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Tesla launches Giga Berlin website with focus on jobs and commitment to sustainability
Tesla launched the official website of Giga Berlin to showcase a multitude of career opportunities and the company’s strong commitment to sustainability for its first European factory.
With goals to create as much as 12,000 new jobs for residents of Grunheide, talent from across Germany and the rest of Europe, Tesla is looking to fill various positions in construction, manufacturing, engineering, and operations.
“Phase 1 will focus on production of Model Y, with a target capacity of 10,000 vehicles per week. We estimate that during Phase 1, we will employ up to 12,000 people, with roles being filled by local residents and employees from wider Europe. We want the best talent collaborating and working together to achieve the mission,” Tesla wrote on its new Giga Berlin website.
In addition to the various positions that Tesla seeks to hire for construction of its factory are manufacturing and engineering roles that will be focused on production line design as well as vehicle manufacturing.
Tesla is looking to form a team of professionals that will help “create the factory of the future” at Giga Berlin. Among the job openings is a position for a stamping production manager who will oversee the designing and building of new tooling for the production line. Tesla is also looking to hire chemical engineering leads who can help “create novel detailed designs for a wide range of systems from electrolyte to high purity water,” a position that can be crucial in the planned battery cell production at Giga Berlin.
The new positions in Germany further bolster Tesla’s strong presence in Europe as an employer. The company already has a strong workforce at its Model S and Model X assembly facility in Tilburg in the Netherlands, as well as at the Tesla Grohmann Automation in Prum, Germany. These facilities account for around 5,500 workers.
Tesla plans to begin construction of the Giga Berlin by mid-March and begin production as early as July 2021. In January, the Tesla board has approved the purchase agreement of the Grunheide property for about $45 million and is awaiting the second appraisal of an independent party. The electric car manufacturer has also started submitting documents needed to process a grant that can amount to 100 million to help fund the construction of Giga Berlin.
Earlier this week, the clearing of trees on the Giga Berlin build site was put on hold by court order after an environmental group lodged a complaint. Tesla has promised since the start to comply with all the rules in Germany and to focus on sustainability. It has outlined recently the environmental control measures it is taking to abide by the strict rules in the country such as relocation of wildlife from the forest. The Silicon Valley-based carmaker also put these things in the spotlight on its Giga Berlin website where it messages its commitment to improving the environment near Giga Berlin and the rest of the state of Brandenburg by collaborating with experts, environmental groups, residents, and German authorities.
Tesla will be replanting an area three times the size of its factory plot and has, so far, identified potential mass tree planting zones in Brandenburg an der Havel, Baruth/Mark, and Baad Saarow.
Giga Berlin will also install solar in a bid to help achieve the country’s “Energiewende” goals. Energiewende is the planned transition of Germany to a nuclear-free economy and expand the usage of renewable energies. The country aims to cut its greenhouse gas emissions by 40% this year, by 55% in 2030 and up to 95% come 2050 compared to the GHG levels in the 1990s.
On Wednesday, the Minister for Economic Affairs Jorg Steinbach will issue an update on the state of preparations for Giga Berlin during a meeting of the Economic Committee in the State Parliament.
Recently, Federal Minister of Economics Peter Altmaier voiced his support for the speedy construction of Giga Berlin, pointing out that any delay defeats the purpose of climate protection.
“The construction of the Tesla automobile plant in Brandenburg has been of great importance for more climate protection and one of the most important industrial settlements in the new federal states for a long time,” Altmaier said.
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Tesla CEO Elon Musk outlines expectations for Cybercab production
“…initial production is always very slow and follows an S-curve. The speed of production ramp is inversely proportionate to how many new parts and steps there are. For Cybercab and Optimus, almost everything is new, so the early production rate will be agonizingly slow, but eventually end up being insanely fast.”
Tesla CEO Elon Musk outlined expectations for Cybercab production as the vehicle is officially set to start rolling off manufacturing lines at the company’s Giga Texas factory in less than 100 days.
Cybercab is specifically designed and catered to Tesla’s self-driving platform and Robotaxi ride-hailing service. The company has been pushing hard to meet its self-set expectations for rolling out an effective self-driving suite, and with the Cybercab coming in under 100 days, it now needs to push for Unsupervised Self-Driving in the same time frame.
Tesla CEO Elon Musk confirms Robotaxi is set to go unsupervised
This is especially pertinent because the Cybercab is expected to be built without a steering wheel or pedals, and although some executives have said they would build the car with those things if it were necessary.
However, Musk has maintained that the Cybercab will not have either of those things: it will have two seats and a screen, and that’s it.
With production scheduled for less than 100 days, Musk broke down what people should expect from the initial manufacturing phases, being cautiously optimistic about what the early stages will likely entail:
“…initial production is always very slow and follows an S-curve. The speed of production ramp is inversely proportionate to how many new parts and steps there are. For Cybercab and Optimus, almost everything is new, so the early production rate will be agonizingly slow, but eventually end up being insanely fast.”
