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Tesla is going mainstream with every milestone: US car buyers just need to know about it
Just recently, Tesla’s Model S, Model 3, and Model X made a big splash at cars.com’s 2020 American-made Index, an annual survey that ranks vehicles which “contribute most to the US economy” through factory jobs, manufacturing plants, and parts sourcing. Tesla’s Model S3X line took numbers 3, 4, and 9 in the Top 10 list, which is impressive on its own right. However, these results could have easily been better, if more respondents to cars.com’s study had been more aware about Tesla, its products, and its operations.
A look at the results of cars.com’s Top 10 American-made Index list shows that there is still an information divide between Tesla’s electric vehicles and mainstream car buyers. Topping the Top 10 rankings of the survey are the Ford Ranger and the Jeep Cherokee, which are iconic for being American cars but are hardly more US-based than Tesla’s trifecta of electric vehicles. In fact, a case could even be made that the Model S, Model 3, and Model X are more American than the Ranger and Cherokee, considering that Tesla’s vehicles are made in the US using American labor and (for the most part) components.
This year marks the first time that Tesla supplied cars.com with the information necessary to qualify for the annual survey. According to Kelsey Mays, cars.com’s senior consumer affairs and vehicle evaluations editor, the location where a vehicle is made is becoming increasingly important these days, especially in the light of the ongoing pandemic.
“We live in a global economy, but cars.com’s research found 70% of American shoppers consider a car’s U.S. economic impact a significant or deciding factor in their vehicle purchase. The COVID-19 pandemic is increasing Americans’ desire to buy local, with 37% reporting they are more likely to buy an American-made vehicle in light of the economic disruption of COVID-19,” Mays said.
This is where the information gap between Tesla and mainstream American car buyers still exists. According to cars.com, only about 10% of American car buyers recognized Tesla as “California-made” in 2019, and this year, the number has increased to 18%. The motoring firm added that only half of the survey’s total respondents were aware that Tesla was an American company, and only a third of those who participated knew that the Model S was built in the United States. These show that for a significant number of mainstream car buyers, Tesla’s vehicles are still an unfamiliar concept, and one that is not associated with the US the same way as Ford’s pickups and Jeep’s off-roaders.
While it is impressive that the number of American buyers recognizing Tesla as a US-focused company is growing over the past years as per cars.com’s survey results, it appears that Tesla could still do so much more to emphasize the fact that its vehicles are made in the US. Granted, the company is very firm in its stance against traditional advertising, but there are ways to disseminate information about the company and its products without resorting to conventional marketing tricks.
These could go a long way towards ensuring that more people remain informed about what Tesla really is and what its products can do. After all, Tesla’s electric vehicles still made a strong impact on cars.com’s Top 10 American-made Index, even with a significant number of respondents being uninformed about the company or the nature of its operations.
Fortunately, the company’s next two vehicles would likely raise more awareness about Tesla’s US-based roots. Following the Model Y crossover, Tesla is poised to ramp the production of the Semi, a Class 8 long-hauler, and the Cybertruck, a pickup. Both these vehicles are poised to be operated by drivers who personify the ideals of workers that value utility and practicality. And these, ultimately, could help make Tesla be recognized better as a company that makes American cars by American workers using American resources.
This very point was emphasized by Jay Leno in a previous statement about Tesla and the flak it receives from critics. Speaking with CNBC’s The Exchange, Leno candidly stated that he does not really get where all the criticism of Tesla is coming from, considering the company’s milestones over the years.
“In the mid-teens, there were 350 car companies in the United States. Every year since then, two or three of them dropped out… There’s a whole bunch that just disappeared. So here comes a brand new car company, so that’s impressive. It’s a tough business to get into; and the fact that Tesla is making a go of it and quite successfully, I think is impressive and should be applauded. We’re becoming like the British — we like noble failures. I would watch, listen to these radio talk shows just tear Tesla apart; and I go, ‘Here’s a guy, building an American car in America, using American labor. Why are you not rooting for it to be successful? Why do you wish it would fail?’ I don’t quite understand,” he said.
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Tesla launches in India with Model Y, showing pricing will be biggest challenge
Tesla finally got its Model Y launched in India, but it will surely come at a price for consumers.
Tesla has officially launched in India following years of delays, as it brought its Model Y to the market for the first time on Tuesday.
However, the launch showed that pricing is going to be its biggest challenge. The all-electric Model Y is priced significantly higher than in other major markets in which Tesla operates.
On Tuesday, Tesla’s Model Y went up for sale for 59,89,000 rupees for the Rear-Wheel Drive configuration, while the Long Range Rear-Wheel Drive was priced at 67,89,000.
This equates to $69,686 for the RWD and $78,994 for the Long Range RWD, a substantial markup compared to what these cars sell for in the United States.
🚨 Here’s the difference in price for the Tesla Model Y in the U.S. compared to India.
🚨 59,89,000 is $69,686
🚨 67,89,000 is $78,994 pic.twitter.com/7EUzyWLcED— TESLARATI (@Teslarati) July 15, 2025
Deliveries are currently scheduled for the third quarter, and it will be interesting to see how many units they can sell in the market at this price point.
