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Tesla’s focus on products and innovation instead of PR highlighted by China exec

(Credit: Tesla Owners Tehui Club-Hefei via @teslacn)

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Tesla Gigafactory Shanghai’s focus on manufacturing quality products and innovation was recently emphasized by Vice President of External Affairs Grace Tao. One of Tao’s recent Weibo posts hinted that Giga Shanghai valued product manufacturing and development over PR and marketing strategies, which seems similar to Elon Musk’s ideology. 

“We really don’t want to spend time and energy on marketing and public relations. We hope to spend resources on things [or changes] that can really bring value,” Tao replied to a Weibo user. “For example, [Tesla focuses on] developing and manufacturing truly excellent products and providing customers with excellent services. Time will prove everything,” she said. 

Gigafactory Shanghai has gained a reputation for manufacturing high-quality vehicles, often rivaling that of those produced in the Fremont Factory. A Weibo post from Tao last week revealed that Tesla China has also started focusing on ramping the infrastructure for its vehicles by installing more Supercharger V3 stalls and opening more service centers. 

(Credit: Grace Tao Lin via Weibo)

VP Grace Tao and Elon Musk seem to share the same outlook about the value of letting Tesla’s products speak for themselves versus using PR and marketing strategies. Tesla has long favored word-of-mouth and organic strategies to promote its all-electric vehicles over traditional marketing initiatives.

And it has proven effective. Tesla’s word-of-mouth strategy has created a zealous, supportive community around the company. Some members of the Tesla community have even taken it upon themselves to dispense useful information about the company, its vehicles, and Elon Musk, effectively supercharging the word-of-mouth method.

The VP of External Affairs followed up her response with a link to a poster of Tesla Giga Shanghai’s national touring job fair. It will be traveling to four cities in China and recruiting workers for Gigafactory Shanghai’s production and manufacturing team.

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(Credit: Grace Tao Lin via Weibo)

Maria--aka "M"-- is an experienced writer and book editor. She's written about several topics including health, tech, and politics. As a book editor, she's worked with authors who write Sci-Fi, Romance, and Dark Fantasy. M loves hearing from TESLARATI readers. If you have any tips or article ideas, contact her at maria@teslarati.com or via X, @Writer_01001101.

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Tesla adds new surprising fee to Robotaxi program

“Additional cleaning was required for the vehicle after your trip. A fee has been added to your final cost to cover this service. Please contact us if you have any questions.”

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Credit: Grok

Tesla has added a new and somewhat surprising fee to the Robotaxi program. It’s only surprising because it was never there before.

Tesla shocked everyone when it launched its Robotaxi platform and offered riders the opportunity to tip, only to tell them they do not accept tips. It was one of the company’s attempts at being humorous as it rolled out its driverless platform to people in Austin.

As it has expanded to new cities and been opened to more people, as it was yesterday to iOS users, Tesla has had to tweak some of the minor details of the Robotaxi and ride-hailing platforms it operates.

First Look at Tesla’s Robotaxi App: features, design, and more

With more riders, more vehicles, and more operational jurisdictions, the company has to adjust as things become busier.

Now, it is adjusting the platform by adding “Cleaning Fees” to the Robotaxi platform, but it seems it is only charged if the vehicle requires some additional attention after your ride.

The app will communicate with the rider with the following message (via Not a Tesla App):

“Additional cleaning was required for the vehicle after your trip. A fee has been added to your final cost to cover this service. Please contact us if you have any questions.”

The cost of the cleaning will likely depend on how severe the mess is. If you spill a soda, it will likely cost less than if you lose your lunch in the back of the car because you had a few too many drinks.

This is an expected change, and it seems to be one that is needed, especially considering Tesla is operating a small-scale ride-hailing service at the current time. As it expands to more states and cities and eventually is available everywhere, there will be more situations that will arise.

The messes in vehicles are not a new situation, especially in a rideshare setting. It will be interesting to see if Tesla will enable other fees, like ones for riders who request a ride and do not show up for it.

