Tesla is leading an electric offensive in Norway as new data from the Opplysningsrådet for Veitrafikken (The Road Traffic Information Council of Norway, or OFV) reveals that 77.5% of new car sales for September consisted of electric vehicles. Tesla’s two most popular vehicles, the Model Y and Model 3, contributed greatly, making the electric automaker the most popular brand in Norway in September by a considerable margin.
According to OFV statistics, the Model Y was Norway’s most popular vehicle, regardless of powertrain. With 3,564 sales, making up 19.8% of the total September auto sales, the mass-market crossover from Tesla dominated electric and gas-powered competitors, with the next closest model being the Tesla Model 3 sedan, which was sold 2,218 times accounting for 12.3% of the total sales. The Skoda Enyaq was third for September with 787 sales or 4.4%.
The Model Y has become Tesla’s most sought-after vehicle in the past year and a half since initial deliveries began. Tesla executives, including CEO Elon Musk, always anticipated the Model Y would eventually overtake the Model 3, especially in the European market where crossovers are the most popular body style. Tesla expects the Model Y to continue its display of dominance globally, as Musk has stated that he expects the vehicle to become the most popular car in the world in 2022.
Perhaps what is more impressive than Tesla’s overwhelming dominance in a market where EVs are the mainstream is Norway’s undoubted support for the transition to electrification. With more than 3/4s of the new cars sold in September being electric, there is no doubt Norway is the undisputed hotspot for electric vehicles. Recent projections have indicated that the country will sell its last ICE vehicle sometime in 2022.
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Tesla overtakes Volkwagen, Ford in Norway as Model Y dominates August EV sales
Of the top ten vehicles sold in Norway in September, only one vehicle is gas-powered: the Toyota RAV4 crossover, which was the fourth most popular car for the month. The top ten consisted of the following vehicles, listed in positions relative to their sales performance in Norway in September:
- Tesla Model Y – 3,564 units
- Tesla Model 3 – 2,218 units
- Skoda Enyaq – 787 units
- Toyota RAV4 – 702 units
- Audi e-tron – 672 units
- Volkswagen ID.4 – 659 units
- Hyundai IONIQ 4 – 652 units
- Ford Mustang Mach-E – 600 units
- Volkswagen ID.3 – 456 units
- Nissan Leaf – 410 units
In total, 17,992 vehicles were sold in Norway in September, with 77.5% being electric. 13,944 cars that were purchased in September were electric, making EVs a preferred mode of transportation in the European country. An impressive statistic alone, Norway’s automotive sales are expected to be fully concentrated with EVs beginning next year.
Norway has played a major role in supporting advent of electric vehicles!
— Elon Musk (@elonmusk) July 25, 2021
News
Tesla starts showing how FSD will change lives in Europe
Local officials tested the system on narrow country roads and were impressed by FSD’s smooth, human-like driving, with some calling the service a game-changer for everyday life in areas that are far from urban centers.
Tesla has launched Europe’s first public shuttle service using Full Self-Driving (Supervised) in the rural Eifelkreis Bitburg-Prüm region of Germany, demonstrating how the technology can restore independence and mobility for people who struggle with limited transport options.
Local officials tested the system on narrow country roads and were impressed by FSD’s smooth, human-like driving, with some calling the service a game-changer for everyday life in areas that are far from urban centers.
Officials see real impact on rural residents
Arzfeld Mayor Johannes Kuhl and District Administrator Andreas Kruppert personally tested the Tesla shuttle service. This allowed them to see just how well FSD navigated winding lanes and rural roads confidently. Kruppert said, “Autonomous driving sounds like science fiction to many, but we simply see here that it works totally well in rural regions too.” Kuhl, for his part, also noted that FSD “feels like a very experienced driver.”
The pilot complements the area’s “Citizen Bus” program, which provides on-demand rides for elderly residents who can no longer drive themselves. Tesla Europe shared a video of a demonstration of the service, highlighting how FSD gives people their freedom back, even in places where public transport is not as prevalent.
What the Ministry for Economic Affairs and Transport says
Rhineland-Palatinate’s Minister Daniela Schmitt supported the project, praising the collaboration that made this “first of its kind in Europe” possible. As per the ministry, the rural rollout for the service shows FSD’s potential beyond major cities, and it delivers tangible benefits like grocery runs, doctor visits, and social connections for isolated residents.
