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How Tesla Model 3 Performance stacks up against track legends in its class
This past weekend, Tesla CEO Elon Musk revealed the price and specifications of the Model 3 Performance with Dual-Motor AWD. According to Elon Musk, the Model 3 Performance will cost $78,000 with all options except Autopilot. The vehicle has a top speed of 155 mph, is capable of sprinting from 0-60 mph in 3.5 seconds, and is capable of traveling 310 miles on a single charge.
With Autopilot and Full Self-Driving added, the cost of the Model 3 Performance shoots up to $86,000, and with the possibility of an upcoming Ludicrous Mode upgrade ($7,500 for the Model S P85D and $10,000 for the Model S P90D), the price of the vehicle would likely be dangerously close, or even surpass the $90,000 barrier. While these prices are a far departure from the car’s $35,000 base price, they are, nevertheless, reasonable.
One thing to note when looking at the Model 3 Performance is Tesla’s target demographic. The vehicle is being marketed to car enthusiasts who are looking for a high-performance vehicle that is quick off the line and nimble on the corners. A clue regarding this could be found on Elon Musk’s own statements on Twitter.
Cost of all options, wheels, paint, etc is included (apart from Autopilot). Cost is $78k. About same as BMW M3, but 15% quicker & with better handling. Will beat anything in its class on the track.
— Elon Musk (@elonmusk) May 20, 2018
Musk’s specific mention of the Model 3 Performance’s capabilities on the track is particularly noteworthy. Tesla’s electric cars, such as the Model S P100D, after all, have largely been formidable in straight-line races, but not so much in extended track driving. As could be seen in instances of the Model 3 being driven on a track, however, this particular limitation does not seem to exist in Tesla’s newest vehicle.
Earlier this year, the Model 3 was taken to the Laguna Seca Raceway, where it completed nine laps without limiting its power. Last month, a Model 3 took on an Autocross course, where it performed equally well without any heating issues. Earlier this month, a Model 3 took on another course, showing off its acceleration and cornering in a quick lap. All these vehicles performed far better on the track than the Model S or Model X. None of them were specifically tuned for performance.
With the Model 3 Performance, Tesla is trying to breach into the track driving market. Musk’s tweet specifically mentioned the BMW M3 — a legend on the track — stating that the Model 3 Performance will be roughly 15% quicker. This places the Model 3 Performance in the same league as the Mercedes AMG C 63 S Coupe, Audi RS5, and of course, the BMW M3. Compared to the cost of the fully-loaded options for these vehicles, the compact electric car is actually more affordable.
Take the Mercedes AMG C 63 S Coupe, for example. A fully-loaded version of the car costs just slightly over $106,000. A fully-loaded BMW M3? $91,759. As for the Audi RS5, a fully-loaded version will set back owners $93,325. With this in mind, the Model 3 Performance’s $78,000 price is actually a pretty good steal.
Specs-wise, the Mercedes AMG C 63 S Coupe is equipped with a twin-turbocharged and intercooled DOHC 32-valve V8 engine. The vehicle has a top speed of 180 mph and is capable of sprinting from 0-60 mph in 3.8 secs. The BMW M3, on the other hand, is equipped with a twin-turbocharged and intercooled DOHC 24-valve inline-6 engine. This gives the BMW M3 a top speed of 163 mph and a 0-60 mph time of 4.0 seconds. As for the Audi RS5, the high-performance vehicle is fitted with a twin-turbocharged and intercooled DOHC 24-valve V6, which gives the car a top speed of 174 mph and a 0-60 mph time of 3.9 seconds.
When looking at the Model 3 Performance, it is pertinent to note that Tesla is not marketing the vehicle to the same demographic as the electric car’s $35,000 standard range version. The base Model 3 is designed to be an affordable electric car that is as stylish as it is capable. The Model 3 Performance is a vehicle designed to to be comparable to some of the best cars in its class. Apart from sharing the same frame and the same interior, the $35,000 base Model 3 and the $78,000 Model 3 Performance are two electric cars that could not be any more different.
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Tesla Cybercab is using a unique strategy for picking up the correct rider, which is a crucial part of ride-hailing to ensure people end up in the right place and are charged the correct price.
Cybercab will utilize an RGB strip in its front light bar that will illuminate in a variety of different colors to mark itself.
This identifying mark will also appear in the Robotaxi app, giving riders in the same location a notable distinction in an effort to avoid any confusion regarding who should get in each vehicle.
🚨 Tesla is using different light bar colors to help riders understand which vehicle is theirs
Pretty cool strategy pic.twitter.com/eGMpEMeRpc
— TESLARATI (@Teslarati) August 27, 2026
Other ride-hailing services use similar strategies: Lyft and Uber rides are recognizable through driver identity, vehicle type and color, as well as license plate. Waymo will display the rider’s initials on top of the vehicle, letting them know that the specific vehicle for them has arrived.
Tesla’s strategy is unique and interesting, but there are some flaws. Cybercab’s main purpose is aimed toward being an autonomous ride for all, including those who have disabilities like being blind or even color blind.
Tesla will likely have something in the pipeline for those who cannot see colors or have limited vision. There will definitely be multiple ways to identify which vehicle is the one that “you” specifically ordered.
