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Tesla hailed as brand that ‘defines American luxury’ by noted auto magazine

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6 years ago

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Veteran auto publication Motor Trend has boldly hailed Tesla as the brand that defines American luxury today, overtaking brands like Cadillac and Lincoln in the process. The California-based electric car maker was able to accomplish this simply because among the automakers in the US today, it is the one that is looking forward, not simply looking at what rivals are doing.

During its heyday, Cadillac was esteemed as an American company that stood true to its slogan: “Standard of the World,” as shown in its iconic tailfin designs that ran parallel with the advent of the jet age in the late 1940s. Lincoln, on the other hand, pretty much epitomized the American way of building cars, with big engines, big bodies, and imaginative designs. During these times, Cadillac and Lincoln blazed the trail for American luxury automobiles, and their vehicles were amazing.

That is, until the two brands started emulating European luxury automakers. Over the past three decades, Cadillac’s vehicles pretty much turned into cars that were heavily inspired by companies like BMW. Lincoln ended up building rebadged versions of vehicles from Ford and Mercury. According to the 69-year-old publication, it was at this point that the “soul of American luxury escaped Detroit.” That soul has now settled in California, where electric car maker Tesla produces its vehicles.

Motor Trend notes that similar to Cadillac and Lincoln in their prime, Tesla is an American automaker that foreign rivals are trying to emulate. The publication cited several examples of this, including the Porsche Taycan, the Polestar 2, the Audi e-tron, and the Mercedes EQC. With technology being “the new luxury,” it is difficult to argue against Tesla, which leads the auto industry with tech as shown in its over-the-air software updates.

One thing that truly separates Tesla from the pack is its boldness in turning its back from convention. This is evident in the company’s designs for its vehicles, which were created from a clean sheet of paper, as well as from CEO Elon Musk’s vision of a hyper-automated car factory. Granted, some of these plans have resulted in trouble for the company (the Model 3’s “production hell” comes to mind), but Tesla has nonetheless managed to grow as a carmaker that makes some of the best, no-compromise electric vehicles in the market.

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Daring, bold, and unapologetically different, Tesla presents the American auto industry with a company that has every characteristic of a trailblazer. It has earned its own set of scars over the years, and there are bound to be more in the future. But with every vehicle it launches, with every Gigafactory that is built, the company becomes just a bit more experienced, just a bit more refined. It has already forced larger automakers to take electric cars seriously, and if it continues at its current pace, it will likely disrupt other markets like the trucking and ride-sharing industry as well.

Motor Trend has acknowledged Tesla’s electric cars in the past. Back in December 2012, the publication awarded its prestigious Car of the Year Award to the Tesla Model S, noting that the all-electric car (which did not even have features like Autopilot then) was “proof positive that America can still make (great) things. Motor Trend racecar driver Randy Pobst was also instrumental in fine-tuning the capabilities of the “release version” of the Model 3 Performance’s Track Mode. After being tuned by Pobst, the Model 3 Performance was able to beat the track time of the 2011 Ferrari 458 Italia around the “Streets” of Willow Springs International Raceway in CA.

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Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

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Tesla Robotaxi has already surpassed Waymo in this key metric

Tesla Robotaxi has already overtaken Waymo in Austin in one key metric, but there’s still more work to do.

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2 hours ago

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July 14, 2025

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Credit: @HanChulYong/X

Tesla Robotaxi has already surpassed Waymo in one extremely important key metric: size of service area.

Tesla just expanded its service area in Austin on Monday morning, pushing the boundaries of its Robotaxi fleet in an interesting fashion with new capabilities to the north. Yes, we know what it looks like:

The expansion doubled Tesla Robotaxi’s potential travel locations, which now include the University of Texas at Austin, a school with over 53,000 students.

The doubling of the service area by Tesla has already made its travel area larger than Waymo’s, which launched driverless rides in October 2024. It became available to the public in March 2025.

According to Grok, the AI agent on X, Tesla Robotaxi’s current service area spans 42 square miles, which is five square miles larger than Waymo’s service area of 37 square miles.

The service area is one of the most important metrics in determining how much progress a self-driving ride-hailing service is making. Safety is the priority of any company operating a ride-hailing network, especially ones that are making it a point to use autonomy to deploy it.

However, these companies are essentially racing for a larger piece of the city or cities they are in. Waymo has expanded to several different regions around the United States, including Arizona and Los Angeles.

Tesla is attempting to do the same in the coming months as it has already filed paperwork in both California and Arizona to deploy its Robotaxi fleet in states across the U.S.

As the platform continues to show more prowess and accuracy in its operation, Tesla will begin to expand to new areas, eventually aiming for a global rollout of its self-driving service.

