Investor's Corner
Tesla’s veteran problem solver Jerome Guillen is Elon Musk’s most strategic appointment yet
Earlier this month, Tesla CEO Elon Musk announced a series of strategic promotions that are aimed at taking the company to reach new heights in the years to come. Among the promotions, Elon Musk’s appointment of veteran accomplisher Jerome Guillen as the company’s new President of Automotive stood out. As the end of the third quarter approaches, it is starting to look like Elon Musk’s promotion of the hands-on executive was the correct strategy.
Jerome Guillen joined Tesla back in 2010 as the director of the Model S program. Prior to his employment at Tesla, Jerome served as the project leader for Daimler’s Freightliner Cascadia program, and eventually as head of the company’s Business Innovation unit. By the time he left for Tesla, Daimler’s Business Innovation unit was profitable and self-funding.
When Jerome joined the electric car maker, Tesla was still a fledgling startup that only produced and delivered a small number of its two-door Roadster to a select group of customers. Being the first vehicle that the company designed from the ground up, a lot was riding on the Model S, particularly as critics of the company were quick to dismiss the electric car as “vaporware.” Guillen was a hands-on executive, and for some early customers of the Model S, he became the go-to person when issues arose.
And issues did arise. When Tesla started delivering the Model S to reservation holders, the company lacked sufficient sales and service centers. Tesla was delivering vehicles directly to people’s homes, and while this worked well for the first few hundred handovers in California, it became a big logistical headache for the company when customers from faraway states started ordering the electric car. Elon Musk, for his part, opted to have Jerome add sales, service, and deliveries to his portfolio. The hands-on executive handled the task well, even developing a reputation for being incredibly responsive to emails and concerns from regular customers.
Early Model S adopter Andrew Wolfe of Los Gatos, California noted in a statement to Bloomberg that he was among the customers who were in constant communication with the executive. Wolfe noted that Jerome was always open to suggestions, such as where Tesla should consider opening additional service centers, as well as the company’s points for improvement in terms of loaner vehicles.
Jerome’s work with the Model S program would ultimately help lay the groundwork for the company’s following vehicles, the Model X SUV and later, the Model 3. The executive briefly took a leave of absence from the company in 2015, but later returned to head the Tesla Semi program. Over the past months, sightings of the Semi across the United States would feature Jerome from time to time, accompanying the long-hauler’s hand-built alpha prototype on its road tests.
While he was heading the Tesla Semi program, Jerome’s out-of-the-box problem-solving skills would prove useful for the company’s overall operations. Back in June, Tesla made headlines when Elon Musk revealed that a new Model 3 assembly line had been set up inside a sprung structure on the grounds of the Fremont factory. The line, dubbed as GA4, was ultimately responsible for giving the company’s production the boost it needed to hit its target of producing 5,000 Model 3 a week before the end of the second quarter. Analysts from Evercore ISI who toured the Fremont factory later noted that GA4 “looked very much like general assembly at other auto plants which we have visited,” and that the “facility looks set to be permanent and in theory should be able to support much faster cycle times.” As Elon Musk would later reveal, GA4 was Jerome Guillen’s brainchild.
The appointment of an executive such as Jerome as the President of Automotive could prove to be Elon Musk’s most strategic move this third quarter. At this point in Tesla’s growth, with hundreds of thousands of reservations in line for the Model 3, the company is pretty much in a situation similar to the one it faced when it was struggling to deliver the Model S to customers across the US. From this perspective, at least, Jerome Guillen appears to be the right man for the job.
It remains to be seen what Jerome’s full responsibilities are now that he is serving as President of Automotive, but amidst Tesla’s end-of-quarter delivery push for the Model 3, the company has begun adopting some out-of-the-box solutions for its current logistical problems. In a recent tweet, for example, Elon Musk noted that Tesla is experiencing a bottleneck in the car carrier trailers transporting vehicles from the Fremont factory to its delivery centers. To help address this issue, Musk stated that Tesla has begun building its own car carriers to help foster quicker deliveries. This is speculation, but such an unorthodox solution carries some very Jerome Guillen-like undertones.
Investor's Corner
Elon Musk’s 2025 pay package gets support from Tesla’s biggest bull
ARK Invest founder Cathie Wood has previously stated that she is quite confident that the vote on Elon Musk’s 2025 Performance Award would pass.
Cathie Wood, CEO of ARK Invest and one of Tesla’s most ardent bulls, reiterated her support for Elon Musk’s 2025 CEO Performance Award.
Wood highlighted that Musk’s leadership attracts incredible talent, and it has allowed the companies he leads such as Tesla to become disruptors in their respective fields.
ARK Invest supports Musk’s leadership
Elon Musk’s 2025 CEO Performance Award has received a mixed reception. Proxy firms such as Glass Lewis and Institutional Shareholder Services (ISS) have stated that they would be voting against Musk’s pay package. Other entities, such as the State Board of Administration of Florida (SBA), have stated that they would be voting in favor of Tesla’s proposals.
ARK Invest founder Cathie Wood, for her part, has previously stated that she is quite confident that the vote on Elon Musk’s 2025 Performance Award would pass. She also stated that a favorable result to the vote for Musk’s 2025 pay plan would be beneficial for Tesla.