The price includes tariffs and additional fees that are applied by the Indian government, which has aimed to work with foreign automakers to come to terms on lower duties that increase vehicle cost.
Tesla Model Y seen testing under wraps in India ahead of launch
There is a chance that these duties will be removed, which would create a more stable and affordable pricing model for Tesla in the future. President Trump and Indian Prime Minister Narendra Modi continue to iron out those details.
Maharashtra Chief Minister Devendra Fadnavis said to reporters outside the company’s new outlet in the region (via Reuters):
“In the future, we wish to see R&D and manufacturing done in India, and I am sure at an appropriate stage, Tesla will think about it.”
It appears to be eerily similar to the same “game of chicken” Tesla played with Indian government officials for the past few years. Tesla has always wanted to enter India, but was unable to do so due to these import duties.
India wanted Tesla to commit to building a Gigafactory in the country, but Tesla wanted to test demand first.
It seems this could be that demand test, and the duties are going to have a significant impact on what demand will actually be.
Elon Musk
Tesla ups Robotaxi fare price to another comical figure with service area expansion
Tesla upped its fare price for a Robotaxi ride from $4.20 to, you guessed it, $6.90.
Tesla has upped its fare price for the Robotaxi platform in Austin for the first time since its launch on June 22. The increase came on the same day that Tesla expanded its Service Area for the Robotaxi ride-hailing service, offering rides to a broader portion of the city.
The price is up from $4.20, a figure that many Tesla fans will find amusing, considering CEO Elon Musk has used that number, as well as ’69,’ as a light-hearted attempt at comedy over the past several years.
Musk confirmed yesterday that Tesla would up the price per ride from that $4.20 point to $6.90. Are we really surprised that is what the company decided on, as the expansion of the Service Area also took effect on Monday?
But the price is now a princely $6.90, as foretold in the prophecy 😂
— Elon Musk (@elonmusk) July 14, 2025
The Service Area expansion was also somewhat of a joke too, especially considering the shape of the new region where the driverless service can travel.
I wrote yesterday about how it might be funny, but in reality, it is more of a message to competitors that Tesla can expand in Austin wherever it wants at any time.
Tesla’s Robotaxi expansion wasn’t a joke, it was a warning to competitors
It was only a matter of time before the Robotaxi platform would subject riders to a higher, flat fee for a ride. This is primarily due to two reasons: the size of the access program is increasing, and, more importantly, the service area is expanding in size.
Tesla has already surpassed Waymo in Austin in terms of its service area, which is roughly five square miles larger. Waymo launched driverless rides to the public back in March, while Tesla’s just became available to a small group in June. Tesla has already expanded it, allowing new members to hail a ride from a driverless Model Y nearly every day.
The Robotaxi app is also becoming more robust as Tesla is adding new features with updates. It has already been updated on two occasions, with the most recent improvements being rolled out yesterday.
Tesla updates Robotaxi app with several big changes, including wider service area
News
Tesla Model Y and Model 3 dominate U.S. EV sales despite headwinds
Tesla’s two mainstream vehicles accounted for more than 40% of all EVs sold in the United States in Q2 2025.
Tesla’s Model Y and Model 3 remained the top-selling electric vehicles in the U.S. during Q2 2025, even as the broader EV market dipped 6.3% year-over-year.
The Model Y logged 86,120 units sold, followed by the Model 3 at 48,803. This means that Tesla’s two mainstream vehicles accounted for 43% of all EVs sold in the United States during the second quarter, as per data from Cox Automotive.
Tesla leads amid tax credit uncertainty and a tough first half
Tesla’s performance in Q2 is notable given a series of hurdles earlier in the year. The company temporarily paused Model Y deliveries in Q1 as it transitioned to the production of the new Model Y, and its retail presence was hit by protests and vandalism tied to political backlash against CEO Elon Musk. The fallout carried into Q2, yet Tesla’s two mass-market vehicles still outsold the next eight EVs combined.
Q2 marked just the third-ever YoY decline in quarterly EV sales, totaling 310,839 units. Electric vehicle sales, however, were still up 4.9% from Q1 and reached a record 607,089 units in the first half of 2025. Analysts also expect a surge in Q3 as buyers rush to qualify for federal EV tax credits before they expire on October 1, Cox Automotive noted in a post.
Legacy rivals gain ground, but Tesla holds its commanding lead
General Motors more than doubled its EV volume in the first half of 2025, selling over 78,000 units and boosting its EV market share to 12.9%. Chevrolet became the second-best-selling EV brand, pushing GM past Ford and Hyundai. Tesla, however, still retained a commanding 44.7% electric vehicle market share despite a 12% drop in in Q2 revenue, following a decline of almost 9% in Q1.
Incentives reached record highs in Q2, averaging 14.8% of transaction prices, roughly $8,500 per vehicle. As government support winds down, the used EV market is also gaining momentum, with over 100,000 used EVs sold in Q2.
Q2 2025 Kelley Blue Book EV Sales Report by Simon Alvarez on Scribd
Tesla launches in India with Model Y, showing pricing will be biggest challenge
Tesla ups Robotaxi fare price to another comical figure with service area expansion
Tesla Model Y and Model 3 dominate U.S. EV sales despite headwinds
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