proven that it is unafraid to innovate outside the industry norm, as demonstrated by the company setting up GA4 in the Fremont factory’s grounds and air-freighting six airplanes worth of robots from Europe to the United States. On top of this, Ford is also dealing with a number of challenges as well, including its recent decision to stop the production of all its cars except the Mustang and the upcoming Focus Active Crossover, which is set to be released next year. Ford is also lagging in terms of EV adoption, with the company yet to release an electric car comparable to offerings from fellow legacy automakers such as GM and Nissan.
The Tesla Semi is entering a new Pilot Program with Paper Transport, LLC (PTI), a Wisconsin-based transportation provider. The company will test the Semi’s Long Range configuration through “dedicated operations within the Chicago market.”
Chicago presents an interesting challenge for the Semi, as it will be a colder-weather climate that will test the Semi’s ability to operate in lower temperatures and in potentially large accumulations of snow. This is something Tesla has been testing with the Semi in Alaska and even in Northern California during the colder months, but Chicago will present a truly tough midwestern winter.
Tesla Semi spotted on journey home after winter performance testing
PTI says it is using the Semi to evaluate its strategy of reducing transportation emissions while maintaining performance, reliability, and cost efficiency. These are major arguments for the Semi being introduced into new fleets.
CEO of PTI Tyler Ellison said:
“PTI has been a leader in sustainable transportation solutions for over 15 years. We take a consultative approach to helping customers identify and implement the right transportation solution for their network. Our partnership with Tesla expands our portfolio alongside renewable natural gas and intermodal, giving customers more ways to reduce Scope 3 emissions without compromising service or economics.”
PTI is far from the first company to adopt the Semi within a fleet, as Tesla entered strategic agreements with PepsiCo. and its subsidiary Frito-Lay for a Pilot Program that extended throughout the California region.
Tesla has let companies like those utilize the Semi to determine whether it would be suitable for their operations. Additionally, Tesla gets valuable information regarding the Semi’s performance, knowing what to improve and what is ideal for companies that will utilize the all-electric truck for regional and nationwide logistics.
PTI plans to utilize the Long Range configuration, which is priced at $290,000 and features a range of approximately 500 miles, a three-motor powertrain, up to 800 kW of drive power, and consumption of just 1.7 kWh per mile.
Tesla Semi pricing revealed after company uncovers trim levels
VP of Maintenance at PTI, Bryan Ellen, added:
“We are excited to partner with Tesla, leveraging their ever-evolving technology. We are bullish in our estimation of the parallels available between our dedicated model and the efficiency of their fully electric Class 8 tractor. We anticipate a growing synergy between our businesses as we work to facilitate this sustainable solution for our customers.”
PTI has logged more than 87 million miles using sources like compressed and renewable gas, but now is looking to take it a step further with fully electric operations.
Tesla revealed on Monday that it is building a new autonomous vehicle at Gigafactory Texas, its plant just outside of the City of Austin. This particular vehicle will be geared toward those who are in need of a wheelchair-accessible car that would require no human driver for operation.
According to a new report from Wired, Tesla’s Senior Policy Advisor, India Herdman, told members of the Washington D.C. City Council on Monday:
“We are in development for a purpose-built, wheelchair-accessible autonomous vehicle. We know that paratransit can be very difficult, and people who are confined to wheelchairs permanently should still be able to move around freely, so that is an active product being built by Tesla in Texas.”
This builds upon what CEO Elon Musk said last year on X, which confirmed the company was working on accessible rides within its Robotaxi platform, which currently is confined to the Model Y.
Absolutely
— Elon Musk (@elonmusk) September 19, 2025
Tesla is also developing the Cybercab, which started employee rides last week. However, this vehicle is not necessarily geared toward wheelchair accessibility.
That leaves a major gap in the autonomous ride-sharing program that Tesla is attempting to build; the company has been pretty clear that it does not want to complicate its manufacturing lines by bringing in a wide array of body styles.
However, it seems necessary to have something larger that could help transport people to appointments when they cannot drive. For wheelchair accessibility, the Robovan, which was unveiled at the “We, Robot” event in October 2024, seems to be the most ideal solution:
Herdman did not indicate whether she was referring to the Robovan or if Tesla is building yet another body style that is geared toward full autonomy but also caters to the handicapped.
Tesla might need to develop something specifically for the handicapped in order to align with the Americans with Disabilities Act, which prevents discrimination against people with disabilities in transportation services. Uber was hit with a lawsuit late last year for “refusing to reasonably modify its policies, practices, or procedures where necessary to avoid discriminating against riders with disabilities.”
Tesla would obviously like to avoid this.
It will be interesting to see what Tesla will do with this project, and whether it will introduce something new to the market or just continue with the Robovan.
Tesla weirdly confirmed that its steering wheel-less and pedal-less Cybercab vehicle is now in the process of giving employees rides, a huge milestone for the vehicle program.
But the entire thing was super strange. On Friday, Tesla released a video stating that there was “Cool news from Giga Texas” and that employees were now taking rides in Cybercabs that have no manual controls. The units seen on public roads are engineering vehicles that have manual controls inside, a necessity as Tesla moved through the testing phase.
However, Tesla removed the video and reposted it shortly after with a more vague title. It seems like the employee rides are still going, but the video was adjusted slightly. The initial upload showed employees doing things like watching movies and adjusting the climate, but these snippets were removed in the second upload.
Cool news from Giga Texas pic.twitter.com/gvbG456Tzw
— Tesla Robotaxi (@robotaxi) July 11, 2026
Both images below were uploaded with the first video, but were removed after Tesla re-uploaded the announcement. These are not available in the second upload
Credit: Tesla
Credit: Tesla
Nevertheless, the announcement from Tesla is that the Cybercab is operating with employees inside who can control the vehicle’s audio, video, climate, and destination settings through their smartphone app.
Tesla has already been testing Cybercab engineering units, but last month, it was able to self-certify for SAE Level 4, which would enable unsupervised self-driving in Texas. The company is moving toward that, and the plans have always been to launch Cybercab rides this year.
The Cybercab is potentially looked at as the next generation of Tesla’s mobility leg. For the past 15 years, the company has been known as somewhat of an automaker, among many other things. However, these passenger vehicles that Tesla has manufactured are now moving into a new realm, as they will eventually drive themselves with no supervision thanks to the Full Self-Driving suite.
The Cybercab is just the next step of that: a true vehicle developed for the sole purpose of ride-hailing. It has no human controls, it has only two seats, and it will get passengers from Point A to Point B with no awkward driver, no need for manual inputs, and with no stress.
Tesla is moving forward with other developments related to the Cybercab project as well. However, the big announcement will come when Tesla finally announces that it is launching Cybercab rides to the general public, something that it plans to launch either late this year or early 2027.
Tesla Semi enters new Pilot Program with interesting challenge
Tesla is building a wheelchair-accessible Robotaxi
