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Tesla Model 3 will be Europe’s best-selling EV of 2021

Reddit: u/Danish_Beard

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The Tesla Model 3 will undoubtedly be named Europe’s best-selling electric vehicle of 2021, based on data provided by registration trackers.

The Model 3 is Tesla’s first mass-market vehicle, and it was eventually followed by the company’s Model Y crossover. The all-electric Model 3 sedan has been Tesla’s key product to launch the company into mass-market status, being the first vehicle the electric automaker offered under the U.S. average cost of a new vehicle. As the price of the vehicle has gone up due to Tesla’s overwhelming demand, so have the company’s sales figures for the car. In 2021, it is Europe’s most popular car if one were to go by sales figures.

According to EU-EVs.com, a website that uses government-verified data to track the number of electric vehicle registrations across eleven countries in Europe and the U.K., the Model 3 is the most popular EV in the market. Tesla has sold 93,545 units of the Model 3 in Spain, Switzerland, Denmark, France, the Netherlands, Germany, Finland, Great Britain, Ireland, Norway, and Sweden; the eleven countries the site tracks. This is over 43,000 units more than the second place Renault Zoe, which has sold over 50,514 units as of New Year’s Eve. The Volkswagen ID.3 and ID.4 are in third and fourth place, respectively. The ID.3 has sold 49,502 times, with the ID.4 accumulating 41,711 sales.

The Model 3 has undoubtedly been Tesla’s most revolutionary product in its short-but-storied history as an automotive entity. The car launched Tesla into the market of affordable cars and offered significantly more range, performance, and efficiency compared to other electric models on the market while also being offered at a highly competitive price point. Tesla has basically reached its production capacity with the vehicle at its two currently-operational production facilities in Northern California and Shanghai. However, run rates still seem to be growing, especially in China, where the Model 3 has been a best-seller, along with the Wuling HongGuang Mini EV, developed by GM in a joint partnership with Wuling and SAIC.

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Tesla Giga Shanghai shows off its Model 3 production efficiency in recent video

Interestingly, Tesla is not the most popular manufacturer in the eleven countries that EU-EVs.com tracks. Volkswagen owns that title, with 122,812 units sold in the region. Tesla is not far behind, however, and has 112,626 units sold. This number would likely be much higher if Gigafactory Berlin, the automaker’s first European production plant, had already started production and if Tesla had started exporting Model Y units from Shanghai to Europe. Tesla started shipping Model Y builds from China to various European markets in August.

The Model Y still performed well, accumulating 18,796 sales in Europe, despite only operating on an import-export level for the final four months of 2021. Tesla will begin production at Giga Berlin with the Model Y. Units of the all-electric crossover were spotted leaving the German factory yesterday.

I’d love to hear from you! If you have any comments, concerns, or questions, please email me at joey@teslarati.com. You can also reach me on Twitter @KlenderJoey, or if you have news tips, you can email us at tips@teslarati.com.

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Joey has been a journalist covering electric mobility at TESLARATI since August 2019. In his spare time, Joey is playing golf, watching MMA, or cheering on any of his favorite sports teams, including the Baltimore Ravens and Orioles, Miami Heat, Washington Capitals, and Penn State Nittany Lions. You can get in touch with joey at joey@teslarati.com. He is also on X @KlenderJoey. If you're looking for great Tesla accessories, check out shop.teslarati.com

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Tesla Roadster patent hints at radical seat redesign ahead of reveal

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A newly published Tesla patent could offer one of the clearest signals yet that the long-awaited next-generation Roadster is nearly ready for its public debut.

Patent No. US 20260061898 A1, published on March 5, 2026, describes a “vehicle seat system” built around a single continuous composite frame – a dramatic departure from the dozens of metal brackets, recliner mechanisms, and rivets that make up a traditional car seat. Tesla is calling it a monolithic structure, with the seat portion, backrest, headrest, and bolsters all thermoformed as one unified piece.

The approach mirrors Tesla’s broader manufacturing philosophy. The same company that pioneered massive aluminum castings to eliminate hundreds of body components is now applying that logic to the cabin. Fewer parts means fewer potential failure points, less weight, and a cleaner assembly process overall.

