Tesla Giga Berlin will have a battery cell production facility, and the question just comes down to when. Appropriately enough, when the company finds the help it needs to get the cell production portion of the facility underway, Tesla will start manufacturing batteries. The real shortcoming is the fact that the required talent isn’t available, and high rates of employee turnover could lead to delays in the company’s plans to produce cells in Germany.
Jefferies analyst Philippe Houchois asked Tesla CEO Elon Musk and Senior VP of Powertrain and Energy Engineering Drew Baglino what issues Tesla may encounter on its journey toward full-scale cell production at the future German plant.
“Will there be the battery capacity consistence with the amount of assembly volume you expect to come out of the — And if not, would you be able to source your battery requirements out of Europe? Or would you have to import batteries from outside Europe to ensure production in Berlin,” Houchois asked the two Tesla execs during the Q2 2020 Earnings Call.
Musk confirmed that Giga Berlin would have cell manufacturing that would handle the production load that comes out of the facility, but Drew Baglino gave more detail on what the delays could be. Hint: It has to do with a lack of available talent.
Baglino mostly added onto Musk’s comment, confirming that a cell production facility would be in Berlin eventually. Still, it depends on when the company can put together a sufficient battery manufacturing team at the new Gigafactory.
“Like the same goes in all areas of cell, supply chain, manufacturing materials, design, we are solving this problem, and we’re treating it like any other problem that we have solved. We will solve this problem, talented people to join us as we solve this problem,” Baglino said.
Once the workers get there, they need to stay. They can’t be in “the garden,” as Musk calls it.
“My biggest concern for getting our talented people is just probably Berlin because the labor mobility in Europe is not as low. I would recommend changing this. Like somebody wants to leave and join another company,” Musk said. “Sometimes they have to spend six months on garden leave. It’s called garden, hanging out in the garden basically, and like this is not a good use of people’s time. I mean, if they want us to hang out on the garden, that’s fine, but they shouldn’t have to.”
Interestingly enough, workers leaving Tesla to join other companies is a relevant issue. Tesla has filed multiple lawsuits, most recently against fellow electric carmaker Rivian, that accused the company of poaching employees. Tesla also has an open case with China-based Xpeng.
But either way, Tesla needs the workforce, and manufacturing jobs for Giga Berlin are of high availability, according to the company’s Career page.
Earlier in the call, Musk and Baglino both talked about the need for manufacturing workers who would be willing to help the company improve production lines.
For a long time, Musk has stated that Tesla is looking for brilliant minds to help revolutionize the way the company manufactures vehicles. The CEO has said that too many smart people end up going into medicine or law, and improvements to manufacturing are needed as well.
Battery cell shortages were inhibiting Tesla from starting projects in other locations. One of those projects was the Tesla Semi, which Elon Musk indicated would begin a “volume production” push later this year.
The issue with producing the Semi beforehand was a shortage of battery cells. But now that the company has openly committed to building the commercial truck at Giga Texas, there is an indication that battery shortages are not an issue any longer.
The cells are there, but the workers are not. Tesla will eventually build these cells in Germany. Still, there needs to be an accommodating team to handle the workload, especially considering half a million vehicles a year will be rolling off the production lines starting in July 2021.
Tesla Cybercab is using a unique strategy for picking up the correct rider, which is a crucial part of ride-hailing to ensure people end up in the right place and are charged the correct price.
Cybercab will utilize an RGB strip in its front light bar that will illuminate in a variety of different colors to mark itself.
This identifying mark will also appear in the Robotaxi app, giving riders in the same location a notable distinction in an effort to avoid any confusion regarding who should get in each vehicle.
🚨 Tesla is using different light bar colors to help riders understand which vehicle is theirs
Pretty cool strategy pic.twitter.com/eGMpEMeRpc
— TESLARATI (@Teslarati) August 27, 2026
Other ride-hailing services use similar strategies: Lyft and Uber rides are recognizable through driver identity, vehicle type and color, as well as license plate. Waymo will display the rider’s initials on top of the vehicle, letting them know that the specific vehicle for them has arrived.
Tesla’s strategy is unique and interesting, but there are some flaws. Cybercab’s main purpose is aimed toward being an autonomous ride for all, including those who have disabilities like being blind or even color blind.
Tesla will likely have something in the pipeline for those who cannot see colors or have limited vision. There will definitely be multiple ways to identify which vehicle is the one that “you” specifically ordered.
Cybercab is set to start giving public rides next Thursday, September 3, in Austin, as it announced a dedicated event last week and invited many members of the Tesla community.
Additionally, members of the public will be invited as well. Tesla has been offering employee rides in Cybercab for nearly two months.
Tesla has said goodbye to one customization option for its vehicles: the wrap service it launched several years ago.
