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Tesla Motors Service Centers Make a Pit Stop
Before I mention the pit crew like experience, I do want to mention that one of the most awesome parts of the Tesla service experience is the offer to valet your car at home.
Tesla Motor service center. (Source: Tesla Motors)
During the earnings conference call with Elon Musk and team in early August, Musk mentioned that Tesla Motors service centers are implementing a Formula One pit crew approach for Model S owners here in the U.S and in China.
In August, Musk said:
“So we actually bring the car and we kind of hit with a pit crew, like a Formula One pit crew. So instead of having one person per bay, the car gets slowly worked on over several days, it actually comes in and a team attacks it, and we’re constantly improving the tools and the metrics to say, how can we get the car perfect as fast as possible. We actually bring in people from Formula One to help with the training on this. And I think there’s a real opportunity to revolutionize the way service works.”
So how is Tesla Motors new Formula One approach working and what has the service center experience been, in general, for the young automaker?
Recently, I interviewed Model S 85 owner, David Zygmont, about his trips to Tesla Motors service centers over the last two years, the Model S service package and has he seen this Formula One approach in action. The slightly edited interview is below:
Grant Gerke: What actually made you decide to buy the service package, which includes 4 service visits in four years or 50,000 miles?
David Zygmont: So being an early adopter, being a really early product for a really young company, I think it was pretty realistic that there would be some need for service and I had hoped like, ‘Wouldn’t it be great if this all electric car would be really maintenance free, free of some real critical headaches.’ However, I should really expect some software glitches, right? I mean this car runs software for everything and I was expecting there to be quite a number of those initially.
So, I feel like there is still a bunch of inconsistencies regarding when to bring in the car. Some service centers report that you really only need to come every 12 months and some say you still need to do it every 12,500 miles. My service center in Highland Park, Ill., says it’s every 12,500 miles.
And, there’s no ambiguity in the contract as it ends at 50,000 miles or four years, whichever you reach soonest. So, I’m going to get maximum value because I’m almost at 20,000 to 25,000 miles a year, somewhere in that range. I need to do it every 12,500 to get maximum value of this, I’ve already been three times for a service checkup.
Grant Gerke: What’s your service center experience been like, so far?
David Zygmont: I’ve had a pretty long relationship, a number of visits with Tesla service and for the most part, the people are really great. I really like working with people, especially the group that I worked with over the last nine to twelve months.
However, they don’t really share a lot in terms of documentation with these annual checkups. When you look at the paperwork, it says: We did an annual service and the parts used are batteries for the fobs and wipers for your windshield.
And I was like, “Okay, great.” That’s my $600?
Some of those visits have also included a number of other line items that I feel like some would happen whether I have the annual service or not because some of them were kind of classified as these service bulletins, which I think is very standard industry practice to say: hey, when your car is in, if we see this as a concern, because your VIN is labeled as… it may have this concern. So they look and if they see the concern, they fix it, and I’ve been very appreciative.
Other non-scheduled service center visits have included parts replaced and they’ve all been driven by some sort of failure and/or observation on my part that says this doesn’t feel right, and Tesla Motors has said either: We agree and made the repairs or they’ve said no to and I totally think that’s reasonable. An example would be Tesla considers it a wear issue, but some would also consider a design issue about why the wear is happening.
Also, I think the service center communication systems and behaviors that’s been implemented as a team have greatly evolved. Early on, I had services where I didn’t hear for three days and I’m like: what’s happened to my car?
But now it’s just amazing service as I receive multiple text message updates per day when they have my car. All my recent service has been same-day stuff and they’ve done it really quickly, maybe that’s reflective of their Formula 1 approach.
David Zygmont’s Model S at Crater Lake last summer. (Source: David Zygmont)
Grant Gerke: Speaking of Formula One, what about this pit crew approach? Any signs of it in recent visits?
David Zygmont: Before I mention the pit crew like experience, I do want to mention that one of the most awesome parts of the Tesla service experience is the offer to valet your car at home. So, it entails the service center coming to your house and bringing a Model S loaner and leaving it with you. Then they bring it back all fixed, serviced and whatever that’s been done with it. No one else does that. So, I just want to quickly make mention of that.
But sometimes it actually works better in my day if I could just exchange with (a car) the service center on my way to work. Recently, I was waiting to pick up my car after some service and a car had just come off of a flatbed in front of the Highland Park shop. I watched as a pit crew went to work on that car immediately. It was four service guys–four technicians–and someone was in the driver seat with their laptop in front of them, plugged in on the side port of the Model S. Other team members had covers off, under the hood and they pulled some covers to access some different parts in the front area.
It was really clear that this was like all hands on deck, let’s triage this real fast. I thought that was pretty cool.
What about everyone else? What were some of your expectations for Tesla Motors service centers?
I want to thank Dave for his time and be sure to check out my podcast with Dave Zygmont’s road warrior adventures in his Model S 85 across the supercharger network, “Podcast | Dial-in a Model S Road Trip with These Tips.“
News
Tesla loses Director who designed one of the company’s best features
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave.
