Tesla has made price cuts across its entire lineup this year, effectively waging a “price war” against other automakers. According to new registration data in the U.S., the strategy seems to have boosted overall electric vehicle (EV) sales, with Tesla remaining the dominant market share leader.
As shown in new registration data from Experian, the auto market share of EVs has risen to 7.2 percent this year in the period from January to July, with overall EV registrations jumping to 655,986 total for a 67 percent year-over-year increase (via Automotive News). During the same period, Tesla had 390,377 vehicles registered for a 50-percent jump from 2022, capturing a 59.5-percent share of the EV market.
Following Tesla’s registrations were offerings from Chevrolet (39,647), Ford (33,955), Hyundai (28,198) and BMW (23,116) to make up the rest of the top five registered EV brands in the U.S. Notable EVs sold by Chevy and Ford included the Chevy Bolt EV and Bolt EUV, the brand-new Silverado, the Ford Mustang Mach-E and the F-150 Lightning.
Credit: Automotive News Credit: Automotive News
The data shows that Model Y registrations reached 236,041 in the seven months, more than double those of last year. Tesla had 131,381 registrations of the Model 3 in the period ending July, ahead of its launch of the forthcoming Highland Model 3. The Model S saw registration figures drop by 51 percent during the same period, landing at just 8,493, while the Model X fell 14 percent to 14,462 registered units.
Tesla cut prices on its vehicles in January, forcing some other automakers to follow suit. J.D. Power guessed that the overall EV market share had jumped to 8.5 percent in July, pointing to Tesla’s price cuts as a major catalyst in making EVs more affordable.
In one index, the organization also compares EVs to gas cars, rating them on a scale of 100 points. J.D. Power VP of EV practice Elizabeth Krear pointed out the price cuts from Tesla as a driver of increased market share in one analysis of the index last month.
“Affordability remains the highest-scoring factor at 97, driven by aggressive pricing from Tesla,” Krear said. “Although the affordability factor is approaching parity, it is skewed by the premium market, driven largely by Tesla’s 63 percent EV market share.”
It’s worth noting that Tesla doesn’t disclose global sales by region or country, so the Experian data is more of an estimate of sales than anything. In addition, many automakers do not report EV sales separately from their gas cars, and some don’t share their monthly sales.
What are your thoughts? Let me know at zach@teslarati.com, find me on X at @zacharyvisconti, or send your tips to us at tips@teslarati.com.
Investor's Corner
Tesla just got a weird price target boost from a notable bear

Tesla stock (NASDAQ: TSLA) just got a weird price target boost from a notable bear just a day after it announced its strongest quarter in terms of vehicle deliveries and energy deployments.
JPMorgan raised its price target on Tesla shares from $115 to $150. It maintained its ‘Underweight’ rating on the stock.
Despite Tesla reporting 497,099 deliveries, about 12 percent above the 443,000 anticipated from the consensus, JPMorgan is still skeptical that the company can keep up its momentum, stating most of its Q3 strength came from leaning on the removal of the $7,500 EV tax credit, which expired on September 30.
Tesla hits record vehicle deliveries and energy deployments in Q3 2025
The firm said Tesla benefited from a “temporary stronger-than-expected industry-wide pull-forward” as the tax credit expired. It is no secret that consumers flocked to the company this past quarter to take advantage of the credit.
The bump will need to be solidified as the start of a continuing trend of strong vehicle deliveries, the firm said in a note to investors. Analysts said that one quarter of strength was “too soon to declare Tesla as having sustainably returned to growth in its core business.”
JPMorgan does not anticipate Tesla having strong showings with vehicle deliveries after Q4.
There are two distinct things that stick out with this note: the first is the lack of recognition of other parts of Tesla’s business, and the confusion that surrounds future quarters.
JPMorgan did not identify Tesla’s strength in autonomy, energy storage, or robotics, with autonomy and robotics being the main focuses of the company’s future. Tesla’s Full Self-Driving and Robotaxi efforts are incredibly relevant and drive more impact moving forward than vehicle deliveries.
Additionally, the confusion surrounding future delivery numbers in quarters past Q3 is evident.
Will Tesla thrive without the EV tax credit? Five reasons why they might
Tesla will receive some assistance from deliveries of vehicles that will reach customers in Q4, but will still qualify for the credit under the IRS’s revised rules. It will also likely introduce an affordable model this quarter, which should have a drastic impact on deliveries depending on pricing.
Tesla shares are trading at $422.40 at 2:35 p.m. on the East Coast.
News
Tesla coding shows affordable model details, including potential price

