Earlier this week, Tesla reduced the price of the Model S by $3,000. When a price change is applied to any of Tesla’s vehicles, it is usually a race between media outlets to report it first. I believe that many news sites look at it as an opportunity to have a post with high views, and being the first to report it could lead to that. Also, with human beings remaining relatively misinformed about EVs and Teslas’ prices in specific, whenever a price drop is applied, it is a huge deal.
But the reason for misinformation spreads to journalists as well. I found myself shocked at the Fox Business article that implied that Tesla was undergoing some sort of “sales slide.” At least, that’s what they put in their headline.
Baffled at what I had read, I felt compelled to post it on Twitter and LinkedIn (the only two forms of social media I have) and set the record straight. While it is true that the percentage of the Model S sales has gone down, it is untrue that Tesla, or the flagship sedan, is seeing record low numbers because of a “sales slide.”
https://twitter.com/KlenderJoey/status/1316017793070850053
First, Tesla just had its most successful quarter in terms of production and deliveries in Q3. 139,300 cars were delivered, and 145,036 cars were produced at Fremont and Giga Shanghai. Nothing about that indicates a sales slide, especially considering the massive growth during the quarter in both deliveries and production.
The Model S and Model X were delivered 15,200 times during the quarter. Yes, this is a relatively small percentage, just a tad more than 10% of the total deliveries that Tesla performed over the course of the quarter. It is a 33% growth from the last quarter, where the company only delivered around 10,000 of the two vehicles.
In my opinion, it isn’t that Tesla’s flagship sedan is “less popular” or even “slumping” in terms of sales. I think that the Model Y and Model 3 are simply better options for most car buyers. I’ll tell you why.
First, we have their price. The Model 3 and Model Y have better price points, and they are Tesla’s first two mass-market vehicles. This means that the prices will fit more budgets, and it will be a more popular vehicle because of that.
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Secondly, the Model 3 and Model Y technology is significantly better than the Model S and Model X. Of course, the Model S has a lot of power, and the Model X has those awesome falcon-wing doors that everyone freaks out about. But in terms of sheer technology, the Model 3 and Model Y are just better options. They are minimalistic, they are newer designs, and they are also operating with better batteries than the Model S and Model X.
The Model 3 is, as far as we know, still utilizing the 2170 cells, while some speculation suggests that Tesla could already be putting the 4680 cells in the Model Y. These cells are not only more affordable, but they’re also more efficient, offer better power, and their energy capacity is greater.
The Model S and the Model X are still using the 18650 battery cells, which are still great batteries. The Model S has an EPA record 402 miles of range, and they both have 100 kWh battery packs in their performance models, which makes them a better option for the speed demons out there. Nevertheless, battery tech has gotten better since the Model S and Model X have been built, and neither of these cars has undergone a refresh, which brings me to my next point.
Buying a Model 3 or a Model Y ensures that a car buyer has the most up-to-date Tesla technology available. In addition to the already more minimalist design that the 3 and the Y offer, these two cars’ look is fresh in people’s minds. The Model 3 literally just underwent a refresh last night, and the Model Y is only seven months old as of right now.
Meanwhile, the Model S and Model X have relatively the same design as they did when they were released. The only things that have really changed are the available colors and the grille, which are minor cosmetic modifications. I love the look of the S and the X, but some people out there need the most updated versions of things. That is why we see so many people waiting for Apple to release a new phone, even though theirs works perfectly fine.
There’s nothing wrong with wanting something new. I get it. Believe me, I will be one of the first people in Pennsylvania to have a PS5, but that’s a $500 purchase. A car is $35,000 at the least if you want a Tesla.
All of this brings me to my point: These large-scale media networks reporting price cuts should just report the price cuts. Nothing more, and nothing less. There is no reason for these media outlets who have no idea what they’re talking about to sit there and suggest that the Model S is having a sales slide when they are still selling a healthy amount of vehicles.
Even Tesla knows that the Model S and Model X are not going to be big factors in the company’s future growth. That’s why the company has confined production to Fremont and hasn’t expanded it to Shanghai or even mentioned it with Giga, Texas. There is no need to. Remember, Tesla’s ultimate mission is to accelerate sustainable energy and transportation, not turn a massive profit with really fast cars. If that were the case, I’m sure the Roadster would already be built and roaming around the streets of California being driven by celebrities and Tesla referral code masters.
There is a real danger here with the way media outlets are angling their headlines. Ultimately, Tesla is doing a great job of expanding its presence in the automotive market. If mainstream media was more responsible with its reporting, could Tesla’s popularity be even more widespread at this point?
I use this newsletter to share my thoughts on what is going on in the Tesla world. If you want to talk to me directly, you can email me or reach me on Twitter. I don’t bite, be sure to reach out!
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Energy
Tesla starts hiring efforts for Texas Megafactory
Tesla’s Brookshire site is expected to produce 10,000 Megapacks annually, equal to 40 gigawatt hours of energy storage.
Tesla has officially begun hiring for its new $200 million Megafactory in Brookshire, Texas, a manufacturing hub expected to employ 1,500 people by 2028. The facility, which will build Tesla’s grid-scale Megapack batteries, is part of the company’s growing energy storage footprint.
Tesla’s hiring efforts for the Texas Megafactory are hinted at by the job openings currently active on the company’s Careers website.
