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Tesla Model S beats 70 years of motoring legends to win MotorTrend’s Ultimate Car of the Year award
After seven years in the market, multiple awards, and establishing itself as the undisputed king of premium electric sedans, the Tesla Model S has earned what could very well be its most impressive award to date. Just recently, the Model S, the first vehicle designed from the ground up by Tesla, was dubbed by MotorTrend as its Ultimate Car of the Year, beating 70 years worth of motoring legends in the process.
MotorTrend started its Car of the Year awards in 1949, which was won by Cadillac. Over the years, the publication’s Car of the Year award would expand to several segments such as Imports, Trucks, and SUVs. Despite this, each winner of the esteemed award had one thing in common: each vehicle scored very well under the publication’s six criteria — Advancement in Design, Engineering Excellence, Efficiency, Performance of Intended Function, Value, and Safety.
With MotorTrend celebrating its 70th anniversary, the publication opted to do something special this year. Ninety-two vehicles have received the Car of the Year award to date, but as mentioned by the publication in an announcement, one of these 92 vehicles is more significant than the others. From this 92, eight finalists were selected, corresponding to every decade that the publication has been active. These vehicles are the 1949 Cadillac lineup, the 1955 Chevrolet lineup, the 1968 Pontiac GTO, the 1972 Citroën SM, the 1986 Mazda RX-7, the 1996 Dodge Caravan, the 2004 Toyota Prius, and the 2013 Tesla Model S.
While the 2010-2020 decade is not over yet, it is difficult to argue that the most essential car of recent years is the Tesla Model S. Created as a successor to the original Tesla Roadster and designed to prove that all-electric cars can be viable (and even superior) alternatives to gas and diesel-powered sedans, the Model S was a groundbreaking vehicle from the inside out. The sedan’s production ramp experienced some delays considering Tesla’s inexperience (the company had only been producing the low-volume Roadsters when the Model S came out), but when it did, it shook the auto industry to its core.
MotorTrend calls the Model S as a “rolling manifesto,” a car that personifies CEO Elon Musk’s view of electric vehicles as tomorrow’s form of transportation. Even before its insanely quick configurations were released, the original Model S proved enough to disrupt the luxury sedan segment. Thanks to its rear-mounted electric motor, it was quick off the line, hitting 0-60 mph in 4.0 seconds, it seated seven (two in jump seats), and it was also incredibly efficient. What’s more, it had 265 miles of range per charge, showing the auto industry that electric cars can go the distance too, literally. These, together with the vehicle’s never-before-seen tech, ultimately helped the Model S become MotorTrend’s 2013 Car of the Year.
The Model S is more than a great electric car. Rather, it is an excellent vehicle that just happens to be electric. Bold and progressive, Tesla’s flagship sedan still stands as the gold standard that competing EVs today are still benchmarked against. Constantly evolving thanks to free, over-the-air updates from Tesla, the Model S also stands as one of the only vehicles released this decade that actually becomes better with age. For MotorTrend, these characteristics make the Model S deserving of the Ultimate Car of the Year award, perhaps even more.
“No vehicle we’ve awarded, be it Car of the Year, Import Car of the Year, SUV of the Year, or Truck of the Year, can equal the impact, performance, and engineering excellence that is our Ultimate Car of the Year winner, the 2013 Tesla Model S,” the publication wrote.
MotorTrend’s feature on the Tesla Model S as a finalist in its Ultimate Car of the Year awards could be accessed here. The final results of the awards could be accessed here.
The Tesla Model S’ Ultimate Car of the Year award comes just a day after its smaller sibling, the Model 3, was deemed as the 2019 Car of the Year and 2019 Premium Electric Car of the Year by AutoExpress UK. Just like its larger sibling, the Model 3 was granted the accolade for its perfect blend of technology and driving dynamics, making the car that a likely disruptor in the auto industry, but in a much bigger scale.
Tesla engineers deflected calls from Apple on a daily basis while the tech giant was developing its now-defunct electric vehicle program, which was known as “Project Titan.”
Back in 2022 and 2023, Apple was developing an EV in a top-secret internal fashion, hoping to launch it by 2028 with a fully autonomous driving suite.
However, Apple bailed on the project in early 2024, as Project Titan abandoned the project in an email to over 2,000 employees. The company had backtracked its expectations for the vehicle on several occasions, initially hoping to launch it with no human driving controls and only with an autonomous driving suite.
Apple canceling its EV has drawn a wide array of reactions across tech
It then planned for a 2028 launch with “limited autonomous driving.” But it seemed to be a bit of a concession at that point; Apple was not prepared to take on industry giants like Tesla.
Wedbush’s Dan Ives noted in a communication to investors that, “The writing was on the wall for Apple with a much different EV landscape forming that would have made this an uphill battle. Most of these Project Titan engineers are now all focused on AI at Apple, which is the right move.”
Apple did all it could to develop a competitive EV that would attract car buyers, including attempting to poach top talent from Tesla.
In a new podcast interview with Tesla CEO Elon Musk, it was revealed that Apple had been calling Tesla engineers nonstop during its development of the now-defunct project. Musk said the engineers “just unplugged their phones.”
Musk said in full:
“They were carpet bombing Tesla with recruiting calls. Engineers just unplugged their phones. Their opening offer without any interview would be double the compensation at Tesla.”
Interestingly, Apple had acquired some ex-Tesla employees for its project, like Senior Director of Engineering Dr. Michael Schwekutsch, who eventually left for Archer Aviation.