Cybercab is set to start giving public rides next Thursday, September 3, in Austin, as it announced a dedicated event last week and invited many members of the Tesla community.
Additionally, members of the public will be invited as well. Tesla has been offering employee rides in Cybercab for nearly two months.
Tesla has said goodbye to one customization option for its vehicles: the wrap service it launched several years ago.
After launching an in-house wrap service in August 2020 for the first time in China. In the U.S., it launched in October 2023. Tesla continued to expand the program and adjust it with better pricing and fewer options for the Cybertruck.
By December 2023, it was giving owners of the Model 3, Model Y, and the Cybertruck the opportunity to give their vehicle a fresh look with a vinyl wrap.
Tesla revamps in-house vinyl wrap service with better pricing
It was only available in five locations: Costa Mesa, Oceanside, Santa Clara, West Covina, all in California, and Seattle, Washington.
However, Tesla made some big adjustments to its shop, and the wrap service is officially gone:
Tesla has made a LOT of changes to its online shop recently — price increases, price cuts, new options, and several products being removed entirely.
Some of the biggest increases are wheel covers. 👀
📈 PRICE INCREASES
• 2017-2023 | Model 3 Aero Wheel Cover — Style: Refresh…— Phoenix Self-Driving 🐦🔥 (@PhoenixFSD) August 25, 2026
Wraps are very popular across the Tesla lineup, especially since the company offers relatively few colors. Many choose to wrap their Teslas with interesting colors, patterns, or even finishes, turning their cars from glossy to satin or matte.
However, Tesla’s wrap service was so limited geographically that it never really had a chance to get off the ground or compete with local shops. Every area in the United States is now overflowing with detailing shops, mobile detailers, and other automotive specialists, many of whom perform wrap services.
Tesla’s service was confined to the Pacific time zone and only spanned across two states. It was never going to be something Tesla was a major competitor in, nor was it going to disrupt the wrapping industry. Now that the program has ended, it seems pretty ideal to believe it was always going to be a short-term thing.
Along with the wrap service, Tesla removed several other products, but nothing too crazy. The Model 3 Door Pocket and Cupholder Liners, the Model S 19″ Magnetite Wheel and Winter Tire Package, Model X/Y Ski/Snowboard Carrier for Hitch Rack, Tesla’s Electric Summer Party Tee, and the Electric Summer Tee were the other items the company totally eliminated from its online shop.
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Tesla Robotaxi fleet gets a brain upgrade ahead of Cybercab launch event
Tesla’s Robotaxi service now runs longer hours nationwide as its unsupervised fleet quietly grows larger.
Tesla’s Robotaxi service just got easier to catch, with the company’s official Robotaxi account noting that rides are now available from 6 a.m. to 10 p.m., seven days a week, across its operating footprint. The account also said its unsupervised fleet is “a lot bigger” than before, though without specifics. The bigger change is what Tesla says upgraded intelligence in vehicle distribution and routing is what’s actually cutting wait times, not a new Full Self-Driving version.
While Tesla did not name the team behind the upgrade, the language points to its AI and fleet software group rather than the driving stack itself. Vehicle distribution and routing in Robotaxi has functioned mostly as a dispatch problem with the software deciding which idle car goes to which rider, and how far it has to travel to get there. “Upgraded intelligence” suggests a smarter version of that dispatch logic, likely using demand forecasting to position idle cars near where riders are about to request them rather than reacting once a request comes in. Tesla’s AI division has built similar prediction systems for other parts of the business, including the neural networks that power FSD itself, so applying that same approach to fleet logistics would be a natural extension rather than a new discipline for the team.
Robotaxi now runs 6am to 10pm, 7 days/week
Unsupervised fleet is a lot bigger
Also, upgraded intelligence in vehicle distribution & routing means you wait less pic.twitter.com/UFZ4bqg2dZ
— Tesla Robotaxi (@robotaxi) August 26, 2026
Tesla is also about a week away from a separate robotaxi milestone. The company plans to launch Cybercab, its purpose built two seat robotaxi with no steering wheel or pedals, in Austin on September 3. Cybercab has been giving employees rides on public and private roads for weeks, and the September event is expected to fold those vehicles into the existing Robotaxi fleet within days of the launch.
Thank you so much @Tesla for inviting us to the Cybercab launch in Austin! 🤠 pic.twitter.com/F1rAR8zd5O
— TESLARATI (@Teslarati) August 22, 2026
Austin previously ran Robotaxi from 6 a.m. to 2 a.m. as of last September, a schedule set before the service expanded into Dallas, Houston, Miami, Tampa, Orlando and the Bay Area. Wednesday’s post did not specify whether that extended overnight window still applies in Austin specifically or whether 6 a.m. to 10 p.m. is now the standard across every market. Tesla’s post, visible on its official Robotaxi account, framed the change simply as fewer riders waiting around for a car.
Whether the wider hours hold once Cybercab enters the fleet next week is the next thing worth watching. Tesla has tended to expand Robotaxi in increments, first geofence, then hours, then fleet size, and each step so far has arrived without much advance notice.
Police sergeant recounts his Neuralink journey with Elon Musk’s brain chip
Tesla Cybercab uses a unique strategy for picking up the right rider
