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Tesla’s Franz von Holzhausen joins list of Most Creative People in Business

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Tesla’s Chief of Design Franz von Holzhausen was listed as one of Fast Company’s Most Creative People in Business for 2018. The publication listed von Holzhausen as No.6 in its list, directly behind the Parkland Five, teenage activists who triggered the March for Our Lives Movement. According to Fast Company, it awarded the designer a high rank in its list for repeatedly “redefining Tesla’s electric cars.”

In a statement to Fast Company, von Holzhausen described that the next-generation Roadster as a vehicle that can truly show the superiority of electric cars over gas-powered supercars.

“We want to show that an electric vehicle can be better than anything. Not just better than a normal road car, but better than any supercar,” he said.

Franz von Holzhausen started his work at Tesla back in 2008. During that time, Tesla Motors, as the company was named then, was only selling one vehicle — the original Tesla Roadster — an electric car that was based on the Lotus Elise. When he joined Tesla, von Holzhausen was actually taking a risk, considering that his credentials already included work on two of General Motors’ most attractive vehicles — the Pontiac Solstice and the Saturn Sky. Pictures of these cars can be found below.

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After his stint at GM, von Holzhausen went on to Mazda North America, where he continued his work designing vehicles. Von Holzhausen could have easily stayed and made his career in Mazda then, considering that his work, especially in the company’s concept cars, was well-appreciated. That is, of course, until he met Elon Musk. Von Holzhausen joined Tesla in 2008, a time when the electric car company was quite literally on the verge of going under.

Franz von Holzhausen was presented with a unique opportunity at Tesla. The company knew that it had to move beyond the Roadster at some point, and efforts were underway to develop Whitestar, a full-sized luxury sedan that would be designed and built from the ground up as an electric vehicle. Von Holzhausen and his team worked at the SpaceX headquarters in Hawthorne, CA, designing the car from a blank slate. The results of these efforts was the Model S sedan.

The Model S is pretty much the embodiment of von Holzhausen’s signature style — cars that are understated, sleek, elegant, and efficient. The car designer’s aesthetic extended beyond the Model S’ exterior as well, as evidenced by the vehicle’s minimalistic, tech-driven interior. The Model S would go on to win numerous praises from reviewers and buyers. Consumer Reports even dubbed the vehicle as the best car it ever tested.

Franz von Holzhausen’s trademark design carried over to Tesla’s next two vehicles, the Model X and the Model 3 — a car that is expected to push the company into becoming a true mass-market automaker. The Model 3 is smaller than the Model S, but it is just as sleek and attractive. The interior of the vehicle is even more radical than the Model S and Model X, featuring a wooden dashboard that goes from one end of the car to another and a single, center-mounted 15-inch display.

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Ultimately, the Model 3’s interior design invokes a future when cars would do most, if not all, of the driving themselves. A simple side-by-side comparison of a driverless Model 3 and Chevy Bolt EV’s interior shows just how forward-thinking von Holzhausen’s designs are for the compact electric car.

Just like Tesla’s other executives like CTO JB Straubel, Franz von Holzhausen is known for being as understated as he is down-to-earth. Earlier this year, von Holzhausen was instrumental in giving a Tesla advocate who was fighting cancer a specialized, personal tour of the Fremont factory. Back in April, von Holzhausen also gave a would-be Model 3 owner a pleasant surprise by personally delivering the vehicle.

Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

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Tesla hit by Iranian missile debris in Israel

A Tesla in Israel absorbed a direct hit from missile debris, and the glassroof held.

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Tesla Model Y glass roof shattered from a piece of falling Iranian missile debris

On March 30, 2026, Lara Shusterman was in Netanya, Israel when Iranian ballistic missiles triggered air raid sirens across the city. While she remained in safety, her 2024 Tesla Model Y did not escape untouched. A heavy piece of missile debris struck the car’s massive glass roof, leaving a deep crater but without shattering. In a Facebook post to the Tesla Israel community the following morning, Shusterman described what happened: “The glass did not shatter into dangerous shards. She stopped the damage and pushed the metal part to the ground.” She closed by thanking Elon Musk and the Tesla team for building what she called “security and a sense of trust even in extreme situations.”

Netanya is a coastal city in central Israel, roughly 18 miles north of Tel Aviv and has been among the areas most frequently struck during Iran’s ongoing missile campaign, following coordinated U.S. and Israeli strikes on Iranian military infrastructure. Falling shrapnel from intercepted missiles is a common occurrence.

Source: Tesla Israel Facebook Group

The incident is a testament to Tesla’s structural engineering. Tesla’s glass roof is designed to support over four times the vehicle’s own weight. That strength has shown up in real-world accidents too. In 2021, a Model Y in California was struck by a falling tree during a storm, with the glass roof holding firm and the cabin remaining intact. In another widely reported incident, a Tesla Model Y plunged 250 feet off the cliff at Devil’s Slide in California in January 2023, with all four occupants, including two young children, surviving.

Disturbing details about Tesla’s 250-foot cliff drop emerge amid initial investigation

Tesla officially launched sales in Israel in early 2021 and captured over 60 percent of Israel’s EV market in the first year. The brand’s foothold in Israel remains significant. Tens of thousands of Teslas are now on Israeli roads, making incidents like Shusterman’s easy to corroborate. On the same week her Model Y took the hit, the U.S. Space Force awarded SpaceX a $178.5 million contract to launch missile tracking satellites, a separate but fitting reminder of how intertwined the Musk ecosystem has become with the realities of modern conflict.

