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Tesla price cuts increase market share domination

Credit: Tesla

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Tesla has made price cuts across its entire lineup this year, effectively waging a “price war” against other automakers. According to new registration data in the U.S., the strategy seems to have boosted overall electric vehicle (EV) sales, with Tesla remaining the dominant market share leader.

As shown in new registration data from Experian, the auto market share of EVs has risen to 7.2 percent this year in the period from January to July, with overall EV registrations jumping to 655,986 total for a 67 percent year-over-year increase (via Automotive News). During the same period, Tesla had 390,377 vehicles registered for a 50-percent jump from 2022, capturing a 59.5-percent share of the EV market.

Following Tesla’s registrations were offerings from Chevrolet (39,647), Ford (33,955), Hyundai (28,198) and BMW (23,116) to make up the rest of the top five registered EV brands in the U.S. Notable EVs sold by Chevy and Ford included the Chevy Bolt EV and Bolt EUV, the brand-new Silverado, the Ford Mustang Mach-E and the F-150 Lightning.

Credit: Automotive News

Credit: Automotive News

The data shows that Model Y registrations reached 236,041 in the seven months, more than double those of last year. Tesla had 131,381 registrations of the Model 3 in the period ending July, ahead of its launch of the forthcoming Highland Model 3. The Model S saw registration figures drop by 51 percent during the same period, landing at just 8,493, while the Model X fell 14 percent to 14,462 registered units.

Tesla cut prices on its vehicles in January, forcing some other automakers to follow suit. J.D. Power guessed that the overall EV market share had jumped to 8.5 percent in July, pointing to Tesla’s price cuts as a major catalyst in making EVs more affordable.

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In one index, the organization also compares EVs to gas cars, rating them on a scale of 100 points. J.D. Power VP of EV practice Elizabeth Krear pointed out the price cuts from Tesla as a driver of increased market share in one analysis of the index last month.

“Affordability remains the highest-scoring factor at 97, driven by aggressive pricing from Tesla,” Krear said. “Although the affordability factor is approaching parity, it is skewed by the premium market, driven largely by Tesla’s 63 percent EV market share.”

It’s worth noting that Tesla doesn’t disclose global sales by region or country, so the Experian data is more of an estimate of sales than anything. In addition, many automakers do not report EV sales separately from their gas cars, and some don’t share their monthly sales.

What are your thoughts? Let me know at zach@teslarati.com, find me on X at @zacharyvisconti, or send your tips to us at tips@teslarati.com.

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Zach is a renewable energy reporter who has been covering electric vehicles since 2020. He grew up in Fremont, California, and he currently lives in Colorado. His work has appeared in the Chicago Tribune, KRON4 San Francisco, FOX31 Denver, InsideEVs, CleanTechnica, and many other publications. When he isn't covering Tesla or other EV companies, you can find him writing and performing music, drinking a good cup of coffee, or hanging out with his cats, Banks and Freddie. Reach out at zach@teslarati.com, find him on X at @zacharyvisconti, or send us tips at tips@teslarati.com.

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Tesla piggybacks recent Supercharger feature with update that takes it further

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Credit: Tesla

Tesla has introduced an enhanced visualization in its Supercharger navigation system, building directly on the Site Maps feature rolled out a few months ago.

This latest software update adds detailed 3D icons that represent specific vehicle models parked at charging stalls, offering drivers a more precise view of site occupancy and layout.

The Site Maps debuted in Tesla’s 2025 Holiday Update, providing 3D overviews of select Supercharger locations with real-time stall availability.

Tesla supplements Holiday Update by sneaking in new Full Self-Driving version

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Drivers could see which spots were open, occupied, or out of service when navigating to supported stations.

Now, the system takes this capability further by rendering accurate representations of Tesla vehicles, including distinctions between models such as the Model 3, Model Y, Model S, Model X, and Cybertruck. These icons appear as lifelike 3D renderings, complete with recognizable shapes and proportions that match the actual cars charging at the site:

This refinement improves the user experience during road trips and daily charging stops. As drivers approach a Supercharger, the navigation display now shows not just generic occupied markers but identifiable vehicle types plugged into each stall.

Blue indicators highlight active charging sessions, while other visual cues denote availability or maintenance status. The feature integrates seamlessly with the existing map interface, allowing quick assessment of the best available spot based on vehicle size and positioning.

Tesla continues to expand the availability of these detailed Site Maps across its global network. Initially piloted at a limited number of locations, the rollout has progressed steadily, with more stations gaining support in recent software versions.

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Owners benefit from better planning, as the system helps identify compatible stalls and reduces uncertainty upon arrival. The update reflects Tesla’s ongoing commitment to refining its navigation and charging ecosystem through iterative software improvements.

In addition to model-specific icons, the enhanced maps maintain all prior functionalities, such as integration with nearby amenities and energy usage predictions. This ensures a comprehensive tool for efficient Supercharging.

As Tesla’s fleet grows and the network scales, such features play a key role in optimizing the overall ownership experience. Future updates may extend similar visualizations to additional sites and incorporate even more data points for drivers.

