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Tesla’s launch of Model Y RWD is the nail in the coffin at the worst time for legacy auto
Tesla’s launch of the Model Y Rear-Wheel-Drive (RWD) comes at perhaps the worst time for legacy automotive companies. It is affordable, comparable to similar models from competitors, and is perhaps the nail in the coffin, especially for the U.S. market, as it is an affordable car that features some of the best add-ons that EV buyers could need.
Last night, Tesla launched the Model Y RWD on its website, and with federal and local incentives, it could cost buyers under $31,000 as it qualifies for the full EV tax credit from the government. Packing the LFP, or lithium iron phosphate battery pack, Tesla has brought its most popular car to an affordable level with reasonable range ratings and more than acceptable performance metrics.
While it was a timely offering in terms of Tesla’s trek for 1.8 million deliveries this year after a lackluster Q3 due to factory upgrades that required production pauses, this vehicle offers the automaker two things:
- A new mode of demand for the Model Y, especially in the U.S. market, where it has already been extremely popular
- Another edge over the already-frustrated competition, which is falling further behind due to a number of factors, and has already thrown in the towel to Tesla and will use its Superchargers next year because developing infrastructure is difficult
Of course, the Model Y RWD is not the best crossover out there. We would likely reserve this for the Long Range version of the Model Y, which offers more travel distance per charge and better performance metrics.
That’s not to say that the Model Y RWD is something worth overlooking because, for many, it is the answer to the question they’ve had: how will I put the most popular EV in the U.S. in my driveway for roughly $35,000?
This was Tesla’s answer.
Obviously, there is no shortage of people who are at least thinking about buying an EV. Recent figures have shown that Tesla commands the U.S. EV market by a considerable margin, and although it seems there is still plenty of demand for its vehicles in the North American market, Tesla still has to find ways to cater to customers who need certain vehicles at certain price points.
The Long Range Model Y is an ideal car for most people and families. Crossovers are an extremely sought-after body style in this market, but they come at a price. Give someone who needs a crossover EV at a price they cannot pass up and pack on the world’s most expansive charging network on top of it, and it is simply not a matter of whether people will buy it. It’s a matter of when, and how many will be bought.
It is no secret that people may be somewhat worried that Tesla may not reach its 1.8 million unit delivery goal for the year. Even with the Model 3+, or Highland, whatever you want to call it, starting deliveries this month in Europe, Asia, and the Middle East and the Cybertruck likely beginning deliveries soon, there still needs to be some movement in the U.S. market.
Cybertruck deliveries are likely going to be somewhat small for the last quarter of the year, and Highland will contribute plenty of units to the Q4 figures, but the U.S. is still where Tesla dominates the most, but neither of these vehicles are available here yet.
Enter the Model Y RWD as the nail in the coffin for companies that are either striking due to UAW demands for better wages and benefits, or are struggling with EV software and quality, or just an overall lack of awareness in terms of the auto market.
Yes, there are some people out there that have no interest in an EV. However, there are plenty that are. Ford, GM, and Stellantis are not building any in the U.S. currently because of the UAW strike, Volkswagen may have some things to offer, but it hasn’t chosen to adopt the NACS charging connector to gain access to the Supercharger network. Hyundai is still early in its EV venture, and the IONIQ is certainly an attractive option, but the Model Y RWD will trump it because of its price and Tesla’s overall advantages, including charging and overall EV prowess.
We have talked plenty about nails in the coffin for EV makers before, but with a new demand trigger with the Model Y RWD for Tesla and Detroit pausing EV production while the terms of a new UAW contract get worked out, this is spelling nothing but trouble for Tesla’s competitors.
The Model Y RWD has opened a new can of worms for competitors to try and combat. Right now, at least in the U.S., it’s Tesla’s world, and competitors are just living in it.
I’d love to hear from you! If you have any comments, concerns, or questions, please email me at joey@teslarati.com. You can also reach me on Twitter @KlenderJoey, or if you have news tips, you can email us at tips@teslarati.com.
News
Elon Musk highlights Tesla Model Y’s most underrated feature
Beyond its utility, reasonable price, and performance, lies an aspect of the Model Y that Tesla has obsessed over since its development.