Tesla has lost the director who designed one of the company’s best features: Over-the-Air updates.
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave. In a lengthy statement on LinkedIn, Dmytryk said that he’s “closing the book.” He had nothing but good things to say:
“After 11 incredible years at Tesla, I’m closing the book. It’s been the ride of a lifetime: always on the news, innovating relentlessly, constantly pushing the limits. Tesla is THE place for talented, passionate people. I feel insanely lucky to have been part in that culture for so long.”
It appears the intense lifestyle of developing and creating intensively for so long might have caught up to Dmytryk, who did not give his definitive plans for the future, and it appears he may be taking some time off before jumping into a new venture:
“The future? Extremely bright. Ambitions intact, just getting started as a transformative company that could elevate billions of lives. So why leave now?! Human life’s always been my North Star, right now I need to be with mines. I’ve always admired Tesla’s top leadership and vision. But what I’ve always found incredible is the tenacity, brilliance and devotion of people on the front line. YOU make Tesla unstoppable. I wish you all the best and of course EPIC wins.”
The move was first reported by NotaTeslaApp.
Over-the-Air updates are among Tesla’s best features. They are used to improve the Full Self-Driving suite, add features, remedy recalls, and more. Many vehicles have the ability to receive OTA updates, as I did in a Ford Bronco previous to my Model Y. However, Tesla does them better than anyone else: they’re seamless, effective, and frequent. Your car always improves.
The move is a blow to Tesla, of course, considering Dmytryk’s massive contribution to the company and extremely long tenure spent, but not something that is overwhelmingly detrimental. Tesla deals with a lot of extremely intelligent people, some of whom are the best in their field, so they are sure to find a suitable replacement.
However, it’s no secret that the company has been losing some of its top talent, some of whom were in executive roles. Some have left to take on new projects, and others have not revealed their career plans.
It seems at least some of those employees are simply deciding to walk away and try new things after working so hard for so long. According to Dmytryk’s LinkedIn, he also played a large part in Musk’s acquisition of X, as he stated he “worked at Twitter/X ~45/week while working at the same pace for Tesla.”
That averages a 13-hour day, seven days a week, or 18 hours for the normal five-day work week.
News
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
Tesla’s most wanted Model Y configuration is heading to a new region, and although U.S. fans and owners have requested the vehicle since its release last year, it appears the company has no plans to bring it to the market.
According to fresh regulatory filings, the six-seat Model Y L is coming to South Korea with signs indicating an imminent launch. The extended-wheelbase configuration, already a hit in China, just cleared energy-efficiency certification from the Korea Energy Agency, paving the way for deliveries as early as the first half of 2026.
The vehicle is already built at Tesla’s Giga Shanghai facility in China, making it an ideal candidate for the Asian market, as well as the European one, as the factory has been known as a bit of an export hub in the past.
$TSLA
BREAKING: The official launch of Tesla Model Y L in S.Korea seems to be quite imminent.Additional credentials related to Model YL were released today.
✅ Battery Manufacturer: LG Energy Solutions
✅ Number of passengers: 6 people
✅ Total battery capacity: 97.25 kWh… pic.twitter.com/hmy64XYi80— Tsla Chan (@Tslachan) March 6, 2026
It seems like Tesla was prepping for this release anyway, as the timing was no accident. A camouflaged Model Y L prototype was spotted testing on Korean highways the same day the certification dropped. Tesla has already secured similar approvals for Australia and New Zealand, with both markets expecting the larger Model Y in 2026.
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
South Korean filings list it as an all-wheel-drive imported electric passenger vehicle with a 97.25 kWh total battery capacity supplied by LG Energy Solution. Local tests show an impressive 543 km (337 miles) combined range at room temperature and 454 km (282 miles) in colder conditions, easing one of the biggest concerns for Korean EV buyers.
Tesla Model Y lineup expansion signals an uncomfortable reality for consumers
But for U.S. fans, things are not looking good for a launch in the market.
CEO Elon Musk has been blunt. The six-seater “wouldn’t arrive in the U.S. until late 2026, if ever,” he said, pointing to the company’s heavy bet on unsupervised Full Self-Driving and robotaxi platforms like the Cybercab. With the Model X slated for discontinuation, many families hoped the stretched Model Y would slide into the lineup as an affordable three-row bridge. So far, that hope remains unfulfilled.
For now, South Korean drivers will be among the first buyers outside China to enjoy the spacious, efficient Model Y L. Tesla continues its global rollout strategy, tailoring vehicles to regional tastes while North American customers keep refreshing their apps and crossing their fingers.
The Model Y L proves the appetite for practical, family-sized electric SUVs is stronger than ever. Hopefully, Tesla will listen to its fans and bring the vehicle to the U.S. where it would likely sell well.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
Tesla loses Director who designed one of the company’s best features
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
