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‘Tesla Killers’ are like Bigfoot: They don’t exist and they never will

Credit: Reddit u/stonkz4life

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The term “Tesla Killer” should be retired for the rest of time. For years, automakers across the world have released their introductory electric cars into the quickly growing EV sector. With plans written out and cool, sporty photographs and renders of the “next big thing” in the EV sector being released by some of the world’s largest and oldest car company’s, many media outlets, including this one, have referred to some cars as “Tesla Killers” because that is what automakers are trying to do: knock Tesla off of its pedestal and try to derail some of the momentum that Elon Musk’s company has gained through the past several years.

The problem is this: These cars that are always coined as “Tesla Killers” never pan out to what they’re supposed to be. They’re all hype and relatively no real threat to Tesla or any of its vehicles. In all honesty, “Tesla Killers” are like Bigfoot. You always hear about them, but you never see them, and in the back of your mind, you think that it could be real, but more than likely, it isn’t.

I will admit, there are cars out there that have legitimate potential to derail some of Tesla’s momentum. I think the Lucid Air could be a great competitor to the Model S, and I think Rivian’s R1T could be a great option for potential Cybertruck owners. Some great cars are coming to the market, but none of them are worthy of being deemed a “Tesla Killer.”


This is a preview from our weekly newsletter. Each week I go ‘Beyond the News’ and handcraft a special edition that includes my thoughts on the biggest stories, why it matters, and how it could impact the future. 

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The fact is, the word “killer,” when attributed to everything, means it is a complete ending to any chance of success when used in the comparison of two things. A “Tesla Killer” would have to make a competing car model obsolete, killing it off from the market, and this simply doesn’t happen in the automotive world, at least in my opinion. Even if cars have slumpy sales records or slow months, someone will still buy that car eventually, no matter how crappy, inadequate, or ineffective that vehicle is.

The truth is that all of the cars labeled as “Tesla Killers” have always fallen short. I can remember the Mercedes-Benz EQC donning the label, only to sell barely any units and have the German automaker reconsidering its stance on EVs. The same thing was said about the EQS unveiling. While it is a beautiful car, does anyone really think it’s going to make Tesla reconsider its plans for future models or make it redesign any of its current ones?

Once-deemed ‘Tesla killer’ Mercedes EQC flops with 55 units sold in Germany to date

No, it won’t. It’s not an “it likely won’t” or “there’s a small chance.” It won’t happen. Period.

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Tesla is on the top of the EV sector. Like it or not, nobody can really compete with them currently, and vaporware is the only real threat to Tesla’s current momentum. For years, these car companies have said they will build these incredible EVs with all of these great features. Towing capabilities, wading depth, 0-60 MPH times that are more than impressive, astronomical range ratings. You name it, one of these car companies has said it. But how many times, honestly, has a car company kept its word with an EV that it plans to release? How many times have these car companies with decades or even a century of experience come up short? How many times have EV enthusiasts been promised “the next big thing in the EV sector,” only to come up short and revise their plans?

The truth is, it happens more often than not. Car companies need to start getting honest about their issues when developing EVs. I believe transparency, not hopeless promises, is the key to winning over the incredibly loyal EV enthusiasts that make up the community. It is no secret that Tesla owners and fans are quite dismissive toward competitors. Can you really blame them? Can you see how for years, these other car companies have made all of these promises, only for their entire plan to crumble apart like an extra dry cookie?

This isn’t to say that Tesla is perfect, and it isn’t to say that they won’t eventually fall off of their pedestal. Tesla has plenty of issues. They’re dealing with supply constraints, timing inaccuracies, production bottlenecks, and delays in permissions (especially in Berlin). The company also has major issues with customer service and communication, something that has been a complaint in more recent memory. However, Tesla rarely misses when it comes to its cars. Yes, some come later than the company says, but there’s no denying that many of the specs it releases for its vehicles are accurate. No matter how astronomical or outlandish some specs may seem, Tesla usually makes good on its promises.

This is something that other automakers that have been deemed “Tesla Killers” simply haven’t done. They may put fancy names, specs, and features on their cars, but they either fall short and aren’t as effective as they say the car will be, or the car just gets delayed for several years until the companies have put in the correct infrastructure for adequate production.

