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Tesla tops Fast Co’s list for Most Innovative Transportation company

Next-gen Tesla Roadster and Cybertruck at Hawthorne Design Center, 2019 Tesla Holiday Party (Credit: giftedkick_/Instagram)

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Tesla ranked third overall in the list of The World’s 50 Most Innovative Companies by Fast Company. Tesla also topped the list of the Most Innovative Transportation Companies of 2020 by the same publication.

The Silicon Valley-based carmaker finished just behind social media platform Snap and tech-giant Microsoft, which finished first and second, respectively. In the transportation sector, Tesla grabbed the top spot while Brightline/Virgin Trains, the first new privately-held passenger rail system in the United States in 100 years, finished second. Software company Swiftly, which helps cities optimize public transit systems using data analysis snagged the third spot.

Fast Company cited Tesla “for proving it’s a mass-market automaker by delivering more than 350,000 cars in 2019. Tesla proved it can compete with Big Auto when it delivered 367,500 vehicles to customers last year—more than double the number of cars it sold in the previous two years. It also opened a new factory in China, and began delivering cars to the world’s largest EV market.”

Aptiv came in fourth and was cited for completing more than 70,000 paid autonomous car rides with Lyft. Electric vehicle charging company Chargepoint got the fifth spot. Kodiak Robotics, Passport, Shipex, Cake, and LM Industries completed the top 10 in the transport sector

The publication highlights the achievements and promising ideas of the biggest and lesser-known industry players, but more importantly, puts the spotlight on how Elon Musk’s car company has been reshaping itself as an industry leader and how it continues to transform the the car industry as a whole.

Scaling up production of its vehicles, focused at the moment on the Model 3 electric sedan and now the Model Y electric crossover is an integral step to achieving Tesla’s mission of fostering a wider adoption of electric vehicles. For 2020, Tesla is aiming to deliver 500,000 vehicles.

While these numbers may sound ambitious to the company’s naysayers, it is a realistic goal with the carmaker eyeing production of 500K units per year in its Fremont factory once upgrades are completed mid-year. Giga Shanghai, according to a recent record of meetings between investors and experts, is expected to hit 170,000 vehicles this year, with an aim to produce 5,000 vehicles per week putting the facility all the way up to to almost 250,000 units annually.

Aside from its connected cars, it also continues to invest in improving its car battery technologies. Industry leaders and major players are awaiting what Tesla and Elon Musk would announce during its Battery Day in April. It could be about mass production of cheaper batteries or perhaps enhanced batteries for its existing and future vehicles, and while these could spell doomsday for other legacy automakers it opens the possibility of Tesla helping everyone as a supplier of reliable electric vehicle batteries in the future. If that happens, it would be a win-win situation for carmakers and the environment as this would make green cars from different brands more attractive to consumers. Tesla’s innovation is effectively innovation for the car industry as a whole.

Ramping production has indeed turned Tesla into a mass vehicle producer, but more importantly, it brings it a step closer to helping the world achieve a more sustainable future through its products.

“When I think what we have in front of us, the next couple of years, we’ve got Model Y, we’ve got Giga Berlin, Tesla Semi, Solarglass Roof, Cybertruck some very exciting improvements in battery technology,” Elon Musk said during its Q4 2019 earnings call. “It’s hard to think of another company that has more exciting product and technology roadmap. So super-fired up about where Tesla will be in the next 10 years.”

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Fast Company’s list of The World’s Most Innovative Companies looked into groundbreaking businesses in 44 sectors across different regions of the globe. The nominated companies were assessed by the publication’s editors and writers based on their innovation and impact, with focus on their accomplishments in the past year.

A curious soul who keeps wondering how Elon Musk, Tesla, electric cars, and clean energy technologies will shape the future, or do we really need to escape to Mars.

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SpaceX announces new Starbase for ‘thousands of Starship launches annually’

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Credit: SpaceX

SpaceX announced today that it would expand its launch capabilities into a new U.S. state: Louisiana.

Today, SpaceX, in conjunction with the Louisiana Economic Development Office, said that it will establish a new launch facility, which it will call Starbase, Louisiana. It will be located near Vermilion Parish, supporting thousands of launches each year, at least eventually.

CEO Elon Musk commented by stating, “Starbase Louisiana will ultimately have over a dozen launch towers, enabling more than 30 Starship flights per day and making it the biggest launch site on Earth!”

The expansion is SpaceX’s latest move to push its launch cadence to be more frequent than ever. SpaceX said that Starbase, Louisiana, will be built to “support thousands of Starship flights a year,” with the first coming in 2029.

SpaceX announced the new facility in partnership with the Louisiana Economic Development Office as it will bring a major influx of jobs and investments into the area. Currently, it will produce more than 3,000 new jobs in Louisiana, and SpaceX plans to invest at least $100 billion into the entire facility, ensuring that many jobs are created as a result.

