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A Stand for Solar: How a united movement helped pause CA’s solar tax proposal — at least for now

Credit: Tesla

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Earlier this month, a small miracle of sorts happened in California. The California Public Utilities Commission’s (CPUC) proposed new net metering rules (NEM 3.0) hit an indefinite “Pause” button. Through an email, Administrative Law Judge Kelly Hymes notified parties officially involved in its proceedings that the proposed decision on NEM 3.0 and its implementation “will not appear on the Commission’s voting meeting agenda until further notice.” 

Getting to that point was nothing short of a Herculean task, and looking at the factors that may have contributed to this halt is a story worth telling. The movement that opposed the CPUC’s NEM 3.0 proposal is quite extraordinary, as it involved the combined efforts of companies such as Tesla and environmental organizations such as The Climate Center and the Environmental Working Group (EWG), to name a few. But before we get to the story of how NEM 3.0 was halted, we must look at why the proposal was controversial in the first place. 

A Proposal with Heavy Backing

Initially unveiled last December, NEM 3.0 shocked climate advocates due to its proposed changes to the state’s rules on residential solar solutions. If passed, NEM 3.0 would charge solar users with a “grid participation charge” of $8/kWh of installed solar. Tesla estimated that an $8/kWh charge could add between $50-$80/month to a solar customer’s power bill. NEM 3.0 would also dramatically cut the compensation that homeowners with solar receive for the power they give back to the grid. NEM 3.0 supporters framed these proposed changes as a way for low-income families to not be burdened with the cost of maintaining the grid. 

Supporters of NEM 3.0 advocated the idea that California’s existing solar rules take from the disadvantaged and give to the wealthy. Organizations such as Affordable Energy for All, whose coalition includes companies like Pacific Gas & Electric, Southern California Edison, and San Diego Gas & Electric, heavily pushed this “rich vs. poor” narrative. The CPUC’s 204-page proposal, which referenced a Lookback Study from Verdant Associates, was the same way. It argued that NEM 2.0, California’s current system, (a) negatively impacted non-participant ratepayers, (b) is not cost-effective, and (c) disproportionately harms low-income customers who are not participating in the net energy metering tariff program. 

Credit: California Public Utilities Commission’s (CPUC)

The Lookback Study had detractors from the get-go. The California Solar & Storage Association (CALSSA), the Solar Energy Industries Association (SEIA), and Vote Solar expressed their reservations about the validity and value of the study, with the groups arguing that the research does not properly evaluate the existing NEM 2.0 program. Despite these reservations, the CPUC stated in its proposal that it believes that the Lookback Study’s conclusions are sound. 

“We find the Lookback Study to be a sound analysis of the NEM 2.0 tariff and that it should be used in the development of a successor tariff. CALSSA and SEIA/Vote Solar would have the Commission dismiss the study because it is ‘backward-looking.’ The evaluation of the NEM 2.0 tariff tells us whether the tariff is or is not performing as required, thus establishing a foundation for creating the successor tariff. We recognize, as SEIA/Vote Solar states, that the study does not tell the complete story. However, the Lookback Study can inform us of what not to do. Furthermore, CALSSA’s contention that the study’ assumptions are or appear flawed’ does not persuade us; CALSSA and all stakeholders have been given several opportunities to weigh in on the development and drafting of the study. A disagreement on an assumption does not equate to a flaw in the assumption,” the CPUC’s proposal read. 

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A Widespread Opposition

Despite the CPUC’s apparent efforts to push through with NEM 3.0, the proposal had one glaring problem: it was highly unpopular outside the initiative’s direct proponents. Electric vehicle and energy company Tesla promptly directed its Engage program on the issue, urging California residents to make their voices heard. Tesla CEO Elon Musk openly opposed the proposal on his Twitter account as well, describing it as a “bizarre, anti-environment move” by the state. 

Survey results did not side with NEM 3.0, which energy research firm Wood Mackenzie believes could cut California’s solar market by half by 2024. A survey conducted by Newport Beach-based Probolsky Research revealed that California voters overwhelmingly opposed the CPUC’s proposed changes to the state’s solar rules. Among the survey’s respondents, 64% stated that they were opposed to NEM 3.0, 15% were unsure, and only 20% supported the CPUC’s proposal. Interestingly enough, every demographic group involved in the survey opposed NEM 3.0. 

