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Tesla rival Porsche is starting to realize it’s not easy to produce the Taycan
Porsche recently opened reservations for the company’s first all-electric car, the Tesla Model S-rivaling Taycan (formerly known as the Mission E sedan). In an announcement earlier this month, Porsche Managing Director Alexander Pollich stated that the reception to the upcoming vehicle, whose final production version has not yet been unveiled, has so far been encouraging. Porsche expects to start producing the Taycan sometime in 2019, in order to meet what appears to be a healthy demand for the electric car.
As it turns out, ramping production of the Taycan is turning out to be a challenging task for the veteran automaker. Porsche plans to build its Taycan line at a facility located at Zuffenhausen, a suburb in Stuttgart, Germany. The site is a historic location for the pedigreed brand, considering that it is the location where the Porsche 911, one of the company’s most iconic vehicles, is being produced. Other important cars in Porsche’s lineup, such as the 718 Boxster, as well as the 718 Cayman, are also manufactured in the same facility.
Porsche is aiming to produce 20,000 Taycans per year in the Zuffenhausen site. Starting and ramping the production of the all-electric sedan requires a complex reorganization of Porsche’s facility, especially considering that the Taycan’s line has to be built while the production of the 911, 718 Boxster, and 718 Cayman is running at full capacity. In a statement to Dutch auto publication Vroom, Porsche head of production Albrecht Reimold described the difficulties facing the company.
“Finding the right location is a difficult decision. Transforming the existing factory costs a lot of money, moving to a new location as well. Transforming a factory while the production lines are running at full capacity is not an easy task,” he said.
Project manager David Thor Trygvason elaborated on the complex challenge involved in building the Taycan’s production line. According to Trygvason, the location where the Taycan’s line would be set up has to be overhauled. Apart from this, Porsche’s estimated timeline for the project is 48 months, making the project quite costly and demanding.
“The existing location has to be demolished and rebuilt in a short time, but at the same time the production of the 911 and 718 Boxster and Cayman must continue to run. That makes it not only difficult in terms of time and money, but also in terms of logistics and mobility. After all, we are in a location where there is already a factory, where other companies are nearby and where people live nearby,” he said.
Despite these difficulties, Reimold noted that Porsche employees have expressed a sincere commitment to begin the production of the Taycan as early as possible. According to the Porsche executive, the company’s workers have agreed to help finance the factory overhaul by opting to keep their pay flat until 2026, at which point the employees will start getting their investments back. This means that the employees will not have regular salary raises for the next few years.
“We have agreed with them to invest a part of their wage increase until 2025 in the construction of the new factory. From 2026, they will simply receive their investment back,” Reimold said.
Considering that Porche has dubbed the Taycan as one of the company’s most important vehicles after the iconic 911, sacrifices made to start the electric car’s production appear to be necessary, at least for now. If any, Porsche’s struggles to build the Taycan at scale mirror those that have been faced by Tesla with its Model 3 ramp. Just like Porsche’s factory, Tesla also set up its Model 3 lines in the same facility building the Model S and Model X. The aggressive ramp, which CEO Elon Musk aptly dubs as “production hell,” has been haunting the electric car maker for the past year. Ultimately, Porsche’s current difficulties with the Taycan are an indication that Tesla’s struggles with Model 3 production are not problems exclusive to the California-based electric car maker.
Building cars is not a simple task. Building cars that people want to buy is even more challenging. With car buyers and the auto market steadily shifting its interest to electric vehicles, carmakers with upcoming battery-powered cars are now feeling the pressure to roll out their offerings as quickly as they can. Being one of the legacy carmakers who has committed to releasing an electric car, this is something that Porsche appears to be experiencing now. Nevertheless, with a line of reservations that are growing longer, and with a workforce determined to make sacrifices for the company, there is a good chance that the Porsche Taycan can still make it in time for its anticipated debut next year. According to Trygvason, the work being done in Porsche’s factory might be daunting, but “the good news is that the work is still fully on schedule.”
The Porsche Taycan is expected to feature the legacy carmaker’s trademark performance, with the vehicle listed with a 0-60 mph time of 3.5 seconds, a range of 310 miles per charge, and a top speed of 155 mph.
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Tesla China’s domestic sales fell 4.8% in 2025, but it’s not doom and gloom
Despite the full-year dip, Tesla finished the year with record domestic sales in December.
Tesla posted 625,698 retail vehicle sales in China in 2025, marking a 4.8% year-on-year decline as the EV maker navigated an increasingly competitive EV market and a major production transition for its best-selling vehicle.
Despite the full-year dip, Tesla finished the year with record domestic sales in December.
Retail sales slip amid Model Y transition
Tesla’s 2025 retail sales in China were down from 657,102 units in 2024, when the company ranked third in the country’s new energy vehicle (NEV) market with a 6.0% share. In 2025, Tesla’s share slipped to 4.9%, placing it fifth overall, as noted in a CNEV Post report.
Part of the decline seemed tied to operational disruptions early in the year. Tesla implemented a changeover to the new Tesla Model Y in the first quarter of 2025, which required temporary production pauses at Giga Shanghai. That downtime reduced vehicle availability early during the year, weighing on the company’s retail volumes in China and in areas supplied by Giga Shanghai’s exports.
