News
Tesla Model S beats 70 years of motoring legends to win MotorTrend’s Ultimate Car of the Year award
After seven years in the market, multiple awards, and establishing itself as the undisputed king of premium electric sedans, the Tesla Model S has earned what could very well be its most impressive award to date. Just recently, the Model S, the first vehicle designed from the ground up by Tesla, was dubbed by MotorTrend as its Ultimate Car of the Year, beating 70 years worth of motoring legends in the process.
MotorTrend started its Car of the Year awards in 1949, which was won by Cadillac. Over the years, the publication’s Car of the Year award would expand to several segments such as Imports, Trucks, and SUVs. Despite this, each winner of the esteemed award had one thing in common: each vehicle scored very well under the publication’s six criteria — Advancement in Design, Engineering Excellence, Efficiency, Performance of Intended Function, Value, and Safety.
With MotorTrend celebrating its 70th anniversary, the publication opted to do something special this year. Ninety-two vehicles have received the Car of the Year award to date, but as mentioned by the publication in an announcement, one of these 92 vehicles is more significant than the others. From this 92, eight finalists were selected, corresponding to every decade that the publication has been active. These vehicles are the 1949 Cadillac lineup, the 1955 Chevrolet lineup, the 1968 Pontiac GTO, the 1972 Citroën SM, the 1986 Mazda RX-7, the 1996 Dodge Caravan, the 2004 Toyota Prius, and the 2013 Tesla Model S.
While the 2010-2020 decade is not over yet, it is difficult to argue that the most essential car of recent years is the Tesla Model S. Created as a successor to the original Tesla Roadster and designed to prove that all-electric cars can be viable (and even superior) alternatives to gas and diesel-powered sedans, the Model S was a groundbreaking vehicle from the inside out. The sedan’s production ramp experienced some delays considering Tesla’s inexperience (the company had only been producing the low-volume Roadsters when the Model S came out), but when it did, it shook the auto industry to its core.
MotorTrend calls the Model S as a “rolling manifesto,” a car that personifies CEO Elon Musk’s view of electric vehicles as tomorrow’s form of transportation. Even before its insanely quick configurations were released, the original Model S proved enough to disrupt the luxury sedan segment. Thanks to its rear-mounted electric motor, it was quick off the line, hitting 0-60 mph in 4.0 seconds, it seated seven (two in jump seats), and it was also incredibly efficient. What’s more, it had 265 miles of range per charge, showing the auto industry that electric cars can go the distance too, literally. These, together with the vehicle’s never-before-seen tech, ultimately helped the Model S become MotorTrend’s 2013 Car of the Year.
The Model S is more than a great electric car. Rather, it is an excellent vehicle that just happens to be electric. Bold and progressive, Tesla’s flagship sedan still stands as the gold standard that competing EVs today are still benchmarked against. Constantly evolving thanks to free, over-the-air updates from Tesla, the Model S also stands as one of the only vehicles released this decade that actually becomes better with age. For MotorTrend, these characteristics make the Model S deserving of the Ultimate Car of the Year award, perhaps even more.
“No vehicle we’ve awarded, be it Car of the Year, Import Car of the Year, SUV of the Year, or Truck of the Year, can equal the impact, performance, and engineering excellence that is our Ultimate Car of the Year winner, the 2013 Tesla Model S,” the publication wrote.
MotorTrend’s feature on the Tesla Model S as a finalist in its Ultimate Car of the Year awards could be accessed here. The final results of the awards could be accessed here.
The Tesla Model S’ Ultimate Car of the Year award comes just a day after its smaller sibling, the Model 3, was deemed as the 2019 Car of the Year and 2019 Premium Electric Car of the Year by AutoExpress UK. Just like its larger sibling, the Model 3 was granted the accolade for its perfect blend of technology and driving dynamics, making the car that a likely disruptor in the auto industry, but in a much bigger scale.
TESLARATI Premium Membership
$19.99 USD
Tesla Cybercab is using a unique strategy for picking up the correct rider, which is a crucial part of ride-hailing to ensure people end up in the right place and are charged the correct price.
Cybercab will utilize an RGB strip in its front light bar that will illuminate in a variety of different colors to mark itself.
This identifying mark will also appear in the Robotaxi app, giving riders in the same location a notable distinction in an effort to avoid any confusion regarding who should get in each vehicle.
🚨 Tesla is using different light bar colors to help riders understand which vehicle is theirs
Pretty cool strategy pic.twitter.com/eGMpEMeRpc
— TESLARATI (@Teslarati) August 27, 2026
Other ride-hailing services use similar strategies: Lyft and Uber rides are recognizable through driver identity, vehicle type and color, as well as license plate. Waymo will display the rider’s initials on top of the vehicle, letting them know that the specific vehicle for them has arrived.
Tesla’s strategy is unique and interesting, but there are some flaws. Cybercab’s main purpose is aimed toward being an autonomous ride for all, including those who have disabilities like being blind or even color blind.
Tesla will likely have something in the pipeline for those who cannot see colors or have limited vision. There will definitely be multiple ways to identify which vehicle is the one that “you” specifically ordered.
