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Tesla tops Fast Co’s list for Most Innovative Transportation company
Tesla ranked third overall in the list of The World’s 50 Most Innovative Companies by Fast Company. Tesla also topped the list of the Most Innovative Transportation Companies of 2020 by the same publication.
The Silicon Valley-based carmaker finished just behind social media platform Snap and tech-giant Microsoft, which finished first and second, respectively. In the transportation sector, Tesla grabbed the top spot while Brightline/Virgin Trains, the first new privately-held passenger rail system in the United States in 100 years, finished second. Software company Swiftly, which helps cities optimize public transit systems using data analysis snagged the third spot.
Fast Company cited Tesla “for proving it’s a mass-market automaker by delivering more than 350,000 cars in 2019. Tesla proved it can compete with Big Auto when it delivered 367,500 vehicles to customers last year—more than double the number of cars it sold in the previous two years. It also opened a new factory in China, and began delivering cars to the world’s largest EV market.”
Aptiv came in fourth and was cited for completing more than 70,000 paid autonomous car rides with Lyft. Electric vehicle charging company Chargepoint got the fifth spot. Kodiak Robotics, Passport, Shipex, Cake, and LM Industries completed the top 10 in the transport sector
The publication highlights the achievements and promising ideas of the biggest and lesser-known industry players, but more importantly, puts the spotlight on how Elon Musk’s car company has been reshaping itself as an industry leader and how it continues to transform the the car industry as a whole.
Scaling up production of its vehicles, focused at the moment on the Model 3 electric sedan and now the Model Y electric crossover is an integral step to achieving Tesla’s mission of fostering a wider adoption of electric vehicles. For 2020, Tesla is aiming to deliver 500,000 vehicles.
While these numbers may sound ambitious to the company’s naysayers, it is a realistic goal with the carmaker eyeing production of 500K units per year in its Fremont factory once upgrades are completed mid-year. Giga Shanghai, according to a recent record of meetings between investors and experts, is expected to hit 170,000 vehicles this year, with an aim to produce 5,000 vehicles per week putting the facility all the way up to to almost 250,000 units annually.
Aside from its connected cars, it also continues to invest in improving its car battery technologies. Industry leaders and major players are awaiting what Tesla and Elon Musk would announce during its Battery Day in April. It could be about mass production of cheaper batteries or perhaps enhanced batteries for its existing and future vehicles, and while these could spell doomsday for other legacy automakers it opens the possibility of Tesla helping everyone as a supplier of reliable electric vehicle batteries in the future. If that happens, it would be a win-win situation for carmakers and the environment as this would make green cars from different brands more attractive to consumers. Tesla’s innovation is effectively innovation for the car industry as a whole.
Ramping production has indeed turned Tesla into a mass vehicle producer, but more importantly, it brings it a step closer to helping the world achieve a more sustainable future through its products.
“When I think what we have in front of us, the next couple of years, we’ve got Model Y, we’ve got Giga Berlin, Tesla Semi, Solarglass Roof, Cybertruck some very exciting improvements in battery technology,” Elon Musk said during its Q4 2019 earnings call. “It’s hard to think of another company that has more exciting product and technology roadmap. So super-fired up about where Tesla will be in the next 10 years.”
Fast Company’s list of The World’s Most Innovative Companies looked into groundbreaking businesses in 44 sectors across different regions of the globe. The nominated companies were assessed by the publication’s editors and writers based on their innovation and impact, with focus on their accomplishments in the past year.
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Tesla Cybercab is using a unique strategy for picking up the correct rider, which is a crucial part of ride-hailing to ensure people end up in the right place and are charged the correct price.
Cybercab will utilize an RGB strip in its front light bar that will illuminate in a variety of different colors to mark itself.
This identifying mark will also appear in the Robotaxi app, giving riders in the same location a notable distinction in an effort to avoid any confusion regarding who should get in each vehicle.
🚨 Tesla is using different light bar colors to help riders understand which vehicle is theirs
Pretty cool strategy pic.twitter.com/eGMpEMeRpc
— TESLARATI (@Teslarati) August 27, 2026
Other ride-hailing services use similar strategies: Lyft and Uber rides are recognizable through driver identity, vehicle type and color, as well as license plate. Waymo will display the rider’s initials on top of the vehicle, letting them know that the specific vehicle for them has arrived.
Tesla’s strategy is unique and interesting, but there are some flaws. Cybercab’s main purpose is aimed toward being an autonomous ride for all, including those who have disabilities like being blind or even color blind.
Tesla will likely have something in the pipeline for those who cannot see colors or have limited vision. There will definitely be multiple ways to identify which vehicle is the one that “you” specifically ordered.
Cybercab is set to start giving public rides next Thursday, September 3, in Austin, as it announced a dedicated event last week and invited many members of the Tesla community.
Additionally, members of the public will be invited as well. Tesla has been offering employee rides in Cybercab for nearly two months.
