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Tesla Model 3 ramp shows encouraging signs with 16k new VIN registrations in 7 days

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Tesla has filed more than 16,000 new Model 3 VIN registrations in the past seven days, in what is yet another encouraging sign that the company is hitting its stride with the production of the electric car. Tesla has been working on sustaining the pace it displayed during its “burst production week” in the last seven days of June, when it manufactured 5,000 Model 3 in one week. These latest VIN registrations, together with updates from Tesla’s executives during the Q2 earnings call, indicate that Tesla is doing just that. 

VIN registrations monitored by Twitter group @Model3VINs indicate that Tesla has filed multiple batches equaling more than 16,000 new Model 3 from August 5 to August 12. With the addition of small batches of new VINs this Sunday, Tesla has now registered a total of 98,254 Model 3 since the vehicle’s production started. Together with this notable ramp was an increase in filings corresponding to Dual Motor vehicles, which started picking up in July. Following is a graph showing the rise in Dual Motor VIN registrations as of August 1, 2018.

A graph showing the trend of Tesla’s Model 3 VIN registrations as of August 1, 2018. [Credit: Model3VINs/Twitter]

The Model 3 started production in mid-2017, but its ramp has been nothing but encouraging. When Elon Musk handed over the first 30 vehicles to employees in last year’s Model 3 Handover Party, Musk stated that Tesla would likely hit a production rate equal to 5,000 cars per week by the end of December 2017. Tesla was only able to attain this target on the final week of June 2018, and only by adopting unorthodox strategies such as air-freighting robots from Europe to the United States and building an entirely new assembly line inside a sprung structure on the grounds of the Fremont factory.

Since hitting its 5,000/week goal at the end of Q2, Tesla appears to have attained a breakthrough in the production of the Model 3. This week’s more than 16,000 new Model 3 VIN filings, for example, is roughly equal to the total VIN registrations in the first eight months of the vehicle’s production. VIN registrations over the past few months indicate that Tesla only breached the 16,000-vehicle mark near the end of March 2018.

Even Bloomberg‘s Model 3 production tracker, which has progressively increased its accuracy over the past few months (it was only 2% off Tesla’s actual numbers in Q2), now shows that the company is steadily approaching the 6,000 Model 3 per week mark. As of writing, the publication’s tracker estimates that Tesla is producing 5,824 Model 3 per week.

Bloomberg’s Model 3 production tracker as of August 12, 2018. [Credit: Bloomberg]

In Tesla’s Q2 2018 earnings call, Elon Musk stated that the company was able to sustain its optimum production pace during multiple weeks in July. Musk’s statement confirmed speculations last month that Tesla did not let up its push to manufacture the Model 3 at scale since hitting its production milestone at the end of June. These speculations were fueled by initiatives such as the start of test drive programs for the Model 3, a 5-Minute Sign & Drive program, and a ramp in the hiring of employees. The company also registered more than 19,000 new Model 3 VINs in the first two weeks of July.

The news coverage surrounding Tesla over the past week has been dominated by the possibility of the company going private when the stock hits $420 per share. But behind all this is one encouraging sign — the Model 3’s production ramp, which took almost a whole year to hit 5,000/week, finally seems to be going as planned.

Tesla has only released three versions of the Model 3 — the Performance, Dual Motor AWD, and the Long Range RWD variants — but the electric sedan has already made an impact in the US auto market. In July alone, the Model 3 ranked 7th overall in GoodCarBadCar‘s list of America’s Top 20 best-selling vehicles list, which includes popular gas-powered cars like the Toyota Camry and the Honda Accord.

Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

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Investor's Corner

Tesla Robotaxi gets a massive upgrade in Nevada

Nevada regulators just approved a massive expansion of Tesla’s robotaxi fleet across the entire county.

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Concept art of a Tesla Cybercab in Las Vegas Strip as rendered via Grok

Tesla’s robotaxi footprint in Nevada just grew by roughly 500 times in a single regulatory vote.

The Nevada Transportation Authority approved Tesla’s full Autonomous Vehicle Network Company permit on Thursday, clearing the way for the company to deploy up to 5,000 driverless vehicles across Clark County over the next 12 months. The decision came during a four hour general session meeting that Tesla investor Sawyer Merritt watched live and reported on X, noting the vote replaces the interim order that had limited Tesla to just 10 robotaxis on a narrow stretch of the Las Vegas Strip.

That earlier cap, covered here after it surfaced on August 13, came with restrictions that looked stricter than what Tesla runs in Austin: a 45 mph speed ceiling, no airport pickups, and a geofence confined to the Strip corridor. The new approval extends Tesla’s operating authority to all of Clark County, with room to request an even wider geofence across the state.

Tesla representatives at the meeting said they have no intention of putting 5,000 cars on the road right away. Commercial rides are expected to start within 30 days, pending vehicle inspections, insurance filings, and fare approval, the standard steps every robotaxi operator in Nevada has had to clear.