Credit: Probolsky Research

Teslarati chatted with Probolsky Research President Adam Probolsky, who explained that “while the survey did not look at its results by income level, nothing about the data suggests any difference based on respondents’ socioeconomic standing.” This hinted that the narrative being pushed by some NEM 3.0 supporters, which attempted to paint a picture of wealthy solar adopters taking advantage of the less fortunate, may not be that accurate after all. 

To state that California made solar mainstream may not be an understatement, so it was no surprise that many in the state made it a point to fight against NEM 3.0. Over 120,000 public comments urging the state to save the solar industry were delivered to the CPUC in December, and high-profile figures spoke up against the proposal. These included former CA Governor Arnold Schwarzenegger, who flat-out called the proposal a “solar tax,” and Senator Dianne Feinstein, who made her opposition to NEM 3.0 evident. Even Hollywood and sports personalities used their voices to call for California’s solar industry not to be hobbled by NEM 3.0. 

NEM 3.0 is so controversial that solar advocates outside the United States perceived the CPUC’s proposal with a certain level of disbelief. This was true for solar supporter and co-founder of FindTheVenue.pk Ali Rehman, who told Teslarati that NEM 3.0 — at least from the point of view of a renewable energy supporter outside the US such as himself — is nothing short of insane.

“People go solar because of high energy costs; energy costs are high due to negligence, not solar. Lobbyists and public relations firms re-wrote the facts and scripted the blame for higher prices not on bad – negligent – maintenence policies but on families who protect themselves from those higher prices, by going solar. The truth is that solar is for everyone and most beneficiaries are low-income and in disadvantaged communities,” Rehman said. 

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A Hard-Earned Pause

For now, NEM 3.0 has been paused. The CPUC’s new president, Alice Busching Reynolds, has requested additional time to “analyze the record and consider revisions” to the proposed initiative based on party comments. An email from one of the administrative judges on the commission also mentioned that Reynolds wishes to ensure that all five commissioners can participate in a session that covers arguments about the pros and cons of NEM 3.0. 

It’s difficult to determine the exact factors that led to the vote on NEM 3.0 being suspended until further notice, but one cannot discount the collaborative efforts of multiple parties who worked together under the same goal. From companies like Tesla to climate organizations, initiatives that gathered the voices of solar supporters across the state and beyond seemed to have a positive effect. The Climate Center CEO Ellie Cohen highlighted this in a statement: 

“This decision would not have happened without clean energy and justice advocates across California… This issue united climate activists, solar industry employees, working-class solar customers, and more to stand up for energy resilience, affordability, and equity. People across the state are increasingly demanding local, clean energy resources in the face of wildfires, public safety power shut-offs, and rising investor-owned utility rates. As the CPUC goes back to the drawing board, we urge them to craft a solar rate structure that benefits all Californians, not corporate utilities,” Cohen said. 

Credit: The Climate Center

However, Environmental Working Group (EWG) President and Bay Area resident Ken Cook told Teslarati that the battle for California’s residential solar industry is still ongoing. 

“The moment to unleash the full potential of the clean energy revolution in California is upon us, and it is imperative regulators take every opportunity to embrace it. The coalition of more than 600 organizations that oppose the CPUC/utility plot to crush rooftop solar and exact a hefty solar tax on working-class families include numerous environmental justice and affordable housing organizations, labor unions and communities of faith, among others. These advocates are fighting to ensure the critical financial incentives remain in place so all California households regardless of income can afford to install solar,” Cook said.

A Battle That’s Yet to be Won

The EWG President’s comments may be accurate. Yes, NEM 3.0’s detractors scored a win by successfully having the vote on the controversial proposal delayed indefinitely. However, the CPUC can still initiate a vote on the issue in the near future. In its updated Engage page, Tesla warned its supporters that the CPUC can still push for a vote on NEM 3.0 as early as March 17. Granted, there’s momentum towards a more reasonable plan for California’s residential solar industry. Governor Gavin Newsom himself admitted that he personally thinks the proposal needs to change. Nevertheless, what lies ahead is likely an uphill battle. 