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Tesla Model Y sold out in China for 2025

Customers who wish to get their cars by the end of the year would likely need to get an inventory unit.

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Credit: Grok Imagine

It appears that the Model Y has been sold out for 2025 in China. This seems to be true for the four variants of the vehicle that are currently offered in the country. 

Tesla China’s order page update

A look at Tesla China’s order page for the Model Y shows a message informing customers that those who wish to guarantee delivery by the end of the year should purchase an inventory unit. This was despite the Model Y RWD and Model Y L showing an estimated delivery timeline of 4-8 weeks, and the Model Y Long Range RWD and Model Y Long Range AWD showing 4-13 weeks. 

As per industry watchers, these updates on the Model Y’s order page suggest that Tesla China’s sales capacity for the remainder of 2025 has been sold out. The fact that estimated delivery timeframes for the Model Y Long Range RWD and AWD extend up to 13 weeks also bodes well for demand for the vehicle, especially given strong rivals like the Xiaomi YU7, which undercuts the Model Y in price. 

Tesla China’s upcoming big updates

What is quite interesting is that Tesla China is still competing in the country with one hand partly tied behind its back. So far, Tesla has only been able to secure partial approval for its flagship self-driving software, FSD, in China. This has resulted in V14 not being rolled out to the country yet. Despite this, Tesla China’s “Autopilot automatic assisted driving on urban roads,” as the system is called locally, has earned positive reviews from users.

As per Elon Musk during the 2025 Annual Shareholder Meeting, however, Tesla is expecting to secure full approval for FSD in China in early 2026. “We have partial approval in China, and we hopefully will have full approval in China around February or March or so. That’s what they’ve told us,” Musk said.

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Tesla Full Self-Driving appears to be heading to Europe soon

For years, Musk has said the process for gaining approval in Europe would take significantly more time than it does in the United States. Back in 2019, he predicted it would take six to twelve months to gain approval for Europe, but it has taken much longer.

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Credit: Tesla

Tesla Full Self-Driving appears to be heading to Europe soon, especially as the company has continued to expand its testing phases across the continent.

It appears that the effort is getting even bigger, as the company recently posted a job for a Vehicle Operator in Prague, Czech Republic.

This would be the third country the company is seeking a Vehicle Operator in for the European market, joining Germany and Hungary, which already have job postings in Berlin, Prüm, and Budapest, respectively.

This position specifically targets the Engineering and Information Technology departments at Tesla, and not the Robotics and Artificial Intelligence job category that relates to Robotaxi job postings.

Although there has been a posting for Robotaxi Operators in the Eastern Hemisphere, more specifically, Israel, this specific posting has to do with data collection, likely to bolster the company’s position in Europe with FSD.

The job description says:

“We are seeking a highly motivated employee to strengthen our team responsible for vehicle data collection. The Driver/Vehicle Operator position is tasked with capturing high-quality data that contributes to improving our vehicles’ performance. This role requires self-initiative, flexibility, attention to detail, and the ability to work in a dynamic environment.”

It also notes the job is for a fixed term of one year.

The position requires operation of a vehicle for data collection within a defined area, and requires the Vehicle Operator to provide feedback to improve data collection processes, analyze and report collected data, and create daily driving reports.

The posting also solidifies the company’s intention to bring its Full Self-Driving platform to Europe in the coming months, something it has worked tirelessly to achieve as it spars with local regulators.

For years, Musk has said the process for gaining approval in Europe would take significantly more time than it does in the United States. Back in 2019, he predicted it would take six to twelve months to gain approval for Europe, but it has taken much longer.

This year, Musk went on to say that the process of getting FSD to move forward has been “very frustrating,” and said it “hurts the safety of the people of Europe.”

Elon Musk clarifies the holdup with Tesla Full Self-Driving launch in Europe

The latest update Musk gave us was in July, when he said that Tesla was awaiting regulatory approval.

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