Tesla took no legal action against Apple for attempting to poach its employees, as it has with other companies. It came after EV rival Rivian in mid-2020, after stating an “alarming pattern” of poaching employees was noticed.
There are a lot of Tesla bulls out there who have astronomical expectations for the company, especially as its arm of reach has gone well past automotive and energy and entered artificial intelligence and robotics.
However, some of the most bullish Tesla investors believe the company could become worth $100 trillion, and CEO Elon Musk does not believe that number is completely out of the question, even if it sounds almost ridiculous.
To put that number into perspective, the top ten most valuable companies in the world — NVIDIA, Apple, Alphabet, Microsoft, Amazon, TSMC, Meta, Saudi Aramco, Broadcom, and Tesla — are worth roughly $26 trillion.
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Cathie Wood of ARK Invest believes the number is reasonable considering Tesla’s long-reaching industry ambitions:
“…in the world of AI, what do you have to have to win? You have to have proprietary data, and think about all the proprietary data he has, different kinds of proprietary data. Tesla, the language of the road; Neuralink, multiomics data; nobody else has that data. X, nobody else has that data either. I could see $100 trillion. I think it’s going to happen because of convergence. I think Tesla is the leading candidate [for $100 trillion] for the reason I just said.”
Musk said late last year that all of his companies seem to be “heading toward convergence,” and it’s started to come to fruition. Tesla invested in xAI, as revealed in its Q4 Earnings Shareholder Deck, and SpaceX recently acquired xAI, marking the first step in the potential for a massive umbrella of companies under Musk’s watch.
SpaceX officially acquires xAI, merging rockets with AI expertise
Now that it is happening, it seems Musk is even more enthusiastic about a massive valuation that would swell to nearly four-times the value of the top ten most valuable companies in the world currently, as he said on X, the idea of a $100 trillion valuation is “not impossible.”
It’s not impossible
— Elon Musk (@elonmusk) February 6, 2026
Tesla is not just a car company. With its many projects, including the launch of Robotaxi, the progress of the Optimus robot, and its AI ambitions, it has the potential to continue gaining value at an accelerating rate.
Musk’s comments show his confidence in Tesla’s numerous projects, especially as some begin to mature and some head toward their initial stages.
Elon Musk
Celebrating SpaceX’s Falcon Heavy Tesla Roadster launch, seven years later (Op-Ed)
Seven years later, the question is no longer “What if this works?” It’s “How far does this go?”
When Falcon Heavy lifted off in February 2018 with Elon Musk’s personal Tesla Roadster as its payload, SpaceX was at a much different place. So was Tesla. It was unclear whether Falcon Heavy was feasible at all, and Tesla was in the depths of Model 3 production hell.
At the time, Tesla’s market capitalization hovered around $55–60 billion, an amount critics argued was already grossly overvalued. SpaceX, on the other hand, was an aggressive private launch provider known for taking risks that traditional aerospace companies avoided.
The Roadster launch was bold by design. Falcon Heavy’s maiden mission carried no paying payload, no government satellite, just a car drifting past Earth with David Bowie playing in the background. To many, it looked like a stunt. For Elon Musk and the SpaceX team, it was a bold statement: there should be some things in the world that simply inspire people.
Inspire it did, and seven years later, SpaceX and Tesla’s results speak for themselves.
Today, Tesla is the world’s most valuable automaker, with a market capitalization of roughly $1.54 trillion. The Model Y has become the best-selling car in the world by volume for three consecutive years, a scenario that would have sounded insane in 2018. Tesla has also pushed autonomy to a point where its vehicles can navigate complex real-world environments using vision alone.
And then there is Optimus. What began as a literal man in a suit has evolved into a humanoid robot program that Musk now describes as potential Von Neumann machines: systems capable of building civilizations beyond Earth. Whether that vision takes decades or less, one thing is evident: Tesla is no longer just a car company. It is positioning itself at the intersection of AI, robotics, and manufacturing.
SpaceX’s trajectory has been just as dramatic.
The Falcon 9 has become the undisputed workhorse of the global launch industry, having completed more than 600 missions to date. Of those, SpaceX has successfully landed a Falcon booster more than 560 times. The Falcon 9 flies more often than all other active launch vehicles combined, routinely lifting off multiple times per week.
Falcon 9 has ferried astronauts to and from the International Space Station via Crew Dragon, restored U.S. human spaceflight capability, and even stepped in to safely return NASA astronauts Butch Wilmore and Suni Williams when circumstances demanded it.
Starlink, once a controversial idea, now dominates the satellite communications industry, providing broadband connectivity across the globe and reshaping how space-based networks are deployed. SpaceX itself, following its merger with xAI, is now valued at roughly $1.25 trillion and is widely expected to pursue what could become the largest IPO in history.
And then there is Starship, Elon Musk’s fully reusable launch system designed not just to reach orbit, but to make humans multiplanetary. In 2018, the idea was still aspirational. Today, it is under active development, flight-tested in public view, and central to NASA’s future lunar plans.
In hindsight, Falcon Heavy’s maiden flight with Elon Musk’s personal Tesla Roadster was never really about a car in space. It was a signal that SpaceX and Tesla were willing to think bigger, move faster, and accept risks others wouldn’t.
The Roadster is still out there, orbiting the Sun. Seven years later, the question is no longer “What if this works?” It’s “How far does this go?”
Tesla engineers deflected calls from this tech giant’s now-defunct EV project
Tesla to a $100T market cap? Elon Musk’s response may shock you
