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Tesla Model S beats 70 years of motoring legends to win MotorTrend’s Ultimate Car of the Year award
After seven years in the market, multiple awards, and establishing itself as the undisputed king of premium electric sedans, the Tesla Model S has earned what could very well be its most impressive award to date. Just recently, the Model S, the first vehicle designed from the ground up by Tesla, was dubbed by MotorTrend as its Ultimate Car of the Year, beating 70 years worth of motoring legends in the process.
MotorTrend started its Car of the Year awards in 1949, which was won by Cadillac. Over the years, the publication’s Car of the Year award would expand to several segments such as Imports, Trucks, and SUVs. Despite this, each winner of the esteemed award had one thing in common: each vehicle scored very well under the publication’s six criteria — Advancement in Design, Engineering Excellence, Efficiency, Performance of Intended Function, Value, and Safety.
With MotorTrend celebrating its 70th anniversary, the publication opted to do something special this year. Ninety-two vehicles have received the Car of the Year award to date, but as mentioned by the publication in an announcement, one of these 92 vehicles is more significant than the others. From this 92, eight finalists were selected, corresponding to every decade that the publication has been active. These vehicles are the 1949 Cadillac lineup, the 1955 Chevrolet lineup, the 1968 Pontiac GTO, the 1972 Citroën SM, the 1986 Mazda RX-7, the 1996 Dodge Caravan, the 2004 Toyota Prius, and the 2013 Tesla Model S.
While the 2010-2020 decade is not over yet, it is difficult to argue that the most essential car of recent years is the Tesla Model S. Created as a successor to the original Tesla Roadster and designed to prove that all-electric cars can be viable (and even superior) alternatives to gas and diesel-powered sedans, the Model S was a groundbreaking vehicle from the inside out. The sedan’s production ramp experienced some delays considering Tesla’s inexperience (the company had only been producing the low-volume Roadsters when the Model S came out), but when it did, it shook the auto industry to its core.
MotorTrend calls the Model S as a “rolling manifesto,” a car that personifies CEO Elon Musk’s view of electric vehicles as tomorrow’s form of transportation. Even before its insanely quick configurations were released, the original Model S proved enough to disrupt the luxury sedan segment. Thanks to its rear-mounted electric motor, it was quick off the line, hitting 0-60 mph in 4.0 seconds, it seated seven (two in jump seats), and it was also incredibly efficient. What’s more, it had 265 miles of range per charge, showing the auto industry that electric cars can go the distance too, literally. These, together with the vehicle’s never-before-seen tech, ultimately helped the Model S become MotorTrend’s 2013 Car of the Year.
The Model S is more than a great electric car. Rather, it is an excellent vehicle that just happens to be electric. Bold and progressive, Tesla’s flagship sedan still stands as the gold standard that competing EVs today are still benchmarked against. Constantly evolving thanks to free, over-the-air updates from Tesla, the Model S also stands as one of the only vehicles released this decade that actually becomes better with age. For MotorTrend, these characteristics make the Model S deserving of the Ultimate Car of the Year award, perhaps even more.
“No vehicle we’ve awarded, be it Car of the Year, Import Car of the Year, SUV of the Year, or Truck of the Year, can equal the impact, performance, and engineering excellence that is our Ultimate Car of the Year winner, the 2013 Tesla Model S,” the publication wrote.
MotorTrend’s feature on the Tesla Model S as a finalist in its Ultimate Car of the Year awards could be accessed here. The final results of the awards could be accessed here.
The Tesla Model S’ Ultimate Car of the Year award comes just a day after its smaller sibling, the Model 3, was deemed as the 2019 Car of the Year and 2019 Premium Electric Car of the Year by AutoExpress UK. Just like its larger sibling, the Model 3 was granted the accolade for its perfect blend of technology and driving dynamics, making the car that a likely disruptor in the auto industry, but in a much bigger scale.
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Tesla’s Sweden standoff draws UAW support as unions widen pressure campaign
In a post shared on social media, the United Auto Workers stated that it stands with IF Metall workers who are striking against Tesla Sweden.
The United Auto Workers (UAW) has publicly expressed solidarity with Swedish union IF Metall as its strike against Tesla continues, adding international attention to the extended labor dispute in the European country.
UAW supports IF Metall’s strike
In a post shared on social media, the United Auto Workers stated that it stands with IF Metall workers who are striking against Tesla Sweden. UAW Region 8 Director Tim Smith stated that the union fully supports IF Metall’s efforts to secure a collective bargaining agreement with the automaker.
