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Tesla’s Elon Musk trades compliments with Volkswagen CEO at Auto Award show
Tesla CEO Elon Musk and Volkswagen Auto Group CEO Herbert Diess answered questions jointly regarding the future of electric vehicles in Germany during the 2019 Golden Steering Wheel Awards in Berlin. The two CEOs gave each other numerous words of wisdom as they both work toward a future involving sustainable transportation.
Musk flew to Berlin on November 12 to accept a prestigious Golden Steering Wheel Award won by the Tesla Model 3. This award comes on the heels of Tesla’s Navigate on Autopilot receiving top honors from Germany’s Connected Cars Innovation. After accepting the award for the company’s most affordable sedan, Musk was joined by Volkswagen’s Herbert Diess on stage, where both CEOs were asked about if they were inspired by one another. “First of all, I really wanted to congratulate you, great achievement, I know all of this competition here in Germany, this award, its a great achievement. We know each other, we don’t meet so often though. I would say that we share a vision, which is that we only can achieve the CO2 targets and reduce carbon emissions through electric cars,” Diess said.
An interesting quote from Diess, as the Volkswagen CEO was under fire for the company’s “Dieselgate” emissions scandal where the German automaker was caught placing emissions cheat devices in its vehicles. Although Diess joined VW after the scandal began, he was under intense scrutiny from some German government agencies for stock manipulation. Since the beginning of the Dieselgate scandal, Volkswagen has paid around $33 billion in penalties. The company is attempting to put the scandal behind them and move onto battery-powered cars. Diess announced the Volkswagen ID.3 electric-car on September 9, the company’s first attempt at a non-gasoline powered vehicle.
Despite the allegations against Diess, he has received kind words from Musk, who stated on Twitter “Herbert Diess is doing more than any big carmaker to go electric. The good of the world should come first. For what it’s worth, he has my support.” Musk offered his two cents following the announcement that VW would begin producing its own lithium-ion batteries in an attempt to transition to the mass-production of electric vehicles in the future.
Musk was then asked why Germany was so far behind on the electric vehicle revolution. “Well, first of all, I don’t think Germany is that far behind. But I always think it’s difficult when, you know, there’s a lot of momentum around in all technology. There is a lot of infrastructure, a lot of capital and that kind of thing that is tied up in all the technology,” Musk said. “When you have new technology, the market is unproven. So then, you say ‘Does it really make sense to place a bet on this technology that is unproven?’ And when we started out at Tesla, everyone thought we were huge fools. I thought we were fools too, frankly. But I thought it was important to get to ultimately a sustainable energy future,” he added.
Diess and Musk were sure to trade compliments during the question and answer session, noting the motivation they give each other toward the mission of creating environmentally-friendly and sustainable transportation. “I thank you for pioneering, for pulling us, for pushing us. I think really Elon is the innovator, which is driving us along. So it’s worthwhile to talk about batteries and the right concepts, and I always enjoy talking to you because, he’s really a visionary,” Diess said about the Tesla CEO.
Elon Musk has always said that Tesla’s competitors are not those companies who are also making electric cars, but the companies working toward keeping petrol-based vehicles as the primary source of transportation in the world. Musk and Diess working together toward the ultimate goal of sustainability shows the future of electric cars depends on working together and recognizing the only way to achieve the goal of environmental-sustainability and longevity is to develop the technology together. With Volkswagen ultimately deciding to invest $33 billion into the future of electric vehicles, the German-based company evidently wants to put their emissions scandal behind them, and it seems they have support from the frontman of the electric vehicle movement.
You can watch the entire Golden Steering Wheel Awards ceremony below:
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
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Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