With this piggyback enhancement, Tesla demonstrates how small but thoughtful additions can elevate an already useful tool, making Supercharger visits smoother and more informed for its customers. The company is expected to broaden the feature’s reach in upcoming releases, further solidifying its leadership in EV charging infrastructure.

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Tesla Full Self-Driving v14.3.3 driver monitoring: We tested it

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Credit: TESLARATI

Tesla Full Self-Driving v14.3.3 driver monitoring was reportedly scaled back in recent releases, but a new version that was released in the early hours of June 3 aimed to do a better job of keeping those in control of their cars honest, according to release notes.

The release notes for FSD v14.3.3, via Software Version 2026.14.6.7 added:

“Improved driver monitoring system sensitivity with better eye gaze tracking, eye wear handling, and higher accuracy in variable lighting conditions.”

However, Tesla said this was already enabled in the first rollout of FSD v14.3.3 in late May. We tested it anyway, especially as the Standard Speed Profile seemed less-than-worried about what you were doing during operation.

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I decided to try out the Hurry and Mad Max Speed Profiles for this test, and it gave me results that I would have expected. Tesla has evidently ramped up driver monitoring based on the Speed Profile you are using to travel.

The more aggressive the Speed Profile, the more on the hook you will be for taking your attention away from the road. Our testing showed that Mad Max was less likely to allow you to do normal things like change music or adjust navigation without getting an on-screen warning or nag from the driver monitoring system.

Hurry Mode Results

On Hurry, the driver monitoring system on FSD v14.3.3, via Software Version 2026.14.6.7, was more restrictive than Standard but less restrictive than Mad Max. I found that I could scroll through music options for a considerable amount of time, more than 30 seconds:

Standard gave me about 80 seconds of phone scrolling with absolutely no nags or warnings in a previous test. It is worth noting that this was a previous branch of v14.3.3, but Standard is such a goodie-two-shoes on the road that it is my impression it would not change much.

Mad Max Results

I spent the majority of the drive on Mad Max to see how it truly reacted to the driver having their attention elsewhere. While I did do a short phone test, I am aiming to steer away from those and use the center screen. I think it is a valid criticism that the phone test is dangerous and, not to mention, illegal in Pennsylvania. Changing the navigation and music is a more reasonable, more responsible, and safer test.

With Mad Max being the fastest and most aggressive Speed Profile, I anticipated this being the quickest mode to give me an alert that I needed to look at the road. That was the case with music:

As well as adjusting Navigation, when I received two nags:

These nags were more than reasonable, and I think it’s probably good that Tesla is ramping up the driver monitoring. I do believe that it should be relatively strict across all of the Speed Profiles, especially with phone use. When using the center screen, the nag intervals should be based on the speed profile you are utilizing at the time.

These driver monitoring adjustments are a great thing to have while FSD is still under its “Supervised” moniker, but I expect Tesla to continue pushing the limits on what it will allow, especially considering CEO Elon Musk has hinted that phone use is capable with the more recent versions.

You can watch the full drive on YouTube below:

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Tesla responds to Robotaxi skeptics with a massive move in Austin

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Credit: @AdanGuajardo/X

Tesla has responded to the skeptics of its Robotaxi program by launching a massive expansion of the unsupervised program in its initial rollout city of Austin.

The company’s geofence, the enabled area of operation for rides, now covers the entire Austin Metropolitan area, an incredible move just days after media headlines attempted to discredit the ride-hailing service.

Those who have access to the Tesla Robotaxi app on their smartphones can now request a ride in any portion of the Austin Metro area. The company confirmed this on the social media platform X:

This is Tesla’s fifth expansion of the geofence, with the others occurring in July, early August, late August, and late October 2025. It has remained at that size since October 26, but Tesla has now more than doubled that size.

It is now covering the entire area, including suburbs like Pflugerville and Manor, as well as I-35 highways, Gigafactory Texas, and the Austin-Bergstrom Airport.

The move comes just days after various media outlets highlighted the small fleet size of Tesla’s Robotaxi fleet in Austin, something that is a reasonable criticism but an understandable move on the company’s part to prioritize safety.

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Tesla expands Robotaxi geofence, but not the garage

Tesla has expanded its Robotaxi geofence many times, but its fleet has remained at a relatively conservative size as the company continues to push safety as its most crucial metric.

The latest expansion is a key indicator of Tesla’s comfort level to expand the ride-hailing service. The move shows Tesla is scaling unsupervised autonomy, as it demonstrates that the company’s Full Self-Driving system has reached sufficient reliability for a broader real-world deployment, which is something the company has worked on extensively.

It also shows Tesla is game for a competition with its rivals in the autonomous ride-hailing sector. Tesla has often matched or exceeded competitors like Waymo in coverage area, despite its smaller fleet. This step highlights Tesla’s iterative, data-driven progress toward a high-margin, app-based Robotaxi network.

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It’s not the absolute largest area expansion ever, but achieving full unsupervised operations across a major metro is a key moment in the Robotaxi story. It shifts the program from limited pilot/testing toward a more mature commercial service, while gathering the miles needed for faster growth.

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