

Lifestyle
Tesla ridesharing video shows how Model 3 wins over potential electric car customers
Tesla is a unique carmaker in the way that it does not advertise like traditional auto companies. Over the years, Tesla’s brand got stronger mostly through word-of-mouth. Now that the company is already producing its first attempt at a mass-market car, its advertisement strategies are still pretty much the same. Save for a couple of promotional videos shared online from time to time, Tesla’s primary means of promoting its brand is still its customer base.
This was recently depicted in a video shared by YouTube tech reviewer Andy Slye. The YouTuber, who took delivery of his Long Range RWD Model 3 earlier this year, admits that he is not really a “car guy.” What he does know inside and out, though, is tech. And when it comes to tech, Syle has noted that his Tesla Model 3 is one of the best cars on the road today. One of the YouTuber’s recent uploads featured him picking up Uber and Lyft riders on his electric car. During the drive, he would show his passengers some of the Model 3’s features and capabilities. As could be seen in Syle’s video, sometimes, it only takes some firsthand experience to encourage someone to purchase a Tesla.
Immediately notable in Syle’s video were the reactions incited by the Model 3 from its passengers. Components of the vehicle, such as its 15″ touchscreen, its tinted glass roof, as well as its minimalistic interior, immediately became a point of conversation. The car’s smooth ride and drive, as well as its power and acceleration, notably impressed the car’s riders, while Autopilot’s capabilities proved compelling as well. By the end of their rides, practically all of Syle’s passengers were won over by the Model 3, and some even noted that they would likely get one for themselves.
Ultimately, the tech YouTuber’s recently uploaded clip is a glimpse into how Tesla’s electric cars win over potential customers. Tesla has one of the most dedicated communities of owners out there, to the point where owners volunteered to pitch in at the end of the third quarter to help the company deliver as many vehicles as it can before September ended. As could be seen in social media, Tesla owners give test rides to their friends and family frequently, and the result is usually another electric car being purchased from the company.
https://twitter.com/Andrew31889/status/1047713117134708741
https://twitter.com/megangale/status/1048403696613085184
In a way, it is the Tesla experience that really has a tendency to win over potential customers. The stigma of electric cars being “soulless” or “boring” has been around for a long time, and the skepticism about the capabilities of premium electric cars are still abounding. That said, test drives are usually enough to convince even veteran “car guys” that Tesla’s electric cars are every bit as capable and powerful (perhaps even more) than the best high-performance vehicles in the market. Such an experience was shared recently by a longtime BMW owner, who was won over by the Tesla Model 3 Performance after test driving the vehicle.
The company addressed the power of experiencing Tesla’s electric cars firsthand during the Q2 2018 earnings call. While discussing the ongoing rollout of the Model 3, Tesla global head of sales Robin Ren noted that sometimes, even customers who have no idea what the Model 3 is end up ordering the vehicle after a test drive.
“I think that’s something that we found super exciting, because these are the people who actually had no idea about Model 3 and they heard about Model 3 is available to order, many of them requested test drives. And since early July, we have over 60,000 test drive requests in the U.S. alone and these people come into our stores, do the test drive, and they become super excited, and they decide to order the car,” he said.
Watch the Model 3 impress its Uber and Lyft riders in the video below.
Lifestyle
Tesla brings perhaps the coolest interior feature to cars in latest update
Tesla adds on to the “fun” aspect of its vehicles.

Tesla has brought perhaps the coolest interior feature to its cars in a new update that is rolling out to vehicles now.
The feature will require a newer vehicle that has interior ambient lighting, which is present on the new Model S, Model X, Model 3 “Highland,” and Model Y “Juniper.” The Cybertruck also has ambient lighting strips throughout.
Tesla Model Y’s ambient lighting design changes revealed in leaked video
With the Version 2025.26+ Software Update, Tesla is rolling out a new “Sync Accent Lights w/ Music” feature, which is available on the Tesla Toybox:
Turn your Tesla into a rave cave with the new Light Sync feature 🎶
Rolling out now in software update 2025.26+ pic.twitter.com/IIsQxZ9jDP
— Tesla (@Tesla) July 29, 2025
To enable the feature, you’ll access the Toybox, choose “Light Sync,” and then choose “Sync Accent Lights w/ Music.”
Although it does not improve the performance of the vehicle, it is yet another example of Tesla making one of the coolest cars out there. This is truly a cool add-on that can be used to impress your friends and family.
Elon Musk
xAI, Musk Foundation helps schools near Memphis supercomputer site
Reports of xAI and the Musk Foundation’s work were recently posted by local news media.