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“None of this means the solar tax proposal is dead… PG&E and the other big utilities are lobbying hard for the CPUC to approve it, and getting the five PUC Commissioners to reject or significantly modify it is still an uphill battle. The single most important action members of the public can take at this point is to voice opposition to the solar tax by speaking directly to the five CPUC Commissioners during the public comment period of next meeting on March 17,” Tesla wrote. 

Teslarati reached out to the CPUC to inquire what its next steps would be considering the widespread opposition to NEM 3.0. The agency simply provided a link to its Net Energy Metering Revisit page, which provides an outline of the proposal, as well as documents and records related to it. 

Considering the battle ahead, James (JD) Dillon, who serves as Chief Marketing Officer at Tigo Energy, urged those who have taken it upon themselves to defend California’s residential solar market to stay alert. In a comment to Teslarati, Dillon highlighted that it would be a mistake to ease the pressure now. If any, now is the time to double down and ensure that NEM 3.0 is really pushed back, or at least modified to a point where it is palatable and fair to California’s existing solar customers. 

“Solar is inarguably the right thing for the long term and the solar advocates must keep pushing in the public and political arena. It would be a mistake to take the foot off the gas, as different versions of anti-solar legislation and administrative actions will continue to crop up. The utilities have a very powerful lobby and the hundreds of small businesses and thousands of homeowners that make up the solar coalition must remain vigilant,” Dillon advised. 

Don’t hesitate to contact us with news tips. Just send a message to simon@teslarati.com to give us a heads up.

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Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

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Energy

Tesla starts hiring efforts for Texas Megafactory

Tesla’s Brookshire site is expected to produce 10,000 Megapacks annually, equal to 40 gigawatt hours of energy storage.

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Tesla's Megapack Factory in Lathrop, CA (Credit: Tesla)

Tesla has officially begun hiring for its new $200 million Megafactory in Brookshire, Texas, a manufacturing hub expected to employ 1,500 people by 2028. The facility, which will build Tesla’s grid-scale Megapack batteries, is part of the company’s growing energy storage footprint. 

Tesla’s hiring efforts for the Texas Megafactory are hinted at by the job openings currently active on the company’s Careers website.

Tesla’s Texas Megafactory

Tesla’s Brookshire site is expected to produce 10,000 Megapacks annually, equal to 40 gigawatt hours of energy storage, similar to the Lathrop Megafactory in California. Tesla’s Careers website currently lists over 30 job openings for the site, from engineers, welders, and project managers. Each of the openings is listed for Brookshire, Texas.

The company has leased two buildings in Empire West Business Park, with over $194 million in combined property and equipment investment. Tesla’s agreement with Waller County includes a 60% property tax abatement, contingent on meeting employment benchmarks: 375 jobs by 2026, 750 by 2027, and 1,500 by 2028, as noted in a report from the Houston Business Journal. Tesla is required to employ at least 1,500 workers in the facility through the rest of the 10-year abatement period. 

Tesla’s clean energy boom

City officials have stated that Tesla’s arrival marks a turning point for the Texas city, as it highlights a shift from logistics to advanced clean energy manufacturing. Ramiro Bautista from Brookshire’s economic development office, highlighted this in a comment to the Journal

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“(Tesla) has great-paying jobs. Not just that, but the advanced manufacturing (and) clean energy is coming to the area,” he said. “So it’s not just your normal logistics manufacturing. This is advanced manufacturing coming to this area, and this brings a different type of job and investment into the local economy.”

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Energy

Tesla and Samsung SDI in talks over new US battery storage deal: report

The update was related by industry sources and initially reported by South Korean news outlets.

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Credit: Tesla Megapack

Recent reports have suggested that Tesla and Samsung SDI are in talks over a potential partnership to supply batteries for large-scale energy storage systems (ESS). 

The update was related by industry sources and initially reported by South Korean news outlets. 

ESS batteries to be built at Samsung’s Indiana plant

As noted in a report from Korea JoongAng Daily, the demand for energy storage systems has been growing rapidly in North America, thanks in no small part to the surge in AI investments across numerous companies. With this in mind, Tesla has reportedly approached Samsung SDI about a potential battery supply deal.

