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Tesla’s Elon Musk trades compliments with Volkswagen CEO at Auto Award show
Tesla CEO Elon Musk and Volkswagen Auto Group CEO Herbert Diess answered questions jointly regarding the future of electric vehicles in Germany during the 2019 Golden Steering Wheel Awards in Berlin. The two CEOs gave each other numerous words of wisdom as they both work toward a future involving sustainable transportation.
Musk flew to Berlin on November 12 to accept a prestigious Golden Steering Wheel Award won by the Tesla Model 3. This award comes on the heels of Tesla’s Navigate on Autopilot receiving top honors from Germany’s Connected Cars Innovation. After accepting the award for the company’s most affordable sedan, Musk was joined by Volkswagen’s Herbert Diess on stage, where both CEOs were asked about if they were inspired by one another. “First of all, I really wanted to congratulate you, great achievement, I know all of this competition here in Germany, this award, its a great achievement. We know each other, we don’t meet so often though. I would say that we share a vision, which is that we only can achieve the CO2 targets and reduce carbon emissions through electric cars,” Diess said.
An interesting quote from Diess, as the Volkswagen CEO was under fire for the company’s “Dieselgate” emissions scandal where the German automaker was caught placing emissions cheat devices in its vehicles. Although Diess joined VW after the scandal began, he was under intense scrutiny from some German government agencies for stock manipulation. Since the beginning of the Dieselgate scandal, Volkswagen has paid around $33 billion in penalties. The company is attempting to put the scandal behind them and move onto battery-powered cars. Diess announced the Volkswagen ID.3 electric-car on September 9, the company’s first attempt at a non-gasoline powered vehicle.
Despite the allegations against Diess, he has received kind words from Musk, who stated on Twitter “Herbert Diess is doing more than any big carmaker to go electric. The good of the world should come first. For what it’s worth, he has my support.” Musk offered his two cents following the announcement that VW would begin producing its own lithium-ion batteries in an attempt to transition to the mass-production of electric vehicles in the future.
Musk was then asked why Germany was so far behind on the electric vehicle revolution. “Well, first of all, I don’t think Germany is that far behind. But I always think it’s difficult when, you know, there’s a lot of momentum around in all technology. There is a lot of infrastructure, a lot of capital and that kind of thing that is tied up in all the technology,” Musk said. “When you have new technology, the market is unproven. So then, you say ‘Does it really make sense to place a bet on this technology that is unproven?’ And when we started out at Tesla, everyone thought we were huge fools. I thought we were fools too, frankly. But I thought it was important to get to ultimately a sustainable energy future,” he added.
Diess and Musk were sure to trade compliments during the question and answer session, noting the motivation they give each other toward the mission of creating environmentally-friendly and sustainable transportation. “I thank you for pioneering, for pulling us, for pushing us. I think really Elon is the innovator, which is driving us along. So it’s worthwhile to talk about batteries and the right concepts, and I always enjoy talking to you because, he’s really a visionary,” Diess said about the Tesla CEO.
Elon Musk has always said that Tesla’s competitors are not those companies who are also making electric cars, but the companies working toward keeping petrol-based vehicles as the primary source of transportation in the world. Musk and Diess working together toward the ultimate goal of sustainability shows the future of electric cars depends on working together and recognizing the only way to achieve the goal of environmental-sustainability and longevity is to develop the technology together. With Volkswagen ultimately deciding to invest $33 billion into the future of electric vehicles, the German-based company evidently wants to put their emissions scandal behind them, and it seems they have support from the frontman of the electric vehicle movement.
You can watch the entire Golden Steering Wheel Awards ceremony below:
Elon Musk
Lufthansa Group to equip Starlink on its 850-aircraft fleet
Under the collaboration, Lufthansa Group will install Starlink technology on both its existing fleet and all newly delivered aircraft, as noted by the group in a press release.
Lufthansa Group has announced a partnership with Starlink that will bring high-speed internet connectivity to every aircraft across all its carriers.
This means that aircraft across the group’s brands, from Lufthansa, SWISS, and Austrian Airlines to Brussels Airlines, would be able to enjoy high-speed internet access using the industry-leading satellite internet solution.
Starlink in-flight internet
Under the collaboration, Lufthansa Group will install Starlink technology on both its existing fleet and all newly delivered aircraft, as noted by the group in a press release.
Starlink’s low-Earth orbit satellites are expected to provide significantly higher bandwidth and lower latency than traditional in-flight Wi-Fi, which should enable streaming, online work, and other data-intensive applications for passengers during flights.
Starlink-powered internet is expected to be available on the first commercial flights as early as the second half of 2026. The rollout will continue through the decade, with the entire Lufthansa Group fleet scheduled to be fully equipped with Starlink by 2029. Once complete, no other European airline group will operate more Starlink-connected aircraft.