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Tesla Megapacks arrive for massive battery replacing coal plant

Tesla Megapacks have started arriving on-site to the Stanwell Battery Project, just as Queensland prepares to wind down the Stanwell coal plant.

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3 hours ago

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July 14, 2025

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Tesla-megapack-pilot-project-willowbrook-mall
Credit: Tesla

The first of over 300 Tesla Megapacks have arrived to the site of a massive battery energy storage system (BESS) being built in Australia, dubbed the Stanwell Battery Project after a coal plant it’s set to replace.

In a press release last week, the Stanwell Battery Project announced that the first Tesla Megapack 2XL units had arrived to the site, which is located outside of Rockhampton in Queensland, Australia. The project will eventually feature 324 Megapack units, set to arrive in the coming months, in order to support the 300MW/1,200MWh battery project.

“The Stanwell Battery is part of the diversification of our portfolio, to include cleaner and more flexible energy solutions,” said Angie Zahra, Stanwell Central Generation General Manager. “It is just one part of the 800 MW of battery energy storage capacity we have in our pipeline.

“Capable of discharging 300 MW of energy for up to four hours (1,200 MWh), our mega battery will be one of the largest in Queensland.”

Credit: Stanwell

READ MORE ON TESLA MEGAPACKS: Tesla Lathrop Megafactory celebrates massive Megapack battery milestone

The state is working with government-owned company Yurika to facilitate construction, and the process is expected to create roughly 80 jobs. The project is expected to come fully online in May 2027, with initial commissioning of the Megapacks aiming for November 2025.

The Stanwell Battery is set to replace the nearby Stanwell coal generation plant, which the government is planning to wind down starting in 2026 as part of efforts to reach an 80 percent renewable energy generation ratio by 2035. Meanwhile, the government is also set to begin winding down the Tarong and Callide coal plants, while several other Megapack projects are being built or coming online. o ya

Tesla currently has two Megapack production facilities, located in Lathrop, California, in the U.S. and another that came online earlier this year in Shanghai, China. The Shanghai Megafactory shipped its first units to Australia in March, while both factories are expected to be capable of producing 10,000 Megapack units per year upon reaching volume production.

xAI receives more Tesla Megapacks for Colossus 2

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The Tesla Diner is basically finished—here’s what it looks like

The company first broke ground on the Diner, Drive-in, and Supercharger location in September 2023. Now, it has served one of its first internal customers.

Published

4 hours ago

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July 14, 2025

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Tesla has finally completed the construction of its highly anticipated Diner, Drive-in, and Supercharger in Los Angeles, and recent photos of the interior’s “retro-futuristic” style are making their way around the internet.

X user Brad Goldberg shared photos from the Tesla Diner site last Tuesday, depicting some of the Supercharger stalls, indoor and outdoor seating areas, multiple neon lights, and even an Optimus robot. Goldberg also noted that there had been a “flurry of activity on site” while he was snapping the photos last week, suggesting that the restaurant location could be getting close to opening.

The Tesla Diner also served one of its first internal customers in the past few days, as Elon Musk posted on X on early Monday morning that he had just finished up eating a meal at the site:

I just had dinner at the retro-futuristic Tesla diner and Supercharger.

Team did great work making it one of the coolest spots in LA!

The photos also show that the site is pretty much done, with some of them even showing vehicles charging at the charging stalls.

You can see some of the latest photos of the Tesla Diner below.

Credit: BradGoldbergMD | X

Credit: BradGoldbergMD | X

Credit: BradGoldbergMD | X

Credit: BradGoldbergMD | X

Credit: TeslaKing420 | X

Credit: TeslaKing420 | X

Credit: Brad Goldberg (via Sawyer Merritt on X)

Credit: Brad Goldberg (via Sawyer Merritt on X)

Credit: Brad Goldberg (via Sawyer Merritt on X)

Credit: Brad Goldberg (via Sawyer Merritt on X)

Credit: Brad Goldberg (via Sawyer Merritt on X)

READ MORE ON TESLA’S LA DINER: Tesla readies Drive-In Diner Supercharger for launch with app inclusion

When will the Tesla Diner open to external customers?

While it’s still not open to external customers yet, the news again suggests that the company could be close to an official opening date. Tesla first broke ground on the Diner in September 2023, after receiving a wave of building permit approvals throughout that year. Teslarati also covered much of the construction progress throughout last year, including when crews installed the first and second drive-in screens.

Located at 7001 West Santa Monica Boulevard, the idea was first discussed in 2018 by Musk and a few others on Twitter, featuring 1950s rock and roll, waiters on roller skates, and drive-in movie theater screens playing clips from some of history’s best movies. Notably, the photos of the front doors also show that the site will be open 24 hours a day, 7 days a week, whenever it does end up opening.

Tesla’s progress on Supercharger with diner, drive-in seen in aerial footage

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