Connect with us

News

Tesla Q4 sales success hinges on European deliveries

(Credit: WuWa)

Published

3 years ago

on

As we approach the end of Q4 and the end of the year, analysts are correctly pointing out that a successful quarter for Tesla hinges on a successful delivery of vehicles to Europe.

Tesla has had an incredibly successful 2022, especially considering the circumstances that have rocked the auto industry; the supply shortages, the COVID lockdowns in China, and even the invasion of Ukraine. Nonetheless, Tesla rebounded from a difficult second quarter and posted a record Q3. Analysts have high expectations for the year’s final quarter, and Tesla’s ability to achieve them hinges on European success.

Despite challenges earlier in the year, many experts expect Tesla to achieve its 50% growth target compared to last year, equating to roughly 1.4 million deliveries cumulatively in 2022. To achieve this goal, Tesla will need to deliver approximately 500,000 units in Q4, and many experts think the company can do it.

Advertisement

Analyst Trip Chowdhry from Global Equities Research comes to a similar conclusion.

Experts have good reason to believe Tesla can hit the half million vehicles mark for Q4. Foremost, demand for Tesla vehicles worldwide remains very high. Tesla China recently announced the astonishing achievement of selling over 100,000 vehicles in November. In the U.S., Tesla remains the top EV seller despite rising competition from legacy brands. And in Europe, the Tesla Model Y has become an overnight sensation, becoming a contender for the top-selling vehicle overall in multiple countries during Q4.

On the flip side, Tesla has been able to vastly expand production during the same timeframe. Notably, Giga Texas and Giga Berlin have been physically expanding, while Giga Texas and Giga Shanghai each hit notable production goals within Q4.

That leads us to the weakest link; Europe. Europe has the smallest source of domestic production as they rely solely on Tesla’s newest facility, Giga Berlin. At the same time, many of this year’s economic challenges have hit the old world particularly hard, including inflation, supply shortages, and the ongoing energy crisis.

So how is Tesla addressing this to meet its half-a-million vehicle goal? First, Tesla is employing its favorite trick of delivering as many vehicles as possible at the end of the quarter. One indicator of this push occurring is the large number of boats leaving from Shanghai and Texas towards Europe.

Advertisement

According to data cumulated by TTF-Forum.de and initially posted by MaratimeTraffic, 15 ships have already delivered Teslas to Europe in Q4, and seven more ships from China and two from the U.S. are on their way.

But does this number of ships indicate that Tesla is on track to have a record quarter? That remains a little unclear. Cumulating data from a series of sources (TTF-Forum.de, TeslaCarriers, Tesla Ship Tracker, and MaratimeTraffic), this number of boats this quarter is a new high for Tesla but not entirely outside of the norm. In total, Tesla will be sending 22 ships to Europe this quarter, but this is only two more boats than the previous high of 20 that delivered vehicles to Europe in Q4 2021.

Advertisement

Another indicator that Tesla is putting the pedal to the metal in this final quarter is hiring. In a previous message from CEO Elon Musk (ironically advising against these end-of-the-quarter pushes), he notes that Tesla is forced to hire a large number of new employees and temp workers to keep up with demand during these times. Sometimes even calling on Tesla enthusiasts to help new customers take delivery of their vehicles. This is precisely what is being seen on Tesla’s hiring site now, as the company has hit a record number of openings in recent weeks.

Finally, Tesla is even employing discounts to entice buyers in the final month of the year. Tesla has issued discounts on inventory vehicles in the U.S. and China already and could give a similar deal in Europe in the coming weeks.

While these three factors individually don’t necessarily indicate that Tesla is headed for a record Q4, they both positively display the company is headed in the right direction.

With such positive indicators, it is clear why experts have high expectations for Tesla. Demand remains high, supply has continued to grow, and indicators of a robust end-of-the-quarter push (increased number of ship deliveries to Europe, significant hiring, inventory discounts) are clearly visible. But to say that the achievement is “in the bag” would be short-sighted. Tesla still has a mountain to climb to achieve the monumental half a million vehicles sold in a single quarter. Even so, many remain optimistic for the end of this year.

What do you think of the article? Do you have any comments, questions, or concerns? Shoot me an email at william@teslarati.com. You can also reach me on Twitter @WilliamWritin. If you have news tips, email us at tips@teslarati.com!

Advertisement
Related Topics:

Will is an auto enthusiast, a gear head, and an EV enthusiast above all. From racing, to industry data, to the most advanced EV tech on earth, he now covers it at Teslarati.

Advertisement
Comments

Elon Musk

Tesla Supercharger Diner food menu gets a sneak peek as construction closes out

What are you ordering at the Tesla Diner?

Published

8 hours ago

on

July 18, 2025

By

Credit: BradGoldbergMD | X

The Tesla Supercharger Diner in Los Angeles is nearing completion as construction appears to be winding down significantly. However, the more minor details, such as what the company will serve at its 50s-style diner for food, are starting to be revealed.

Tesla’s Supercharger Diner is set to open soon, seven years after CEO Elon Musk first drafted the idea in a post on X in 2018. Musk has largely come through on most of what he envisioned for the project: the diner, the massive movie screens, and the intended vibe are all present, thanks to the aerial and ground footage shared on social media.

We already know the Diner will be open 24/7, based on decals placed on the front door of the restaurant that were shared earlier this week. We assume that Tesla Optimus will come into play for these long and uninterrupted hours.