Tesla Roadster Seat Concept Image by TESLARATI

Tesla ramps hiring for Roadster as latest unveiling approaches

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The timing of the filing is difficult to ignore. Elon Musk has publicly targeted April 1, 2026 as the date for an “unforgettable” Roadster design reveal, and two new Roadster trademarks were filed just last month. A patent describing a seat architecture suited for a hypercar, and one that Tesla has promised will hit 60 mph in under two seconds.

The Roadster, originally unveiled in 2017, has been one of Tesla’s most anticipated yet most delayed products. With a target price around $200,000 and engineering ambitions to match, it is being positioned as the ultimate showcase for what Tesla’s technology can do.

The patent was first flagged by @seti_park on X.

Tesla Roadster Monolithic Seat: Feature Highlights via US Patent 20260061898 A1

  1. Single Continuous Frame (Monolithic Construction). The core invention is a seat assembly built from one continuous frame that integrates the seat portion, backrest portion, and hinge into a single component — eliminating the need for separate structural parts and mechanical joints typical in conventional seats.
  2. Integrated Flexible Hinge. Rather than a traditional mechanical recliner, the hinge is built directly into the continuous frame and is designed to flex, and allowing the backrest to move relative to the seat portion. The hinge can be implemented as a fiber composite leaf spring or an assembly of rigid linkages.
  3. Thermoformed Anisotropic Composite Material. The continuous frame is manufactured via thermoforming from anisotropic composite materials, including fiberglass-nylon, fiberglass-polymer, nylon carbon composite, Kevlar-nylon, or Kevlar-polymer composites, enabling a molded-to-shape monolithic structure.
  4. Regionally Tuned Stiffness Zones. The frame is engineered with up to six distinct stiffness regions (R1–R6) across the seat, backrest, hinge, headrest, and bolsters. Each zone can have a different stiffness, allowing precise ergonomic and structural tuning without adding separate components.
  5. Linkage Assembly Hinge Mechanism. The hinge incorporates one or more linkage assemblies consisting of multiple interlocking links with gears, connected by rods. When driven by motors or actuators, these linkages act as a flexible member to control backrest movement along a precise, ergonomically optimized trajectory.
  6. Multi-Actuator Six-Degree-of-Freedom Positioning System. The seat uses four distinct actuator pairs, all controlled by a central controller. These actuators work in coordinated combinations to achieve fore/aft, height, cushion tilt, and backrest rotation adjustments simultaneously.
  7. ECU-Based Controller Architecture. An Electronic Control Unit (ECU) and programmable controller manage all seat actuators, receive user input via a user interface (touchscreen, buttons, or switches), and incorporate sensor feedback to confirm and maintain desired seat positions, essentially making this a software-driven seat system.
  8. Airbag-Integrated Bolster Deployment System. The backrest bolsters (216) are geometrically shaped and sized to guide airbag deployment along a specific, pre-configured trajectory. Left and right bolsters can have different shapes so that each guides its respective airbag along a distinct trajectory, improving occupant protection.
  9. Ventilation Holes Formed into the Backrest. The continuous frame includes one or more ventilation holes formed directly into the backrest portion, configured to either receive airflow into or deliver airflow from the seat frame — enabling passive or active thermal comfort without requiring separate ventilation components.
  10. Soft Trim Recess for Tool-Free Integration. The headrest and backrest portions together define a molded recess, specifically designed to receive and secure a soft trim component (foam, fabric, or cushioning) directly into the continuous frame, eliminating the need for separate attachment hardware and simplifying final assembly.

 

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Elon Musk’s xAI plans $659M expansion at Memphis supercomputer site

The new building is planned for a 79-acre parcel located at 5414 Tulane Road, next to xAI’s Colossus 2 data center site.

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Credit: xAI

Elon Musk’s artificial intelligence company xAI has filed a permit to construct a new building at its growing data center complex outside Memphis, Tennessee. 

As per a report from Data Center Dynamics, xAI plans to spend about $659 million on a new facility adjacent to its Colossus 2 data center. Permit documents submitted to the Memphis and Shelby County Division of Planning and Development show the proposed structure would be a four-story building totaling about 312,000 square feet.

The new building is planned for a 79-acre parcel located at 5414 Tulane Road, next to xAI’s Colossus 2 data center site. Permit filings indicate the structure would reach roughly 75 feet high, though the specific function of the building has not been disclosed.