“UAW stands with IF Metall workers on strike against Tesla, fighting for a collective bargaining agreement. UAW Region 8 Director Tim Smith pledged the UAW’s full support and solidarity,” the UAW International Union stated in its post.
IF Metall launched its strike against Tesla Sweden in late 2023 over the electric car maker’s refusal to sign a collective agreement. The action has since been supported by other unions through sympathy strikes affecting ports, logistics, and service operations.
Tesla Sweden has maintained that it complies with Swedish labor laws and offers competitive pay and benefits, though the company has not publicly commented on the UAW’s latest show of support.
Tesla owners get union attention
Pro-union groups in Sweden have recently expanded their outreach beyond Tesla’s facilities and workforce. Activists have begun distributing informational leaflets against the EV maker directly on Tesla vehicles parked across Stockholm, as per a report from Swedish outlet Dagens Arbete.
The yellow slips, designed to resemble parking notices, urge regular Tesla owners to pressure the company into signing a collective agreement. Organizers involved in the effort have argued that the leaflets are intended to simply inform consumers rather than single out individual owners. When owners are present, however, activists stated that they explain the dispute verbally.
Tesla has not issued a public response regarding the leaflet distribution campaign as of writing.
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Starlink goes mainstream with first-ever SpaceX Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
SpaceX aired its first-ever Super Bowl commercial on Sunday, marking a rare move into mass-market advertising as it seeks to broaden adoption of its Starlink satellite internet service.
Starlink Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
The advertisement highlighted Starlink’s global coverage and emphasized simplified customer onboarding, stating that users can sign up for service in minutes through the company’s website or by phone in the United States.
The campaign comes as SpaceX accelerates Starlink’s commercial expansion. The satellite internet service grew its global user base in 2025 to over 9 million subscribers and entered several dozen additional markets, as per company statements.
Starlink growth and momentum
Starlink has seen notable success in numerous regions across the globe. Brazil, in particular, has become one of Starlink’s largest growth regions, recently surpassing one million users, as per Ookla data. The company has also expanded beyond residential broadband into aviation connectivity and its emerging direct-to-cellular service.
Starlink has recently offered aggressive promotions in select regions, including discounted or free hardware, waived installation fees, and reduced monthly pricing. Some regions even include free Starlink Mini for select subscribers. In parallel, SpaceX has introduced AI-driven tools to streamline customer sign-ups and service selection.
The Super Bowl appearance hints at a notable shift for Starlink, which previously relied largely on organic growth and enterprise contracts. The ad suggests SpaceX is positioning Starlink as a mainstream alternative to traditional broadband providers.
Tesla engineers deflected calls from Apple on a daily basis while the tech giant was developing its now-defunct electric vehicle program, which was known as “Project Titan.”
Back in 2022 and 2023, Apple was developing an EV in a top-secret internal fashion, hoping to launch it by 2028 with a fully autonomous driving suite.
However, Apple bailed on the project in early 2024, as Project Titan abandoned the project in an email to over 2,000 employees. The company had backtracked its expectations for the vehicle on several occasions, initially hoping to launch it with no human driving controls and only with an autonomous driving suite.
Apple canceling its EV has drawn a wide array of reactions across tech
It then planned for a 2028 launch with “limited autonomous driving.” But it seemed to be a bit of a concession at that point; Apple was not prepared to take on industry giants like Tesla.
Wedbush’s Dan Ives noted in a communication to investors that, “The writing was on the wall for Apple with a much different EV landscape forming that would have made this an uphill battle. Most of these Project Titan engineers are now all focused on AI at Apple, which is the right move.”
Apple did all it could to develop a competitive EV that would attract car buyers, including attempting to poach top talent from Tesla.
In a new podcast interview with Tesla CEO Elon Musk, it was revealed that Apple had been calling Tesla engineers nonstop during its development of the now-defunct project. Musk said the engineers “just unplugged their phones.”
Musk said in full:
“They were carpet bombing Tesla with recruiting calls. Engineers just unplugged their phones. Their opening offer without any interview would be double the compensation at Tesla.”
Interestingly, Apple had acquired some ex-Tesla employees for its project, like Senior Director of Engineering Dr. Michael Schwekutsch, who eventually left for Archer Aviation.
Tesla took no legal action against Apple for attempting to poach its employees, as it has with other companies. It came after EV rival Rivian in mid-2020, after stating an “alarming pattern” of poaching employees was noticed.
SpaceX strengthens manufacturing base with Hexagon Purus aerospace deal
Tesla’s Sweden standoff draws UAW support as unions widen pressure campaign
