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Tesla launches revamped Referral Program with credit system

Image used with permission for Teslarati. (Credit: Tom Cross)

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Tesla’s popular Referral Program is back. As per reports from Tesla owners in the United States, the electric vehicle maker has rolled out a credit-based Referral Program that allows customers to select which rewards they wish to acquire for their referrals. The rewards range from official Tesla merchandise to in-vehicle upgrades like the Full Self-Driving suite.

Tesla’s Referral Program was a key marketing tool for the EV maker in its early years, especially as it incentivized owners to encourage their friends, family, and acquaintances to enter the Tesla ecosystem. Tesla’s initial Referral Program resulted in a wave of owners pushing the company and its products to such a point that some ended up gaining enough referrals to qualify for several free vehicles

The Referral Program was later revamped by Tesla to include a more modest set of prizes, which made sense considering that it was rolled out as the Model 3, and later, the Model Y, gained popularity. This program, which provided free Supercharging miles and some cool free items, was formally discontinued by Tesla last year

Signs that the Referral Program was making a comeback were initially reported by Tesla software tracker Teslascope last month, as the Tesla mobile app featured new text strings referring to redeeming referrals. The text strings referred to free Supercharging miles, official merchandise, and vehicle accessories. As it turned out, these reports were right on the money, as Tesla’s revamped Referral Program features these very incentives. 

A look at Tesla’s current Referral Program shows that owners can now gain credits for every referral. So far, only Tesla’s Sola Roof and Solar Panels are listed with referral credits, but it would not be surprising if an update gets rolled out to include the company’s vehicle lineup as well. The credits earned from each Solar Roof and Solar Panel referral (6,000 credits each) could then be utilized to redeem items or services through the Tesla mobile app’s Loot Box. 

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Videos and photos shared by Tesla owners online showed that numerous items in the Tesla Shop could be redeemed through the Referral Program’s credits. Tesla’s “Let the Sun Shine” tee, for example, is worth 700 credits, while novelty items like the Tesla Sipping Glasses are 1,750 credits. Larger items like a Wall Connector are worth 6,000 credits, while a J1772 Wall Connector is worth 11,000 credits. 

Tesla’s Support Page for the new Referral Program notes that while there is no limit to the number of credits that someone can earn, the credits themselves expire 12 months from their respective grant dates. A no-return, no-exchange policy is also implemented for redeemed items. Tesla owners in the United States who wish to start gaining credits for their referrals are also advised to make sure that their mobile app is updated to the latest version, v4.14.4, so they can access the new Loot Box

Further details of Tesla’s revamped credit-based Referral Program can be viewed here

Don’t hesitate to contact us with news tips. Just send a message to simon@teslarati.com to give us a heads up.

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Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

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Elon Musk

Tesla Board Chair discusses what is being done to protect CEO Elon Musk

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Credit: xAI

Tesla Board Chair Robyn Denholm met with Bloomberg this morning to discuss a variety of topics, but perhaps one of the most interesting was her comments on what is being done to protect company CEO Elon Musk.

After the assassination of right-wing political commentator Charlie Kirk this week, there have been concerns about Musk’s safety, as well as that of other high-profile business leaders and political figures.

Earlier this week, Musk said himself that his security detail would be increased significantly following Kirk’s death, a move that many investors and fans of the company had requested because of political violence.

Elon Musk assures Tesla investors he will enhance his security detail

“Definitely need to enhance security,” Musk said. Tesla spent $3.3 million on Musk’s security in 2024 and January and February 2025. For reference, Meta spent over $27 million on Mark Zuckerberg’s security last year, which is higher than any other tech CEO.

During Denholm’s appearance on Bloomberg TV earlier today, she stated that the company has been focused on Musk’s security detail for “many years,” especially considering he is one of the richest people on Earth and holds an incredible amount of influence.

“It is something that we take very seriously; he takes it very seriously as well. So, again, from a board perspective, it is something we’ve discussed at length,” Denholm said.

Denholm added that she believes “there is not anyone in a boardroom that is not touched by what has happened with Charlie Kirk.”

