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Ford taunts Tesla, Silicon Valley in new ad: ‘Talk doesn’t get things done. Building does’

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Amidst the assault from electric vehicles like the Tesla Model 3, and with tech companies like Google and Apple dipping their feet in the transportation industry, veteran carmaker Ford is fighting back. In a recent ad campaign debuting the company’s new “Built Ford Proud” slogan, the company boldly took shots at Silicon Valley and new, tech-focused carmakers like Tesla, stating that ultimately, it is builders like Ford that would usher in the future of transportation.

Ford’s new ads, the most notable of which is titled “The Future is Built,” stars Hollywood A-lister Bryan Cranston of Breaking Bad fame. In the opening scene of the ad alone, it was evident that the legacy carmaker was taunting tech companies, with Cranston throwing an aside after walking into a stage, stating that “the future isn’t created in a keynote address.” In a particularly telling part of Ford’s advertisement, Cranston addressed viewers, noting that “Talk doesn’t get things done. Building does.”

And building is something that Ford has been doing for more than 100 years. Ford, through the Hollywood A-lister, proudly notes that the company would continue building, all the way into the future. The commercial even delves into Ford’s upcoming plans, including intelligent mobility and what appears to be a new hybrid or battery-powered Mustang. The ad ends with Cranston driving a Ford F-150 pickup truck — America’s best-selling vehicle — remarking “Let the other guys keep dreaming about the future. We’ll be the ones building it.”

Ford’s “The Future is Built” TV spot is one of several campaigns that the legacy carmaker is rolling out. Apart from television commercials, Ford is also going all out with print ads pushing its new slogan. Jim Farley, Ford Motor Co.’s president of global markets, noted in a statement to Automotive News that “The company’s got its swagger back.” The Ford executive further stated that “We think customers are ready to hear directly from a company that says, ‘Here’s what we’re about, this is what makes us different, and we hope you like it.’ ”

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Ford’s newest advertisements continue the carmaker’s working partnership with Bryan Cranston, who initially starred in a Super Bowl commercial two years ago. According to Farley, the Breaking Bad actor “really captures that no-baloney, real honesty that frankly we don’t hear much of anymore.”

Over the past months, Ford’s place in the US auto market has progressively been challenged by upstart companies, particularly Tesla, whose Model 3 electric sedan has started to make an impact in the country’s passenger car sales. With Elon Musk stating that a pickup truck would be coming soon as well, a company like Ford, which relies heavily on its trucks, has to dig deep to keep its place in America’s car market. In September alone, the Model 3 became the United States’ top-selling car in terms of revenue.

What’s rather notable is that Tesla is able to accomplish this through word-of-mouth and the merits of the Model 3 alone. Unlike legacy carmakers, Tesla does not spend money on advertising and paid endorsements. The company does get shout-outs from notable celebrities from time to time, such as rapper Kanye West earlier this year, but they are mostly positive anecdotes from owners themselves. The Model 3 is just getting started in its saturation of the US auto market. Once the vehicle hits its target production rate of 10,000 units per week, and once Tesla releases the Model Y crossover SUV and the Tesla Truck, veteran carmakers like Ford might have to go a bit farther than clever, well-directed ads to compete with the Silicon Valley-bred company.

Watch Ford’s new “The Future is Built” TV spot in the video below. 

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https://youtu.be/HVlfclOpsK8

Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

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Cybertruck

Tesla Cybertruck gets long-awaited safety feature

Tesla has announced the rollout of its innovative anti-dooring protection feature to the Cybertruck via the 2026.8 software update.

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Credit: Tesla Asia | X

Tesla is rolling out a new and long-awaited feature to the Cybertruck all-electric pickup, and it is a safety addition geared toward pedestrian and cyclist safety, as well as accidents with other vehicles.

Tesla has announced the rollout of its innovative anti-dooring protection feature to the Cybertruck via the 2026.8 software update.

This safety enhancement uses the vehicle’s existing cameras to detect approaching cyclists, pedestrians, or vehicles in the blind spot while parked. Upon attempting to open a door, if a hazard is detected, the system activates: the blind spot indicator light flashes, an audible chime sounds, and the door will not open on the initial button press.

Drivers must wait briefly and press the button again to override, providing crucial seconds to avoid an accident.

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The feature, also known as Blind Spot Warning While Parked, comes standard on every new Model 3 and Model Y, and is now extending to the Cybertruck. Leveraging Tesla’s vision-based system without requiring new hardware, it represents a cost-effective software solution that builds on community suggestions dating back to 2018.

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This technology addresses the persistent danger of “dooring,” where a driver opens a car door into the path of a passing cyclist or pedestrian.

Tesla implemented this little-known feature to make its cars even safer

Dooring incidents are alarmingly common in urban environments.

According to Chicago data, in 2011 alone, there were 344 reported dooring crashes, accounting for approximately 20 percent of all bicycle crashes in the city, nearly one incident per day.

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While numbers have fluctuated (dropping to 11 percent in 2014 before rising again), dooring consistently represents 10-20 percent of bike-related crashes in major cities.