After launching an in-house wrap service in August 2020 for the first time in China. In the U.S., it launched in October 2023. Tesla continued to expand the program and adjust it with better pricing and fewer options for the Cybertruck.
By December 2023, it was giving owners of the Model 3, Model Y, and the Cybertruck the opportunity to give their vehicle a fresh look with a vinyl wrap.
Tesla revamps in-house vinyl wrap service with better pricing
It was only available in five locations: Costa Mesa, Oceanside, Santa Clara, West Covina, all in California, and Seattle, Washington.
However, Tesla made some big adjustments to its shop, and the wrap service is officially gone:
Tesla has made a LOT of changes to its online shop recently — price increases, price cuts, new options, and several products being removed entirely.
Some of the biggest increases are wheel covers. 👀
📈 PRICE INCREASES
• 2017-2023 | Model 3 Aero Wheel Cover — Style: Refresh…— Phoenix Self-Driving 🐦🔥 (@PhoenixFSD) August 25, 2026
Wraps are very popular across the Tesla lineup, especially since the company offers relatively few colors. Many choose to wrap their Teslas with interesting colors, patterns, or even finishes, turning their cars from glossy to satin or matte.
However, Tesla’s wrap service was so limited geographically that it never really had a chance to get off the ground or compete with local shops. Every area in the United States is now overflowing with detailing shops, mobile detailers, and other automotive specialists, many of whom perform wrap services.
Tesla’s service was confined to the Pacific time zone and only spanned across two states. It was never going to be something Tesla was a major competitor in, nor was it going to disrupt the wrapping industry. Now that the program has ended, it seems pretty ideal to believe it was always going to be a short-term thing.
Along with the wrap service, Tesla removed several other products, but nothing too crazy. The Model 3 Door Pocket and Cupholder Liners, the Model S 19″ Magnetite Wheel and Winter Tire Package, Model X/Y Ski/Snowboard Carrier for Hitch Rack, Tesla’s Electric Summer Party Tee, and the Electric Summer Tee were the other items the company totally eliminated from its online shop.
News
Tesla Robotaxi fleet gets a brain upgrade ahead of Cybercab launch event
Tesla’s Robotaxi service now runs longer hours nationwide as its unsupervised fleet quietly grows larger.
Tesla’s Robotaxi service just got easier to catch, with the company’s official Robotaxi account noting that rides are now available from 6 a.m. to 10 p.m., seven days a week, across its operating footprint. The account also said its unsupervised fleet is “a lot bigger” than before, though without specifics. The bigger change is what Tesla says upgraded intelligence in vehicle distribution and routing is what’s actually cutting wait times, not a new Full Self-Driving version.
While Tesla did not name the team behind the upgrade, the language points to its AI and fleet software group rather than the driving stack itself. Vehicle distribution and routing in Robotaxi has functioned mostly as a dispatch problem with the software deciding which idle car goes to which rider, and how far it has to travel to get there. “Upgraded intelligence” suggests a smarter version of that dispatch logic, likely using demand forecasting to position idle cars near where riders are about to request them rather than reacting once a request comes in. Tesla’s AI division has built similar prediction systems for other parts of the business, including the neural networks that power FSD itself, so applying that same approach to fleet logistics would be a natural extension rather than a new discipline for the team.
Robotaxi now runs 6am to 10pm, 7 days/week
Unsupervised fleet is a lot bigger
Also, upgraded intelligence in vehicle distribution & routing means you wait less pic.twitter.com/UFZ4bqg2dZ
— Tesla Robotaxi (@robotaxi) August 26, 2026
Tesla is also about a week away from a separate robotaxi milestone. The company plans to launch Cybercab, its purpose built two seat robotaxi with no steering wheel or pedals, in Austin on September 3. Cybercab has been giving employees rides on public and private roads for weeks, and the September event is expected to fold those vehicles into the existing Robotaxi fleet within days of the launch.
Thank you so much @Tesla for inviting us to the Cybercab launch in Austin! 🤠 pic.twitter.com/F1rAR8zd5O
— TESLARATI (@Teslarati) August 22, 2026
Austin previously ran Robotaxi from 6 a.m. to 2 a.m. as of last September, a schedule set before the service expanded into Dallas, Houston, Miami, Tampa, Orlando and the Bay Area. Wednesday’s post did not specify whether that extended overnight window still applies in Austin specifically or whether 6 a.m. to 10 p.m. is now the standard across every market. Tesla’s post, visible on its official Robotaxi account, framed the change simply as fewer riders waiting around for a car.
Whether the wider hours hold once Cybercab enters the fleet next week is the next thing worth watching. Tesla has tended to expand Robotaxi in increments, first geofence, then hours, then fleet size, and each step so far has arrived without much advance notice.
Tesla Cybercab uses a unique strategy for picking up the right rider
Tesla ends in-house wrap service that always seemed like a short-term program
