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Tesla is finally leaning on its vehicles’ American-made pedigree
Tesla has a lot going for it, but the company tends to keep some of its vehicles’ most interesting details to itself. Just look at the Model 3 and Model Y’s stellar performance in China’s flooded streets. It’s a big selling point, but it’s rarely highlighted by the company in its promotional materials. The same was true for Tesla’s vehicles in the United States. The S3XY lineup are the most American-made vehicles in the country, but it appears that a good portion of car buyers are unaware of the fact.
Fortunately, it appears that Tesla is finally leaning into its vehicles’ domestic appeal. As shared by u/Feeling-Junket-9505 of the r/Cybertruck subreddit, Tesla is now heavily promoting its cars’ American-made nature. Granted, the image shows a simple sandwich board featuring the S3XY lineup, but it’s still encouraging to see Tesla highlighting its vehicles’ local production to the public.
“The Most American-Made Cars Are S3XY — Model S, Model 3, Model X and Model Y secured the top spots out of 100 vehicles in the Cars.com ‘American Made Index’ based on build location, parts and workforce,” Tesla wrote.
Indianapolis Showroom
byu/Feeling-Junket-9505 incybertruck
As noted by automotive legend Jay Leno while discussing the Cybertruck with Tesla Design Chief Franz von Holzhausen and VP for Vehicle Engineering Lars Moravy, a good number of people do not think that Tesla is an American company. Leno has previously noted that this is unfortunate as the Tesla story is something that deserves to be celebrated, not mocked or criticized.
With this in mind, even basic advertising strategies like simple sandwich boards and social media ads go a long way toward educating the car-buying public about Tesla’s vehicles being the most American-made. By leaning into this characteristic, Tesla may even make its products more desirable for more conservative car buyers, some of whom may hold particularly patriotic views. Purchasing a locally-produced car, after all, is a good way to support the country and its innovators.
Jay Leno: For some reason people don’t think of Tesla as an American company. These (Cybertrucks) are all built in America.
Lars: I can’t think of one part that’s not made here (in America). https://t.co/OK2ZRmzW5Z pic.twitter.com/QN4BQV8EsH— Sawyer Merritt (@SawyerMerritt) December 18, 2023
It took a while before Elon Musk agreed to utilize basic advertisements to promote Tesla, but little by little, the company seems to be getting more comfortable about adopting traditional advertising strategies. While Tesla is still evidently getting its feet wet when it comes to advertisements, it is nevertheless encouraging to see the electric vehicle maker finally highlighting some of its vehicles’ most desirable characteristics to the public.
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Tesla supplier Samsung preps for AI5 production with latest move
According to a new report from Sedaily, Samsung is accelerating its preparation for U.S. production of the AI5 chips by hiring veteran engineers for its Customer Engineering team.
Tesla supplier Samsung is preparing to manufacture the AI5 chip, which will launch the company’s self-driving efforts even further, with its latest move.
According to a new report from Sedaily, Samsung is accelerating its preparation for U.S. production of the AI5 chips by hiring veteran engineers for its Customer Engineering team, which will help resolve complex foundry challenges, stabilize production and yields, and ensure manufacturing goes smoothly for the new project.
The hiring push signals that Tesla’s AI5 project is moving forward quickly at Samsung, which was one of two suppliers to win a contract order from the world’s leading EV maker.
🚨🚨 FIRST LOOK at Tesla’s AI5 chip, which will be available in late 2026 or early 2027 pic.twitter.com/aLomUuifhT
— TESLARATI (@Teslarati) November 6, 2025
TSMC is the other. TSMC is using its 3nm process, reportedly, while Samsung will do a 2nm as a litmus test for the process.
The different versions are due to the fact that “they translate designs to physical form differently,” CEO Elon Musk said recently. The goal is for the two to operate identically, obviously, which is a challenge.
Some might remember Apple’s A9 “Chipgate” saga, which found that the chips differed in performance because of different manufacturers.
The AI5 chip is Tesla’s next-generation hardware chip for its self-driving program, but it will also contribute to the Optimus program and other AI-driven features in both vehicles and other projects. Currently, Tesla utilizes AI4, formerly known as HW4 or Hardware 4, in its vehicles.
Tesla teases new AI5 chip that will revolutionize self-driving
AI5 is specialized for use by Tesla as it will work in conjunction with the company’s Neural Networks, focusing on real-time inference to make safe and logical decisions during operation.
Musk said it was an “amazing design” and an “immense jump” from Tesla’s current AI4 chip. It will be roughly 40 times faster, and have 8 times the raw compute, with 9 times the memory capacity. It is also expected to be three times as efficient per watt as AI4.
“We’re going to focus TSMC and Samsung, initially, on AI5. The AI5 chip, design by Tesla, it’s an amazing design. I’ve spent almost every weekend for the last few months with the chip team working on AI5.”
