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Tesla gains over 8 percent of luxury market share, beating Mercedes and BMW

Credit: Tesla

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Tesla gained 8.6 percent of the total market share of luxury automotive sales in the United States in the first half of 2022 compared to the first half of 2021. Last year, Tesla held 13 percent of the luxury automotive market in Q1, enough to beat Mercedes-Benz and BMW for the top spot. That number has now swelled to 21.6 percent, according to data from Automotive News.

Tesla’s first half of 2022 proved to be one of huge proportions in the United States, where it avoided the troublesome sagas of COVID-related shutdowns that struck the company’s other facilities in China. Tesla has always been the unequivocal leader in EVs in the United States, both in tech and in overall production and delivery volume. This year, the company will produce 1 million units globally for the first time in company history, and roughly half of those units will come from factories in the U.S.: one in Fremont, California, and another in Austin, Texas.

Perhaps the most impressive feat of Tesla’s continuing growth in the luxury sector is the fact that the company continues to fend off competitors from far and wide. Despite the biggest names in automotive production, like Ford, General Motors, and Volkswagen bringing highly attractive EV models to their lineups, they haven’t been able to catch up to Tesla on a global scale.

Even more impressive, however, is Tesla’s ability to dial in on a section of the overall automotive market that usually has buyers showing their preference for a certain brand or company. BMW and Mercedes-Benz have battled neck-and-neck on the Automotive News rankings for many years. They’re both staples in the market and especially in the luxury sector. However, Tesla’s surge from small EV startup to a mainstay on the top of the podium in the luxury sector in the United States has shown that more luxury car buyers are also starting to prefer another important feature: sustainability.

Across Tesla’s four vehicles, each has its own bit of individualism. The Model S stacks a luxury interior and high-tech HUD with world-class performance, while the Model X combines all three, just with significantly more cargo room (and who could forget the Falcon Wing doors). Meanwhile, the Model 3 and Y have minimalistic interiors, which offer the same advantages as the S and X but with less pizazz. They’re Tesla’s mass-market vehicles, and they accounted for 238,533 of Tesla’s 254,695 deliveries in Q2.

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Tesla Q2 2022 results: Record production month in face of supply chain and Shanghai shutdown

Tesla will continue to grow over the coming years, and it will hopefully figure out when it can offer some of the highly-anticipated models that it plans to bring to the market. The Cybertruck and Roadster may be two vehicles that are highly anticipated, but they’re also crucial to Tesla’s relevance in two more sectors that are showing worthy competition: pickups, where it will battle with Rivian, Ford, GM, and others, and the Hypercar sector, where Rimac has established itself as a worthy number one. Let’s not forget about Lamborghini and Ferrari, either.

I’d love to hear from you! If you have any comments, concerns, or questions, please email me at joey@teslarati.com. You can also reach me on Twitter @KlenderJoey, or if you have news tips, you can email us at tips@teslarati.com.

Joey has been a journalist covering electric mobility at TESLARATI since August 2019. In his spare time, Joey is playing golf, watching MMA, or cheering on any of his favorite sports teams, including the Baltimore Ravens and Orioles, Miami Heat, Washington Capitals, and Penn State Nittany Lions. You can get in touch with joey at joey@teslarati.com. He is also on X @KlenderJoey. If you're looking for great Tesla accessories, check out shop.teslarati.com

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Nikola Motor founder Trevor Milton given full pardon by President Trump

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Credit: Nikola Motor

Nikola Motor founder Trevor Milton has been given a full pardon by U.S. President Donald Trump in an unprecedented turn of events.

Trevor Milton Media announced late Thursday that the formerly jailed founder of the all-electric automaker that President Trump had “pledged to end the political weaponization of the Justice Department. This pardon marks a step toward fulfilling that commitment.”

Milton was sentenced to four years in prison in December 2023 after being found guilty of multiple counts of fraud.

Nikola founder Trevor Milton sentenced to four years in prison

“I was not a very seasoned CEO,” Milton said after his sentencing. Questions about the legitimacy of some Nikola product demonstrations and several statements that were found to be misleading regarding the company’s progress on its vehicles brought Milton to U.S. Federal Court to face two counts of wire fraud and one count of securities fraud.

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Now, he is free.

