Tesla is leading an electric offensive in Norway as new data from the Opplysningsrådet for Veitrafikken (The Road Traffic Information Council of Norway, or OFV) reveals that 77.5% of new car sales for September consisted of electric vehicles. Tesla’s two most popular vehicles, the Model Y and Model 3, contributed greatly, making the electric automaker the most popular brand in Norway in September by a considerable margin.
According to OFV statistics, the Model Y was Norway’s most popular vehicle, regardless of powertrain. With 3,564 sales, making up 19.8% of the total September auto sales, the mass-market crossover from Tesla dominated electric and gas-powered competitors, with the next closest model being the Tesla Model 3 sedan, which was sold 2,218 times accounting for 12.3% of the total sales. The Skoda Enyaq was third for September with 787 sales or 4.4%.
The Model Y has become Tesla’s most sought-after vehicle in the past year and a half since initial deliveries began. Tesla executives, including CEO Elon Musk, always anticipated the Model Y would eventually overtake the Model 3, especially in the European market where crossovers are the most popular body style. Tesla expects the Model Y to continue its display of dominance globally, as Musk has stated that he expects the vehicle to become the most popular car in the world in 2022.
Perhaps what is more impressive than Tesla’s overwhelming dominance in a market where EVs are the mainstream is Norway’s undoubted support for the transition to electrification. With more than 3/4s of the new cars sold in September being electric, there is no doubt Norway is the undisputed hotspot for electric vehicles. Recent projections have indicated that the country will sell its last ICE vehicle sometime in 2022.
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Tesla overtakes Volkwagen, Ford in Norway as Model Y dominates August EV sales
Of the top ten vehicles sold in Norway in September, only one vehicle is gas-powered: the Toyota RAV4 crossover, which was the fourth most popular car for the month. The top ten consisted of the following vehicles, listed in positions relative to their sales performance in Norway in September:
- Tesla Model Y – 3,564 units
- Tesla Model 3 – 2,218 units
- Skoda Enyaq – 787 units
- Toyota RAV4 – 702 units
- Audi e-tron – 672 units
- Volkswagen ID.4 – 659 units
- Hyundai IONIQ 4 – 652 units
- Ford Mustang Mach-E – 600 units
- Volkswagen ID.3 – 456 units
- Nissan Leaf – 410 units
In total, 17,992 vehicles were sold in Norway in September, with 77.5% being electric. 13,944 cars that were purchased in September were electric, making EVs a preferred mode of transportation in the European country. An impressive statistic alone, Norway’s automotive sales are expected to be fully concentrated with EVs beginning next year.
Norway has played a major role in supporting advent of electric vehicles!
— Elon Musk (@elonmusk) July 25, 2021
News
Tesla targets Bay Area airports as next step for Robotaxi rollout
The update was initially reported by Politico, which cited records that it reportedly obtained.

Tesla has expressed interest in operating its Robotaxi ride-hailing service in three of Silicon Valley’s busiest airports, as per the company’s communications with California regulators.
The update was initially reported by Politico, which cited records that it reportedly obtained.
Key Robotaxi battleground
As per the publication, Casey Blaine, Tesla’s senior regulatory counsel, informed regulators in California that the electric vehicle maker was “initiating engagement with the following airports to secure the necessary approvals to conduct pick-ups/drop-offs: San Francisco International Airport, San Jose Mineta International Airport, and Oakland International Airport.”
High-traffic airports have long been a focal point for autonomous vehicle firms like Waymo, which recently secured permits to operate in San Jose and is progressing in San Francisco after a lengthy battle with labor groups. By pursuing airport access, Tesla seems to be hinting that it wants a share of the same market. Regulators confirmed that Tesla has opened discussions with each Bay Area airport, though no permits have been granted yet.
Regulator visit
California’s Public Utilities Commission, the state’s primary ride-hailing regulator, has reportedly engaged directly with Tesla in recent months. Agency officials reportedly visited Tesla’s Palo Alto offices to learn more about the company’s ride-hailing program and its technology. Agency spokesperson Terrie Prosper shared some insights about the matter.
“CPUC staff are aware of Tesla’s recently expanded Bay Area charter-party carrier service and associated app. As for any charter-party carrier regulated by the CPUC, staff engages to exchange information, promote safety, and monitor compliance with applicable rules and regulations. Among other things, we appreciate and expect Tesla and all carriers to properly and clearly represent its service to the public,” Proper noted.
Tesla has already allowed Bay Area riders to book trips through its Robotaxi app, which launched to select customers in July before opening publicly in September. Videos posted online show Tesla’s driverless cars are still operating with safety drivers, though Musk has suggested that the service could be fully driverless by the end of the year.
Elon Musk
Analyst: Elon Musk’s $1 trillion Tesla pay deal modest against robot market potential
Jonas highlighted Tesla’s longer-term ambitions in robotics as a key factor in his assessment.