The filing was first reported by the Memphis Business Journal.

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xAI uses its Memphis data centers to power Grok, the company’s flagship large language model. The company entered the Memphis area in 2024, launching its Colossus supercomputer in a repurposed Electrolux factory located in the Boxtown district.

The company later acquired land for the Colossus 2 data center in March last year. That facility came online in January.

A third data center is also planned for the cluster across the Tennessee–Mississippi border. Musk has stated that the broader campus could eventually provide access to about 2 gigawatts of compute power.

The Memphis cluster is also tied to new power infrastructure commitments announced by SpaceX President Gwynne Shotwell. During a White House event with United States President Donald Trump, Shotwell stated that xAI would develop 1.2 gigawatts of power for its supercomputer facility as part of the administration’s “Ratepayer Protection Pledge.”

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“As you know, xAI builds huge supercomputers and data centers and we build them fast. Currently, we’re building one on the Tennessee-Mississippi state line… xAI will therefore commit to develop 1.2 GW of power as our supercomputer’s primary power source. That will be for every additional data center as well… 

“The installation will provide enough backup power to power the city of Memphis, and more than sufficient energy to power the town of Southaven, Mississippi where the data center resides. We will build new substations and invest in electrical infrastructure to provide stability to the area’s grid,” Shotwell said.

Shotwell also stated that xAI plans to support the region’s water supply through new infrastructure tied to the project. “We will build state-of-the-art water recycling plants that will protect approximately 4.7 billion gallons of water from the Memphis aquifer each year. And we will employ thousands of American workers from around the city of Memphis on both sides of the TN-MS border,” she said.

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Tesla wins another award critics will absolutely despise

Tesla earned an overall score of 49 percent, up 6 percentage points from the previous year, widening its lead over second-place Ford (45 percent, up 2 points) to a commanding 4-percentage-point gap. The company also excelled in the Fossil Free & Environment category with a 50 percent score, reflecting strong progress in reducing emissions and decarbonizing operations.

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(Credit: Tesla)

Tesla just won another award that critics will absolutely despise, as it has been recognized once again as the company with the most sustainable supply chain.

Tesla has once again proven its critics wrong, securing the number one spot on the 2026 Lead the Charge Auto Supply Chain Leaderboard for the second consecutive year, Lead the Charge rankings show.

This independent ranking, produced by a coalition of environmental, human rights, and investor groups including the Sierra Club, Transport & Environment, and others, evaluates 18 major automakers on their efforts to build equitable, sustainable, and fossil-free supply chains for electric vehicles.

Tesla earned an overall score of 49 percent, up 6 percentage points from the previous year, widening its lead over second-place Ford (45 percent, up 2 points) to a commanding 4-percentage-point gap. The company also excelled in the Fossil Free & Environment category with a 50 percent score, reflecting strong progress in reducing emissions and decarbonizing operations.

Perhaps the most impressive achievement came in the batteries subsection, where Tesla posted a massive +20-point jump to reach 51 percent, becoming the first automaker ever to surpass 50 percent in this critical area.

Tesla achieved this milestone through transparency, fully disclosing Scope 3 emissions breakdowns for battery cell production and key materials like lithium, nickel, cobalt, and graphite.

The company also requires suppliers to conduct due diligence aligned with OECD guidelines on responsible sourcing, which it has mentioned in past Impact Reports.

While Tesla leads comfortably in climate and environmental performance, it scores 48 percent in human rights and responsible sourcing, slightly behind Ford’s 49 percent.

The company made notable gains in workers’ rights remedies, but has room to improve on issues like Indigenous Peoples’ rights.

Overall, the leaderboard highlights that a core group of leaders, Tesla, Ford, Volvo, Mercedes, and Volkswagen, are advancing twice as fast as their peers, proving that cleaner, more ethical EV supply chains are not just possible but already underway.

For Tesla detractors who claim EVs aren’t truly green or that the company cuts corners, this recognition from sustainability-focused NGOs delivers a powerful rebuttal.

Tesla’s vertical integration, direct supplier contracts, low-carbon material agreements (like its North American aluminum deal with emissions under 2kg CO₂e per kg), and raw materials reporting continue to set the industry standard.

As the world races toward electrification, Tesla isn’t just building cars; it’s building a more responsible future.

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