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Tesla’s updated deadline for referral program winners shows focus on logistics

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Tesla has announced that all winners of the recently-concluded Referral Program must select their prizes by February 28. After this date, those eligible for rewards would not be able to redeem their prizes anymore. Based on the deadline cited by Tesla, it appears that the electric car maker is aiming to start the second quarter of 2019 on a clean slate, as it pursues sustainable profits and a steady Model 3 ramp.

Prior to the recent update, Tesla’s deadline for the selection of referral program prizes was listed on April 1, 2019. Tesla has not revealed its reasons behind its updated deadline, though based on the company’s recent challenges in Europe, there is a good chance that the February 28 date was set as a means to optimize logistics in the coming quarters. Despite most of the items related to the rewards system likely being in Tesla’s inventory (such as wall connectors and wheels), the processes involved with ordering, processing, and shipping the prizes are no joke. Factor in possible returns and other fulfillment issues and the logistics involved in the referral program’s distribution of prizes becomes even more notable. 

By moving the deadline for the referral program’s prize selection to February 28, Tesla appears to be ensuring that its logistics capabilities are not weighed down unnecessarily in the coming months, especially as the company prepares for the upcoming rollout of the Mid Range Model 3 RWD to international markets. Tesla learned in its first European Model 3 shipment that the processes involved in moving vast numbers of vehicles to customers in a foreign country are no joke. That said, these recent challenges are but the tip of the iceberg for Tesla, as thousands more would be coming to China and Europe in the coming months.

Tesla appears set to operate using a lean, optimized team this year, as evidenced by the 7% workforce reduction that the company implemented last month. As it tackles its most ambitious year yet, Tesla seems set on focusing its workforce in pursuing high-value tasks such as expanding its service network and helping ensure a smooth Model 3 ramp. In this light, it would be far more preferable for Tesla’s logistics team to busy itself with tasks far more urgent than fulfilling referral program prizes.

Below are the timelines for the redemption of Tesla’s referral program awards.

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  • Launch Your Photo into Deep Space Orbit: Additional details will be emailed ahead of the launch.
  • Signature Black Wall Connector: Current shipping times are 6-8 weeks.
  • Model S for Kids: Model S for Kids will be shipped directly from Radio Flyer in April. Those who choose to donate to a children’s charity will receive an email from the organization when the donation has been completed.
  • 21” Arachnid Wheels for Model S or 22” Turbine Wheels for Model X: Wheels are shipped to your selected Service Center 6-8 weeks after award selection. Your Service Center will contact you once your wheels are available for pick-up.
  • Forged Performance Wheels for Model 3: Model 3 wheels will be available for installation beginning Summer 2019.
  • One Week with Model S or Model X: You will be contacted by your selected location based on availability. If you do not use this award, it may be given to a friend.
  • Priority Access to Vehicle Software Updates: Priority software access will automatically be granted until December 31, 2020.
  • Unveiling Event Invitations: Invitations will be emailed ahead of each unveiling event. Once each event is at capacity, remaining winners will be invited to the following unveiling event, prioritized by time of award qualification.
  • Tesla Credit: Credits are applied to your account within 1-2 weeks of selection from the app or solar referral email survey. All credits expire after 12 months.
  • Cash: Once survey responses are selected, checks will be issued within 4-6 weeks.
  • Founder Series Powerwall 2: Founder Series Powerwalls will be shipped in 2019. In Europe, Middle East and Asia-Pacific, customers can select credit toward other products in lieu of this award.

Tesla’s recent update on the referral program’s awards selection deadline could be accessed here.

Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

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Tesla kicks Robotaxi geofence expansion into high gear in Austin

Tesla has nearly doubled its Robotaxi geofence in Austin for the second time less than two months after it initially launched.

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Credit: @AdanGuajardo/X

Tesla has kicked the expansion of its Robotaxi geofence in Austin, Texas, into high gear, as it grew the service area once again early Sunday morning.

Tesla launched its Robotaxi platform in Austin on June 22, and less than a month later, it was able to expand it. After its first expansion, Tesla had a larger geofence than Waymo, which launched its driverless ride-hailing service to the public in Austin in March. Waymo expanded the week after Tesla’s first augmentation.

Waymo responds to Tesla’s Robotaxi expansion in Austin with bold statement

Now, Tesla has answered Waymo once again by developing its service area in Austin to an even larger size. We expected it, as just two weeks ago, CEO Elon Musk said that the company would be growing the Austin geofence, but did not give an indication by how much.

The first geofence in Austin was roughly 20 square miles. On July 14, when the first expansion took place, Tesla Robotaxi riders had roughly 42 square miles of downtown Austin available for travel.

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On the morning of August 3, Tesla nearly doubled the geofence by growing it to roughly 80 square miles, according to Grok. For reference, Waymo’s current service area in Austin is about 90 square miles:

The expansion further extends the Southern portion of the geofence, going into suburban zones such as Barton Creek.

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The continuous growth shows Tesla is prepared to extend its geofence in basically any direction. Now that it is going into suburban areas, we may get to see more Austin residents experience Robotaxi for an entire evening of activities, including pickup and dropoff at home.

The only question that remains is how much Tesla can expand at one time. The company seems to have the ability to push the geofence to a majority of Austin, but it maintains that safety is its biggest priority.

The company was spotted testing vehicles in the West Austin suburbs in areas like Marble Falls recently, indicating that Tesla could be expanding its service area to hundreds of square miles in the coming months.