Musk knows better than most about the challenges of ramping up production of vehicles. With the Model 3, Musk routinely refers to it as “production hell.” The Cybertruck, because of its polarizing design and stainless steel exterior, also presented challenges to Tesla.
With the important caveat that initial production is always very slow and follows an S-curve.
The speed of the production ramp is inversely proportionate to how many new parts and steps there are.
For Cybercab and Optimus, almost everything is new, so the early production…
— Elon Musk (@elonmusk) January 20, 2026
The Cybercab definitely presents an easier production process for Tesla, and the company plans to build millions of units per year.
Musk said back in October 2024:
“We’re aiming for at least 2 million units a year of Cybercab. That will be in more than one factory, but I think it’s at least 2 million units a year, maybe 4 million ultimately.”
When April comes, we will find out exactly how things will move forward with Cybercab production.
Tesla has revealed an awesome Model 3 and Model Y incentive to help consumers make the jump to one of its affordable mass-market vehicles, but it’s ending soon.
Tesla is offering one free upgrade on eligible inventory of the Model 3 and Model Y until February 2.
This would help buyers receive the most expensive paid option on the vehicle at no additional cost, meaning white interior or a more premium paint option will be free of charge if you take delivery on or before February 2.
Tesla states on its website for the offer:
“Only for limited inventory while supplies last. Price displayed on inventory listings already deducts the cost of the free option.”
Tesla says its one free upgrade offer on eligible U.S. inventory for the Model 3 and Model Y ends February 2.
With this incentive, buyers receive the most expensive paid option on the vehicle at no additional cost (up to $2k in savings). pic.twitter.com/IhoiURrsDI
— Sawyer Merritt (@SawyerMerritt) January 21, 2026
This latest incentive is just another advantage Tesla has by selling its vehicles directly and not using some sort of dealership model that relies on approvals from higher-ups. It is important to note that these programs are offered to help stimulate demand and push vehicles into customers’ hands.
It is not the only incentive Tesla is currently offering, either. In fact, there is a much larger incentive program that Tesla is working on, and it has to do with Full Self-Driving transfers, which could result in even more sales for the company through Q1.
Tesla is ending its FSD Transfer program on March 31, as it plans to transition to a Subscription-only basis with the self-driving suite for anyone who has not already purchased it outright.
This could help drive some on-the-fence buyers to new vehicles, but it remains to be seen. Given the timing of the program’s demise, it appears Tesla is hoping to use it to add additional sales and bolster a strong Q1 2026.
Interior and exterior paint colors can add up to $2,000 if you choose the most premium Ultra Red body color, or an additional $1,000 for the Black and White interior option. The discount, while small, could help get someone their preferred design configuration, instead of settling for something that is not quite what they want.
Tesla Full Self-Driving is getting an outrageous insurance offer with insanely cheap rates that will slash the cost of coverage by 50 percent.
Lemonade, a digital insurance company, has launched its first-of-a-kind product known as Lemonade Autonomous Car Insurance, and it is starting with an exclusive offer to FSD. The new offer will cut rates for FSD-engaged driving by “approximately 50 percent,” highlighting the data that shows a significantly safer driving environment when the suite is activated and engaged.
The company also said it plans to introduce even cheaper rates as Tesla continues to release more advanced FSD versions through software updates. Tesla has been releasing new FSD versions every few weeks, highlighting vast improvements for those who have the latest AI4 chip.
The announcement comes just a few months afterLemonade Co-Founder and President Shai Wininger said that he wanted to insure FSD vehicles for “almost free.” He said that Tesla’s API complemented Lemonade’s AI-based platform because it provides “richer and more accurate driving behavior data than traditional UBI devices.”
Tesla Full Self-Driving gets an offer to be insured for ‘almost free’
In mid-December, Lemonade then offered Tesla owners in California, Oregon, and Arizona the opportunity to connect their vehicles directly to the company’s app, which would provide a direct connection and would require a separate telematics device, which is required with other insurance providers who offer rates based on driving behaviors.
This latest development between Lemonade and Tesla is something that Wininger believes will be different because of the advanced nature of FSD:
“Traditional insurers treat a Tesla like any other car, and AI like any other driver. But a car that sees 360 degrees, never gets drowsy, and reacts in milliseconds can’t be compared to a human.”
He went on to say that the existing pay-per-mile product has given the company something that no traditional insurer has been able to offer. This comes through Lemonade’s “unique tech stack designed to collect massive amounts of real driving data for precise, dynamic pricing.”
The reputation FSD has gathered over the past few years is really impressive. Wininger backed this with some more compliments:
“Teslas driven with FSD are involved in far fewer accidents. By connecting to the Tesla onboard computer, our models are able to ingest incredibly nuanced sensor data that lets us price our insurance with higher precision than ever before.”
The product will begin its official rollout in Arizona on January 26. Oregon will get it a month later.
Tesla CEO Elon Musk outlines expectations for Cybercab production
Tesla reveals awesome Model 3 and Model Y incentive, but it’s ending soon
