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Tesla’s 75 kWh battery pack removal opens doors to ‘Track Mode’ for Model S & X
In a recent update on Twitter, Elon Musk announced that Tesla would be discontinuing the 75 kWh variants of the Model S and Model X. Starting this coming Monday, Tesla’s two flagship vehicles would only be offered at 100 kWh and 100 kWh Performance versions, widening the price gap between the cars and the company’s newest offering — the Model 3.
In a way, retiring the 75D line seems to be the right decision for Tesla. After all, the Model S 75D, which is priced at $76,000 before options, pretty much overlaps with the price of a fully-loaded Model 3 Performance. That said, this change also results in the base price of the Model S and Model X increasing significantly. The Model S 100D — the vehicle’s base version starting Monday — would start at $94,000, while the Model X 100D would start at $97,000, far higher than the Model X 75D’s starting price of $82,000.
Starting on Monday, Tesla will no longer be taking orders for the 75 kWh version of the Model S & X. If you’d like that version, please order by Sunday night at https://t.co/46TXqRJ3C1
— Elon Musk (@elonmusk) January 9, 2019
Apart from widening the gap between the more affordable Model 3 and the flagship Model S and X, though, the retirement of the 75 kWh battery pack also opens the doors to a very likely battery upgrade for the full-size sedan and SUV. The Model S and X, after all, are still equipped with 18650 cells, which are smaller and a bit older than the 2170 cells being used on the Model 3. These cells are also imported from Panasonic’s facilities in Japan, instead of being produced in Gigafactory 1.
By retiring the 75 kWh battery pack, Tesla would give itself an opportunity to roll out the newer cells to its flagship vehicles. The 2170 cells, for one, would probably even allow the Performance-branded Model S and X to handle extended track driving. Part of the reason behind the current generation Model S and X’s inability to be competitive on the track, after all, is their batteries, which have a tendency to overheat after a few laps around a closed circuit. This particular issue has been largely addressed by Tesla with the Model 3 and its 2170 cells, as evidenced by the vehicle’s dedicated Track Mode setting.
A Track Mode feature for the Performance Model S and X would make the vehicles even more fearsome than they already are. Even with their general inability to be driven on a racecourse, the Model S and Model X have nonetheless developed a reputation as monsters in straight-line races over the years. Equipped with a battery that has the same tech as the Model 3 — from its 2170 cells to its clever cooling systems — the Model S and X would be downright frightening.
Apart from opening the doors to Track Mode, an update to 2170 cells would likely result in more range for the Model S and Model X as well. This is something that Tesla could definitely use as a selling point for its flagship vehicles, considering that the competition, including the Porsche Taycan and the Jaguar I-PACE, are still pretty much competing against the bar set by vehicles that were created during the 18650 cell era. One can only speculate how much range a Long Range version of the Model S would have if it were equipped with 2170 cells. Perhaps even a 400-mile range? Such a scenario is plausible.
Hidden within this new update from Elon Musk, though, is something that bodes well for the company’s upcoming vehicle — the Model Y. Seeing as Tesla retired the Model X 75D, the company’s only SUV in its lineup now starts at $97,000. That’s very expensive, and this price notably reduces the size of the vehicle’s potential consumer base in an incredibly popular segment. By adopting this strategy at this point, Tesla appears to be hinting at the release of another, more affordable SUV that can compete more aggressively than the entry-level Model X. This vehicle, of course, would be the Model Y.
The Model Y has been in the rumor mill for some time now. In recent months, though, Elon Musk has provided a number of updates on the vehicle. During the company’s third-quarter earnings call, for one, Musk mentioned that he had already approved the construction of the Model Y’s alpha prototype. Musk has also joked that the upcoming SUV would be unveiled this 2018, perhaps sometime in the first half of the year.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
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Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
