Tesla made up more than half of the total electric vehicle sales in the United States with only two of its models, according to new figures from Kelley Blue Book.
Tesla’s Model Y and Model 3 accounted for over 51 percent of the total U.S. EV sales in 2023, making up 615,407 of the 1,189,051 EV units that were sold in the country.
This is 51.7 percent, and they are only two out of the five vehicles Tesla currently offers.
Tesla’s Model Y accounted for a third of all EVs sold in the U.S. in 2023
It is a representation of how dominant Tesla has been in the U.S. with electric vehicles, and its other models, the Model X, Model S, and Cybertruck, also contributed, but at a much lower rate.
Tesla has marketed the Model 3 and Model Y as the best and most affordable EVs available in the space over the past several years.
They have been the mass-market cars produced as a part of Tesla’s Master Plan, which outlined how the company would use its highly-priced, premium flagship vehicles essentially as fundraisers for less expensive models down the road.
The Model Y and Model 3 have both accomplished that through wide production availability across the globe, an affordable price, and appealing tech that consumers want and need. However, the Tesla Supercharging Network is also a huge reason these vehicles have continued to succeed despite more competition.
The Model Y was the best-selling EV in the U.S. in 2023, accumulating 394,497 sales. The Model 3 was second with 220,910. The Model X was ninth with 23,015.
The Chevrolet Bolt EV and EUV sold 62,045 units, good enough for third place. The Mustang Mach-E from Ford was fourth, with 40,771 units sold.
What questions come from these numbers? A few come to mind, like, “Where would the U.S. be without Tesla?” “What would the EV landscape in the U.S. be if Tesla did not push these other car companies to adapt to an ever-changing narrative on passenger vehicles?”
Tesla has an overwhelming lead in terms of vehicle sales, and without it leading the way, we would not see such strong growth in EV market share. Chevrolet continues to offer its sub-$30,000 Bolt, but it proves price is not what is most important for people.
Tesla has nearly mastered the perfect combination of tech, price, and entertainment in its two best-selling vehicles, making them the most dominant cars in the U.S. EV market.
The full top 10 is as follows:
- Tesla Model Y – 394,497
- Tesla Model 3 – 220,910
- Chevrolet Bolt EV/EUV – 62,045
- Ford Mustang Mach-E – 40,771
- Volkswagen ID.4 – 37,789
- Hyundai IONIQ 5 – 33,918
- Rivian R1S – 24,783
- Ford F-150 Lightning – 24,165
- Tesla Model X – 23,015
- BMW i4 – 22,583
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Elon Musk
SpaceX issues statement on Starship V3 Booster 18 anomaly
The incident unfolded during gas-system pressure testing at the company’s Massey facility in Starbase, Texas.
SpaceX has issued an initial statement about Starship Booster 18’s anomaly early Friday. The incident unfolded during gas-system pressure testing at the company’s Massey facility in Starbase, Texas.
SpaceX’s initial comment
As per SpaceX in a post on its official account on social media platform X, Booster 18 was undergoing gas system pressure tests when the anomaly happened. Despite the nature of the incident, the company emphasized that no propellant was loaded, no engines were installed, and personnel were kept at a safe distance from the booster, resulting in zero injuries.
“Booster 18 suffered an anomaly during gas system pressure testing that we were conducting in advance of structural proof testing. No propellant was on the vehicle, and engines were not yet installed. The teams need time to investigate before we are confident of the cause. No one was injured as we maintain a safe distance for personnel during this type of testing. The site remains clear and we are working plans to safely reenter the site,” SpaceX wrote in its post on X.
Incident and aftermath
Livestream footage from LabPadre showed Booster 18’s lower half crumpling around the liquid oxygen tank area at approximately 4:04 a.m. CT. Subsequent images posted by on-site observers revealed extensive deformation across the booster’s lower structure. Needless to say, spaceflight observers have noted that Booster 18 would likely be a complete loss due to its anomaly.
Booster 18 had rolled out only a day earlier and was one of the first vehicles in the Starship V3 program. The V3 series incorporates structural reinforcements and reliability upgrades intended to prepare Starship for rapid-reuse testing and eventual tower-catch operations. Elon Musk has been optimistic about Starship V3, previously noting on X that the spacecraft might be able to complete initial missions to Mars.
