Tesla made up more than half of the total electric vehicle sales in the United States with only two of its models, according to new figures from Kelley Blue Book.
Tesla’s Model Y and Model 3 accounted for over 51 percent of the total U.S. EV sales in 2023, making up 615,407 of the 1,189,051 EV units that were sold in the country.
This is 51.7 percent, and they are only two out of the five vehicles Tesla currently offers.
Tesla’s Model Y accounted for a third of all EVs sold in the U.S. in 2023
It is a representation of how dominant Tesla has been in the U.S. with electric vehicles, and its other models, the Model X, Model S, and Cybertruck, also contributed, but at a much lower rate.
Tesla has marketed the Model 3 and Model Y as the best and most affordable EVs available in the space over the past several years.
They have been the mass-market cars produced as a part of Tesla’s Master Plan, which outlined how the company would use its highly-priced, premium flagship vehicles essentially as fundraisers for less expensive models down the road.
The Model Y and Model 3 have both accomplished that through wide production availability across the globe, an affordable price, and appealing tech that consumers want and need. However, the Tesla Supercharging Network is also a huge reason these vehicles have continued to succeed despite more competition.
The Model Y was the best-selling EV in the U.S. in 2023, accumulating 394,497 sales. The Model 3 was second with 220,910. The Model X was ninth with 23,015.
The Chevrolet Bolt EV and EUV sold 62,045 units, good enough for third place. The Mustang Mach-E from Ford was fourth, with 40,771 units sold.
What questions come from these numbers? A few come to mind, like, “Where would the U.S. be without Tesla?” “What would the EV landscape in the U.S. be if Tesla did not push these other car companies to adapt to an ever-changing narrative on passenger vehicles?”
Tesla has an overwhelming lead in terms of vehicle sales, and without it leading the way, we would not see such strong growth in EV market share. Chevrolet continues to offer its sub-$30,000 Bolt, but it proves price is not what is most important for people.
Tesla has nearly mastered the perfect combination of tech, price, and entertainment in its two best-selling vehicles, making them the most dominant cars in the U.S. EV market.
The full top 10 is as follows:
- Tesla Model Y – 394,497
- Tesla Model 3 – 220,910
- Chevrolet Bolt EV/EUV – 62,045
- Ford Mustang Mach-E – 40,771
- Volkswagen ID.4 – 37,789
- Hyundai IONIQ 5 – 33,918
- Rivian R1S – 24,783
- Ford F-150 Lightning – 24,165
- Tesla Model X – 23,015
- BMW i4 – 22,583
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Tesla Model S and X customization options begin to thin as their closure nears
Tesla’s Online Design Studio for both vehicles now shows the first color option to be listed as “Sold Out,” as Lunar Silver is officially no longer available for the Model S or Model X. This color is exclusive to these cars and not available on the Model S or Model X.
Tesla Model S and Model X customization options are beginning to thin for the first time as the closure of the two “sentimental” vehicles nears.
We are officially seeing the first options disappear as Tesla begins to work toward ending production of the two cars and the options that are available to those vehicles specifically.
Tesla’s Online Design Studio for both vehicles now shows the first color option to be listed as “Sold Out,” as Lunar Silver is officially no longer available for the Model S or Model X. This color is exclusive to these cars and not available on the Model S or Model X.
🚨 Tesla Model S and Model X availability is thinning, as Tesla has officially shown that the Lunar Silver color option on both vehicles is officially sold out
To be fair, Frost Blue is still available so no need to freak out pic.twitter.com/YnwsDbsFOv
— TESLARATI (@Teslarati) February 25, 2026
Tesla is making way for the Optimus humanoid robot project at the Fremont Factory, where the Model S and Model X are produced. The two cars are low-volume models and do not contribute more than a few percent to Tesla’s yearly delivery figures.
With CEO Elon Musk confirming that the Model S and Model X would officially be phased out at the end of the quarter, some of the options are being thinned out.
This is an expected move considering Tesla’s plans for the two vehicles, as it will make for an easier process of transitioning that portion of the Fremont plant to cater to Optimus manufacturing. Additionally, this is likely one of the least popular colors, and Tesla is choosing to only keep around what it is seeing routine demand for.
