News
Tesla launches Giga Berlin website with focus on jobs and commitment to sustainability
Tesla launched the official website of Giga Berlin to showcase a multitude of career opportunities and the company’s strong commitment to sustainability for its first European factory.
With goals to create as much as 12,000 new jobs for residents of Grunheide, talent from across Germany and the rest of Europe, Tesla is looking to fill various positions in construction, manufacturing, engineering, and operations.
“Phase 1 will focus on production of Model Y, with a target capacity of 10,000 vehicles per week. We estimate that during Phase 1, we will employ up to 12,000 people, with roles being filled by local residents and employees from wider Europe. We want the best talent collaborating and working together to achieve the mission,” Tesla wrote on its new Giga Berlin website.
In addition to the various positions that Tesla seeks to hire for construction of its factory are manufacturing and engineering roles that will be focused on production line design as well as vehicle manufacturing.
Tesla is looking to form a team of professionals that will help “create the factory of the future” at Giga Berlin. Among the job openings is a position for a stamping production manager who will oversee the designing and building of new tooling for the production line. Tesla is also looking to hire chemical engineering leads who can help “create novel detailed designs for a wide range of systems from electrolyte to high purity water,” a position that can be crucial in the planned battery cell production at Giga Berlin.
The new positions in Germany further bolster Tesla’s strong presence in Europe as an employer. The company already has a strong workforce at its Model S and Model X assembly facility in Tilburg in the Netherlands, as well as at the Tesla Grohmann Automation in Prum, Germany. These facilities account for around 5,500 workers.
Tesla plans to begin construction of the Giga Berlin by mid-March and begin production as early as July 2021. In January, the Tesla board has approved the purchase agreement of the Grunheide property for about $45 million and is awaiting the second appraisal of an independent party. The electric car manufacturer has also started submitting documents needed to process a grant that can amount to 100 million to help fund the construction of Giga Berlin.
Earlier this week, the clearing of trees on the Giga Berlin build site was put on hold by court order after an environmental group lodged a complaint. Tesla has promised since the start to comply with all the rules in Germany and to focus on sustainability. It has outlined recently the environmental control measures it is taking to abide by the strict rules in the country such as relocation of wildlife from the forest. The Silicon Valley-based carmaker also put these things in the spotlight on its Giga Berlin website where it messages its commitment to improving the environment near Giga Berlin and the rest of the state of Brandenburg by collaborating with experts, environmental groups, residents, and German authorities.
Tesla will be replanting an area three times the size of its factory plot and has, so far, identified potential mass tree planting zones in Brandenburg an der Havel, Baruth/Mark, and Baad Saarow.
Giga Berlin will also install solar in a bid to help achieve the country’s “Energiewende” goals. Energiewende is the planned transition of Germany to a nuclear-free economy and expand the usage of renewable energies. The country aims to cut its greenhouse gas emissions by 40% this year, by 55% in 2030 and up to 95% come 2050 compared to the GHG levels in the 1990s.
On Wednesday, the Minister for Economic Affairs Jorg Steinbach will issue an update on the state of preparations for Giga Berlin during a meeting of the Economic Committee in the State Parliament.
Recently, Federal Minister of Economics Peter Altmaier voiced his support for the speedy construction of Giga Berlin, pointing out that any delay defeats the purpose of climate protection.
“The construction of the Tesla automobile plant in Brandenburg has been of great importance for more climate protection and one of the most important industrial settlements in the new federal states for a long time,” Altmaier said.
Tesla’s new Full Self-Driving pricing strategy will eliminate one recurring complaint that many owners have had in the past: FSD transfers.
In the past, if a Tesla owner purchased the Full Self-Driving suite outright, the company did not allow them to transfer the purchase to a new vehicle, essentially requiring them to buy it all over again, which could obviously get pretty pricey.
This was until Q3 2023, when Tesla allowed a one-time amnesty to transfer Full Self-Driving to a new vehicle, and then again last year.
Tesla is now allowing it to happen again ahead of the February 14th deadline.
The program has given people the opportunity to upgrade to new vehicles with newer Hardware and AI versions, especially those with Hardware 3 who wish to transfer to AI4, without feeling the drastic cost impact of having to buy the $8,000 suite outright on several occasions.
Now, that issue will never be presented again.
Last night, Tesla CEO Elon Musk announced on X that the Full Self-Driving suite would only be available in a subscription platform, which is the other purchase option it currently offers for FSD use, priced at just $99 per month.
Tesla is shifting FSD to a subscription-only model, confirms Elon Musk
Having it available in a subscription-only platform boasts several advantages, including the potential for a tiered system that would potentially offer less expensive options, a pay-per-mile platform, and even coupling the program with other benefits, like Supercharging and vehicle protection programs.
While none of that is confirmed and is purely speculative, the one thing that does appear to be a major advantage is that this will completely eliminate any questions about transferring the Full Self-Driving suite to a new vehicle. This has been a particular point of contention for owners, and it is now completely eliminated, as everyone, apart from those who have purchased the suite on their current vehicle.
