News
Tesla pushes crazy ‘Luxe’ incentive package on flagship Model S and X
Tesla is pushing more customers to the Model S and Model X with a new incentive package.

Tesla has pushed a crazy new incentive package, known as the “Luxe Package,” on the flagship Model S and Model X, along with a $10,000 price increase on each trim level.
The move aims to likely bolster margins for the company on the two cars while also giving those who choose to buy the Tesla lineup mainstays a variety of awesome advantages, including Free Supercharging, Full Self-Driving, and other add-ons.
Tesla is offering a crazy Supercharging incentive on its two ‘sentimental’ vehicles
Last night, Tesla launched the “Luxe Package” for the Model S and Model X, which includes the following four add-ons:
- Full Self-Driving (Supervised) – Your car will be able to drive itself almost anywhere with minimal driver intervention
- Four-Year Premium Service – Wheel and Tire Protection, Windshield Protection, and Recommended Maintenance
- Supercharging – Charge for free at 70,000+ Superchargers worldwide
- Premium Connectivity – Listen to music, stream movies, monitor live traffic, and more – no Wi-Fi needed
Full Self-Driving is priced at $8,000. Free Supercharging for the life of the car is between $10,000 and $15,000 over the life of the vehicle, although Tesla has valued it at $5,000 in recent promotions.
Free Premium Connectivity is roughly $1,000, and the four-year tire, wheel, windshield, and maintenance plan is about $3,200.
🚨 Tesla increased the price of both the Model S and Model X by $10,000, but both vehicles now include the “Luxe Package,” which includes:
-Full Self-Driving
-Four years of included maintenance, tire and wheel repairs, and windshield repairs/replacements
-Free lifetime… pic.twitter.com/LKv7rXruml— TESLARATI (@Teslarati) August 16, 2025
In all, the value is over $25,000, but this is loosely based on usage.
The Model S and Model X are low contributors to Tesla’s overall sales figures, as they make up less than five percent of sales from a quarterly perspective and have for some time.
As they are certainly the luxury choices in Tesla’s lineup, the Model 3 and Model Y are the bigger focus for the company, as a significantly larger portion of the company’s sales is made up of those vehicles.
The Luxe Package is an especially good idea for those who drive high-mileage and plan to use the Model S or Model X for commuting or long drives. The free Supercharging makes the deal worth it on its own.
As for the price bumps, each of the vehicles are now priced as follows:
- Model S All-Wheel-Drive: $94,990
- Model S Plaid: $109,990
- Model X All-Wheel-Drive: $99,990
- Model X Plaid: $114,990
Investor's Corner
Tesla gets new Street-high price target with high hopes for autonomy domination
“We believe Tesla could reach a $2 trillion market cap early 2026 in a bull case scenario and $3 trillion by the end of 2026 as full-scale volume production begins of the autonomous and robotics roadmap.”

Tesla (NASDAQ: TSLA) received a new Street-high price target from Wedbush’s Dan Ives today, who cited high hopes for the company’s prowess in the autonomous sector.
Ives boosted his price target from $500 to $600 today, reflecting the firm’s view that “an accelerated AI path for the company is now on the horizon and investors are underestimating the transformation underway at the company.”
In a new note written to investors on Friday, Ives cited that Tesla’s next stage of growth has arrived as Elon Musk has re-entered his role as a “wartime CEO,” which gives the company a huge advantage over its competitors.
Musk, when fully committed to Tesla, does his best work, and Ives believes the company’s mark on the autonomous sector will continue to expand with the help of the Trump White House.
He wrote:
“Musk is now driving Tesla into its next stage of growth as ‘wartime CEO,’ and we expect Robotaxis to be rolled out aggressively to over 30 US cities within the next year. We estimate the AI and autonomous opportunity is worth at least $1 trillion alone for Tesla, and we fully expect under a Trump White House over the coming yea,r these key initiatives will now get fast-tracked as the federal regulatory spiderweb that Musk & Co. have encountered over the past few years around FSD/autonomous clears significantly under Trump. Trump wants the US to stay ahead of China in this AI Arms Race, and autonomous is a key factor in who wins AI….with Tesla playing a major role on Robotaxis.”
Most of the note focused on the long-term outlook for Tesla, which is where some of the most drastic claims were made, including ones that estimated a monstrous valuation for the company moving forward.
Ives said Wedbush is under the impression that Tesla could reach a $2 trillion market cap as early as the beginning of 2026 and a $3 trillion valuation by the end of the year. This growth will be primarily driven by the AI portion of the company’s projects:
“We believe Tesla could reach a $2 trillion market cap early 2026 in a bull case scenario and $3 trillion by the end of 2026 as full-scale volume production begins of the autonomous and robotics roadmap. The AI valuation will start to get unlocked in the Tesla story, and we believe the march to an AI-driven valuation for TSLA over the next 6-9 months has now begun in our view with FSD and autonomous penetration of Tesla’s installed base and the acceleration of Cybercab in the US representing the golden goose for Musk & Co.”
In the near term, the only true issue at hand is deliveries, which Tesla should likely have a strong quarter thanks to the removal of the $7,500 EV tax credit. Ives says he expects a beat of Q3 numbers, driven by an “improving demand out of China.”
He also said that while he expects this quarter to be strong, Tesla should aim to return to a run-rate of 500,000 deliveries every quarter, equating to approximately 2 million units per year. This will be driven by new, more affordable models, with the tax credit going away:
“On the near-term delivery front we are seeing a stabilization of demand globally that should enable Tesla to beat the Street’s 3Q delivery number with improving demand out of China. Getting back to a ~500k quarterly run-rate will be important as Tesla now looks to introduce new models to its customer base in 2026. There continues to be weak pockets in Europe but we believe Tesla is now starting to see signs of improvement in demand with a stronger growth trajectory into 2026.”
Tesla shares are up over 1.7 percent so far today, trading at around $430.
News
Astra CEO shades SpaceX over employee workload and Starbase
Elon Musk once stated that no one ever changed the world working just 40 hours a week.

