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Ford taunts Tesla, Silicon Valley in new ad: ‘Talk doesn’t get things done. Building does’
Amidst the assault from electric vehicles like the Tesla Model 3, and with tech companies like Google and Apple dipping their feet in the transportation industry, veteran carmaker Ford is fighting back. In a recent ad campaign debuting the company’s new “Built Ford Proud” slogan, the company boldly took shots at Silicon Valley and new, tech-focused carmakers like Tesla, stating that ultimately, it is builders like Ford that would usher in the future of transportation.
Ford’s new ads, the most notable of which is titled “The Future is Built,” stars Hollywood A-lister Bryan Cranston of Breaking Bad fame. In the opening scene of the ad alone, it was evident that the legacy carmaker was taunting tech companies, with Cranston throwing an aside after walking into a stage, stating that “the future isn’t created in a keynote address.” In a particularly telling part of Ford’s advertisement, Cranston addressed viewers, noting that “Talk doesn’t get things done. Building does.”
And building is something that Ford has been doing for more than 100 years. Ford, through the Hollywood A-lister, proudly notes that the company would continue building, all the way into the future. The commercial even delves into Ford’s upcoming plans, including intelligent mobility and what appears to be a new hybrid or battery-powered Mustang. The ad ends with Cranston driving a Ford F-150 pickup truck — America’s best-selling vehicle — remarking “Let the other guys keep dreaming about the future. We’ll be the ones building it.”
Ford’s “The Future is Built” TV spot is one of several campaigns that the legacy carmaker is rolling out. Apart from television commercials, Ford is also going all out with print ads pushing its new slogan. Jim Farley, Ford Motor Co.’s president of global markets, noted in a statement to Automotive News that “The company’s got its swagger back.” The Ford executive further stated that “We think customers are ready to hear directly from a company that says, ‘Here’s what we’re about, this is what makes us different, and we hope you like it.’ ”
Ford’s newest advertisements continue the carmaker’s working partnership with Bryan Cranston, who initially starred in a Super Bowl commercial two years ago. According to Farley, the Breaking Bad actor “really captures that no-baloney, real honesty that frankly we don’t hear much of anymore.”
Over the past months, Ford’s place in the US auto market has progressively been challenged by upstart companies, particularly Tesla, whose Model 3 electric sedan has started to make an impact in the country’s passenger car sales. With Elon Musk stating that a pickup truck would be coming soon as well, a company like Ford, which relies heavily on its trucks, has to dig deep to keep its place in America’s car market. In September alone, the Model 3 became the United States’ top-selling car in terms of revenue.
What’s rather notable is that Tesla is able to accomplish this through word-of-mouth and the merits of the Model 3 alone. Unlike legacy carmakers, Tesla does not spend money on advertising and paid endorsements. The company does get shout-outs from notable celebrities from time to time, such as rapper Kanye West earlier this year, but they are mostly positive anecdotes from owners themselves. The Model 3 is just getting started in its saturation of the US auto market. Once the vehicle hits its target production rate of 10,000 units per week, and once Tesla releases the Model Y crossover SUV and the Tesla Truck, veteran carmakers like Ford might have to go a bit farther than clever, well-directed ads to compete with the Silicon Valley-bred company.
Watch Ford’s new “The Future is Built” TV spot in the video below.
https://youtu.be/HVlfclOpsK8
Electric vehicle maker Lucid Group has denied rumors of an imminent bankruptcy after a report from this morning sent the stock on a dramatic drop on Wall Street, seeing losses of more than 40 percent during trading hours.
Lucid’s Director of Communications, Nick Twork, responded to the report from Eletric-Vehicles.com, which stated the company’s restructuring advisor, AlixPartners, was asked to review two decisions: taking Lucid shares private or filing for Chapter 11 bankruptcy protection.
The report also claims AlixPartners told the Lucid board to “concentrate on Gravity production while improving its quality, and to temporarily hold back the Lucid Air, the sedan that has defined the company since its launch.”
Twork said:
$LCID The rumors are completely false. The company has sufficient liquidity to carry its operations well into next year, as recently published in its last quarterly filings, and it has not formed any special Board committee to explore the scenarios reported today. Our focus is…
— Nick Twork (@ntwork) July 14, 2026
Shares rebounded after the response to the report, halving its losses as the trading day neared 3 p.m. Eastern.
Lucid has struggled to get its sales off the ground and into more respectable numbers, but the company is in its early years, when things are hard to begin with. It is also backed by several notable investors, including the Saudi Public Investment Fund (PIF), which has nearly limitless money and likely would not ditch an investment of this size so soon.
Lucid shares were down just 14 percent at the time of publication, a far cry from the 55 percent its losses topped out at during the day.
A Tesla owner who purchased a Model S Signature Edition, one of the final 250 units of the all-electric flagship vehicle that the company discontinued earlier this year, is attempting to sell the car despite a no-resale clause that prohibits reselling for the first year.
The car is being sold by J&S Autohaus in Ewing, New Jersey, and is priced at $260,490, well above the $159,420 that Tesla sold it for earlier this year.
🚨 The first Tesla Model S Signature Edition is up for sale for $260,490
Tesla placed a no-resale clause on the Model S and X Signature, so it will be interesting to see if the company takes any action. https://t.co/N9rKGHnbD6 pic.twitter.com/6FZhDL1KNR
— TESLARATI (@Teslarati) July 14, 2026
To those who do not know, the Model S Signature was a highly exclusive, limited-run farewell variant of the Model S Plaid that was produced this year to mark the end of production of both the Model S and Model X, Tesla’s two flagship vehicles.