The Tesla Diner is basically finished—here’s what it looks like

As far as the food, Tesla does have an email also printed on the front door of the Diner, but we did not receive any response back (yet) about what cuisine it will be offering. We figured it would be nothing fancy and it would be typical diner staples: burgers, fries, wings, milkshakes, etc.

Advertisement

According to pictures taken by @Tesla_lighting_, which were shared by Not a Tesla App, the food will be just that: quick and affordable meals that diners do well. It’s nothing crazy, just typical staples you’d find at any diner, just with a Tesla twist:

As the food menu is finalized, we will be sure to share any details Tesla provides, including a full list of what will be served and its prices.

Additionally, the entire property appears to be nearing its final construction stages, and it seems it may even be nearing completion. The movie screens are already up and showing videos of things like SpaceX launches.

Advertisement

There are many cars already using the Superchargers at the restaurant, and employees inside the facility look to be putting the finishing touches on the interior.

It’s almost reminiscent of a Tesla version of a Buc-ee’s, a southern staple convenience store that offers much more than a traditional gas station. Of course, Tesla’s version is futuristic and more catered to the company’s image, but the idea is the same.

Advertisement

It’s a one-stop shop for anything you’d need to recharge as a Tesla owner. Los Angeles building permits have not yet revealed the date for the restaurant’s initial operation, but Tesla may have its eye on a target date that will likely be announced during next week’s Earnings Call.

Continue Reading

News

Tesla’s longer Model Y did not scale back requests for this vehicle type from fans

Tesla fans are happy with the new Model Y, but they’re still vocal about the need for something else.

Published

1 day ago

on

July 17, 2025

By

Credit: AlwinArt/Twitter

Tesla launched a slightly longer version of the Model Y all-electric crossover in China, and with it being extremely likely that the vehicle will make its way to other markets, including the United States, fans are still looking for something more.

The new Model Y L in China boasts a slightly larger wheelbase than its original version, giving slightly more interior room with a sixth seat, thanks to a third row.

Tesla exec hints at useful and potentially killer Model Y L feature

Tesla has said throughout the past year that it would focus on developing its affordable, compact models, which were set to begin production in the first half of the year. The company has not indicated whether it met that timeline or not, but many are hoping to see unveilings of those designs potentially during the Q3 earnings call.

However, the modifications to the Model Y, which have not yet been officially announced for any markets outside of China, still don’t seem to be what owners and fans are looking forward to. Instead, they are hoping for something larger.

Advertisement

A few months ago, I reported on the overall consensus within the Tesla community that the company needs a full-size SUV, minivan, or even a cargo van that would be ideal for camping or business use.

Tesla is missing one type of vehicle in its lineup and fans want it fast

That mentality still seems very present amongst fans and owners, who state that a full-size SUV with enough seating for a larger family, more capability in terms of cargo space for camping or business operation, and something to compete with gas cars like the Chevrolet Tahoe, Ford Expedition, or electric ones like the Volkswagen ID.BUZZ.

We asked the question on X, and Tesla fans were nearly unanimously in support of a larger SUV or minivan-type vehicle for the company’s lineup:

Here’s what some of the respondents said:

Tesla is certainly aware that many of its owners would like the company to develop something larger that competes with the large SUVs on the market.

However, it has not stated that anything like that is in the current plans for future vehicles, as it has made a concerted effort to develop Robotaxi alongside the affordable, compact models that it claims are in development.

It has already unveiled the Robovan, a people-mover that can seat up to 20 passengers in a lounge-like interior.

The Robovan will be completely driverless, so it’s unlikely we will see it before the release of a fully autonomous Full Self-Driving suite from Tesla.

Advertisement
Continue Reading

Energy

Tesla launches first Virtual Power Plant in UK – get paid to use solar

Tesla has launched its first-ever Virtual Power Plant program in the United Kingdom.

Published

1 day ago

on

July 17, 2025

By

Credit: Tesla Energy | X

Tesla has launched its first-ever Virtual Power Plant program in the United Kingdom. This feature enables users of solar panels and energy storage systems to sell their excess energy back to the grid.

Tesla is utilizing Octopus Energy, a British renewable energy company that operates in multiple markets, including the UK, France, Germany, Italy, Spain, Australia, Japan, New Zealand, and the United States, as the provider for the VPP launch in the region.

The company states that those who enroll in the program can earn up to £300 per month.

Tesla has operated several VPP programs worldwide, most notably in California, Texas, Connecticut, and the U.S. territory of Puerto Rico. This is not the first time Tesla has operated a VPP outside the United States, as there are programs in Australia, Japan, and New Zealand.

This is its first in the UK:

Advertisement

Advertisement

Tesla is not the only company that is working with Octopus Energy in the UK for the VPP, as it joins SolarEdge, GivEnergy, and Enphase as other companies that utilize the Octopus platform for their project operations.

It has been six years since Tesla launched its first VPP, as it started its first in Australia back in 2019. In 2024, Tesla paid out over $10 million to those participating in the program.

Tesla VPP program in California hits new capacity milestone

Participating in the VPP program that Tesla offers not only provides enrolled individuals with the opportunity to earn money, but it also contributes to grid stabilization by supporting local energy grids.

Advertisement
Continue Reading

Trending