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Tesla targets lower operating costs through new waste water treatment system patent
Tesla is arguably one of the most dynamic companies in the industry today, with its tendency to constantly innovate even after it reaches its ambitious targets. This particular culture was mentioned by Tesla’s President of Automotive Jerome Guillen in a recent interview with CNBC, when he stated that Tesla’s work, specifically in its batteries, continue to evolve over time. Elon Musk echoed this tendency on Twitter, stating that even Tesla’s vehicles like the Model S and X are partially upgraded every month “as soon as a new subsystem is ready for production.”
Such a culture is emblematic of Tesla. Such a culture is also reflected in a recently published patent for the company, which outlines a clever waste water treatment system that could pave the way for more cost savings in operational expenses. The patent is titled System for Regenerating Sodium Hydroxide and Sulfuric Acid from Waste Water Stream Containing Sodium and Sulfate Ions and was published on November 15.
Tesla notes in its patent description that “acid leaching performed through the addition of sulfuric acid and neutralization through the addition of sodium hydroxide” are common processes used in manufacturing. As a result of these processes, waste water containing high concentrations of sodium and sulfate ions produced, since sodium and sulfate ions are very soluble and are difficult to remove through conventional precipitation processes. Tesla notes that these factors could result in large quantities of waste water being disposed — a process that is both expensive and harmful for the environment.
In a conventional waste water treatment setup, three chambers separated by an anion exchange membrane (AEM) and a cation exchange membrane (CEM), as well as anodes and cathodes, are utilized. Tesla notes that the present system for waste water treatment leaves much to be desired, considering that the setup is not cost-effective at all.
“With the prior art system, not all of the sodium and sulfate ions are able to be removed from the waste water feed stream to produce the ‘treated’ water. This reduces recovery of acid/caustic, and also presents challenges when trying to reuse the “treated” water. This process becomes increasingly difficult as the concentration of ions in the waste water feed stream lowers as it moves through the electrolysis treatment system, and an increasing amount of electrical voltage needs to be applied.
“Further, the generated acid/caustic products can only be produced at low concentrations. As the product streams increase in concentration, an increasing amount of electrical voltage is needed between the anode and the cathode. Further, as the membranes AEM and CEM are in contact with these higher concentration acid/caustic products, the lifetime of the membranes and decreases. The combination of a high electrical load, low recovery efficiency, low recovered acid/caustic concentrations, and short component lifetimes make the prior art system economically unviable.”
Tesla’s waste water treatment system utilizes membrane concentration systems as a cornerstone to develop a system where waste water is treated and possibly even reused. The electric car maker describes its system in the following description.
“As compared to prior waste water treatment systems, the waste water treatment system of the present disclosure uses the three dedicated membrane concentration systems to maintain high ion concentrations in the feed and low ion concentrations in the product chambers. The first thermal concentration system takes in the dilute acid produced by the electrolysis treatment system that allows pure water to permeate while the dissolved acid species are rejected. The pure water is recycled back to the second chamber of the electrolysis treatment system to dilute this stream, while the reject concentrated acid is extracted as a product.
“The second thermal concentration system takes in the dilute caustic produced by the electrolysis treatment system and allows pure water to permeate while the dissolved caustic species are rejected. The pure water is recycled back to the third chamber of the electrolysis treatment system to dilute this stream, while the reject concentrated caustic is extracted as a product. The membrane concentration system takes in the existing waste water that still contains significant dissolved sodium and sulfate. Pure water is extracted as a product, and the concentrate reject is sent back to the electrolysis treatment system waste water feed to maintain a high concentration of sodium and sulfate ions in the waste water feed.”
With such a system in place, Tesla expects to see optimizations in its operations. The Silicon Valley-based carmaker noted in its patent that its waste water treatment system would likely even extend the lifetime of components such as the AEM and CEM, resulting in more cost savings.
“The waste water treatment system of the present disclosure has significant operational advantages, including resulting in large positive driving concentration gradient assisting electric voltage, as opposed to negative gradient resisting electric voltage in (a) conventional system, dramatically reducing electrical load. The waste water treatment system allows for the AEM and CEM of the electrolysis treatment system to be in contact with low concentration acid/caustic, significantly increasing their lifetimes.
“Further, the produced acid/caustic from the membrane concentration systems are at much higher concentrations than the electrolysis treatment system could make on its own, increasing their value. Moreover, the exiting pure water product is Reverse Osmosis (RO) quality and can be directly used to service pure water needs. The recovery of both sodium and sulfate ions is near 100%, since there are almost no remaining ions in the exiting pure water product.”
Over the past months, published patents from the company show that Tesla is looking to optimize several aspects of its operations. Included among these is a rigid structural cable that could open the gates for more automation, a flexible clamping assembly that would allow the company to easily address panel gaps, as well as a DCM recovery system that could make battery manufacturing safer.
Tesla’s recently published patent for its novel waste water treatment system could be accessed in full here.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
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Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