Now, everyone will pay month-to-month, and it could make things much easier for those who want to try the suite, justifying it from a financial perspective.
The important thing to note is that Tesla would benefit from a higher take rate, as more drivers using it would result in more data, which would help the company reach its recently-revealed 10 billion-mile threshold to reach an Unsupervised level. It does not cost Tesla anything to run FSD, only to develop it. If it could slice the price significantly, more people would buy it, and more data would be made available.
News
Tesla Model 3 and Model Y dominates U.S. EV market in 2025
The figures were detailed in Kelley Blue Book’s Q4 2025 U.S. Electric Vehicle Sales Report.
Tesla’s Model 3 and Model Y continued to overwhelmingly dominate the United States’ electric vehicle market in 2025. New sales data showed that Tesla’s two mass market cars maintained a commanding segment share, with the Model 3 posting year-to-date growth and the Model Y remaining resilient despite factory shutdowns tied to its refresh.
The figures were detailed in Kelley Blue Book’s Q4 2025 U.S. Electric Vehicle Sales Report.
Model 3 and Model Y are still dominant
According to the report, Tesla delivered an estimated 192,440 Model 3 sedans in the United States in 2025, representing a 1.3% year-to-date increase compared to 2024. The Model 3 alone accounted for 15.9% of all U.S. EV sales, making it one of the highest-volume electric vehicles in the country.
The Model Y was even more dominant. U.S. deliveries of the all-electric crossover reached 357,528 units in 2025, a 4.0% year-to-date decline from the prior year. It should be noted, however, that the drop came during a year that included production shutdowns at Tesla’s Fremont Factory and Gigafactory Texas as the company transitioned to the new Model Y. Even with those disruptions, the Model Y captured an overwhelming 39.5% share of the market, far surpassing any single competitor.
Combined, the Model 3 and Model Y represented more than half of all EVs sold in the United States during 2025, highlighting Tesla’s iron grip on the country’s mass-market EV segment.
Tesla’s challenges in 2025
Tesla’s sustained performance came amid a year of elevated public and political controversy surrounding Elon Musk, whose political activities in the first half of the year ended up fueling a narrative that the CEO’s actions are damaging the automaker’s consumer appeal. However, U.S. sales data suggest that demand for Tesla’s core vehicles has remained remarkably resilient.
Based on Kelley Blue Book’s Q4 2025 U.S. Electric Vehicle Sales Report, Tesla’s most expensive offerings such as the Tesla Cybertruck, Model S, and Model X, all saw steep declines in 2025. This suggests that mainstream EV buyers might have had a price issue with Tesla’s more expensive offerings, not an Elon Musk issue.
Ultimately, despite broader EV market softness, with total U.S. EV sales slipping about 2% year-to-date, Tesla still accounted for 58.9% of all EV deliveries in 2025, according to the report. This means that out of every ten EVs sold in the United States in 2025, more than half of them were Teslas.
News
Tesla Model 3 and Model Y earn Euro NCAP Best in Class safety awards
“The company’s best-selling Model Y proved the gold standard for small SUVs,” Euro NCAP noted.
Tesla won dual categories in the Euro NCAP Best in Class awards, with the Model 3 being named the safest Large Family Car and the Model Y being recognized as the safest Small SUV.
The feat was highlighted by Tesla Europe & Middle East in a post on its official account on social media platform X.
Model 3 and Model Y lead their respective segments
As per a press release from the Euro NCAP, the organization’s Best in Class designation is based on a weighted assessment of four key areas: Adult Occupant, Child Occupant, Vulnerable Road User, and Safety Assist. Only vehicles that achieved a 5-star Euro NCAP rating and were evaluated with standard safety equipment are eligible for the award.
Euro NCAP noted that the updated Tesla Model 3 performed particularly well in Child Occupant protection, while its Safety Assist score reflected Tesla’s ongoing improvements to driver-assistance systems. The Model Y similarly stood out in Child Occupant protection and Safety Assist, reinforcing Tesla’s dual-category win.
“The company’s best-selling Model Y proved the gold standard for small SUVs,” Euro NCAP noted.
Euro NCAP leadership shares insights
Euro NCAP Secretary General Dr. Michiel van Ratingen said the organization’s Best in Class awards are designed to help consumers identify the safest vehicles over the past year.
Van Ratingen noted that 2025 was Euro NCAP’s busiest year to date, with more vehicles tested than ever before, amid a growing variety of electric cars and increasingly sophisticated safety systems. While the Mercedes-Benz CLA ultimately earned the title of Best Performer of 2025, he emphasized that Tesla finished only fractionally behind in the overall rankings.
“It was a close-run competition,” van Ratingen said. “Tesla was only fractionally behind, and new entrants like firefly and Leapmotor show how global competition continues to grow, which can only be a good thing for consumers who value safety as much as style, practicality, driving performance, and running costs from their next car.”
Tesla Full Self-Driving pricing strategy eliminates one recurring complaint
Tesla Model 3 and Model Y dominates U.S. EV market in 2025