During the Q4 Earnings Call in January, Musk confirmed the end of the Model S and Model X:
“It is time to bring the Model S and Model X programs to an end with an honorable discharge. It is time to bring the S/X programs to an end. It’s part of our overall shift to an autonomous future.”
Fremont will now build one million Optimus units per year as production is ramped.
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Tesla Cybertruck Dual Motor AWD estimated delivery slips to early fall 2026
Tesla has also added a note on the Cybertruck design page stating that the vehicle’s price will increase after February 28.
Tesla’s estimated delivery window for new Cybertruck Dual Motor All-Wheel Drive (AWD) orders in the United States has shifted to September–October 2026. This suggests that the vehicle’s sub-$60,000 variant is now effectively sold out until then.
The updated timeline was highlighted in a post on X by Tesla watcher Sawyer Merritt, who noted that the estimated delivery window had moved from June 2026 to September-October 2026, “presumably due to strong demand.”
The Dual Motor AWD currently starts at $59,990 before incentives. Tesla has also added a note on the Cybertruck design page stating that the vehicle’s price will increase after February 28.
If demand remains steady, the combination of a later delivery window and a pending price increase suggests Tesla is seeing sustained interest in the newly-introduced Cybertruck configuration. This was highlighted by Elon Musk on X, when he noted that the Cybertruck Dual Motor AWD’s introductory price will only be available for a limited time.
When the Cybertruck was first unveiled in November 2019, Tesla listed the Dual Motor AWD variant at $49,990. Adjusted for inflation, that figure equates to roughly $63,000 in 2026 dollars, based on cumulative U.S. inflation since 2019.
That context makes a potential post-February price in the $64,000 to $65,000 range less surprising, especially as material, labor, and manufacturing costs have shifted significantly over the past several years.
While Tesla has not announced a specific new MSRP, the updated delivery timeline and pricing note together suggest that the Cybertruck Dual Motor AWD could very well be the variant that takes the all-electric full-sized pickup truck to more widespread adoption.
Elon Musk
SpaceX targets 150Mbps per user for upgraded Starlink Direct-to-Cell
If achieved, the 150Mbps goal would represent a significant jump from the current performance of Starlink Direct-to-Cell.
SpaceX is targeting peak download speeds of 150Mbps per user for its next-generation Direct-to-Cell Starlink service. The update was shared by SpaceX Spectrum & Regulatory Affairs Lead Udrivolf Pica during the International Telecommunication Union’s Space Connect conference.
“We are aiming at peak speeds of 150Mbps per user,” Pica said during the conference. “So something incredible if you think about the link budgets from space to the mobile phone.”
If achieved, the 150Mbps goal would represent a significant jump from the current performance of Starlink Direct-to-Cell.
Today, SpaceX’s cellular Starlink service, offered in partnership with T-Mobile under the T-Satellite brand, provides speeds of roughly 4Mbps per user. The service is designed primarily for texts, low-resolution video calls, and select apps in locations that traditionally have no cellular service.
By comparison, Ookla data shows median 5G download speeds of approximately 309Mbps for T-Mobile and 172Mbps for AT&T in the United States, as noted in a PCMag report. While 150Mbps would still trail the fastest terrestrial 5G networks, it would place satellite-to-phone broadband much closer to conventional carrier performance, even in remote areas.
Pica indicated that the upgraded system would support “video, voice, and data services, clearly,” moving beyond emergency connectivity and basic messaging use cases.
To reach that target, SpaceX plans to upgrade its existing Starlink Direct-to-Cell satellites and add significant new capacity. The company recently acquired access to radio spectrum from EchoStar, which Pica described as key to expanding throughput.
“More spectrum means a bigger pipeline, and this means that we can expand what we can do with partners. We can expand the quality of service. And again, we can do cellular broadband basically, cellular broadband use cases, like AI or daily connectivity needs,” he stated.
SpaceX has also requested regulatory approval to deploy 15,000 additional Direct-to-Cell satellites, beyond the roughly 650 currently supporting the system. The upgraded architecture is expected to begin rolling out in late 2027.
Tesla Model S and X customization options begin to thin as their closure nears
Tesla Cybertruck Dual Motor AWD estimated delivery slips to early fall 2026
