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Tesla launches Giga Berlin website with focus on jobs and commitment to sustainability
Tesla launched the official website of Giga Berlin to showcase a multitude of career opportunities and the company’s strong commitment to sustainability for its first European factory.
With goals to create as much as 12,000 new jobs for residents of Grunheide, talent from across Germany and the rest of Europe, Tesla is looking to fill various positions in construction, manufacturing, engineering, and operations.
“Phase 1 will focus on production of Model Y, with a target capacity of 10,000 vehicles per week. We estimate that during Phase 1, we will employ up to 12,000 people, with roles being filled by local residents and employees from wider Europe. We want the best talent collaborating and working together to achieve the mission,” Tesla wrote on its new Giga Berlin website.
In addition to the various positions that Tesla seeks to hire for construction of its factory are manufacturing and engineering roles that will be focused on production line design as well as vehicle manufacturing.
Tesla is looking to form a team of professionals that will help “create the factory of the future” at Giga Berlin. Among the job openings is a position for a stamping production manager who will oversee the designing and building of new tooling for the production line. Tesla is also looking to hire chemical engineering leads who can help “create novel detailed designs for a wide range of systems from electrolyte to high purity water,” a position that can be crucial in the planned battery cell production at Giga Berlin.
The new positions in Germany further bolster Tesla’s strong presence in Europe as an employer. The company already has a strong workforce at its Model S and Model X assembly facility in Tilburg in the Netherlands, as well as at the Tesla Grohmann Automation in Prum, Germany. These facilities account for around 5,500 workers.
Tesla plans to begin construction of the Giga Berlin by mid-March and begin production as early as July 2021. In January, the Tesla board has approved the purchase agreement of the Grunheide property for about $45 million and is awaiting the second appraisal of an independent party. The electric car manufacturer has also started submitting documents needed to process a grant that can amount to 100 million to help fund the construction of Giga Berlin.
Earlier this week, the clearing of trees on the Giga Berlin build site was put on hold by court order after an environmental group lodged a complaint. Tesla has promised since the start to comply with all the rules in Germany and to focus on sustainability. It has outlined recently the environmental control measures it is taking to abide by the strict rules in the country such as relocation of wildlife from the forest. The Silicon Valley-based carmaker also put these things in the spotlight on its Giga Berlin website where it messages its commitment to improving the environment near Giga Berlin and the rest of the state of Brandenburg by collaborating with experts, environmental groups, residents, and German authorities.
Tesla will be replanting an area three times the size of its factory plot and has, so far, identified potential mass tree planting zones in Brandenburg an der Havel, Baruth/Mark, and Baad Saarow.
Giga Berlin will also install solar in a bid to help achieve the country’s “Energiewende” goals. Energiewende is the planned transition of Germany to a nuclear-free economy and expand the usage of renewable energies. The country aims to cut its greenhouse gas emissions by 40% this year, by 55% in 2030 and up to 95% come 2050 compared to the GHG levels in the 1990s.
On Wednesday, the Minister for Economic Affairs Jorg Steinbach will issue an update on the state of preparations for Giga Berlin during a meeting of the Economic Committee in the State Parliament.
Recently, Federal Minister of Economics Peter Altmaier voiced his support for the speedy construction of Giga Berlin, pointing out that any delay defeats the purpose of climate protection.
“The construction of the Tesla automobile plant in Brandenburg has been of great importance for more climate protection and one of the most important industrial settlements in the new federal states for a long time,” Altmaier said.
Tesla Cybercab is using a unique strategy for picking up the correct rider, which is a crucial part of ride-hailing to ensure people end up in the right place and are charged the correct price.
Cybercab will utilize an RGB strip in its front light bar that will illuminate in a variety of different colors to mark itself.
This identifying mark will also appear in the Robotaxi app, giving riders in the same location a notable distinction in an effort to avoid any confusion regarding who should get in each vehicle.
🚨 Tesla is using different light bar colors to help riders understand which vehicle is theirs
Pretty cool strategy pic.twitter.com/eGMpEMeRpc
— TESLARATI (@Teslarati) August 27, 2026
Other ride-hailing services use similar strategies: Lyft and Uber rides are recognizable through driver identity, vehicle type and color, as well as license plate. Waymo will display the rider’s initials on top of the vehicle, letting them know that the specific vehicle for them has arrived.
Tesla’s strategy is unique and interesting, but there are some flaws. Cybercab’s main purpose is aimed toward being an autonomous ride for all, including those who have disabilities like being blind or even color blind.
Tesla will likely have something in the pipeline for those who cannot see colors or have limited vision. There will definitely be multiple ways to identify which vehicle is the one that “you” specifically ordered.
Cybercab is set to start giving public rides next Thursday, September 3, in Austin, as it announced a dedicated event last week and invited many members of the Tesla community.
Additionally, members of the public will be invited as well. Tesla has been offering employee rides in Cybercab for nearly two months.