Coding within Tesla’s website appears to have potentially revealed some details of the affordable model it plans to launch, including its possible price.
Although these details are unconfirmed by the company, recent sightings of the vehicle have sparked significant speculation as to what it will offer.
Tesla said a few months back that it had already successfully built the first few test units of the affordable model. CEO Elon Musk revealed later that it would essentially be a stripped-down version of the Model Y with a handful of changes.
We had our first look at what those changes appear to be, as what is likely the new affordable model was spotted on roads near Gigafactory Texas yesterday. It is a Model Y body with some Model 3 features.
It lacks the light bar that the new Model Y has and instead equips headlights similar to those of the Model 3 “Highland.”
Affordable Tesla Model Y spotted without camouflage near Giga Texas
Other design changes appear to include no glass roof and new wheels. Some rumors have also indicated that Tesla plans to use a cheaper, textile interior, devoid of the flashy features that its other cars are equipped with, including no rear screen, no HEPA system, and manually adjustable second-row air vents.
However, coding within the Tesla website seemed to reveal some pretty significant details about the new affordable model, including its name, which differs from the E41 codename it was given, its price, and a complete list of features.
This was found by Tesla Newswire on X. Here’s what the coding showed for the car. Note that this was found in coding, and is not necessarily confirmation from Tesla regarding what it plans to offer:
- Name – Model Y Standard
- Price $39,990
- Redesigned front fascia
- Single-part headlights
- Front bumper camera
- No glass roof, noted as a “closed glass roof”
- 18″ Aperture wheels
- Manually adjustable steering wheel
- Textile décor
- 15.4″ front touchscreen
- No second-row touchscreen
- Manually adjustable air vents in the second row
- No HEPA system
- 75 cu. fu. cargo space
Here’s what the coding looked like:
Extract 2:
“interior_features”:{“basic”:[{“type”:”title”,”content”:”Interior”},{“type”:”basic[0]”,”content”:”Closed glass roof”},{“type”:”basic[2]”,”content”:”Second-row manual-adjust air vents”},{“type”:”basic[3]”,”content”:”Manual-adjust steering…
— The Tesla Newswire (@TeslaNewswire) October 1, 2025
Many believe these could be the specs and details of the new affordable model, but others think Tesla might be baiting the community. Tesla knows its fans well, and many of them are sharp enough to examine some of the core portions of its website, looking for clues.
The company is well aware that these breadcrumbs will be discovered, and could be putting anything to drive up interest and chatter about what it could release. It certainly seems as if the price tag is a tad high, which tends to push some skepticism about the coding.
However, we’ll take anything we can get at this point. It is important to note that this coding is not a confirmation of details from Tesla.
News
Affordable Tesla Model Y spotted without camouflage near Giga Texas
The vehicle had clean lines and it looked sleek, though it was also notably simpler than the standard Model Y.

The tea leaves seem to be pointing towards the imminent release of the highly anticipated affordable Tesla Model Y. This was hinted at in recent observations from notable Tesla influencers on social media, as well as a sighting of the vehicle without any camouflage.
The affordable Tesla uncovered
Sightings of the affordable Model Y have been abounding as of late, though details of the vehicle were still hidden by coverings on the vehicle. In a recent post on X from Firefly engineer Ryan Mable, however, noted Tesla influencer Sawyer Merritt has reportedly “spotted an uncovered cheaper Model Y variant” driving near Giga Texas.
Several images of the uncovered vehicle were shared online. Based on the photos that were shared by Mable, the affordable Model Y seemed to feature a fascia that’s inspired by the Model 3 sedan. Its roof also looked blacked out. Overall, the vehicle had clean lines and it looked sleek, though it was also notably simpler than the standard Model Y.
Tesla influencer mystery
Interestingly enough, several Tesla influencers apart from Merritt posted that they were in Giga Texas. These included drone operator Joe Tegtmeyer, teardown specialist Sandy Munro, and reviewers Kyle Conner and Kim Java. These influencers have not provided any context behind their Giga Texas trip, though the fact that they were gathered on the site brought speculations that Tesla might have invited the group for a teaser or a private unveiling event of sorts.
It remains to be seen when the affordable Model Y would be made available, though conversations now are centered on the vehicle’s potential price. Previous reports suggested that the car might be priced just below $40,000, which many believe would result in very low sales, though some have also speculated that the affordable Model Y could be priced below $35,000, which would likely make it a strong seller.
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