Tesla’s Texas Megafactory
Tesla’s Brookshire site is expected to produce 10,000 Megapacks annually, equal to 40 gigawatt hours of energy storage, similar to the Lathrop Megafactory in California. Tesla’s Careers website currently lists over 30 job openings for the site, from engineers, welders, and project managers. Each of the openings is listed for Brookshire, Texas.
The company has leased two buildings in Empire West Business Park, with over $194 million in combined property and equipment investment. Tesla’s agreement with Waller County includes a 60% property tax abatement, contingent on meeting employment benchmarks: 375 jobs by 2026, 750 by 2027, and 1,500 by 2028, as noted in a report from the Houston Business Journal. Tesla is required to employ at least 1,500 workers in the facility through the rest of the 10-year abatement period.
Tesla’s clean energy boom
City officials have stated that Tesla’s arrival marks a turning point for the Texas city, as it highlights a shift from logistics to advanced clean energy manufacturing. Ramiro Bautista from Brookshire’s economic development office, highlighted this in a comment to the Journal.
“(Tesla) has great-paying jobs. Not just that, but the advanced manufacturing (and) clean energy is coming to the area,” he said. “So it’s not just your normal logistics manufacturing. This is advanced manufacturing coming to this area, and this brings a different type of job and investment into the local economy.”
News
Tesla Giga Shanghai just built its 5 millionth battery pack
The achievement highlights Giga Shanghai’s role as the automaker’s highest volume manufacturing complex.
Tesla’s Shanghai Gigafactory has reached a major production milestone, with its five millionth battery pack rolling off the line this week.
The achievement highlights Giga Shanghai’s role as the automaker’s highest volume manufacturing complex and primary vehicle export hub.
Giga Shanghai’s new milestone
Tesla announced the milestone on X and Weibo, sharing images from the facility where the five millionth pack was completed. Images showed the Giga Shanghai team posing for a commemorative photo with the facility’s five millionth battery pack. Several of the company’s executives congratulated the Tesla China team for its recent milestone, including SVP Tom Zhu, who wrote “Power up, team!” in a post on X.
While Tesla designs and assembles its battery packs in China, the cells themselves are supplied by local partner CATL and South Korea’s LG Energy Solution, as noted in a CNEV Post report. Tesla China has stated that its pack safety standards exceed industry norms several times over, with longevity engineered to outlast vehicle lifespans.
Giga Shanghai’s growing role
Construction of Giga Shanghai began in early 2019, becoming China’s first wholly foreign-owned auto manufacturing facility. Giga Shanghai’s first phase was completed within the year, producing Model 3 sedans by the end of 2019. It now produces both Model 3 sedans and Model Y SUVs for domestic and export markets, with an annual capacity approaching one million vehicles.
Despite the record-setting battery milestone, Tesla China’s recent domestic results left a lot to be desired. As per the China Passenger Car Association, Tesla’s retail sales in October dropped 36% year over year to 26,006 units, the lowest since late 2022. Analysts attributed the decline to Giga Shanghai’s focus on exports last month, as well as the ramp of compelling rivals like the Xiaomi YU7.
News
Tesla confirms upcoming launch of FSD Supervised in South Korea
The announcement came through a post from Tesla Korea’s official account on X.
Tesla has confirmed that it will be releasing its Full Self-Driving (FSD) Supervised system in South Korea. The announcement came through a post from Tesla Korea’s official account on X, which featured a video showing the system navigating local roads in a Tesla Model S sedan.
FSD Supervised in South Korea
The teaser video posted by Tesla Korea showed a vehicle performing lane changes, navigating intersections, and even parking without driver input, all while the driver kept their hands off the steering wheel. The footage was filmed on domestic roads, suggesting that Tesla Korea has been initiating FSD test drives in the country for some time.
Tesla’s FSD software currently exists in two versions: supervised and unsupervised. The supervised version still requires driver attention, while the unsupervised variant, which is being used in the company’s Robotaxi service, allows full autonomy. Tesla has confirmed plans to expand supervised FSD to Europe, and China, as well as markets like Japan, sometime next year.
South Korea’s FSD likely for U.S.-made cars to start
In South Korea, Tesla’s popularity has surged despite FSD not yet being available in the country. This is largely due to the new Model Y, which was launched in April. Thanks to the vehicle’s reasonable price and features, the new Model Y has driven domestic sales up 92.8% year-over-year, securing Tesla’s place among the country’s top imported carmakers.
With FSD, Teslas become significantly more compelling vehicles. Analysts warn, however, that legal and regulatory hurdles could complicate FSD’s local introduction. Over 80% of Teslas sold in South Korea are manufactured in China, and those vehicles must comply with domestic safety standards, as noted in a Chosun report.
Industry experts suggest the first wave of FSD-enabled vehicles will likely be U.S.-made, as models built under the Korea-U.S. Free Trade Agreement automatically meet South Korean safety requirements.
“Since the supervised FSD is a technology that assists driving, its introduction in South Korea is technically feasible. However, potential conflicts with domestic road laws and safety standards are a concern,” one industry insider told local media. “US-made vehicles are not subject to South Korean safety standards due to the Korea-US FTA, making FSD implementation relatively easier, whereas the situation differs for Chinese-made vehicles.
Tesla starts hiring efforts for Texas Megafactory
Tesla Giga Shanghai just built its 5 millionth battery pack
Tesla confirms upcoming launch of FSD Supervised in South Korea
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