Milton said in a statement:

“This pardon is not just about me—it’s about every American who has been railroaded by the government, and unfortunately, that’s a lot of people. It is no wonder why trust and confidence in the Justice Department has eroded to nothing. I wish judges would stop believing whatever the prosecutors feed them so Americans could trust the justice system again. Until that happens, our justice system will continue to erode until there is nothing left. The 90+% conviction rate in New York is appalling and is a result of prosecutors getting whatever they want and putting innocent people in prison. I saw firsthand the tactics they use to achieve those guaranteed convictions. I am incredibly grateful to President Trump for his courage in standing up for what is right and for granting me this sacred pardon of innocence.”

Milton will now launch a documentary that is available for preview here.

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Tesla vandal who lit Las Vegas repair center on fire arrested

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A vandal in Las Vegas who lit a Tesla repair center on fire has been arrested, bringing a name and face to the crime that engulfed vehicles and a structure in flames.

Officers in Las Vegas arrested Paul Kim, a 36-year-old, on Wednesday. He faces charges of arson and possessing an explosive device.

The Tesla repair center at 6260 West Badura Avenue was set aflame on March 18 at around 2:45 a.m. In total, five vehicles were set on fire, as well as the building itself. It was one of the more notable instances of vandalism against Tesla in recent months, but police now have their culprit.

Las Vegas Metro Police Department Sheriff Dori Koren described the weapons Kim used to execute the attack:

“He used what appeared to be multiple Molotov cocktails and firearms to conduct his attack.”

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As the instances of attacks on Tesla continue to be publicized, we are now seeing considerable pushback from owners, the company, and even the United States government regarding what it calls “domestic terrorism.”

Owners are now filing lawsuits against those who vandalize their vehicles, as the first civil suit against a vandal was filed in Texas yesterday.

Tesla has not made any moves itself against the vandals, but we expect the company to potentially enter some litigation against groups or politicians that incite violence against its property and the owners of its vehicles.

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Additionally, the U.S. government has utilized the FBI to probe incidents against Tesla as a part of them being constituted as instances of domestic terrorism. Earlier this month, the Bureau established a specific task force to handle Tesla-related attacks.

“The FBI has been investigating the increase in violent activity toward Tesla, and over the last few days, we have taken additional steps to crack down and coordinate our response,” FBI head Kash Patel said on X. “This is domestic terrorism. Those responsible will be pursued, caught, and brought to justice.”

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Elon Musk

Elon Musk clarifies Trump tariff effect on Tesla: “The cost impact is not trivial”

The U.S. President has stated that Elon Musk stayed silent and provided no input in the administration’s tariffs.

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MINISTÉRIO DAS COMUNICAÇÕES, CC BY 2.0 , via Wikimedia Commons

U.S. President Donald Trump’s plan to implement a 25% tariff on non-U.S.-made vehicles starting next week would affect American electric car maker Tesla. 

This was confirmed by CEO Elon Musk in a recent post on social media platform X.

Musk and Trump

While Elon Musk works closely with the Trump administration due to his role in the Department of Government Efficiency (DOGE), the U.S. president has emphasized that the Tesla CEO never asks for favors. This was highlighted in his recent comments, when he stated that Elon Musk stayed silent and provided no input in the administration’s 25% auto tariffs.

When asked by reporters if the new tariffs would be good for Tesla, Trump noted that they may be “net neutral or they may be good.” The U.S. president also pointed to Tesla’s automotive plants in Fremont, California and Austin, Texas, which produce vehicles that are sold in the country. “Anybody that has plants in the United States — it’s going to be good for them,” Trump noted.

Tesla Affected

In a post on X, Elon Musk clarified that the Trump administration’s tariffs would affect the prices of vehicle parts that are sourced from other countries. This was a concern that Tesla previously outlined in a letter to the U.S. Trade Representative, which noted that even with “aggressive localization” of its supply chain, “certain parts and components are difficult or impossible to source within the United States.”

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As per Musk in his recent post on X, the cost impact of the Trump administration’s tariffs is no joke. “To be clear, this will affect the price of parts in Tesla cars that come from other countries. The cost impact is not trivial,” Musk wrote in his post.

Potential Effects

Reactions to Musk’s comments from users of the social media platform were varied, with some speculating that the Trump auto tariffs could result in Teslas becoming more expensive in the United States. Despite this, the potential increases in Tesla’s vehicle prices might not be as notable as other cars, particularly those that are produced outside the country.

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