A national analysis of emergency department data estimates over 17,000 dooring-related injuries treated in the U.S. over a decade, with many involving fractures, contusions, and head trauma, particularly affecting upper extremities.

By automatically intervening, Tesla’s system not only protects vulnerable road users but also safeguards its owners from potential liability and enhances overall road safety.

As cities promote cycling for sustainable transport, features like this demonstrate how advanced driver assistance and camera systems can evolve beyond highway driving to everyday urban scenarios.

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Enthusiastic responses on social media highlight appreciation for the proactive safety measure, with some calling for broader rollout to older models where hardware permits. Tesla continues to push the boundaries of vehicle safety through over-the-air updates, making its fleet smarter and safer over time.

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Elon Musk

Tesla Roadster is ‘sorcery and magic’ and might be worth the wait, Uber founder says

Perhaps the wait will be worth it, especially according to Uber founder Travis Kalanick, who recently teased the Roadster’s potential capabilities based on what he has heard from internal Tesla sources.

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tesla roadster
Credit: Praveen Joseph/Twitter

Tesla is planning to unveil the Roadster in late April after years of waiting. But the wait might be worth it, according to Travis Kalanick, the founder of Uber, who recently shed some light on his expectations for the all-electric supercar.

We all know the Roadster is supposed to have some serious capability. CEO Elon Musk has said on numerous occasions that the Roadster will be unlike anything else ever produced. It might go from 0-60 MPH in about a second, it might hover, it might have SpaceX cold gas thrusters.

However, the constant delays in the Roadster program and its unveiling event continue to send Tesla fans into confusion because they’re just not sure when, or if, they’ll ever see the finished product.

Perhaps the wait will be worth it, especially according to Uber founder Travis Kalanick, who recently teased the Roadster’s potential capabilities based on what he has heard from internal Tesla sources.

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Kalanick said on X:

Musk has said this vehicle is not going to be geared for safety, and that, “If safety is your number one goal, do not buy the Roadster.”

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There has been so much hype regarding the Roadster that it is hard to believe the company could not come through on some kind of crazy features for the vehicle.

Elon Musk just dropped a huge detail on the Tesla Roadster

However, the latest delay that Tesla put on the unveiling event is definitely eye-opening, especially considering it is the latest in a series of pushbacks the company has put on the vehicle for the past several years.

Tesla has made several jumps in the Roadster project over the past few months, as it has ramped up hiring for the vehicle and also applied for a patent for a new seat design.

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The car has been a back-burner project for Tesla, as it has been focusing primarily on autonomy and the rollout of Robotaxi and Cybercab. Additionally, its other vehicle projects, like the Model 3 and Model Y refreshes, took precedence.

Tesla still plans to unveil the Roadster next month, so we can hope the company can stick to this timeframe.

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Cybertruck

Elon Musk clarifies viral Tesla Cybertruck accident with driver logs

Musk has come out to say that the driver logs have already shown that the driver “disengaged Autopilot four seconds before crashing,” in a post on X.

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Credit: Fox Business | Hilliard Law Firm

Tesla CEO Elon Musk has clarified some details regarding the viral Tesla Cybertruck accident with company driver logs, which show various metrics at the time of an incident.

The logs have been used in the past to pull responsibility off of Tesla when the automaker’s Full Self-Driving (Supervised) or Autopilot platforms are blamed for a collision or accident. It appears this will be no different.

On Tuesday, a video of a Cybertruck crashing into an overpass barrier in August 2025 was shared by Fox Business in a story that reported a woman was suing the automaker for $1 million in a liability and negligence case.

In the suit, Justine Saint Amour said that, “Something terrifying happened, without warning, the vehicle attempted to drive straight off an overpass.” Her attorney, Bob Hilliard, said Amour “tried to take control, but crashed into the barrier and was seriously injured (mostly her shoulder, neck, and back).”

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The Tesla Model Y is leading China’s electric SUV segment by a wide margin

Tesla vehicle crashes are widely popular to report by mainstream media outlets because of the sensationalism of the event. Oftentimes, these outlets will include Tesla in the headline, especially because it will pique the interest of the masses, as most who read the story are waiting to see the claim that Autopilot or Full Self-Driving was the culprit of the accident.

However, Tesla has access to the logs of every vehicle in its fleet, which will show the various metrics, like whether either FSD or Autopilot was active, if the accelerator was pressed, the speed, and other important factors.

Musk has come out to say that the driver logs have already shown that the driver “disengaged Autopilot four seconds before crashing,” in a post on X.

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If the logs do show this, which Tesla will likely have to prove in court, the real question would be why did the Amour disengage the suite?

Tesla’s Full Self-Driving suite is still not fully autonomous, meaning the driver cannot pull attention away from the road and must be ready to take over the vehicle at all times.

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It will be interesting to see how this particular case pans out, especially considering the clip that was released by the law firm starts at about four seconds before the collision. Tesla logs have dispelled media reports in the past that have accused the company’s suite of being responsible for an accident, so there will be some major attention on what is proven in this particular case.

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