Just a few days after it was launched, Tesla has increased the price of the Model 3 Performance, though basic options still render it more affordable than the Long Range configuration with the federal tax credit.
After Tesla officially launched the highly anticipated Model 3 Performance on Tuesday, the automaker has increased the configuration’s price by $1,000, as can be seen on its order configurator. The Model 3 Performance is now priced at $53,990 in the U.S. after debuting at $52,990, though it’s still the only configuration of the sedan that’s eligible for the $7,500 tax credit.
The Model 3 Performance price hasn’t increased in Canada, remaining at the launch price of CAD $69,990.
Credit: Tesla
When including the tax credit, the base-level Model 3 Performance price comes down to $46,490, or cheaper than the ineligible Long Range configuration ($47,740).
However, it’s also worth noting that, with certain package options, the Model 3 Performance can price above the $55,000 limit on the IRA tax credit, making it ineligible for $7,500 off. For example, adding the $2,000 Ultra Red paint upgrade will boost the Model 3’s price to $55,990, which prices the vehicle out of eligibility for the credit.
Some states also offer additional electric vehicle (EV) credits for additional stackable savings. For example, California and Colorado will give new EV buyers $7,500 and $5,000, respectively. These and other local rebates can often be stacked with the federal incentive to bring the sticker price of certain EVs down even further.
In addition to launching in the U.S. and Canada on Tuesday, Tesla debuted the new Model 3 Performance in several markets worldwide, including a number of European countries, China, Australia, New Zealand and others in Southeast Asia. The configuration has been highly anticipated since the first two variants of the upgraded Model 3 were launched in Europe and Asia last year, and in the U.S. earlier this year.
The Model 3 Performance was spotted being tested several times on public roads, and it was seen at an event in California earlier this month. In a statement in January, Chief Designer Franz von Holzhausen confirmed that the variant would be coming, though Tesla didn’t officially say anything about the trim option until it launched earlier this week.
Elon Musk comments on Tesla’s pricing strategy following cuts
What are your thoughts? Let me know at zach@teslarati.com, find me on X at @zacharyvisconti, or send us tips at tips@teslarati.com.
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Tesla Model Y L spotted testing in China as pricing estimates emerge
The Tesla Model Y L prototype’s front and rear were covered up during the sighting.

The Tesla Model Y L’s details have not been fully released yet, but the vehicle is already sparking a lot of interest in the EV sector. Despite being just an extended wheelbase version of Tesla’s best-selling car, after all, the Model Y L has the potential to become the company’s first true mass market family hauler.
Recent Model Y L Sightings
Sightings of the upcoming extended wheelbase Model Y variant were shared on social media platforms such as X. As noted by X user @tcmesla, one of Tesla’s Model Y L prototypes was recently photographed as it was undergoing road tests in Xinjiang, China. Similar to Tesla’s other yet-to-be-released vehicles, the Model Y L’s front and rear were covered up during the sighting.
One big sign that the vehicle was a Model Y L was its wheels, which were identical to the wheels in the vehicle shown in the China Ministry of Industry and Information Technology’s (MIIT) new regulatory catalog. The new wheels are quite eye-catching, with their apparent star-inspired pattern.
Tesla has not indicated when the Model Y L will be released, though speculations are high that the vehicle will be rolled out in China sometime this Q3 2025. After this, the Model Y L is also speculated to be released in other territories.
Pricing Speculations
Tesla has been very quiet about the Model Y L’s price, though estimates from industry watchers have pointed to a potential price of about RMB 400,000 (about $56,000). If this price were to be accurate, it would suggest that the Model Y L could be about 28% more expensive than the regular Model Y.
This could mean that the vehicle may be priced at about $62,000 in the United States, and about €67,000 in Europe. This is quite steep, and it would likely position the Model Y L against more premium rivals in the same price range. Provided that Tesla prices the vehicle competitively, however, the Model Y may have a real shot at becoming a strong seller for the EV maker.
Elon Musk
Rivian is suing Ohio for a direct sales ban, and it lists Tesla as getting favoritism
“…the Legislature enacted a special provision for Tesla that not only permitted Tesla to continue selling vehicles from two dealerships it already had in the state, but also to sell vehicles from an additional dealership. This special provision does not apply to Rivian.”

