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Tesla price cuts increase market share domination

Credit: Tesla

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Tesla has made price cuts across its entire lineup this year, effectively waging a “price war” against other automakers. According to new registration data in the U.S., the strategy seems to have boosted overall electric vehicle (EV) sales, with Tesla remaining the dominant market share leader.

As shown in new registration data from Experian, the auto market share of EVs has risen to 7.2 percent this year in the period from January to July, with overall EV registrations jumping to 655,986 total for a 67 percent year-over-year increase (via Automotive News). During the same period, Tesla had 390,377 vehicles registered for a 50-percent jump from 2022, capturing a 59.5-percent share of the EV market.

Following Tesla’s registrations were offerings from Chevrolet (39,647), Ford (33,955), Hyundai (28,198) and BMW (23,116) to make up the rest of the top five registered EV brands in the U.S. Notable EVs sold by Chevy and Ford included the Chevy Bolt EV and Bolt EUV, the brand-new Silverado, the Ford Mustang Mach-E and the F-150 Lightning.

Credit: Automotive News

Credit: Automotive News

The data shows that Model Y registrations reached 236,041 in the seven months, more than double those of last year. Tesla had 131,381 registrations of the Model 3 in the period ending July, ahead of its launch of the forthcoming Highland Model 3. The Model S saw registration figures drop by 51 percent during the same period, landing at just 8,493, while the Model X fell 14 percent to 14,462 registered units.

Tesla cut prices on its vehicles in January, forcing some other automakers to follow suit. J.D. Power guessed that the overall EV market share had jumped to 8.5 percent in July, pointing to Tesla’s price cuts as a major catalyst in making EVs more affordable.

In one index, the organization also compares EVs to gas cars, rating them on a scale of 100 points. J.D. Power VP of EV practice Elizabeth Krear pointed out the price cuts from Tesla as a driver of increased market share in one analysis of the index last month.

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“Affordability remains the highest-scoring factor at 97, driven by aggressive pricing from Tesla,” Krear said. “Although the affordability factor is approaching parity, it is skewed by the premium market, driven largely by Tesla’s 63 percent EV market share.”

It’s worth noting that Tesla doesn’t disclose global sales by region or country, so the Experian data is more of an estimate of sales than anything. In addition, many automakers do not report EV sales separately from their gas cars, and some don’t share their monthly sales.

What are your thoughts? Let me know at zach@teslarati.com, find me on X at @zacharyvisconti, or send your tips to us at tips@teslarati.com.

Zach is a renewable energy reporter who has been covering electric vehicles since 2020. He grew up in Fremont, California, and he currently lives in Colorado. His work has appeared in the Chicago Tribune, KRON4 San Francisco, FOX31 Denver, InsideEVs, CleanTechnica, and many other publications. When he isn't covering Tesla or other EV companies, you can find him writing and performing music, drinking a good cup of coffee, or hanging out with his cats, Banks and Freddie. Reach out at zach@teslarati.com, find him on X at @zacharyvisconti, or send us tips at tips@teslarati.com.

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Jim Farley admits he was “humbled” when Ford tore down Tesla and Chinese EVs

He noted that Ford’s Mustang Mach-E had roughly 1.6 kilometers more electrical wiring than Tesla’s sedan, making it heavier and more expensive to build.

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Credit: Jim Farley/X

Ford CEO Jim Farley says dismantling Tesla and Chinese-made EVs was a wake-up call that reshaped how the veteran automaker is taking on the electric transition. 

Speaking on the Office Hours: Business Edition podcast, Farley admitted he was “humbled” after learning how far ahead Tesla and China’s automakers were in design and efficiency. The revelation, he stated, convinced him that Ford had to rethink everything from engineering to strategy.

Teardowns and tech gaps

“I was very humbled when we took apart the first Model 3 Tesla and started to take apart the Chinese vehicles. When we took them apart, it was shocking what we found,” Farley told host Monica Langley, as noted in an Insider report. 

He noted that Ford’s Mustang Mach-E had roughly 1.6 kilometers more electrical wiring than Tesla’s sedan, making it heavier and more expensive to build.

The experience pushed Farley to launch Ford’s Model e in 2022, a dedicated EV division focused on competing with tech-driven automakers. Although Model e lost more than $5 billion in 2024 and is expected to face similar losses this year, Farley said he has no regrets. 

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“I knew it was going to be brutal business-wise. My ethos is, take on the hardest problems as fast as you can and sometimes do it in public because you’ll solve them quicker that way,” he said.

Farley has led Ford since 2020, during which he’s pushed the company to adopt leaner designs, modernized software systems, and faster EV production cycles inspired by Tesla’s model.

