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Tesla’s updated deadline for referral program winners shows focus on logistics

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Tesla has announced that all winners of the recently-concluded Referral Program must select their prizes by February 28. After this date, those eligible for rewards would not be able to redeem their prizes anymore. Based on the deadline cited by Tesla, it appears that the electric car maker is aiming to start the second quarter of 2019 on a clean slate, as it pursues sustainable profits and a steady Model 3 ramp.

Prior to the recent update, Tesla’s deadline for the selection of referral program prizes was listed on April 1, 2019. Tesla has not revealed its reasons behind its updated deadline, though based on the company’s recent challenges in Europe, there is a good chance that the February 28 date was set as a means to optimize logistics in the coming quarters. Despite most of the items related to the rewards system likely being in Tesla’s inventory (such as wall connectors and wheels), the processes involved with ordering, processing, and shipping the prizes are no joke. Factor in possible returns and other fulfillment issues and the logistics involved in the referral program’s distribution of prizes becomes even more notable. 

By moving the deadline for the referral program’s prize selection to February 28, Tesla appears to be ensuring that its logistics capabilities are not weighed down unnecessarily in the coming months, especially as the company prepares for the upcoming rollout of the Mid Range Model 3 RWD to international markets. Tesla learned in its first European Model 3 shipment that the processes involved in moving vast numbers of vehicles to customers in a foreign country are no joke. That said, these recent challenges are but the tip of the iceberg for Tesla, as thousands more would be coming to China and Europe in the coming months.

Tesla appears set to operate using a lean, optimized team this year, as evidenced by the 7% workforce reduction that the company implemented last month. As it tackles its most ambitious year yet, Tesla seems set on focusing its workforce in pursuing high-value tasks such as expanding its service network and helping ensure a smooth Model 3 ramp. In this light, it would be far more preferable for Tesla’s logistics team to busy itself with tasks far more urgent than fulfilling referral program prizes.

Below are the timelines for the redemption of Tesla’s referral program awards.

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  • Launch Your Photo into Deep Space Orbit: Additional details will be emailed ahead of the launch.
  • Signature Black Wall Connector: Current shipping times are 6-8 weeks.
  • Model S for Kids: Model S for Kids will be shipped directly from Radio Flyer in April. Those who choose to donate to a children’s charity will receive an email from the organization when the donation has been completed.
  • 21” Arachnid Wheels for Model S or 22” Turbine Wheels for Model X: Wheels are shipped to your selected Service Center 6-8 weeks after award selection. Your Service Center will contact you once your wheels are available for pick-up.
  • Forged Performance Wheels for Model 3: Model 3 wheels will be available for installation beginning Summer 2019.
  • One Week with Model S or Model X: You will be contacted by your selected location based on availability. If you do not use this award, it may be given to a friend.
  • Priority Access to Vehicle Software Updates: Priority software access will automatically be granted until December 31, 2020.
  • Unveiling Event Invitations: Invitations will be emailed ahead of each unveiling event. Once each event is at capacity, remaining winners will be invited to the following unveiling event, prioritized by time of award qualification.
  • Tesla Credit: Credits are applied to your account within 1-2 weeks of selection from the app or solar referral email survey. All credits expire after 12 months.
  • Cash: Once survey responses are selected, checks will be issued within 4-6 weeks.
  • Founder Series Powerwall 2: Founder Series Powerwalls will be shipped in 2019. In Europe, Middle East and Asia-Pacific, customers can select credit toward other products in lieu of this award.

Tesla’s recent update on the referral program’s awards selection deadline could be accessed here.

Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

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Tesla ramps production of its ‘new’ models at Giga Texas

The vehicles are being built at Tesla Gigafactory Texas in Austin, and there are plenty of units being built at the factory, based on a recent flyover by drone operator and plant observer Joe Tegtmeyer.

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Credit: Joe Tegtmeyer | X

Tesla is ramping up production of its ‘new’ Model Y Standard at Gigafactory Texas just over a week after it first announced the vehicle on October 7.

Earlier this month, Tesla launched the Tesla Model 3 and Model Y “Standard,” their release of what it calls its affordable models. They are priced under $40,000, and although there was some noise surrounding the skepticism that they’re actually “affordable,” it appears things have been moving in the right direction.

The vehicles are being built at Tesla Gigafactory Texas in Austin, and there are plenty of units being built at the factory, based on a recent flyover by drone operator and plant observer Joe Tegtmeyer:

The new Standard Tesla models are technically the company’s response to losing the $7,500 EV tax credit, which significantly impacts any company manufacturing electric vehicles.

However, it seems the loss of the credit is impacting others much more than it is Tesla.

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As General Motors and Ford are scaling back their EV efforts because it is beginning to hurt their checkbooks, Tesla is moving forward with its roadmap to catalyze annual growth from a delivery perspective. While GM, Ford, and Stellantis are all known for their vehicles, Tesla is known for its prowess as a car company, an AI company, and a Robotics entity.