Limited to just 250 units with invite-only sales, it serves as a collector’s item celebrating the legacy of the Model S, which helped pioneer Tesla’s electric vehicle success since its 2012 launch.
It bundles top-tier performance with bespoke cosmetic and luxury upgrades, plus Tesla’s Luxe Package. Here’s what the Model S Signature has over the typical Model S Plaid:
- Exclusive Exterior – Unique Garnet Red Paint, matching door handles, gold Tesla “T” badges upfront, gold Plaid and Signature badging at the rear.
- Premium Interior – White Alcantara upholstery with gold piping/accents, gold Plaid seat badges, Signature-marked door sills, individually numbered dashboard plaque, gold puddle lights, special interior lighting sequence, and a custom Signature key fob.
- Performance Upgrades – Carbon-ceramic brakes with gold calipers
- Bundled Luxe Package – Full Self-Driving (Supervised), four years of Premium Connectivity, free lifetime Supercharging
- Performance Metrics – ~1,020 horsepower, sub-2-second 0-60 MPH, ~390-mile range
Tesla quickly introduced a No Resale Agreement for the Signature Editions of the Model S and Model X, which would penalize the seller for “the amount of $50,000 or the value received as consideration for the sale or transfer, whichever is greater.”
The company continues:
“If you sell or otherwise transfer the ownership of your Model S or Model X, the remainder of the Recommended Maintenance, Wheel and Tire Protection Plan, and Windshield Protection Plan will transfer automatically to the buyer. The Full Self-Driving (Supervised), Free Supercharging and Premium Connectivity will not transfer with the vehicle and will terminate once the ownership of the Model S or Model X is transferred.”
Tesla will likely come after the seller, especially as it has been about two months since Tesla launched deliveries.
Tesla rolled out Full Self-Driving (Supervised) v14.3.5 yesterday, and about fifty miles of driving on the new version has given me enough time to highlight what seems to be strong about the release and what is not.
Additionally, Tesla has added a few new features with this specific update, which we’ll highlight as well.
Tesla Full Self-Driving v14.3.5 Performance
The new update is business as usual. Things seem to be running completely normal and necessary, but there are a few things that we’ve seemed to pick up on based on our own experience with v14.3.5, as well as what other users are seeing.
Initially, it seems to be more aware of its surroundings, making moves that are incredibly courteous to other drives and operating just a tad more reserved than what the suite might have done previously.
We had two instances where it showed this, the first being FSD needing to pass a Flagger Force vehicle that was placing down signage for the day. Their work truck was right at the front corner of a right-hand turn; typically where most cars travel when they take that turn.
FSD v14.3.5 recognized this, slowed down, and took the turn wide with no issues:
🚨 Tesla Full Self-Driving v14.3.5 takes a wide turn as flagger crews set up signage for the day https://t.co/3v0PL9qhlI pic.twitter.com/i4CKqxE16c
— TESLARATI (@Teslarati) July 13, 2026
Additionally, v14.3.5 backed up for a semi truck that was making a wide turn onto a road my car was on. This is not new, but it seemed to be backing up for courtesy; it didn’t seem completely necessary, but it might have put some peace of mind in the truck driver’s head:
🚨 Tesla Full Self-Driving v14.3.5 backs up for an oncoming tractor trailer taking a wide turn https://t.co/0WuAqNMpRR pic.twitter.com/s6yZGVm5Te
— TESLARATI (@Teslarati) July 13, 2026
X user Mike P, also a Pennsylvania native like myself, shared three clips of his Tesla running v14.3.5 performing similar maneuvers. He said:
“FSD turns right into a small alley that only fits one car at a time, sees oncoming car, reverses out of alley to make space, realizes oncoming car is actually parking, re-enters alley.”
Check it out here:
Rapidfire epic moments on FSD V14.3.5
1) FSD turns right into a small alley that only fits one car at a time, sees oncoming car, reverses out of alley to make space, realizes oncoming car is actually parking, re-enters alley.
2) Insane speed to vehicle cues. As FSD approaches… pic.twitter.com/bSnySSlFHR
— Mike P (@mikepat711) July 13, 2026
It seems like Speed Profiles are still in need of some tweaking; I am adjusting what Speed Profile I’m in frequently, constantly changing it to get it to travel at the correct speed. This was an issue for me on v14.3.4. It seems like they’re just a little inconsistent.
Terrible Parking
Parking attempts on v14.3.5 were not good. There are quite a few people who have said this:
Yeah it seems like FSD v14.3.5 is having some issues with parking early on https://t.co/Bw5ULfVmDq pic.twitter.com/RHdpjOEpIo
— TESLARATI (@Teslarati) July 13, 2026
David Moss, the Tesla owner who has taken multiple coast-to-coast drives without any interventions, also has had some issues with parking early on with v14.3.5:
Horrible first impression v14.3.5 on my 2025 Tesla Model 3 LR RWD Premium 😭
3 terrible parking jobs in 23 min including parking on a ramp in a business park & parking perpendicular out in the road on street only parking situation.
Wish I had a better drive but I still believe… pic.twitter.com/TtyhRHAFG7
— David Moss (@DavidMoss) July 13, 2026
New Features
Tesla has added the ability to open Camera Preview at any time. Previously, it was only available in Park. Here’s what that feature looks like in action:
🚨 Here’s the new Camera Preview feature on FSD v14.3.5 pic.twitter.com/OodfZgDppy
— TESLARATI (@Teslarati) July 13, 2026
Check back later this week for a longer review of what we’ve noticed on Full Self-Driving v14.3.5.
Lucid denies rumors of bankruptcy after over 40% stock drop
Tesla owner attempts resale of Model S Signature Edition for over $260k