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Tesla to appeal jury verdict that held it partially liable for fatal crash

Tesla will appeal the decision from the eight-person jury.

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tesla showroom
(Credit: Tesla)

Tesla will appeal a recent jury verdict that held it partially liable for a fatal crash that occurred in Key Largo, Florida, in 2019.

An eight-person jury ruled that Tesla’s driver assistance technology was at least partially to blame for a crash when a vehicle driven by George McGee went off the road and hit a couple, killing a 22-year-old and injuring the other.

The jury found that Tesla’s tech was found to enable McGee to take his eyes off the road, despite the company warning drivers and vehicle operators that its systems are not a replacement for a human driver.

The company states on its website and Owner’s Manual that Autopilot and Full Self-Driving are not fully autonomous, and that drivers must be ready to take over in case of an emergency. Its website says:

“Autopilot is a driver assistance system that is intended to be used only with a fully attentive driver. It does not turn a Tesla into a fully autonomous vehicle.

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Before enabling Autopilot, you must agree to ‘keep your hands on the steering wheel at all times’ and to always ‘maintain control and responsibility for your vehicle.’ Once engaged, Autopilot will also deliver an escalating series of visual and audio warnings, reminding you to place your hands on the wheel if insufficient torque is applied or your vehicle otherwise detects you may not be attentive enough to the road ahead. If you repeatedly ignore these warnings, you will be locked out from using Autopilot during that trip.

You can override any of Autopilot’s features at any time by steering or applying the accelerator at any time.”

Despite this, and the fact that McGee admitted to “fishing for his phone” after it fell, Tesla was ordered to pay hundreds of millions in damages.

Tesla attorney Joel Smith said in court (via Washington Post):

“He said he was fishing for his phone. It’s a fact. That happens in any car. That isolates the cause. The cause is he dropped his cell phone.”

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In total, Tesla is responsible for $324 million in payouts: $200 million in punitive damages, $35 million to the deceased’s mother, $24 million to their father, and $70 million to their boyfriend, who was also struck but was injured and not killed.

The family of the deceased, Naibel Benavides Leon, also sued the driver and reached a settlement out of court. The family opened the federal suit against Tesla in 2024, alleging that Tesla was to blame because it operated its technology on a road “it was not designed for,” the report states.

Despite the disclosures and warnings Tesla lists in numerous places to its drivers and users of both Autopilot and Full Self-Driving, as well as all of its active safety features, the operator remains responsible for paying attention.

CEO Elon Musk confirmed it would appeal the jury’s decision:

The driver being distracted is a big part of this case that seemed to be forgotten as the jury came to its decision. Tesla’s disclosures and warnings, as well as McGee’s admission of being distracted, seem to be enough to take any responsibility off the company.

The appeal process will potentially shed more light on this, especially as this will be a main point of emphasis for Tesla’s defense team.

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Elon Musk echoes worries over Tesla control against activist shareholders

Elon Musk has spoken on several occasions of the “activist shareholders” who threaten his role at Tesla.

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Credit: xAI | X

Elon Musk continues to raise concerns over his control of Tesla as its CEO and one of its founders, as activist shareholders seem to be a viable threat to the company in his eyes.

Musk has voiced concerns over voting control of Tesla and the possibility of him being ousted by shareholders who do not necessarily have the company’s future in mind. Instead, they could be looking to oust Musk because of his political beliefs or because of his vast wealth.

We saw an example of that as shareholders voted on two separate occasions to award Musk a 2018 compensation package that was earned as Tesla met various growth goals through the CEO’s leadership.

Despite shareholders voting to award Musk with the compensation package on two separate occasions, once in 2018 and again in 2024, Delaware Chancery Court Judge Kathaleen McCormick denied the CEO the money both times. At one time, she called it an “unfathomable sum.”

Musk’s current stake in Tesla stands at 12.8 percent, but he has an option to purchase 304 million shares, which, if exercised, after taxes, he says, would bump his voting control up about 4 percent.

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However, this is not enough of a stake in the company, as he believes a roughly 25 percent ownership stake would be enough “to be influential, but not so much that I can’t be overturned,” he said in January 2024.

Musk’s concerns were echoed in another X post from Thursday, where he confirmed he has no current personal loans against Tesla stock, and he reiterated his concerns of being ousted from the company by those he has referred to in the past as “activist shareholders.”

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Elon Musk explains why he wants 25% voting share at Tesla: “I just want to be an effective steward of very powerful technology”

The CEO said during the company’s earnings call in late July:

“That is a major concern for me, as I’ve mentioned in the past. I hope that is addressed at the upcoming shareholders’ meeting. But, yeah, it is a big deal. I want to find that I’ve got so little control that I can easily be ousted by activist shareholders after having built this army of humanoid robots. I think my control over Tesla, Inc. should be enough to ensure that it goes in a good direction, but not so much control that I can’t be thrown out if I go crazy.”

The X post from Thursday said:

There is a concern that Musk could eventually put his money where his mouth is, and if politicians and judges are able to limit his ownership stake as they’ve been able to do with his pay package, he could eventually leave the company.

The company’s shareholders voted overwhelmingly to approve Musk’s pay package. A vast majority of those who voted to get Musk paid still want him to be running Tesla’s day-to-day operations. Without his guidance, the company could face a major restructuring and would have a vastly new look and thesis.

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