Although Musk’s political involvement has toned down significantly in the past, he still has enemies, especially based on groups that oppose him and the company specifically. Based on this week’s events, it feels that increased security is a necessary expense Tesla must account for.

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Investor's Corner

Tesla bear turns bullish for two reasons as stock continues boost

“I think from a trading perspective, it looks very interesting,” Nathan said, citing numerous signs of strength, such as holding its 200-day moving average and holding against its resistance level.

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Credit: Tesla Manufacturing

A Tesla bear is changing his tune, turning bullish for two reasons as the company’s stock has continued to get a boost over the past month.

Dan Nathan, a notorious skeptic of Tesla shares, said he is changing his tune, at least in the short term, on the company’s stock because of “technicals and sentiment,” believing the company is on track for a strong Q3, but also an investment story that will slowly veer away from its automotive business.

“I think from a trading perspective, it looks very interesting,” Nathan said, citing numerous signs of strength, such as holding its 200-day moving average and holding against its resistance level.

He also said he believes a rally for the stock could continue as it heads into the end of the quarter, especially as the $7,500 electric vehicle tax credit is coming to an end at the end of the month.

With that being said, he believes the consensus for Q3 deliveries is “probably low,” as he believes Wall Street is likely underestimating what Tesla will bring to the table on October 1 or 2 when it reports numbers for the quarter.

Tesla shares are already up over five percent today, with gains exceeding nine percent over the past five trading days, and more than fourteen percent in the past month.

While some analysts are looking at the performance of other Mag 7 stocks, movement on rates from the Federal Reserve, and other broader market factors as reasoning for Tesla’s strong performance, it appears some movement could be related to the company’s recent developments instead.

Over the past week, Tesla has made some strides in its Robotaxi program, including a new license to test the platform in the State of Nevada, which we reported on.

Tesla lands regulatory green light for Robotaxi testing in new state

Additionally, the company is riding the tails of the end of the EV tax credit, as inventory, both new and used, is running extremely low, generally speaking. Many markets do not have any vehicles to purchase as of right now, making delivery by September 30 extremely difficult.

However, there has been some adjustments to the guidelines by the IRS, which can be read here:

Tesla set to win big after IRS adjusts EV tax credit rules

Tesla is trading at around $389 at 10:56 a.m. on the East Coast.

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Tesla lands regulatory green light for Robotaxi testing in new state

This will be the third state in total where Tesla is operating Robotaxi, following Austin and California.

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Credit: Tesla

Tesla has landed a regulatory green light to test its Robotaxi platform in a new state, less than three months after the ride-hailing service launched in Texas.

Tesla first launched its driverless Robotaxi suite in Austin, Texas, back on June 22. Initially offering rides to a small group of people, Tesla kept things limited, but this was not to be the mentality for very long.

It continued to expand the rider population, the service area, and the vehicle fleet in Austin.

The company also launched rides in the Bay Area, but it does use a person in the driver’s seat to maintain safety. In Austin, the “Safety Monitor” is present in the passenger’s seat during local rides, and in the driver’s seat for routes that involve highway driving.

Tesla is currently testing the Robotaxi platform in other states. We reported that it was testing in Tempe, Arizona, as validation vehicles are traveling around the city in preparation for Robotaxi.

Tesla looks to make a big splash with Robotaxi in a new market

Tesla is also hoping to launch in Florida and New York, as job postings have shown the company’s intention to operate there.

However, it appears it will launch in Nevada before those states, as the company submitted its application to obtain a Testing Registry certification on September 3. It was processed by the state’s Department of Motor Vehicles Office of Business Licensing on September 10.

It will then need to self-certify for operations, essentially meaning they will need to comply with various state requirements.

This will be the third state in total where Tesla is operating Robotaxi, following Austin and California.

CEO Elon Musk has stated that he believes Robotaxi will be available to at least half of the U.S. population by the end of the year. Geographically, Tesla will need to make incredible strides over the final four months of the year to achieve this.

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