This is a preview from our weekly newsletter. Each week I go ‘Beyond the News’ and handcraft a special edition that includes my thoughts on the biggest stories, why it matters, and how it could impact the future.
Tesla has tapped a new type of automotive glass from supplier AGP for the Plaid Model S, invoking the thought that everything, even the finest details of the vehicle, was considered a possible improvement for the company’s rebirth of the all-electric, flagship sedan.
Many months ago, Teslarati stumbled across a list of Tesla’s suppliers through international connections. These suppliers were shipping massive volumes of whatever product they were giving to Tesla on cargo ships, and we noticed that there was a company called AGP that was shipping windshields and other automotive glasses to the company’s Fremont Factory.
It turns out that AGP has been providing Tesla with automotive glass for several years. Back in 2016, AGP provided glass for the Model X’s panoramic roof and windshields. However, Tesla utilized AGC Automotive’s windshields for its cars, according to Investopedia.
AGP is a Peru-based company that specializes in all types of automotive glass, but what they’ve done for Tesla is especially interesting. The company has been in business for 50 years, but just like everything else, it changes, and the automotive industry is no different. As electric vehicles have become more mainstream, technologies surrounding the development of these new, sustainable automobiles are popping up left and right. AGP’s eGlass for electric and autonomous vehicles is no different.
Now, AGP says on its website that it collaborates “closely with the companies that are leading the new wave of the electric and autonomous vehicles of tomorrow.” When I first stumbled across AGP many months ago on the cargo ship list for Tesla, there was no indication that there was an official partnership, so I looked into it a tad further. I reached out to AGP and received a response that thanked me for my inquiry but refused to confirm or deny whether it was in any sort of professional relationship with Tesla. Ironically, AGP gave the answer we needed, because responding to me was all I needed to know.
Many may ask, “What’s the significance of what glass Tesla is using on its cars?” There are plenty of automotive glass suppliers out there that are worth their weight in gold, providing high-quality windshields and windows for vehicles on the road. Of course, consumers are going to want something that is relatively high quality, because nothing is worse than driving behind a tractor-trailer on the Interstate, just to have a chip or small crack on your windshield from something as tiny as a pebble. While strength is undoubtedly a need for all windshields, EVs require a slightly different bit of development.
One of the biggest focuses for EVs is their drag coefficient. Why is it so important? Because aerodynamics are crucial to the performance, range, and effectiveness of electric vehicles. As high-quality, long-range batteries are hard to come by in the EV sector, manufacturers look for every advantage they can get to achieve robust range ratings. While Tesla is the leader in EV range figures, the company is still looking for ways to get all of its vehicles to or near the 400-mile threshold.
Aerodynamics are a great way to do that. And Tesla undoubtedly worked extremely hard to achieve the best-in-class drag coefficient of .208, beating out the Lucid Air’s impressive .21 coefficient.
We knew aerodynamics was going to be a big part of the Plaid Model S when it was spotted at the Nürburgring two years ago. The vehicle was sporting a large spoiler, a huge rear diffuser, and the new eGlass from AGP is just another addition to Tesla’s attempts to make the Plaid Model S the most aerodynamic vehicle in its lineup.
A blue Tesla Model S Plaid unit with new aeros attacks the Nurburgring. (Photo: Stefan Baldauf/Auto Motor Uund Sport)
We finally confirmed that AGP was providing the highly aerodynamic and EV-specific automotive glass to the Model S Plaid thanks to Tesla Raj, who took a picture of the manufacturer’s sticker on the window of the all-electric sedan at Tesla’s Delivery Event on June 10th. This all confirmed Teslarati’s discovery of AGP in its supplier list several months ago and also confirmed that the two companies had a partnership, despite AGP’s unwillingness to provide a comment (which we understood why!)
New window manufacturer? pic.twitter.com/m4gjhkl7kR
— Tesla Raj (@tesla_raj) June 11, 2021
It makes me think about what Elon Musk may have needed to work on for the final week of Plaid development. When he had announced that the event was going to be delayed a week due to “tweaks,” I wondered whether it was software or hardware. While it was likely a software fix that needed to be addressed, it could have been related to the drag coefficient, which Tesla proudly displayed at the Plaid Event on the 10th. Nevertheless, the vehicle has finally been released to pre-orderers, and the fastest production car that has ever run the 1/4-mile drag is here, and it’s taking down anything in its path.
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I use this newsletter to share my thoughts on what is going on in the Tesla world. If you want to talk to me directly, you can email me or reach me on Twitter. I don’t bite, be sure to reach out!
-Joey
News
Tesla loses Director who designed one of the company’s best features
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave.
Tesla has lost the director who designed one of the company’s best features: Over-the-Air updates.