Free high-speed access
As part of the initiative, Lufthansa Group will offer the new high-speed internet free of charge to all status customers and Travel ID users, regardless of cabin class. Chief Commercial Officer Dieter Vranckx shared his expectations for the program.
“In our anniversary year, in which we are celebrating Lufthansa’s 100th birthday, we have decided to introduce a new high-speed internet solution from Starlink for all our airlines. The Lufthansa Group is taking the next step and setting an essential milestone for the premium travel experience of our customers.
“Connectivity on board plays an important role today, and with Starlink, we are not only investing in the best product on the market, but also in the satisfaction of our passengers,” Vranckx said.
Elon Musk
Tesla locks in Elon Musk’s top problem solver as it enters its most ambitious era
The generous equity award was disclosed by the electric vehicle maker in a recent regulatory filing.
Tesla has granted Senior Vice President of Automotive Tom Zhu more than 520,000 stock options, tying a significant portion of his compensation to the company’s long-term performance.
The generous equity award was disclosed by the electric vehicle maker in a recent regulatory filing.
Tesla secures top talent
According to a Form 4 filing with the U.S. Securities and Exchange Commission, Tom Zhu received 520,021 stock options with an exercise price of $435.80 per share. Since the award will not fully vest until March 5, 2031, Zhu must remain at Tesla for more than five years to realize the award’s full benefit.
Considering that Tesla shares are currently trading at around the $445 to $450 per share level, Zhu will really only see gains in his equity award if Tesla’s stock price sees a notable rise over the years, as noted in a Sina Finance report.
Still, even at today’s prices, Zhu’s stock award is already worth over $230 million. If Tesla reaches the market cap targets set forth in Elon Musk’s 2025 CEO Performance Award, Zhu would become a billionaire from this equity award alone.
Tesla’s problem solver
Zhu joined Tesla in April 2014 and initially led the company’s Supercharger rollout in China. Later that year, he assumed the leadership of Tesla’s China business, where he played a central role in Tesla’s localization efforts, including expanding retail and service networks, and later, overseeing the development of Gigafactory Shanghai.
Zhu’s efforts helped transform China into one of Tesla’s most important markets and production hubs. In 2023, Tesla promoted Zhu to Senior Vice President of Automotive, placing him among the company’s core global executives and expanding his influence beyond China. He has since garnered a reputation as the company’s problem solver, being tapped by Elon Musk to help ramp Giga Texas’s vehicle production.
With this in mind, Tesla’s recent filing seems to suggest that the company is locking in its top talent as it enters its newest, most ambitious era to date. As could be seen in the targets of Elon Musk’s 2025 pay package, Tesla is now aiming to be the world’s largest company by market cap, and it is aiming to achieve production levels that are unheard of. Zhu’s talents would definitely be of use in this stage of the company’s growth.
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Tesla counters Norway’s VAT hike with dedicated consumer bonus
The move follows Tesla Norway’s stunning finish in 2025, where the company saw substantial sales during the final weeks of the year.
Tesla has rolled out a price incentive in Norway, effectively offsetting a notable VAT increase that hit electric vehicle buyers at the start of 2026.
The move follows Tesla Norway’s stunning finish in 2025, where the company saw substantial sales during the final weeks of the year.
A “Tesla bonus”
Once the VAT increase kicked in at the start of 2026, Tesla Norway’s sales cooled almost immediately, as noted in a CarUp report. Tesla’s response was swift, with the electric vehicle maker rolling out what it calls a “Tesla bonus.”
This bonus effectively cuts prices by up to 50,000 kronor across eight model variants. All versions of the Tesla Model Y qualify for the incentive, along with most Tesla Model 3 trims, save for the base entry-level model.
This means that for Tesla Norway’s best-selling vehicles, the bonus effectively restores pricing to pre-VAT levels. This blunts the impact of the new tax and makes Tesla’s vehicle offerings competitive again in Europe’s most EV-saturated market.
Stabilizing demand
In addition to the “Tesla bonus,” the electric car maker is also offering a promotional interest rate for up to three years, with terms varying by model. The incentive applies to orders placed between January 9 and March 31, 2026, with delivery required by the end of the first quarter.
The stakes are high in Norway, where electric vehicles dominate new-car registrations. From the vehicles that were sold in 2025, 96% of new cars sold were fully electric. And from this number, Tesla and its Model Y made their dominance felt. This was highlighted by Geir Inge Stokke, director of OFV, who noted that Tesla was able to achieve its stellar results despite its small vehicle lineup.
“Taking almost 20% market share during a year with record-high new car sales is remarkable in itself. When a brand also achieves such volumes with so few models, it says a lot about both demand and Tesla’s impact on the Norwegian market,” Stokke stated.
Lufthansa Group to equip Starlink on its 850-aircraft fleet
Tesla locks in Elon Musk’s top problem solver as it enters its most ambitious era