Cybercab is set to start giving public rides next Thursday, September 3, in Austin, as it announced a dedicated event last week and invited many members of the Tesla community.
Additionally, members of the public will be invited as well. Tesla has been offering employee rides in Cybercab for nearly two months.
Tesla has said goodbye to one customization option for its vehicles: the wrap service it launched several years ago.
After launching an in-house wrap service in August 2020 for the first time in China. In the U.S., it launched in October 2023. Tesla continued to expand the program and adjust it with better pricing and fewer options for the Cybertruck.
By December 2023, it was giving owners of the Model 3, Model Y, and the Cybertruck the opportunity to give their vehicle a fresh look with a vinyl wrap.
Tesla revamps in-house vinyl wrap service with better pricing
It was only available in five locations: Costa Mesa, Oceanside, Santa Clara, West Covina, all in California, and Seattle, Washington.
However, Tesla made some big adjustments to its shop, and the wrap service is officially gone:
Tesla has made a LOT of changes to its online shop recently — price increases, price cuts, new options, and several products being removed entirely.
Some of the biggest increases are wheel covers. 👀
📈 PRICE INCREASES
• 2017-2023 | Model 3 Aero Wheel Cover — Style: Refresh…— Phoenix Self-Driving 🐦🔥 (@PhoenixFSD) August 25, 2026
Wraps are very popular across the Tesla lineup, especially since the company offers relatively few colors. Many choose to wrap their Teslas with interesting colors, patterns, or even finishes, turning their cars from glossy to satin or matte.
However, Tesla’s wrap service was so limited geographically that it never really had a chance to get off the ground or compete with local shops. Every area in the United States is now overflowing with detailing shops, mobile detailers, and other automotive specialists, many of whom perform wrap services.
Tesla’s service was confined to the Pacific time zone and only spanned across two states. It was never going to be something Tesla was a major competitor in, nor was it going to disrupt the wrapping industry. Now that the program has ended, it seems pretty ideal to believe it was always going to be a short-term thing.
Along with the wrap service, Tesla removed several other products, but nothing too crazy. The Model 3 Door Pocket and Cupholder Liners, the Model S 19″ Magnetite Wheel and Winter Tire Package, Model X/Y Ski/Snowboard Carrier for Hitch Rack, Tesla’s Electric Summer Party Tee, and the Electric Summer Tee were the other items the company totally eliminated from its online shop.
News
Tesla Robotaxi fleet gets a brain upgrade ahead of Cybercab launch event
Tesla’s Robotaxi service now runs longer hours nationwide as its unsupervised fleet quietly grows larger.
Tesla’s Robotaxi service just got easier to catch, with the company’s official Robotaxi account noting that rides are now available from 6 a.m. to 10 p.m., seven days a week, across its operating footprint. The account also said its unsupervised fleet is “a lot bigger” than before, though without specifics. The bigger change is what Tesla says upgraded intelligence in vehicle distribution and routing is what’s actually cutting wait times, not a new Full Self-Driving version.
While Tesla did not name the team behind the upgrade, the language points to its AI and fleet software group rather than the driving stack itself. Vehicle distribution and routing in Robotaxi has functioned mostly as a dispatch problem with the software deciding which idle car goes to which rider, and how far it has to travel to get there. “Upgraded intelligence” suggests a smarter version of that dispatch logic, likely using demand forecasting to position idle cars near where riders are about to request them rather than reacting once a request comes in. Tesla’s AI division has built similar prediction systems for other parts of the business, including the neural networks that power FSD itself, so applying that same approach to fleet logistics would be a natural extension rather than a new discipline for the team.
Robotaxi now runs 6am to 10pm, 7 days/week
Unsupervised fleet is a lot bigger
Also, upgraded intelligence in vehicle distribution & routing means you wait less pic.twitter.com/UFZ4bqg2dZ
— Tesla Robotaxi (@robotaxi) August 26, 2026
Tesla is also about a week away from a separate robotaxi milestone. The company plans to launch Cybercab, its purpose built two seat robotaxi with no steering wheel or pedals, in Austin on September 3. Cybercab has been giving employees rides on public and private roads for weeks, and the September event is expected to fold those vehicles into the existing Robotaxi fleet within days of the launch.
Thank you so much @Tesla for inviting us to the Cybercab launch in Austin! 🤠 pic.twitter.com/F1rAR8zd5O
— TESLARATI (@Teslarati) August 22, 2026
Austin previously ran Robotaxi from 6 a.m. to 2 a.m. as of last September, a schedule set before the service expanded into Dallas, Houston, Miami, Tampa, Orlando and the Bay Area. Wednesday’s post did not specify whether that extended overnight window still applies in Austin specifically or whether 6 a.m. to 10 p.m. is now the standard across every market. Tesla’s post, visible on its official Robotaxi account, framed the change simply as fewer riders waiting around for a car.
Whether the wider hours hold once Cybercab enters the fleet next week is the next thing worth watching. Tesla has tended to expand Robotaxi in increments, first geofence, then hours, then fleet size, and each step so far has arrived without much advance notice.
Police sergeant recounts his Neuralink journey with Elon Musk’s brain chip
Tesla Cybercab uses a unique strategy for picking up the right rider
