Tesla has implemented its latest round of price adjustments for the Model 3 sedan and Model Y crossover. The price adjustments, which were quite minor, were rolled out to several countries.
In the United States, the two mainstream electric vehicles received a slight $250 price increase. This means that, as of the recent changes, the Model 3 RWD now starts at $40,240 before incentives. The Model 3 Performance, which used to cost $52,990 before options, now costs $53,240.
The Model Y AWD, which is widely speculated to be equipped with Tesla’s 4680 cells, now starts at $47,240 before incentives. The Model Y Long Range now starts at $50,240 before options, and the Model Y Performance now starts at $54,240 before options. Despite the price adjustments, the Model 3 and Model Y still offer excellent value compared to some competitors.
Canada saw some changes to the Model 3 and Model Y’s prices as well, though it mostly affected the top-tier variants of the two vehicles. The Model 3 Performance, for example, saw a CAD 300 price increase to CAD 73,290, while the Model Y Performance experienced a similar price increase to CAD 76,290.
Similar price adjustments were observed in China, one of Tesla’s largest and most competitive markets. So far, a RMB 2,000 adjustment (about $290) was observed on the Model 3 and Model Y. As of now, the Model 3’s two variants start at RMB 231,900 and RMB 331,900 in China, while the Model Y’s three versions – the RWD, LR AWD, and Performance – now start at RMB 263,900, RMB 313,900, and RMB 363,900, respectively.
Tesla’s pricing strategy this year has been very aggressive. Since the start of the year, the company has adopted a pricing strategy that has practically started a price war in key markets such as China. Tesla’s strategy, however, has also made popular vehicles like the Model 3 sedan and Model Y crossover more attainable to consumers, which is in line with the company’s overall goal of promoting sustainable transport.
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