Investor's Corner
Tesla analyst maintains $500 PT, says FSD drives better than humans now
The team also met with Tesla leaders for more than an hour to discuss autonomy, chip development, and upcoming deployment plans.
Tesla (NASDAQ:TSLA) received fresh support from Piper Sandler this week after analysts toured the Fremont Factory and tested the company’s latest Full Self-Driving software. The firm reaffirmed its $500 price target, stating that FSD V14 delivered a notably smooth robotaxi demonstration and may already perform at levels comparable to, if not better than, average human drivers.
The team also met with Tesla leaders for more than an hour to discuss autonomy, chip development, and upcoming deployment plans.
Analysts highlight autonomy progress
During more than 75 minutes of focused discussions, analysts reportedly focused on FSD v14’s updates. Piper Sandler’s team pointed to meaningful strides in perception, object handling, and overall ride smoothness during the robotaxi demo.
The visit also included discussions on updates to Tesla’s in-house chip initiatives, its Optimus program, and the growth of the company’s battery storage business. Analysts noted that Tesla continues refining cost structures and capital expenditure expectations, which are key elements in future margin recovery, as noted in a Yahoo Finance report.
Analyst Alexander Potter noted that “we think FSD is a truly impressive product that is (probably) already better at driving than the average American.” This conclusion was strengthened by what he described as a “flawless robotaxi ride to the hotel.”
Street targets diverge on TSLA
While Piper Sandler stands by its $500 target, it is not the highest estimate on the Street. Wedbush, for one, has a $600 per share price target for TSLA stock.
Other institutions have also weighed in on TSLA stock as of late. HSBC reiterated a Reduce rating with a $131 target, citing a gap between earnings fundamentals and the company’s market value. By contrast, TD Cowen maintained a Buy rating and a $509 target, pointing to strong autonomous driving demonstrations in Austin and the pace of software-driven improvements.
Stifel analysts also lifted their price target for Tesla to $508 per share over the company’s ongoing robotaxi and FSD programs.
Elon Musk
SpaceX Starship Version 3 booster crumples in early testing
Photos of the incident’s aftermath suggest that Booster 18 will likely be retired.
SpaceX’s new Starship first-stage booster, Booster 18, suffered major damage early Friday during its first round of testing in Starbase, Texas, just one day after rolling out of the factory.
Based on videos of the incident, the lower section of the rocket booster appeared to crumple during a pressurization test. Photos of the incident’s aftermath suggest that Booster 18 will likely be retired.
Booster test failure
SpaceX began structural and propellant-system verification tests on Booster 18 Thursday night at the Massey’s Test Site, only a few miles from Starbase’s production facilities, as noted in an Ars Technica report. At 4:04 a.m. CT on Friday, a livestream from LabPadre Space captured the booster’s lower half experiencing a sudden destructive event around its liquid oxygen tank section. Post-incident images, shared on X by @StarshipGazer, showed notable deformation in the booster’s lower structure.
Neither SpaceX nor Elon Musk had commented as of Friday morning, but the vehicle’s condition suggests it is likely a complete loss. This is quite unfortunate, as Booster 18 is already part of the Starship V3 program, which includes design fixes and upgrades intended to improve reliability. While SpaceX maintains a rather rapid Starship production line in Starbase, Booster 18 was generally expected to validate the improvements implemented in the V3 program.
Tight deadlines
SpaceX needs Starship boosters and upper stages to begin demonstrating rapid reuse, tower catches, and early operational Starlink missions over the next two years. More critically, NASA’s Artemis program depends on an on-orbit refueling test in the second half of 2026, a requirement for the vehicle’s expected crewed lunar landing around 2028.
While SpaceX is known for diagnosing failures quickly and returning to testing at unmatched speed, losing the newest-generation booster at the very start of its campaign highlights the immense challenge involved in scaling Starship into a reliable, high-cadence launch system. SpaceX, however, is known for getting things done quickly, so it would not be a surprise if the company manages to figure out what happened to Booster 18 in the near future.
SpaceX issues statement on Starship V3 Booster 18 anomaly
Tesla analyst maintains $500 PT, says FSD drives better than humans now