Tesla has said goodbye to one customization option for its vehicles: the wrap service it launched several years ago.
After launching an in-house wrap service in August 2020 for the first time in China. In the U.S., it launched in October 2023. Tesla continued to expand the program and adjust it with better pricing and fewer options for the Cybertruck.
By December 2023, it was giving owners of the Model 3, Model Y, and the Cybertruck the opportunity to give their vehicle a fresh look with a vinyl wrap.
Tesla revamps in-house vinyl wrap service with better pricing
It was only available in five locations: Costa Mesa, Oceanside, Santa Clara, West Covina, all in California, and Seattle, Washington.
However, Tesla made some big adjustments to its shop, and the wrap service is officially gone:
Tesla has made a LOT of changes to its online shop recently — price increases, price cuts, new options, and several products being removed entirely.
Some of the biggest increases are wheel covers. 👀
📈 PRICE INCREASES
• 2017-2023 | Model 3 Aero Wheel Cover — Style: Refresh…— Phoenix Self-Driving 🐦🔥 (@PhoenixFSD) August 25, 2026
Wraps are very popular across the Tesla lineup, especially since the company offers relatively few colors. Many choose to wrap their Teslas with interesting colors, patterns, or even finishes, turning their cars from glossy to satin or matte.
However, Tesla’s wrap service was so limited geographically that it never really had a chance to get off the ground or compete with local shops. Every area in the United States is now overflowing with detailing shops, mobile detailers, and other automotive specialists, many of whom perform wrap services.
Tesla’s service was confined to the Pacific time zone and only spanned across two states. It was never going to be something Tesla was a major competitor in, nor was it going to disrupt the wrapping industry. Now that the program has ended, it seems pretty ideal to believe it was always going to be a short-term thing.
Along with the wrap service, Tesla removed several other products, but nothing too crazy. The Model 3 Door Pocket and Cupholder Liners, the Model S 19″ Magnetite Wheel and Winter Tire Package, Model X/Y Ski/Snowboard Carrier for Hitch Rack, Tesla’s Electric Summer Party Tee, and the Electric Summer Tee were the other items the company totally eliminated from its online shop.
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Tesla Robotaxi fleet gets a brain upgrade ahead of Cybercab launch event
Tesla’s Robotaxi service now runs longer hours nationwide as its unsupervised fleet quietly grows larger.
Tesla’s Robotaxi service just got easier to catch, with the company’s official Robotaxi account noting that rides are now available from 6 a.m. to 10 p.m., seven days a week, across its operating footprint. The account also said its unsupervised fleet is “a lot bigger” than before, though without specifics. The bigger change is what Tesla says upgraded intelligence in vehicle distribution and routing is what’s actually cutting wait times, not a new Full Self-Driving version.
While Tesla did not name the team behind the upgrade, the language points to its AI and fleet software group rather than the driving stack itself. Vehicle distribution and routing in Robotaxi has functioned mostly as a dispatch problem with the software deciding which idle car goes to which rider, and how far it has to travel to get there. “Upgraded intelligence” suggests a smarter version of that dispatch logic, likely using demand forecasting to position idle cars near where riders are about to request them rather than reacting once a request comes in. Tesla’s AI division has built similar prediction systems for other parts of the business, including the neural networks that power FSD itself, so applying that same approach to fleet logistics would be a natural extension rather than a new discipline for the team.
Robotaxi now runs 6am to 10pm, 7 days/week
Unsupervised fleet is a lot bigger
Also, upgraded intelligence in vehicle distribution & routing means you wait less pic.twitter.com/UFZ4bqg2dZ
— Tesla Robotaxi (@robotaxi) August 26, 2026
Tesla is also about a week away from a separate robotaxi milestone. The company plans to launch Cybercab, its purpose built two seat robotaxi with no steering wheel or pedals, in Austin on September 3. Cybercab has been giving employees rides on public and private roads for weeks, and the September event is expected to fold those vehicles into the existing Robotaxi fleet within days of the launch.
Thank you so much @Tesla for inviting us to the Cybercab launch in Austin! 🤠 pic.twitter.com/F1rAR8zd5O
— TESLARATI (@Teslarati) August 22, 2026
Austin previously ran Robotaxi from 6 a.m. to 2 a.m. as of last September, a schedule set before the service expanded into Dallas, Houston, Miami, Tampa, Orlando and the Bay Area. Wednesday’s post did not specify whether that extended overnight window still applies in Austin specifically or whether 6 a.m. to 10 p.m. is now the standard across every market. Tesla’s post, visible on its official Robotaxi account, framed the change simply as fewer riders waiting around for a car.
Whether the wider hours hold once Cybercab enters the fleet next week is the next thing worth watching. Tesla has tended to expand Robotaxi in increments, first geofence, then hours, then fleet size, and each step so far has arrived without much advance notice.
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Tesla Cybercab uses a unique strategy for picking up the right rider
Tesla ends in-house wrap service that always seemed like a short-term program