Urgency in Ford’s global push

Farley has repeatedly warned that Chinese EV makers such as BYD now pose an “existential threat” to legacy carmakers. He described Chinese electric vehicles as “far superior” and said their expansion overseas highlights how quickly the landscape is changing. 

“We can’t walk away from EVs,” Farley said. “Not just for the US, but if we want to be a global company, I’m not going to just cede that to the Chinese.”

Still, the U.S. market remains challenging. Farley expects only about 5% of domestic car sales to be electric in the near term, as buyers demand more affordable models. To meet that shift, Ford plans a $30,000 midsize electric truck for 2027.

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“We now know that the EV market in the US is totally different than we thought,” Farley stated.

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Tesla Australia celebrates 150k vehicles on domestic roads

The milestone was announced by the electric vehicle maker on social media platform X.

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Tesla has reached a major milestone in Australia, celebrating 150,000 vehicles on local roads. 

The milestone was announced by the electric vehicle maker on social media platform X.

Sustainability for all

In its post on X, Tesla Australia and New Zealand noted that the 150,000-vehicle milestone is a notable accomplishment as it accelerates “sustainable abundance for all.” The company also thanked its customers down under for supporting its vehicles over the years.

“Accelerating sustainable abundance for all. Celebrating 150k Teslas on the road. Thank you, Australia,” Tesla Australia and New Zealand wrote in its post on X.

The post was accompanied by a photo of what appeared to be a Quicksilver Model Y premium with the Sydney Opera House in the background. This is an appropriate photo for the EV maker, as the Model Y consistently ranks among Australia’s top-selling electric cars, even as the market becomes flooded with cheaper, newer, and flashier competitors. 

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Australia’s FSD momentum

Last month, Tesla revealed that FSD Supervised users in Australia and New Zealand have collectively driven over 1 million kilometers within two weeks of the system’s public release. The company noted that drivers are averaging around 80,000 kilometers per day with FSD Supervised active, equivalent to 67 laps around Australia or 625 trips from Auckland to Invercargill.

“In less than 2 weeks, owners have travelled 1 million kilometers on FSD Supervised in AU & NZ,” Tesla’s local account wrote.

Australia became the first right-hand-drive market to gain access to FSD Supervised, which was officially launched in the country on September 18. Coupled with the presence of FSD (Supervised) subscriptions, the adoption of FSD in Australia has been understandably quick.

@teslarati 🚨🚨 Tesla Full Self-Driving and Yap is the best driving experience #tesla #fsd #yapping ♬ I Run – HAVEN.
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Elon Musk

Elon Musk hints at when Tesla can fix this FSD complaint with v14

Tesla has worked on resolving the issue and has worked on it with subsequent rollouts, but it has only improved slightly. The company has mentioned that it is working to fix it completely, but it seems the next big Software Update to actually resolve the issue altogether will likely be 14.2.

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Credit: Tesla

Tesla CEO Elon Musk hinted at when the company will resolve a major complaint with the Full Self-Driving suite. This particular issue has been persistent and a common complaint within the v14 suite.

Tesla has had its v14 FSD rollout deployed for over a month, and its earliest iterations featured a vast majority of improvements from the past versions. However, one common complaint has continued to be mentioned: stuttering and hesitancy.

Tesla Full Self-Driving’s biggest improvements from v13 to v14

Most commonly, FSD users have experienced this at intersections when the Tesla is at a complete stop. The vehicle will inch forward, contemplate proceeding, and then stutter pretty significantly before ultimately moving forward.

Tesla has worked on resolving the issue and has worked on it with subsequent rollouts, but it has only improved slightly. The company has mentioned that it is working to fix it completely, but it seems the next big Software Update to actually resolve the issue altogether will likely be 14.2.

Musk confirmed that on Wednesday:

When will v14.2 rollout? It’s likely a month or more away. Currently, Tesla is rolling out v14.1.7, which is the latest version and features some minor improvements to Hardware 4 vehicles.

These cars are currently on v14.1.4, but are not receiving v14.1.5 or v14.1.6, as both of those seemed to be internal releases to company employees.

The stuttering issue has been a main complaint of many FSD users, and it is something that is being addressed. Musk’s confirmation that the suite is likely to receive a fix for this issue with the next major FSD release is a sign of good things to come, but we’re hopeful it comes sooner rather than later.

Overall, v14 has been an excellent improvement from v13 with the addition of the additional Speed Profiles of Mad Max and Sloth, as well as new Arrival Options that give the driver an opportunity to let the car park in a suitable location upon arriving at the destination.

@teslarati 🚨🚨 Tesla Full Self-Driving and Yap is the best driving experience #tesla #fsd #yapping ♬ I Run – HAVEN.

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