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“Tesla Killers” do not exist. They never have, and they never will. There will never be a car that comes along and makes a Tesla completely obsolete in the EV market. Besides, all of these companies producing “Tesla Killers” wouldn’t even plan to manufacture EVs if it wasn’t for Tesla. Let’s face it; these cars are really “Saviors” to whatever manufacturer they belong to because if they weren’t being planned or produced, these companies would be obsolete in a few years, especially as the EV sector continues to gain momentum and take market share away from petrol-powered machines.

A big thanks to our long-time supporters and new subscribers! Thank you.

I use this newsletter to share my thoughts on what is going on in the Tesla world. If you want to talk to me directly, you can email me or reach me on Twitter. I don’t bite, be sure to reach out!

-Joey

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Joey has been a journalist covering electric mobility at TESLARATI since August 2019. In his spare time, Joey is playing golf, watching MMA, or cheering on any of his favorite sports teams, including the Baltimore Ravens and Orioles, Miami Heat, Washington Capitals, and Penn State Nittany Lions. You can get in touch with joey at joey@teslarati.com. He is also on X @KlenderJoey. If you're looking for great Tesla accessories, check out shop.teslarati.com

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Elon Musk

SpaceX just filed for the IPO everyone was waiting for

SpaceX filed its public S-1, revealing $18.7 billion in revenue and billions in losses.

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SpaceX publicly filed its S-1 registration statement with the Securities and Exchange Commission on May 20, 2026, making its financial details available to the public for the first time ahead of what could be the largest IPO in history.

An S-1 is the formal document a company must submit to the SEC before going public. It includes audited financials, risk factors, business descriptions, and how the company plans to use the money it raises. Companies are required to file one before selling shares to the public, and it must be published at least 15 days before the investor roadshow begins. SpaceX had already submitted a confidential draft to the SEC in April, which allowed regulators to review the filing privately before it went public.

The S-1 reveals that SpaceX generated $18.7 billion in consolidated revenue in 2025, driven largely by its Starlink satellite internet division, which posted $11.4 billion in revenue, growing nearly 50% year over year. Despite that growth, the company lost about $4.9 billion in 2025 and has burned through more than $37 billion since its founding.

SpaceX just forced Verizon, AT&T and T-Mobile to team up for the first time in history

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A significant portion of those losses trace back to xAI, Elon Musk’s artificial intelligence company, which was recently merged into SpaceX. SpaceX directed roughly 60% of its capital spending in 2025 to its AI division, totaling around $20 billion, yet that division lost billions and grew revenue by only about 22%.

SpaceX plans to list its Class A common stock on Nasdaq under the ticker SPCX, with Goldman Sachs, Morgan Stanley, and Bank of America leading the offering. The dual-class share structure means going public will not meaningfully reduce Musk’s control, as Class B shares he holds carry 10 votes per share compared to one vote for public Class A shares.

The company is targeting a raise of around $75 billion at a valuation of roughly $1.75 trillion, which would make it the largest IPO ever. The investor roadshow is reportedly planned for June 5.

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Elon Musk

Tesla scales back driver monitoring with latest Full Self-Driving release

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tesla cabin facing camera
Tesla's Cabin-facing camera is used to monitor driver attentiveness. (Credit: Andy Slye/YouTube)

Tesla has scaled back driver monitoring to be less naggy with the latest version of the Full Self-Driving (Supervised) suite, which is version 14.3.3.

The latest version is already earning praise from owners, who are reporting that the suite is far less invasive when it comes to keeping drivers from taking their eyes off the road. The first to mention it was notable Tesla community member on X known as Zack, or BLKMDL3.

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Musk confirmed that v14.3.3 was made to nag drivers significantly less, something that Tesla has worked toward in the past and has said with previous versions that it is less likely to push drivers to look ahead, at least after looking away for a few seconds.

This refinement aligns with Tesla’s ongoing push toward unsupervised FSD. The update also brings faster Actual Smart Summon (now up to 8 mph), reliable “Hey Grok” voice commands, richer visualizations, smoother Mad Max acceleration, and an intervention streak counter that rewards consistent use. Reviewers describe the drive as more human-like and confident, with fewer twitches or unnecessary maneuvers.

Musk has repeatedly signaled this direction. In late 2025, he stated that FSD would allow phone use “depending on context of surrounding traffic,” noting safety data would justify relaxing rules so drivers could text in low-risk scenarios like stop-and-go traffic.