“Reliable and flexible mobility is especially vital in rural areas. With the launch of a shuttle service using self-driving vehicles (FSD supervised) by Tesla in the Eifelkreis Bitburg-Prüm, an innovative pilot project is now getting underway that complements local community bus services. It is the first project of its kind in Europe.
“The result is a real gain for rural mobility: greater accessibility, more flexibility and tangible benefits for everyday life. A strong signal for innovation, cooperation and future-oriented mobility beyond urban centers,” the ministry wrote in a LinkedIn post.
News
Tesla China quietly posts Robotaxi-related job listing
Tesla China is currently seeking a Low Voltage Electrical Engineer to work on circuit board design for the company’s autonomous vehicles.
Tesla has posted a new job listing in Shanghai explicitly tied to its Robotaxi program, fueling speculation that the company is preparing to launch its dedicated autonomous ride-hailing service in China.
As noted in the listing, Tesla China is currently seeking a Low Voltage Electrical Engineer to work on circuit board design for the company’s autonomous vehicles.
Robotaxi-specific role
The listing, which was shared on social media platform X by industry watcher @tslaming, suggested that Tesla China is looking to fill the role urgently. The job listing itself specifically mentions that the person hired for the role will be working on the Low Voltage Hardware team, which would design the circuit boards that would serve as the nervous system of the Robotaxi.
Key tasks for the role, as indicated in the job listing, include collaboration with PCB layout, firmware, mechanical, program management, and validation teams, among other responsibilities. The role is based in Shanghai.
China Robotaxi launch
China represents a massive potential market for robotaxis, with its dense urban centers and supportive policies in select cities. Tesla has limited permission to roll out FSD in the country, though despite this, its vehicles have been hailed as among the best in the market when it comes to autonomous features. So far, at least, it appears that China supports Tesla’s FSD and Robotaxi rollout.
This was hinted at in November, when Tesla brought the Cybercab to the 8th China International Import Expo (CIIE) in Shanghai, marking the first time that the autonomous two-seater was brought to the Asia-Pacific region. The vehicle, despite not having a release date in China, received a significant amount of interest among the event’s attendees.
Elon Musk
Elon Musk and Tesla AI Director share insights after empty driver seat Robotaxi rides
The executives’ unoccupied tests hint at the rapid progress of Tesla’s unsupervised Robotaxi efforts.
Tesla CEO Elon Musk and AI Director Ashok Elluswamy celebrated Christmas Eve by sharing personal experiences with Robotaxi vehicles that had no safety monitor or occupant in the driver’s seat. Musk described the system’s “perfect driving” around Austin, while Elluswamy posted video from the back seat, calling it “an amazing experience.”
The executives’ unoccupied tests hint at the rapid progress of Tesla’s unsupervised Robotaxi efforts.
Elon and Ashok’s firsthand Robotaxi insights
Prior to Musk and the Tesla AI Director’s posts, sightings of unmanned Teslas navigating public roads were widely shared on social media. One such vehicle was spotted in Austin, Texas, which Elon Musk acknowleged by stating that “Testing is underway with no occupants in the car.”
Based on his Christmas Eve post, Musk seemed to have tested an unmanned Tesla himself. “A Tesla with no safety monitor in the car and me sitting in the passenger seat took me all around Austin on Sunday with perfect driving,” Musk wrote in his post.
Elluswamy responded with a 2-minute video showing himself in the rear of an unmanned Tesla. The video featured the vehicle’s empty front seats, as well as its smooth handling through real-world traffic. He captioned his video with the words, “It’s an amazing experience!”
Towards Unsupervised operations
During an xAI Hackathon earlier this month, Elon Musk mentioned that Tesla owed be removing Safety Monitors from its Robotaxis in Austin in just three weeks. “Unsupervised is pretty much solved at this point. So there will be Tesla Robotaxis operating in Austin with no one in them. Not even anyone in the passenger seat in about three weeks,” he said. Musk echoed similar estimates at the 2025 Annual Shareholder Meeting and the Q3 2025 earnings call.
Considering the insights that were posted Musk and Elluswamy, it does appear that Tesla is working hard towards operating its Robotaxis with no safety monitors. This is quite impressive considering that the service was launched just earlier this year.