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave. In a lengthy statement on LinkedIn, Dmytryk said that he’s “closing the book.” He had nothing but good things to say:
“After 11 incredible years at Tesla, I’m closing the book. It’s been the ride of a lifetime: always on the news, innovating relentlessly, constantly pushing the limits. Tesla is THE place for talented, passionate people. I feel insanely lucky to have been part in that culture for so long.”
It appears the intense lifestyle of developing and creating intensively for so long might have caught up to Dmytryk, who did not give his definitive plans for the future, and it appears he may be taking some time off before jumping into a new venture:
“The future? Extremely bright. Ambitions intact, just getting started as a transformative company that could elevate billions of lives. So why leave now?! Human life’s always been my North Star, right now I need to be with mines. I’ve always admired Tesla’s top leadership and vision. But what I’ve always found incredible is the tenacity, brilliance and devotion of people on the front line. YOU make Tesla unstoppable. I wish you all the best and of course EPIC wins.”
The move was first reported by NotaTeslaApp.
Over-the-Air updates are among Tesla’s best features. They are used to improve the Full Self-Driving suite, add features, remedy recalls, and more. Many vehicles have the ability to receive OTA updates, as I did in a Ford Bronco previous to my Model Y. However, Tesla does them better than anyone else: they’re seamless, effective, and frequent. Your car always improves.
The move is a blow to Tesla, of course, considering Dmytryk’s massive contribution to the company and extremely long tenure spent, but not something that is overwhelmingly detrimental. Tesla deals with a lot of extremely intelligent people, some of whom are the best in their field, so they are sure to find a suitable replacement.
However, it’s no secret that the company has been losing some of its top talent, some of whom were in executive roles. Some have left to take on new projects, and others have not revealed their career plans.
It seems at least some of those employees are simply deciding to walk away and try new things after working so hard for so long. According to Dmytryk’s LinkedIn, he also played a large part in Musk’s acquisition of X, as he stated he “worked at Twitter/X ~45/week while working at the same pace for Tesla.”
That averages a 13-hour day, seven days a week, or 18 hours for the normal five-day work week.
News
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
Tesla’s most wanted Model Y configuration is heading to a new region, and although U.S. fans and owners have requested the vehicle since its release last year, it appears the company has no plans to bring it to the market.
According to fresh regulatory filings, the six-seat Model Y L is coming to South Korea with signs indicating an imminent launch. The extended-wheelbase configuration, already a hit in China, just cleared energy-efficiency certification from the Korea Energy Agency, paving the way for deliveries as early as the first half of 2026.
The vehicle is already built at Tesla’s Giga Shanghai facility in China, making it an ideal candidate for the Asian market, as well as the European one, as the factory has been known as a bit of an export hub in the past.
$TSLA
BREAKING: The official launch of Tesla Model Y L in S.Korea seems to be quite imminent.Additional credentials related to Model YL were released today.
✅ Battery Manufacturer: LG Energy Solutions
✅ Number of passengers: 6 people
✅ Total battery capacity: 97.25 kWh… pic.twitter.com/hmy64XYi80— Tsla Chan (@Tslachan) March 6, 2026
It seems like Tesla was prepping for this release anyway, as the timing was no accident. A camouflaged Model Y L prototype was spotted testing on Korean highways the same day the certification dropped. Tesla has already secured similar approvals for Australia and New Zealand, with both markets expecting the larger Model Y in 2026.
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
South Korean filings list it as an all-wheel-drive imported electric passenger vehicle with a 97.25 kWh total battery capacity supplied by LG Energy Solution. Local tests show an impressive 543 km (337 miles) combined range at room temperature and 454 km (282 miles) in colder conditions, easing one of the biggest concerns for Korean EV buyers.
Tesla Model Y lineup expansion signals an uncomfortable reality for consumers
But for U.S. fans, things are not looking good for a launch in the market.
CEO Elon Musk has been blunt. The six-seater “wouldn’t arrive in the U.S. until late 2026, if ever,” he said, pointing to the company’s heavy bet on unsupervised Full Self-Driving and robotaxi platforms like the Cybercab. With the Model X slated for discontinuation, many families hoped the stretched Model Y would slide into the lineup as an affordable three-row bridge. So far, that hope remains unfulfilled.
For now, South Korean drivers will be among the first buyers outside China to enjoy the spacious, efficient Model Y L. Tesla continues its global rollout strategy, tailoring vehicles to regional tastes while North American customers keep refreshing their apps and crossing their fingers.
The Model Y L proves the appetite for practical, family-sized electric SUVs is stronger than ever. Hopefully, Tesla will listen to its fans and bring the vehicle to the U.S. where it would likely sell well.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
Tesla loses Director who designed one of the company’s best features
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