Environmental Responsibility

SpaceX acknowledges the impact launches could have on marshlands, local wildlife, and water sources. Here’s how the company plans to help with the issues in Vermilion Parish:

  • Restoring the Shoreline: “In Vermilion Parish, the shoreline is eroding between 3.3 and 23 feet per year. We’re partnering with state and federal agencies to expand Louisiana’s Coastal Master Plan and Coastal Wetlands Planning, Protection and Restoration Act projects, including Gulf shoreline protection breakwaters designed to reduce wave energy and slow loss along the Gulf edge.”
  • Rebuilding the Marshlands: “In working with the state, we’re planning thousands of acres of marsh creation using beneficial-use placement of dredged material and offshore sediment sources. Restoration will also include interior marsh bank stabilization and rebuilding marsh in remnant canals. These projects can reconnect fragmented wetlands, restore natural buffers against storms, and return habitat that has been lost to erosion and historic canalization.”
  • Preserving Coastal Wildlife: “Pecan Island and nearby wetlands are high-value habitat for migratory waterfowl, shorebirds, wading birds, and other coastal wildlife. SpaceX is not developing the full footprint of the land and will preserve wetlands and wildlife habitat. At existing launch sites, waterfowl and other birds continue to use nearby habitat during operations. Working with wildlife agencies, landowners, and conservation groups, SpaceX will support monitoring and management so this habitat stays productive and hunting, fishing, birding, and other recreational activities that are part of this coast’s culture can continue.”

SpaceX shares rose about 2.5 percent on the news.

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Cybertruck

Tesla just made Cybertruck more expensive

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Credit: Tesla

Tesla Cybertruck trims saw a big price change, at least on two of the three available to consumers, as demand for the all-electric pickup appears to be increasing.

Tesla bumped up its Base All-Wheel-Drive trim level up to $74,990 from $69,990 and the Premium All-Wheel-Drive configuration from $79,990 to $84,990. The Cyberbeast price remains unchanged at $99,990.

Despite questions of demand for the truck, Tesla is bumping its two least expensive trims up $5,000 to signal that there are plenty of buyers. Although SpaceX has been buying Tesla Cybertruck units to utilize as company vehicles, it is no secret that the Cybertruck is among the most sought-after Tesla models out there.

The issue has always been pricing, at least for the most part. When Tesla initially launched the Cybertruck AWD at $59,990 a few months back, the company stated that price would remain intact for just ten days due to the influx of orders it received.

Cybertruck Sales: Is It the Product or Pricing?

Depending on who you ask, you will likely hear one of two explanations for relatively low Cybertruck sales: either the product itself or the pricing.

Yes, this is the best-selling all-electric pickup on the market. However, there are people who simply hate the look of it, which I understand, but do not agree with. Look is totally subjective, and I love the look of the Cybertruck.

Some people will not buy the Cybertruck because of the look, but I am under the impression that sales would be much better if this truck were priced lower; something that might not be possible considering Tesla’s need to make money on its products. When it was unveiled in 2019, its most expensive trim level was $69,990. Now, the cheapest trim level is more expensive than that.

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I would be in a Cybertruck if it were more affordable. I LOVE my Model Y, but Cybertruck is the best vehicle Tesla makes, and it’s not particularly close. Even in the base model, the steer-by-wire, the space, storage, and performance make it more desirable than the Model Y to me. I cannot be the only Tesla owner without a Cybertruck who feels this way.

If you’re interested in buying a Tesla vehicle, use my referral link.

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Energy

Tesla Semi factory is getting a celebration nobody expected

Tesla will inaugurate its Nevada Semi factory September 24, five months after production quietly began ramping.

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Tesla says it will officially inaugurate its new Semi factory in Nevada next month. The Tesla Semi account posted the announcement on X, sharing a graphic titled “Semi Rollout” with a date of September 24. No further details were given about the format of the event or who would attend.

While Tesla’s dedicated Semi plant in Sparks, adjacent to Gigafactory Nevada, opened back in April, with the first trucks rolling off the high volume line on April 29, the timing for the factory inauguration comes at a surprise. The ribbon cutting event five months into production is a break from how Tesla has usually handled its other factories, where the first truck or car off the line typically served as the milestone moment.

The 1.7 million square foot factory was built as part of a $3.6 billion expansion Tesla announced in early 2023, and it shares a site with the battery cell lines that feed the Semi’s structural pack, a decision meant to remove the supply bottleneck that delayed the truck for years. The plant is designed for 50,000 trucks a year at full ramp. Semi program director Dan Priestley has said production “is now ramping” rather than claiming it has reached scale.

Nine years passed between the Semi’s 2017 unveiling and this stage of production, with the truck slipping from an original 2019 target through hand built pilot units for PepsiCo and a slow build out of the Nevada plant. An inauguration event now gives Tesla a stage to talk up that ramp and reset expectations for how many trucks it can begin delivering at scale.

The September date also lines up with the Semi’s next milestone. Tesla confirmed the truck is heading to Europe with a full unveiling at the IAA Transportation trade show in Hannover, Germany, running September 15 through 20. Between the Nevada event and the Hannover reveal, Tesla has roughly a week and a half in September to make the case that the Semi is now a truck being built and sold on two continents rather than tested in a handful of fleets.

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