We tested this, and even still, the cell phone monitoring really seems to be less active in terms of alerting drivers:

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Tesla Full Self-Driving v14.2.1 texting and driving: we tested it

Earlier, ahead of v14, Musk promised the system would “nag the driver much less” once safety metrics improved.

In 2023, he confirmed the steering wheel torque nag would be “gradually reduced, proportionate to improved safety,” shifting reliance to the cabin camera. Subsequent updates like v13.2.9 and v12.4 further loosened monitoring, cracking down on workarounds while easing legitimate distractions.

These steps reflect Tesla’s data-driven approach: FSD’s safety record—reportedly averaging millions of miles per crash—now outpaces human drivers in many scenarios, giving the company confidence to dial back interventions. Reduced nags improve usability and trust, encouraging more drivers to rely on the system rather than disengaging out of frustration.

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However, there are certainly still some concerns. In many states, it is illegal to handle a cell phone in any way, requiring the use of hands-free devices. In Pennsylvania, it is illegal to use your cell phone at stop lights, which is definitely a step further than using it while the car is actively in motion.

v14.3.3 represents tangible progress. Making FSD less adversarial and more seamless is definitely a step forward, but drivers need to be aware of the dangers of distracted driving. FSD is extremely capable, but it is in no way fully autonomous, nor does its performance warrant owners to take their attention off the road.

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Tesla Full Self-Driving expands in Europe, entering its second country

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Credit: Tesla

Tesla has officially expanded its Full Self-Driving (FSD) suite in Europe once again, as it will now be offered to customer vehicles in Lithuania, marking a significant milestone as the second European Union country to offer the system.

Tesla confirmed FSD’s rollout in Lithuania this morning:

Tesla showed several clips of Full Self-Driving navigation in Lithuania to mark the announcement, while Lithuanian Transport Minister Juras Taminskas highlighted the system’s potential to assist with lane-keeping, speed adjustment, and traffic tasks on longer drives, while emphasizing that drivers must stay alert and ready to intervene.

Just a few weeks ago, Tesla officially entered Europe with Full Self-Driving in the Netherlands. The expansion of FSD on the continent is now officially underway.

Tesla Full Self-Driving gets first-ever European approval

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Full Self-Driving’s European Journey

Europe has long posed one of the toughest regulatory challenges for Tesla’s autonomy ambitions due to stringent safety standards under the United Nations Economic Commission for Europe (UNECE) framework, particularly UN Regulation 171 for Driver Control Assistance Systems.

The Netherlands’ RDW authority granted the pioneering approval after over 18 months of rigorous testing, including 1.6 million kilometers on European roads and extensive data submissions.

This approval enables mutual recognition across the EU, allowing other member states to adopt it nationally without full re-testing. Lithuania quickly leveraged this mechanism, becoming the second adopter. Tesla positions FSD Supervised as a tool to incrementally improve road safety, with the company claiming it reduces incidents when used properly.

Bottlenecks slowing broader European deployment include fragmented national regulations, varying levels of regulatory skepticism, and requirements for robust driver monitoring. Some EU officials have raised concerns about performance in adverse conditions like icy roads or speeding scenarios, alongside frustrations over Tesla’s public advocacy approach.

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Additional hurdles involve data privacy, liability frameworks, and the need for EU-wide harmonization. While countries like Belgium appear to be fast-tracking adoption, larger markets such as Germany, France, and Italy are expected to follow in the coming months, with potential EU-wide progress targeted for later in 2026.

Tesla Full Self-Driving Across the World

As of May, Full Self-Driving (Supervised) is available in approximately ten countries.

In North America, it has been live for years in the United States, Canada, Mexico, and Puerto Rico. Asia-Pacific additions include Australia, New Zealand, and South Korea, while China utilizes what Tesla calls “City Autopilot.” In Europe, the Netherlands and now Lithuania join the list, with more countries mulling the possibility of also approving FSD.

Tesla offers FSD via monthly subscriptions (around €99 in Europe) or one-time purchases (with deadlines approaching in many markets), shifting toward recurring revenue models. Today is the final day Europeans will be able to purchase the suite outright.

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This expansion underscores Tesla’s push for global autonomy, starting with supervised and building toward greater capabilities. With Lithuania now online, momentum is building across Europe, though regulatory caution will continue shaping the pace. Owners in approved regions report smoother highway and urban driving, but the system remains Level 2, which requires human oversight.

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