“Elon Musk is the most productive human being on earth. And a human being who attracts incredible talent, people who want to solve the world’s hardest problems. This is a win-win for all of us if Elon succeeds this time,” Wood stated. Musk appreciated Wood’s comments, stating, “Thanks Cathie!” In a post on X.
ARK Invest has been one of Tesla’s most loyal bulls
Tesla is ARK Invest’s single largest holding, with the firm holding an estimated $1 billion worth of TSLA, as noted in an Insider report. Wood previously said she expects the approval of Musk’s pay package to trigger “super-exponential growth” for the automaker, as new products like the Cybercab and Optimus expand Tesla’s offerings.
“Because think about it. It is a convergence among three of our major platforms. So, robots, energy storage, AI, and it’s not stopping with Robotaxis. There’s a story beyond that with humanoid robots, and our $2,600 number has nothing for humanoid robots. We just thought it’d be an investment, period,” Wood stated during an appearance at Steven Bartlett’s podcast The Diary Of A CEO.
Investor's Corner
Tesla VP for AI software makes a case for upcoming Elon Musk shareholder vote
Elluswamy reiterated the idea that Tesla is indeed at a critical point in its history.
Tesla’s Director of Autopilot Software and VP of AI Software Ashok Elluswamy has shared his thoughts about CEO Elon Musk’s 2025 performance award. While the executive typically discusses topics related to the company’s tech and AI initiaives, Elluswamy made it a point to make a case for Musk’s proposed pay package.
Tesla’s VP for AI Software shares his insights
In a post on X, Elluswamy reiterated the idea that Tesla is indeed at a critical point in its history. This is because the company is changing from a leader in electric vehicles and a major player in the energy storage market to a powerhouse pioneer in robotics that are powered by real-world AI. As per the executive, Elon Musk’s leadership of Tesla is more relevant now more than ever. He also reported an X article he previously wrote about Elon Musk and Tesla.
“This note regarding the importance of Elon leading Tesla is more relevant now than ever. Tesla is at a critical juncture, as it is metamorphosing into the world leader in robotics. Creating large-scale, useful robots requires expertise across engineering design, manufacturing, real-world AI software, chips for AI, and more. Elon is, quite likely, the only person on Earth with deep skills and the right instincts across all these domains,” Elluswamy stated.
A push to support Musk’s 2025 performance award
In recent weeks, Tesla executives such as Board Chair Robyn Denholm have been encouraging TSLA shareholders to vote in favor of Elon Musk’s 2025 performance award, as well as other proposals that the company’s directors have argued are critical to the future of the company. These proposals, Tesla executives noted, are necessary to ensure that the company can achieve the ambitious targets of Elon Musk’s Master Plan Part IV.
Elon Musk’s pay package, as well as the company’s proposals, would be decided at the upcoming 2025 Annual Shareholders Meeting, which would be held at Giga Texas on November 6, 2025. Needless to say, Tesla’s future might very well be decided during the event.
Investor's Corner
Tesla investor Calpers opposes Elon Musk’s 2025 performance award
Musk’s 2025 pay plan will be decided at Tesla’s 2025 Annual Shareholder Meeting, which will be held on November 6 in Giga Texas.
One of the United States’ largest pension funds, the California Public Employees’ Retirement System (Calpers), has stated that it will be voting against Elon Musk’s 2025 Tesla CEO performance award.
Musk’s 2025 pay plan will be decided at Tesla’s 2025 Annual Shareholder Meeting, which will be held on November 6 in Giga Texas. Company executives have stated that the upcoming vote will decide Tesla’s fate in the years to come.
Why Calpers opposes Musk’s 2025 performance award
In a statement shared with Bloomberg News, a Calpers spokesperson criticized the scale of Musk’s proposed deal. Calpers currently holds about 5 million Tesla shares, giving its stance meaningful influence among institutional investors.
“The CEO pay package proposed by Tesla is larger than pay packages for CEOs in comparable companies by many orders of magnitude. It would also further concentrate power in a single shareholder,” the spokesperson stated.
This is not the first time Calpers has opposed a major Musk pay deal. The fund previously voted against a $56 billion package proposed for Musk and criticized the CEO’s 2018 performance-based plan, which was perceived as unrealistic due to its ambitious nature at the time. Musk’s 2018 pay plan was later struck down by a Delaware court, though Tesla is currently appealing the decision.
Musk’s 2025 CEO Performance Award
While Elon Musk’s 2025 performance award will result in him becoming a trillionaire, he would not be able to receive any compensation from Tesla unless aggressive operational and financial targets are met. For Musk to receive his full compensation, for example, he would have to grow Tesla’s market cap from today’s $1.1 trillion to $8.5 trillion, effectively making it the world’s most valuable company by a mile.
Musk has also maintained that his 2025 performance award is not about compensation. It’s about his controlling stake at Tesla. “If I can just get kicked out in the future by activist shareholder advisory firms who don’t even own Tesla shares themselves, I’m not comfortable with that future,” Musk wrote in a post on X.
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