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NASA sends humans to the Moon for the first time since 1972 – Here’s what’s next

NASA’s Artemis II launched four astronauts toward the Moon on the first crewed lunar mission since 1972.

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NASA’s Space Launch System rocket launches carrying the Orion spacecraft with NASA astronauts Reid Wiseman, commander; Victor Glover, pilot; Christina Koch, mission specialist; and CSA (Canadian Space Agency) astronaut Jeremy Hansen, mission specialist on NASA’s Artemis II mission, Wednesday, April 1, 2026, from Operations and Support Building II at NASA’s Kennedy Space Center in Florida. NASA’s Artemis II mission will take Wiseman, Glover, Koch, and Hansen on a 10-day journey around the Moon and back aboard SLS rocket and Orion spacecraft launched at 6:35pm EDT from Launch Complex 39B. (NASA/Bill Ingalls)

NASA launched four astronauts toward the Moon on April 1, 2026, marking the first crewed lunar mission since Apollo 17 in December 1972. The Artemis II mission lifted off from Kennedy Space Center aboard the Space Launch System rocket at 6:35 p.m. EDT, sending commander Reid Wiseman, pilot Victor Glover, mission specialist Christina Koch, and Canadian astronaut Jeremy Hansen on a 10-day journey around the far side of the Moon and back.

The mission does not include a lunar landing. It is a test flight designed to validate the Orion spacecraft’s life support systems, navigation, and communications in deep space with a crew aboard for the first time. If the crew reaches the planned distance of 252,000 miles from Earth, they will set a new record for the farthest any human has ever traveled, surpassing even the Apollo 13 distance record.

Elon Musk pivots SpaceX plans to Moon base before Mars

As Teslarati reported, SpaceX holds a central role in what comes next. The Starship Human Landing System is under contract to carry astronauts to the lunar surface for Artemis IV, now targeting 2028, after NASA restructured its mission sequence due to delays in Starship’s orbital refueling demonstration. Before any Moon landing happens, SpaceX must prove it can transfer propellant between two Starships in orbit, something no rocket program has done at this scale.

The last time humans left Earth’s orbit was 53 years ago. Gene Cernan and Harrison Schmitt of Apollo 17 were the final people to walk on the Moon, a record that stands to this day. Elon Musk has long argued that returning is not optional. “It’s been now almost half a century since humans were last on the Moon,” Musk said. “That’s too long, we need to get back there and have a permanent base on the Moon.”

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The Artemis program involves 60 countries signed onto the Artemis Accords, and this mission sets several firsts beyond distance. Glover becomes the first person of color to travel beyond low Earth orbit, Koch the first woman, and Hansen the first non-American astronaut to reach the Moon’s vicinity. According to NASA’s live mission updates, the spacecraft’s solar arrays deployed successfully after liftoff and the crew completed a proximity operations demonstration within the first hours of flight.

Artemis II is step one. The Moon landing and the permanent lunar base come later. But after more than five decades, humans are heading back.

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Tesla Optimus Gen 3 is coming to the Tesla Diner with new ambitions

Tesla’s Optimus robot left the Hollywood Diner within months of opening. Now Musk is planning its return with a bigger role and a major Gen 3 upgrade underway.

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Tesla Optimus Gen 3 [Credit: Tesla]

Tesla’s Optimus robot was one of the most talked-about features when the Tesla Diner opened on Santa Monica Boulevard in Hollywood on July 21, 2025. Dubbed “Poptimus” by Tesla fans, the Gen 2 robot stood upstairs at the retro-futuristic, drive-in theater and Tesla Supercharging station, scooping popcorn into bags and handing them to guests with a wave.

The diner itself had been years in the making. Elon Musk first floated the idea in 2018 with a tweet about building an “old-school drive-in, roller skates & rock restaurant” at a Hollywood Supercharger. What eventually opened was a unique two-story neon-lit space, with 80 EV charging stalls, and Optimus serving as a live demonstration of where Tesla’s ambitions were headed.


But Optimus did not stay long, and was gone by December 2025.

Now, the robot is set to return with a more demanding job. Musk has ambitions for Optimus to take on a food runner role in 2026, delivering meals directly to cars at the Supercharger stalls. While the latest Gen 3 Optimus is likely to initially take on its previous popcorn-serving role, it wouldn’t be out of the question for Optimus to see a quick promotion. With improved  hand dexterity that features 50 total actuators and 22 degrees of freedom per hand, and significantly more powerful processing through Tesla’s latest AI5 chip that includes Grok-powered voice interaction, Musk described Optimus at the Abundance Summit on March 12, 2026, as “by far the most advanced robot in the world, Nothing’s even close.”

That confidence is backed by a major manufacturing shift. At the Q4 2025 earnings call in January, Musk announced Tesla would discontinue the Model S and Model X and convert those Fremont production lines to build Optimus. “It’s time to basically bring the Model S and X programs to an end,” he said, calling for a pivot that reflects where the Tesla’s future lies.

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