Rivian is suing the State of Ohio’s Bureau of Motor Vehicles because it will not allow the automaker to sell vehicles directly to customers.
Direct sales are enabled for Tesla in the state, however, and Rivian, a rival of the Musk-headed company, says the EV leader is getting favoritism because it is allowed to use direct sales.
Calling the direct sales ban “irrational in the extreme,” according to the Verge, which first reported on the lawsuit, Rivian claims Ohio is putting money ahead of what is best for car buyers:
“Ohio’s prohibition is pure economic protectionism for the benefit of Ohio’s existing auto dealers, putting their profits ahead of consumers.”
Direct sales are used to sell vehicles at a fixed price to consumers without using the traditional dealership model. Tesla does not allow dealerships to be bought like franchises.
The company owns all of its showrooms, and it has set prices on its cars. Consumers traditionally cite car negotiations as one of the most stressful activities; Tesla has always avoided it.
In Ohio, it is allowed to sell directly to customers who want to buy its products, but Rivian is not allowed as of now. This suit aims to change that.
It said:
“In 2014, the Ohio Legislature enacted a bill providing that the Ohio Registrar of Motor Vehicles shall deny a motor vehicle dealers’ license—which is required to sell vehicles in Ohio—to anyone who is “a manufacturer, or a parent company, subsidiary, or affiliated entity of a manufacturer, applying for a license to sell or lease new or used motor vehicles at retail.” R.C. 4517.12(A)(11). At the same time, the Legislature enacted a special provision for Tesla that not only permitted Tesla to continue selling vehicles from two dealerships it already had in the state, but also to sell vehicles from an additional dealership. This special provision does not apply to Rivian. As a result, Ohioans seeking to purchase Rivian vehicles must do so through Rivian’s dealer-licensed locations in other states.”
Rivian said in the complaint that it does not claim that Ohio’s provision for Tesla is unconstitutional. However, it does argue that the prohibition of direct sales is unconstitutional as applied to Rivian.
Therefore, it believes it should be able to sell directly to consumers in Ohio as Tesla can.
The case is Case No. 2:25-cv-858, Rivian, LLC, vs. Charles L Norman, Registrar of Motor Vehicles of the Ohio Bureau of Motor Vehicles.
Elon Musk
Tesla engineer explains why Elon Musk deserves new pay package
“When Elon is motivated, it also motivates us, especially in this fork of humanity. I would not be staying in Tesla this long unless he is still leading.”

A Tesla engineer took to X to explain why he believes Elon Musk deserved the new 96 million share, $29 billion pay package that the company awarded to him yesterday.
Yun-Ta Tsai, a Senior Staff Engineer in the Autopilot program at Tesla, has worked at the company for five years. He has been in his current position for two years and three months.
Tesla rewards CEO Elon Musk with massive, restricted stock package
Tsai posted a lengthy statement in response to Tesla announcing its new pay package for Musk, which the company’s Board of Directors announced yesterday. He was fully in support of his boss getting paid, especially considering Musk “came to work every day” without being paid for eight years.
Tsai said:
“8 years without pay, but Elon still came to work everyday despite hitting all the milestones.
Most founders, even being paid much better, would simply abandon ships or being “zucked”.
I often joked my annual comp was higher than Elon but it was true.
When Elon is motivated, it also motivates us, especially in this fork of humanity. I would not be staying in Tesla this long unless he is still leading.
Hopefully Elon gets his first paycheck soon after 8 years of grinding in hell. It is time.”
It’s no secret that Musk has the reputation of someone who is incredibly driven, motivated, and determined to come through on his personal and professional goals. In times of need at the company, Musk sleeps at the office and works seven days a week.
Recently, it came to the surface that he nearly missed his brother’s wedding years ago because of work.
8 years without pay, but Elon still came to work everyday despite hitting all the milestones.
Most founders, even being paid much better, would simply abandon ships or being “zucked”.
I often joked my annual comp was higher than Elon but it was true.
When Elon is motivated,… https://t.co/zboBpiMH4u
— Yun-Ta Tsai (@YunTaTsai1) August 4, 2025
Musk’s attitude toward work is what has made Tesla, SpaceX, Neuralink, and other entities so successful.
Musk’s new pay package
Tesla announced the new pay package for Musk yesterday, under the following terms:
- 96 million restricted shares of stock, subject to Elon paying a purchase price upon meeting a two-year vesting term, to be delivered after receipt of antitrust regulatory approval
- The purchase price will be equal to the split-adjusted exercise price of the stock options awarded to Elon under the 2018 CEO Performance Award ($23.34 per share)
- A requirement that Elon serve continuously in a senior leadership role at Tesla during the two-year vesting term
- A pledging allowance to cover tax payments or the purchase price
- A mandatory holding period of five years from the grant date, except to cover tax payments or the purchase price (with any sales for such purposes to be conducted through an orderly disposition in coordination with Tesla); and
- If the Delaware courts fully reinstate the 2018 CEO Performance Award, this interim award will be forfeited or returned or a portion of the 2018 CEO Performance Award will be forfeited. To put it simply, there cannot be any “double dip.” Elon will not be able to keep this new award in addition to the options he will be awarded under the 2018 CEO Performance Award, should the courts rule in our favor
The board added a statement that said it believed now would be an ideal time “to take decisive action to recognize the extraordinary value that Elon created for Tesla shareholders.”
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