Elon Musk’s artificial intelligence startup xAI and the Musk Foundation have been supporting Memphis-Shelby County Schools with HVAC repairs and facility upgrades, while also funding youth programs for students in the area.
Reports of xAI and the Musk Foundation’s work were recently posted by local news media.
xAI’s school visits lead to facility repairs
Representatives from xAI visited John P. Freeman Optional School, Fairley High School, and Westwood High School, all of which are located near its Colossus supercomputer site, to assess HVAC systems, plumbing, gym facilities, and athletic fields. The visits resulted in a list of priority repairs, some of which were completed in April and May.
In addition to the repairs, xAI also shared a number of initiatives that are planned for students in the area, as stated in a Commercial Appeal report.
“xAI is working on providing STEM workshops for local students, donating equipment to technical training programs, and supporting job fairs to boost employment opportunities. These initiatives reflect xAl’s commitment to fostering education and economic growth in Memphis,” xAI noted in a statement.
Musk Foundation donation
Apart from xAI, the Musk Foundation also donated $350,000 to the Boys & Girls Clubs of Greater Memphis, enabling the reopening of two club sites located at Booker T. Washington High School and Westwood High School. Both locations had closed earlier this year due to lapses in funding. As per xAI, the Musk Foundation’s donation allows clubs to reopen for almost 1,000 students.
The donation will fund staffing, supplies, and transportation, among others. “Kids are the future of humanity,” Elon Musk said in a statement, adding that students need “every chance to shoot for the stars.”
“We’re honored to support the Boys & Girls Clubs of Greater Memphis in reopening these sites, giving kids in underserved communities the tools to build brighter futures,” Musk said.
The gift was praised by local officials, including Boys & Girls Clubs board chair Michael Garriga, who stated that the “commitment will ensure the youth of our community have the opportunities they need to develop their skills and talents to become successful students and future citizens.”
Lifestyle
EV fans urge Tesla to acquire Unplugged Performance for edge in fleet and security industry
Unplugged Performance has built a name for itself by producing performance upgrades for Tesla vehicles.

A growing number of Tesla enthusiasts and longtime community voices are calling on the electric vehicle maker to acquire Unplugged Performance, a California-based aftermarket company best known for tuning Tesla vehicles and developing specialized government fleet solutions under its UP.FIT division.
The idea was once considered a niche proposal among EV fans, but it is now gaining serious attention not just as a performance play but as a strategic move to deepen Tesla’s roots in the fleet and security industry.
A strategic fit
Unplugged Performance has built a name for itself by producing performance upgrades for Tesla vehicles, from track-optimized components to visual and aerodynamic upgrades. But in recent years, its UP.FIT division has pivoted toward a more functional future by outfitting Tesla vehicles like Model Ys for police, military, and government use.
That work has sparked growing calls for closer collaboration with Tesla, especially as the EV maker increasingly leans into autonomy, AI, and fleet services as core components of its next chapter.
“I posted this four years ago, but I think it’s more true now than ever,” wrote Whole Mars Catalog, a well-known Tesla investor and FSD Beta tester, on X. “Tesla should buy Unplugged. But not just as a Performance division. What they are doing with UP.FIT unlocks large government and commercial fleet purchases that can improve utilization.”
Tesla fans such as shareholder Sawyer Merritt echoed the sentiment, calling Unplugged a “great fit within Tesla.” adding, “They are literally located directly next to Tesla’s design studio in Hawthorne.”
Enabling the next wave
Supporters of the idea noted that integrating Unplugged into Tesla’s corporate structure could help accelerate the adoption of autonomous technologies in government sectors. With UP.FIT patrol cars already in use across some U.S. police departments, Tesla fans envisioned a future where self-driving Teslas could potentially revolutionize law enforcement, search-and-rescue, and public service logistics.
“Just imagine how autonomous patrol cars could transform policing and bring us into a safer future,” the veteran FSD tester wrote.
The benefits could also extend to Tesla’s existing consumer base. “They also have some incredible products in the works that I think will appeal to many ordinary Tesla drivers — not just those looking for performance or mods. Stuff that’s so good it should have come straight from the design studio next door,” Whole Mars Catalog noted.
Unplugged Performance, founded in 2013, shares not just a product vision with Tesla, but also geography. Its Hawthorne headquarters sits directly adjacent to Tesla’s design studio, and the two companies have maintained a close working relationship over the years. The aftermarket firm has long positioned itself as a “mission-aligned” partner to Tesla.
In response to the recent calls for acquisition, Unplugged Performance acknowledged the support from the community. “Our very existence is to support the Tesla mission with @UpfitTesla and @UnpluggedTesla,” Unplugged CEO Ben Schaffer posted on X. “We love working with Tesla and are grateful for the community’s support since 2013!”
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