The deal is reportedly worth over 3 trillion Korean won (approximately $2.11 billion) and will span three years, according to The Korea Global Economic Daily. A battery supply deal with Samsung SDI could make sense for Tesla as the company already has a grid-scale battery, the Megapack, which is perfect for industrial use. Samsung SDI could simply supply cells for the EV maker.

Production of the batteries would reportedly take place at Samsung SDI’s joint venture factory with Stellantis in Indiana, which is currently under construction. Samsung SDI recently announced plans to use part of that plant’s EV lines to produce cells for ESS, with a targeted capacity of 30 GWh by the end of next year.

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Tesla and Samsung’s partnership

At present, only a handful of manufacturers, including Korea’s LG Energy Solution, Samsung SDI, SK On, and Japan’s Panasonic, are capable of producing energy storage-scale batteries domestically in the United States. A Samsung SDI official issued a comment about the matter, stating, “Nothing has been finalized regarding cooperation with Tesla.”

The possible energy storage system deal adds another layer to Tesla’s growing collaboration with Samsung, which is already in line as a partner in the upcoming production of Tesla’s AI5 and AI6 chips. Early sample manufacturing of the AI6 is expected to begin in South Korea, with mass production slated for Samsung’s Texas-based Taylor foundry when it starts operations.

The AI6 chip will power Tesla’s next wave of high-volume projects, including the Optimus humanoid robot and the autonomous Cybercab service. Musk has called the partnership with Samsung a “real collaboration,” adding that he personally plans to “walk the line” at the Taylor facility to speed up progress.

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Energy

Tesla VP hints at Solar Roof comeback with Giga New York push

The comments hint at possible renewed life for the Solar Roof program, which has seen years of slow growth since its 2016 unveiling.

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tesla-solar-roof-500k
Image Credit: Tesla/Twitter

Tesla’s long-awaited and way underrated Solar Roof may finally be getting its moment. During the company’s Q3 2025 earnings call, Vice President of Energy Engineering Michael Snyder revealed that production of a new residential solar panel has started at Tesla’s Buffalo, New York facility, with shipments to customers beginning in the first quarter of 2026. 

The comments hint at possible renewed life for the Solar Roof program, which has seen years of slow growth since its 2016 unveiling.

Tesla Energy’s strong demand

Responding to an investor question about Tesla’s energy backlog, Snyder said demand for Megapack and Powerwall continues to be “really strong” into next year. He also noted positive customer feedback for the company’s new Megablock product, which is expected to start shipping from Houston in 2026.

“We’re seeing remarkable growth in the demand for AI and data center applications as hyperscalers and utilities have seen the versatility of the Megapack product. It increases reliability and relieves grid constraints,” he said.

Snyder also highlighted a “surge in residential solar demand in the US,” attributing the spike to recent policy changes that incentivize home installations. Tesla expects this trend to continue into 2026, helped by the rollout of a new solar lease product that makes adoption more affordable for homeowners.

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Possible Solar Roof revival?

Perhaps the most intriguing part of Snyder’s remarks, however, was Tesla’s move to begin production of its “residential solar panel” in Buffalo, New York. He described the new panels as having “industry-leading aesthetics” and shape performance, language Tesla has used to market its Solar Roof tiles in the past.

“We also began production of our Tesla residential solar panel in our Buffalo factory, and we will be shipping that to customers starting Q1. The panel has industry-leading aesthetics and shape performance and demonstrates our continued commitment to US manufacturing,” Snyder said during the Q3 2025 earnings call.

Snyder did not explicitly name the product, though his reference to aesthetics has fueled speculation that Tesla may finally be preparing a large-scale and serious rollout of its Solar Roof line.

Originally unveiled in 2016, the Solar Roof was intended to transform rooftops into clean energy generators without compromising on design. However, despite early enthusiasm, production and installation volumes have remained limited for years. In 2023, a report from Wood Mackenzie claimed that there were only 3,000 operational Solar Roof installations across the United States at the time, far below forecasts. In response, the official Tesla Energy account on X stated that the report was “incorrect by a large margin.”

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