China remained one of Tesla’s largest markets, accounting for 38.24% of its global deliveries of 1.64 million vehicles in 2025. However, the company also saw exports from Giga Shanghai fall to 226,034 units, down nearly 13% year-on-year. It remains to be seen how much of this could be attributed to the Model Y changeover and how much could be attributed to other factors.
Strong December 2025 finish
While the full-year picture showed some contraction, Tesla closed 2025 on a high note. According to data from the China Passenger Car Association (CPCA), Tesla China delivered a record 93,843 vehicles domestically in China in December, its highest monthly total ever. That figure was up 13.2% from a year earlier and 28.3% higher than November.
The surge was driven in part by Tesla prioritizing domestic deliveries late in the year, allowing buyers to lock in favorable purchase tax policies. In December alone, Tesla captured 7.0% of China’s NEV market and a notable 12.0% share of the country’s battery-electric segment.
On a wholesale basis, Tesla China sold 851,732 vehicles in 2025, down 7.1% year-on-year. From this number, 97,171 were from December 2025 alone. Tesla Model 3 wholesale figures reached 312,738 units, a year-over-year decrease of 13.12%. The Tesla Model Y’s wholesale figures for 2025 were 538,994 units, down 3.18% year-over-year.
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Tesla Robovan’s likely first real-world use teased by Boring Company President
As per the executive, the vehicle will be used to move large crowds through Las Vegas during major events.
The Boring Company President Steve Davis has shared the most likely first real-world use for Tesla’s Robovan.
As per the executive, the vehicle will be used to move large crowds through Las Vegas during major events.
Tesla Robovan for high-demand events
During a feature with the Las Vegas Review-Journal, Boring Company President Steve Davis stated that the Tesla Robovan will be used in Sin City once the Vegas Loop expands across the Strip and downtown and the fleet grows to about 1,200 Teslas.
At that scale, Robovans would primarily be deployed during predictable surges, such as game days and large shows, when many riders are traveling to the same destination at the same time.
“The second you have four (passengers) and you have to start stopping, the best thing you can do is put your smallest vehicle in, which is a car. But if you know people are going to the stadium because of a game, you’ll know an hour before, two hours before, that a lot of people are going to a game or a Sphere show, if you are smart about it, that’s when you put a high occupancy vehicle in, that’s when you put the Robovan in,” Davis said.
Vegas Loop expansion
Steve Davis’s Robovan comment comes amid The Boring Company’s efforts to expand the Vegas Loop’s airport service. Phase 1 of rides to Harry Reid International Airport began last month, allowing passengers to travel from existing Loop stations such as Resorts World, Encore, Westgate, and the Las Vegas Convention Center.
Phase 2 will add a 2.2-mile dual-direction tunnel from Westgate to Paradise Road. That section is expected to open within months and will allow speeds of up to 60 mph on parts of the route, while expanding the fleet to around 160 vehicles.
Future phases are expected to extend tunnels closer to airport terminals and add multiple stations along University Center Drive. At this point, the system’s fleet is expected to grow close to 300 Teslas. The final phase, an underground airport station, was described by Davis as the system’s “holy grail.” This, however, has no definite timeframe as of yet.
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Tesla seeks engineer to make its iOS Robotaxi app feel “magical”
It appears that Tesla is hard at work in ensuring that users of its Robotaxi service are provided with the best user experience possible.
Tesla is hiring an iOS Engineer for its Robotaxi app team, with the job posting emphasizing the creation of polished experiences that make the service not just functional, but “magical.”
Needless to say, it appears that Tesla is hard at work in ensuring that users of its Robotaxi service are provided with the best user experience possible.
Robotaxi App features
As observed by Tesla community members, Tesla has gone live with a job listing for an iOS Engineer for its Robotaxi App. The job listing mentions the development of a “core mobile experience that enables customers to summon, track, and interact with a driverless vehicle. From requesting a ride to enabling frictionless entry, from trip planning to real-time vehicle status and media control.”
Interestingly enough, the job listing also mentioned the creation of polished experiences that make the Robotaxi more than just functional. “You will take full ownership of features—from architecture design to robust implementation—delivering delightful and polished experiences that make Robotaxi not just functional, but magical,” Tesla noted in its job listing.
Apple’s “magical” marketing
Tesla’s use of the word “magical” when referring to the Robotaxi app mirrors the marketing used by Apple for some of its key products. Apple typically uses the word when referring to products or solutions that transform complex technology into something that feels effortless, simple, and natural to daily life. Products such as the AirPods’ seamless pairing with the iPhone and FaceID’s complex yet simple-to-use security system have received Apple’s “magical” branding.
With this in mind, Tesla seems intent on developing a Robotaxi app that is sophisticated, but still very easy to use. Tesla already has extensive experience in this area, with the Tesla App consistently being hailed by users as one of the best in its segment. If Tesla succeeds in making the Robotaxi app worthy of its “magical” branding, then it wouldn’t be a surprise if the service sees rapid adoption even among mainstream consumers.
Tesla China’s domestic sales fell 4.8% in 2025, but it’s not doom and gloom
Tesla Robovan’s likely first real-world use teased by Boring Company President