Elon Musk was right all along about Tesla’s rivals and EV subsidies

Tesla should have other vehicles coming in the next few years, especially as the Cybercab is evidently moving along with its preliminary processes, like crash testing and overall operational assessment.

It has been spotted at the Fremont Factory several times over the past couple of weeks, hinting that the vehicle could begin production sometime next year.

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Tesla set to be impacted greatly in one of its strongest markets

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tesla norway
Credit: Robert O. Akander-Lima/LinkedIn

Tesla could be greatly impacted in one of its strongest markets as the government is ready to eliminate a main subsidy for electric vehicles over the next two years.

In Norway, EV concentrations are among the strongest in the world, with over 98 percent of all new cars sold in September being electric powertrains. This has been a long-standing trend in the Nordic region, as countries like Iceland and Sweden are also highly inclined to buy EVs.

Tesla Model Y leads sales rush in Norway in August 2025

However, the Norwegian government is ready to abandon a subsidy program it has in place, as it has effectively achieved what it set out to do: turn consumers to sustainability.

This week, Norway’s Finance Minister, Jens Stoltenberg, said it is time to consider phasing out the benefits that are given to those consumers who choose to buy an EV.

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Stoltenberg said this week (via Reuters):

“We have had a goal that all new passenger cars should be electric by 2025, and … we can say that the goal has been achieved. Therefore, the time is ripe to phase out the benefits.”

EV subsidies in Norway include reduced value-added tax (VAT) on cheaper models, lower road and toll fees, and even free parking in some areas.

The government also launched programs that would reduce taxes for companies and fleets. Individuals are also exempt from the annual circulation tax and fuel-related taxes.

In 2026, changes will already be made. Norway will lower its EV tax exemption to any vehicle priced at over 300,000 crowns ($29,789.40), down from the current 500,000, which equates to about $49,500.

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Tesla Superchargers most liked by Norway EV drivers

This would eliminate each of the Tesla Model Y’s trim levels from tax exemption status. In 2027, the VAT exemptions will be completely removed. Not a single EV on the market will be able to help owners escape from tax-exempt status.

There is some pushback on the potential loss of subsidies and benefits, and some groups believe that the loss of the programs will regress the progress EVs have made.

Christina Bu, head of the Norwegian EV Association, said:

“I worry that sudden and major changes will make more people choose fossil-fuel cars again, and I think everyone agrees that we don’t want to go back there.”

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Elon Musk was right all along about Tesla’s rivals and EV subsidies

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elon musk
Credit: @Gf4Tesla/Twitter

With the loss of the $7,500 Electric Vehicle Tax Credit, it looks as if Tesla CEO Elon Musk was right all along.

As the tax credit’s loss starts to take effect, car companies that have long relied on the $7,500 credit to create sales for themselves are starting to adjust their strategies for sales and their overall transition to electrification.

On Tuesday, General Motors announced it would include a $1.6 billion charge in its upcoming quarterly earnings results from its EV investments.

Ford said in late September that it expects demand for its EVs to be cut in half. Stellantis is abandoning its plan to have only EVs being produced in Europe by 2030, and Chrysler, a brand under the Stellantis umbrella, is bailing on lofty EV sales targets here in the U.S.

How Tesla could benefit from the ‘Big Beautiful Bill’ that axes EV subsidies

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The tax credit and EV subsidies have achieved what many of us believed they were doing: masking car companies from the truth about their EV demand. Simply put, their products are not priced attractively enough for what they offer, and there is no true advantage to buying EVs developed by legacy companies.

These tax credits have helped companies simply compete with Tesla, nothing more and nothing less. Without them, their products likely would not have done as well as they have. That’s why these companies are now suddenly backtracking.

It’s something Elon Musk has said all along.

Back in January, during the Q4 and Full Year 2024 Earnings Call, Musk said:

“I think it would be devastating for our competitors and for Tesla slightly. But, long term, it probably actually helps Tesla, that would be my guess.”

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In July of last year, Musk said on X:

“Take away all the subsidies. It will only help Tesla.”

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Over the past few years, Tesla has started to lose its market share in the U.S., mostly because more companies have entered the EV manufacturing market and more models are being offered.

Nobody has been able to make a sizeable dent in what Tesla has done, and although its market share has gotten smaller, it still holds nearly half of all EV sales in the U.S.

Tesla’s EV Market Share in the U.S. By Year

    • 2020 – 79%
    • 2021 – 72%
    • 2022 – 62%
    • 2023 – 55%
    • 2024 – 49%

As others are adjusting to what they believe will be tempered demand for their EVs, Tesla has just reported its strongest quarter in company history, with just shy of half a million deliveries.

Will Tesla thrive without the EV tax credit? Five reasons why they might

Although Tesla benefited from the EV tax credit, particularly last quarter, some believe it will have a small impact since it has been lost. The company has many other focuses, with its main priority appearing to be autonomy and AI.

One thing is for sure: Musk was right.

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