Elon Musk once stated that no one ever changed the world working just 40 hours a week. This was something that is openly known among his companies. They have the potential to change the world, but they require a lot of hours.
SpaceX’s working environment was recently criticized by Chris Kemp, the chief executive officer of Astra. During some remarks at the Berkeley Space Symposium 2025 earlier this month, Kemp shared some sharp remarks about the Elon Musk-led private space enterprise.
SpaceX working conditions and Starbase
As noted in a report from Ars Technica, Kemp discussed a variety of topics during his talk. These included Astra’s successes and failures, as well as his thoughts on other players in the spaceflight industry. To be fair to Kemp, he practically shaded every major rival, calling Firefly’s engine “garbage,” dubbing Blue Origin as slow, and stating that Rocket Lab’s Electron rocket is “too small.”
SpaceX also received some colorful words from the Astra CEO. According to Kemp, SpaceX is leading the way in the spaceflight industry and Elon Musk is admirable in the way that he is willing to fail in order to move quickly. He did, however, highlight that Astra offers a significantly better working environment than SpaceX.
“It’s more fun than SpaceX, because we’re not on the border of Mexico where they’ll chop your head off if you accidentally take a left turn. And you don’t have to live in a trailer. And we don’t make you work six and a half days a week, 12 hours a day. It’s appreciated if you do, but not required,” Kemp said.
Elon Musk’s demands
It is known that Elon Musk demands quite a lot from his employees. However, it is also known that Musk-led companies move very fast and, in more ways than one, they have accomplished world-changing feats. Tesla, for example, has practically ushered in the era of the modern electric vehicle, and SpaceX has made space attainable through its reusable rockets. With this in mind, employees at Musk’s companies, and this of course includes SpaceX, are likely proud of their long work hours.
No one could probably go to Mars in this lifetime with a team that really works just 40 hours a week, after all.
News
Tesla Model Y makes dramatic comeback in Sweden with 492% rise in registrations
The rebound marks a sharp turnaround for the electric vehicle maker.

Tesla registrations in Sweden surged in September, with the Model Y climbing back to the top spot among fully electric vehicles in the country. The rebound marks a sharp turnaround for the electric vehicle maker, with new Model Y figures showing an impressive 492% increase compared to August.
Strong rebound after difficult year
The Model Y had previously slipped to fourth place in Sweden’s rankings, and even with incentives such as zero-interest financing, momentum had been challenged throughout much of the year. That is, at least, until now, with September’s results suggesting a notable recovery for the best-selling Model Y.
Data from Car.info indicates that the Model Y has become Sweden’s most newly registered car in September. Compared to August’s figures, September’s Model Y registrations have seen a stunning 492% rise. It should be noted, however, that year-over-year registrations are still down in the country, as noted in a CarUp report.
European production sees positive trend
Tesla executives have pointed to the company’s broader strength in Europe. Gigafactory Berlin head André Thierig told German outlet dpa that sales have improved enough to prompt revised production targets for the third and fourth quarters. “We currently have very good sales figures and have therefore revised our production plans,” Thierig said, noting that the factory is operating at full capacity.
Apart from the Model Y’s momentum, used Teslas are also starting to see positive trends in Sweden. As per recent reports, electric car dealer Carla, which has grown into Sweden’s second-largest used EV retailer, Tesla resale values jumped nearly 10% between June and August. So notable was the rise in consumer interest in used Teslas that the vehicles ended up helping Carla rebound into profitability.
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