Tesla’s own Robotaxi account replied to the news with a short line, The golden future is upon us.

The timing lines up with Tesla’s broader robotaxi push this month. The company is preparing to open Cybercab rides to the public in Austin as soon as this month, and it opened a sweepstakes for riders to win a seat at the launch event. Tesla filed its original application for a 5,000 vehicle Nevada fleet back in June, a request regulators trimmed to 10 vehicles when they issued the interim order in July. Thursday’s vote effectively grants the number Tesla asked for from the start.

Zoox, the Amazon owned robotaxi operator, has run in Nevada since 2025 and was capped at 100 vehicles before Thursday’s decision. Tesla’s new ceiling puts it well ahead of that comparison on paper, though the company has said its actual fleet size will depend on how quickly FSD v15 rolls out, the software update executives have called the gateway to scaling unsupervised robotaxi operations nationwide.

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SpaceX’s next trillion dollar bet has nothing to do with rockets, Musk tells staff

Elon Musk told SpaceX staff AI revenue will soon dwarf rockets and Starlink combined entirely.

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Elon Musk told SpaceX employees this week that artificial intelligence, not rockets, will soon carry the company’s revenue. In a roughly 29 minute internal address posted on SpaceX’s X account on Tuesday, Musk said AI revenue will pass every other line of business at SpaceX “probably in September” and pull further ahead by the fourth quarter.

The numbers he gave are specific. SpaceX currently runs 1.4 gigawatts of AI compute capacity. Musk wants that at 10 gigawatts by the end of 2027, a jump he tied directly to revenue: “if we bring 10GW of AI online by the end of next year, it will be $300 billion to $500 billion a year in revenue.” He called those “big numbers,” which undersells a projection larger than what most countries produce in a year.

Musk went further on where AI fits into SpaceX’s future. “Probably in four or five years, AI will be 99% of the value of SpaceX,” he told staff, adding that digital intelligence would eventually run “a trillion times” ahead of biological intelligence as computing scales. He tied that growth to the company’s founding mission, telling employees “we must win on AI, because the future is overwhelmingly AI and robots,” with the payoff meant to help fund Starship and a Mars program that increasingly runs through Terafab, the joint Tesla, SpaceX and xAI chip plant.

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None of this is entirely new territory. SpaceX told investors much the same story during its first earnings call as a public company on August 4, where Musk moved the company’s $1 trillion revenue target up a year to 2030 and said Starlink could someday carry a majority of the world’s internet. What the all hands video adds is a hard deadline and a specific power figure Musk had not given publicly before, along with a franker pitch to his own workforce that AI, not launch cadence, is now the thing SpaceX is betting its future on.

The AI revenue itself is not coming from SpaceX training its own models. It is largely Starlink acting as the network layer for xAI’s workloads, plus SpaceX renting out compute capacity directly, the same approach behind the roughly $16 billion the company spent on AI infrastructure in a single quarter.

Musk closed the video with a pitch aimed at recruiting and retention rather than investors, telling employees that anyone who helps SpaceX win the AI race will eventually get the chance to go to the moon or Mars themselves. Whether SpaceX can turn 1.4 gigawatts into 10 in seventeen months is the more immediate question, and one that will show up in quarterly numbers well before anyone leaves Earth.

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Tesla has one big financial question to answer for investors: Morgan Stanley

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Credit: Tesla

In a new note to investors on Tuesday, Morgan Stanley analyst Andrew Percoco said that Tesla has one big financial question to answer for investors regarding its Robotaxi rollout, Full Self-Driving software, and Optimus.

Percoco said in the note that, for the most part, investors are still very positive about the direction the company is headed. However, there are some things the firm would like to see, and they have to do with financials.

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Tesla bulls are more than convinced that the company’s Full Self-Driving software is proof it can develop physical AI. Financially, however, there are still some questions, especially on elevated spending, which CEO Elon Musk said would occur as the company works to roll out Robotaxi faster and continue developing its Optimus robot.

The latter two are where Tesla will have to prove progress to investors, as Percoco writes that both projects “will require clearer evidence that Robotaxi is scaling and more tangible Optimus proof points to support the ROI on elevated capex.”

Percoco said the second quarter earnings call did not change his long-term thesis of where Tesla is positioned in the AI race, which is out in front. However, there are concerns that weaker gross margins and higher R&D spend will stress financials, and that has “sharpened our (and investors’) focus on measurable progress across Robotaxi and Optimus.”

Additionally, Robotaxi still needs to be proven with more operation in existing cities while maintaining safety but improving how many rides it gives in any given time, he said. For Optimus, Percoco wrote that he is “still looking for evidence beyond commentary around SOP.”

Morgan Stanley put Percoco in charge of covering Tesla after long-time analyst Adam Jonas transitioned to the automotive side.

Currently, Morgan Stanley has a $415 price target on Tesla and a ‘Hold’ rating on the stock. It is trading at around $330 at the time of publication, which was 2:30 P.M. on the East Coast.

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