Morgan Stanley analyst Adam Jonas, one of Wall Street’s most ardent Tesla (NASDAQ:TSLA) bulls today, has described Elon Musk’s newly proposed $1 trillion performance-based compensation package as a “good deal” for investors.
In a note shared this week, Jonas argued that the package helps align the interests of Musk and Tesla’s minority shareholders, despite its shockingly high headline number.
Future market opportunities
Jonas highlighted Tesla’s longer-term ambitions in robotics as a key factor in his assessment. “Yes, a trillion bucks is a big number, but (it) is rather modest compared to the size of the market opportunity,” Jonas wrote. He added that the humanoid robot market could ultimately surpass the size of today’s global labor market “by a significant multiple.”
“We have entertained scenarios where the humanoid robot market can exceed the size of today’s global labor market… by a significant multiple,” Jonas wrote, as shared on X by Tesla watcher Sawyer Merritt.
The analyst likened the arrival of AI-powered robotics to the transformative effect of electricity, noting that “contemplating future global GDP before AI robots is like contemplating global GDP before electricity.” The Morgan Stanley analyst’s insights align with the idea that as much as 80% of Tesla’s future valuation could be tied to its Optimus humanoid robot program.
Elon Musk’s pay package
Tesla’s board has tied Elon Musk’s proposed compensation package to some of the most ambitious targets in corporate history. The 2025 CEO Performance Award requires the automaker’s valuation to soar from roughly $1.1 trillion today to $8.5 trillion over the next decade, a level that would make Tesla the most valuable company in existence.
The plan also demands a leap in Tesla’s operating profit, from $17 billion in 2024 to $400 billion annually. It also ties the CEO’s compensation to a number of product milestones, including the delivery of 20 million vehicles in total, 10 million active Full Self-Driving subscriptions, 1 million Tesla Bots, and 1 million Robotaxis in operation. Tesla’s board emphasized that Musk’s leadership was fundamental to achieving such ambitious goals, with Chair Robyn Denholm noting the award would align the CEO’s incentives with long-term shareholder value.
News
Tesla China posts strongest registrations of Q3 so far with first Model Y L deliveries
Tesla posted 14,300 insurance registrations in China during the week of September 1–7.

Tesla posted 14,300 insurance registrations in China during the week of September 1–7, a 14.4% increase from the previous week’s 12,500 units.
The figure marks Tesla’s highest weekly performance so far this quarter so far, despite the company’s year-over-year figures still being below 2024’s numbers.
Weekly registrations
The week’s registrations broke down to 5,000 Model 3s and 8,400 Model Ys, including the first 900 units of the newly launched Model Y L variant, as per estimates from industry watchers. On a quarterly basis, Tesla China is tracking 41.3% growth compared to the previous quarter, which bodes well for the company’s results this Q3 2025.
For the month of August, Tesla sold 57,152 vehicles in China, down 9.93% from the same period in 2024 but up 40.7% from July’s 40,617 units, according to the China Passenger Car Association (CPCA). Year-to-date, Tesla’s China sales are 7.2% lower compared to the previous year.
Model Y L first deliveries
The week ending September 7 was the first week that included the newly released Model Y L, a six-seat extended wheelbase version of the company’s best-selling all-electric crossover. Industry watchers estimate that last week, the first 900 units of the Model Y L have been registered, though this number is expected to increase in the coming weeks as deliveries of the vehicle hit their pace.
Citing information from a Tesla store in Beijing, Chinese media outlet Cailianshe stated that the Model Y L has been seeing a lot of interest among car buyers. “(The Model Y L) is selling very well. Since its launch, 120,000 orders have been received, with nearly 10,000 orders placed every day. The first batch of customers began receiving deliveries in the past two days,” a Tesla representative stated.
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