It will be 40x better than the AI4 chip, Musk says.
— TESLARATI (@Teslarati) October 22, 2025
AI5 will make its way into “maybe a small number of units” next year, Musk confirmed. However, it will not make its way to high-volume production until 2027. AI5 is not the last step, either, as Musk has already confirmed AI6 would likely enter production in mid-2028.
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Tesla discloses interesting collaboration partner for Supercharging
This BOXABL collaboration would be a great way to add a rest stop to a rural Supercharging location, and could lead to more of these chargers across the U.S.
Tesla disclosed an interesting collaboration partner in an SEC filing, which looks like an indication of a potential project at Supercharger sites.
Tesla said on Tuesday in the filing that it was entering an agreement with BOXABL to design and build a Micromenity structure. Simply put, this is a modular building, usually a few hundred square feet in size, and it has been seen at Superchargers in Europe.
In Magnant, France, Tesla opened a small building at a Supercharger that is available to all EV owners. There are snacks and drinks inside, including ice cream, coffee, a gaming console, and restrooms. It gives people an opportunity to get up and out of their cars while charging.
This building was not built by BOXABL, but instead by bk World Lounges. It is likely the final Supercharging stop before people get to Paris, as it is located 250 kilometers, or 155 miles, from the City of Light.
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Magnant has 56 stalls, so it is a large Supercharging stop compared to most. The building could be a sign of things to come, especially as Tesla has opened up larger Supercharger stations along major roadways.
It is for just a single building, as the Scope of Work within the filing states “a comprehensive package for one Micromenity building.”
NEWS: BOXABL, a company that creates modular, prefabricated buildings, has entered into an agreement with @Tesla.
This is Tesla formally contracting BOXABL to design, engineer, and build a pilot “Micromenity” structure, a compact, modular building unit.
While some info in the… pic.twitter.com/RabJczGpEp
— Sawyer Merritt (@SawyerMerritt) December 9, 2025
Superchargers are commonly located at gas stations, shopping centers, and other major points of interest. However, there are some stops that are isolated from retail or entertainment.
This BOXABL collaboration would be a great way to add a rest stop to a rural Supercharging location, and could lead to more of these chargers across the U.S.
Tesla has done a lot of really great things for Supercharging this year.
Along with widespread expansion, the company launched the “Charging Passport” this week, opened the largest Supercharger in the world in Lost Hills, California, with 168 chargers, opened the Tesla Diner, a drive-in movie restaurant in Los Angeles, and initiated access to the infrastructure to even more automakers.
Elon Musk
Tesla CEO Elon Musk confirms Robotaxi safety monitor removal in Austin: here’s when
Musk has made the claim about removing Safety Monitors from Tesla Robotaxi vehicles in Austin three times this year, once in September, once in October, and once in November.
Tesla CEO Elon Musk confirmed on Tuesday at the xAI Hackathon that the company would be removing Safety Monitors from Robotaxis in Austin in just three weeks.
This would meet Musk’s timeline from earlier this year, as he has said on several occasions that Tesla Robotaxis would have no supervision in Austin by the end of 2025.
On Tuesday, Musk said:
“Unsupervised is pretty much solved at this point. So there will be Tesla Robotaxis operating in Austin with no one in them. Not even anyone in the passenger seat in about three weeks.”
Musk has made the claim about removing Safety Monitors from Tesla Robotaxi vehicles in Austin three times this year, once in September, once in October, and once in November.
In September, he said:
“Should be no safety driver by end of year.”
The safety driver is just there for the first few months to be extra safe.
Should be no safety driver by end of year.
— Elon Musk (@elonmusk) September 4, 2025
On the Q3 Earnings Call in October, he said:
“We are expecting ot have no safety drivers in at least large parts of Austin by the end of this year.”
Finally, in November, he reiterated the timeline in a public statement at the Shareholder Meeting:
“I expect Robotaxis to operate without safety drivers in large parts of Austin this year.”
Currently, Tesla uses Safety Monitors in Austin in the passenger’s seat on local roads. They will sit in the driver’s seat for highway routes. In the Bay Area ride-hailing operation, there is always a Safety Monitor in the driver’s seat.
Three weeks would deliver on the end-of-year promise, cutting it close, beating it by just two days. However, it would be a tremendous leap forward in the Robotaxi program, and would shut the mouths of many skeptics who state the current iteration is no different than having an Uber.
Tesla has also expanded its Robotaxi fleet this year, but the company has not given exact figures. Once it expands its fleet, even more progress will be made in Tesla’s self-driving efforts.
Tesla supplier Samsung preps for AI5 production with latest move
Tesla discloses interesting collaboration partner for Supercharging