Tesla has said goodbye to one customization option for its vehicles: the wrap service it launched several years ago.
After launching an in-house wrap service in August 2020 for the first time in China. In the U.S., it launched in October 2023. Tesla continued to expand the program and adjust it with better pricing and fewer options for the Cybertruck.
By December 2023, it was giving owners of the Model 3, Model Y, and the Cybertruck the opportunity to give their vehicle a fresh look with a vinyl wrap.
Tesla revamps in-house vinyl wrap service with better pricing
It was only available in five locations: Costa Mesa, Oceanside, Santa Clara, West Covina, all in California, and Seattle, Washington.
However, Tesla made some big adjustments to its shop, and the wrap service is officially gone:
Tesla has made a LOT of changes to its online shop recently — price increases, price cuts, new options, and several products being removed entirely.
Some of the biggest increases are wheel covers. 👀
📈 PRICE INCREASES
• 2017-2023 | Model 3 Aero Wheel Cover — Style: Refresh…— Phoenix Self-Driving 🐦🔥 (@PhoenixFSD) August 25, 2026
Wraps are very popular across the Tesla lineup, especially since the company offers relatively few colors. Many choose to wrap their Teslas with interesting colors, patterns, or even finishes, turning their cars from glossy to satin or matte.
However, Tesla’s wrap service was so limited geographically that it never really had a chance to get off the ground or compete with local shops. Every area in the United States is now overflowing with detailing shops, mobile detailers, and other automotive specialists, many of whom perform wrap services.
Tesla’s service was confined to the Pacific time zone and only spanned across two states. It was never going to be something Tesla was a major competitor in, nor was it going to disrupt the wrapping industry. Now that the program has ended, it seems pretty ideal to believe it was always going to be a short-term thing.
Along with the wrap service, Tesla removed several other products, but nothing too crazy. The Model 3 Door Pocket and Cupholder Liners, the Model S 19″ Magnetite Wheel and Winter Tire Package, Model X/Y Ski/Snowboard Carrier for Hitch Rack, Tesla’s Electric Summer Party Tee, and the Electric Summer Tee were the other items the company totally eliminated from its online shop.
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Tesla Robotaxi fleet gets a brain upgrade ahead of Cybercab launch event
Tesla’s Robotaxi service now runs longer hours nationwide as its unsupervised fleet quietly grows larger.
Tesla’s Robotaxi service just got easier to catch, with the company’s official Robotaxi account noting that rides are now available from 6 a.m. to 10 p.m., seven days a week, across its operating footprint. The account also said its unsupervised fleet is “a lot bigger” than before, though without specifics. The bigger change is what Tesla says upgraded intelligence in vehicle distribution and routing is what’s actually cutting wait times, not a new Full Self-Driving version.
While Tesla did not name the team behind the upgrade, the language points to its AI and fleet software group rather than the driving stack itself. Vehicle distribution and routing in Robotaxi has functioned mostly as a dispatch problem with the software deciding which idle car goes to which rider, and how far it has to travel to get there. “Upgraded intelligence” suggests a smarter version of that dispatch logic, likely using demand forecasting to position idle cars near where riders are about to request them rather than reacting once a request comes in. Tesla’s AI division has built similar prediction systems for other parts of the business, including the neural networks that power FSD itself, so applying that same approach to fleet logistics would be a natural extension rather than a new discipline for the team.
Robotaxi now runs 6am to 10pm, 7 days/week
Unsupervised fleet is a lot bigger
Also, upgraded intelligence in vehicle distribution & routing means you wait less pic.twitter.com/UFZ4bqg2dZ
— Tesla Robotaxi (@robotaxi) August 26, 2026
Tesla is also about a week away from a separate robotaxi milestone. The company plans to launch Cybercab, its purpose built two seat robotaxi with no steering wheel or pedals, in Austin on September 3. Cybercab has been giving employees rides on public and private roads for weeks, and the September event is expected to fold those vehicles into the existing Robotaxi fleet within days of the launch.
Thank you so much @Tesla for inviting us to the Cybercab launch in Austin! 🤠 pic.twitter.com/F1rAR8zd5O
— TESLARATI (@Teslarati) August 22, 2026
Austin previously ran Robotaxi from 6 a.m. to 2 a.m. as of last September, a schedule set before the service expanded into Dallas, Houston, Miami, Tampa, Orlando and the Bay Area. Wednesday’s post did not specify whether that extended overnight window still applies in Austin specifically or whether 6 a.m. to 10 p.m. is now the standard across every market. Tesla’s post, visible on its official Robotaxi account, framed the change simply as fewer riders waiting around for a car.
Whether the wider hours hold once Cybercab enters the fleet next week is the next thing worth watching. Tesla has tended to expand Robotaxi in increments, first geofence, then hours, then fleet size, and each step so far has arrived without much advance notice.
Tesla Cybercab uses a unique strategy for picking up the right rider
Tesla ends in-house wrap service that always seemed like a short-term program