Elon Musk recently highlighted what could arguably be the Model Y’s most underrated feature. The all-electric crossover has been lauded for many things, but beyond its utility, reasonable price, and performance, lies an aspect of the vehicle that Tesla has obsessed over since its development—its safety.
The Model Y’s rise
Tesla designed the Model Y to be the company’s best-selling vehicle. Produced on the heels of the Model 3, the Model Y was a vehicle that Elon Musk noted would outsell the Model 3, Model S, and Model X combined. Prior to its start of deliveries, such an accolade seemed far-fetched, since the Model 3 was such a domineering force in the EV sector.
It only took a matter of time before Elon Musk was proven right. The Model Y would go on to become Tesla’s best-selling vehicle by a wide margin. And in 2023 and 2024, the Model Y sold so much that it actually took the crown as the world’s best-selling car by volume. A lot of this was due to its balance between affordability, performance, and tech. There is simply no other car in its price range that offers comparable value for its price.
Tesla’s safety obsession
While the Model Y’s sales and performance in the automotive market are already impressive, its safety is also top-notch. Just recently, the new Model Y was able to earn a Top Safety Pick + rating from the Insurance Institute for Highway Safety (IIHS), the fifth year in a row that the all-electric crossover was able to earn the prestigious accolade. To attain such a high rating, the Model Y would have to achieve “Good” results across the IIHS’ rigorous tests.
This was highlighted by CEO Elon Musk in a recent post on X. In response to a post about the new Model Y earning the highest safety rating from the IIHS, Musk highlighted the vehicle “rated highest in safety.” This is no exaggeration, as the Model Y has proven its safety and durability over the years. This has been proven time and time again, with the Model Y protecting its occupants even in the most serious of accidents.
A good example of this happened in January 2023, when a Model Y fell 250 feet down Devil’s Slide in California. The incident was disturbing, as it was later revealed that the driver intended to harm his wife and children by driving the Model Y off a cliff. The Model Y proved safe enough to save the family, and all four—the driver, his wife, and their two kids—survived the harrowing incident.
News
Tesla hints a smaller pickup truck could be on the way
Tesla has considered a smaller EV pickup, and sounds as if it is actively developing one in its Design Studio.

Tesla hinted that a smaller pickup truck could be on the way, but the company did not clarify whether it would be an abbreviated version of the Cybertruck, or a new design altogether.
The Cybertruck is unlike any vehicle that has ever come before it. Some other vehicles, like the DeLorean, have had similar shapes, but no manufacturer or pickup brand has ever tried to build such an interesting and unorthodox truck, especially in the quantity Tesla builds them.
Only available in North America and the United Arab Emirates (for order as of now, as deliveries are not expected until the end of this year), the Cybertruck has not made its way to areas like Europe or Asia, where Tesla has a sizeable presence. Much of this is due to the sheer size of the pickup, which would not be an ideal vehicle for many of the tight streets and various traffic conditions.
Elon Musk hints at smaller Tesla Cybertruck version down the road
Tesla already made the Cybertruck smaller before it started manufacturing it and delivering it to customers in October 2023. This was to help it fit inside the Boring Company tunnels, but it also seemed as if it just needed a slight scaling back for general public use.
Tesla’s VP of Powertrain, Lars Moravy, spoke on Saturday at the X Takeover about a significant change in the Tesla lineup that has been discussed internally by the company, as questions relating to the Cybertruck’s size and its ability to be useful or practical in other markets continue to be questioned.
He was asked, “Do you see a need for a smaller, more globally scalable version to serve broader, more urban or international segments of the pickup market?”
He said:
“We always talked about making a smaller pickup. I think in the future, as more and more of the Robotaxi comes into the world, we look at those options and we think about, ‘Okay, that kind of service is useful not just for people, but also for goods.”
He continued by stating that Tesla has been working in its Design Studio, located in Hawthorne, California, with potential designs:
“We’ve definitely been churning in the design studio about what we might do to serve that need, for sure.”
The question and answer start at the 22:22 mark of the video below:
Join Tesla VP @larsmoravy for an exclusive keynote on cutting-edge vehicle engineering! Insider views on Cybertruck, Robotaxi, & sustainable energy innovations.
Watch live on @teslaownersSV from X Takeover 2025 in San Mateo! @corporatestrea1 https://t.co/Fk7kAF3ZfW— Tesla Owners Silicon Valley (@teslaownersSV) July 26, 2025
It sounds as if the question is phrased as, “Will Tesla develop a smaller Cybertruck?” while Lars’s answer only specifies “pickup,” and not necessarily “a smaller Cybertruck.”
It also seems that, if Tesla is doing as much work as it sounds like in the Design Studio, perhaps it is mulling a new pickup design altogether. The Cybertruck has been the best-selling electric pickup on many occasions from a quarterly perspective, and it was the best-selling EV pickup in 2024.
Tesla has designed smaller pickups in the past, but they’ve never made it to market. An exhibit at the Petersen Automotive Museum in Los Angeles showed internal drawings of pickup concepts that Tesla considered for its lineup.
News
Tesla’s new affordable Model Y details teased in new sighting
The affordable Tesla Model Y could be the perfect starter car for a Robotaxi service.

Tesla has been very secretive about any details surrounding its affordable vehicles, but a new sighting seems to have provided a first glimpse at the company’s cheaper Model Y. Based on the sighting, it appears that the vehicle will indeed be a stripped-out version of the all-electric crossover, but it could be the perfect starter car for a Robotaxi service.
Affordable Tesla
During the second quarter earnings call, Tesla VP for Vehicle Engineering Lars Moravy stated that more affordable models will be available for everyone in Q4. He also confirmed that the production of the vehicles really did start in June, just as stated in Tesla’s previous Update Letters.
Tesla executives, however, did not provide specific details about the affordable cars, save for a previous comment stating that they would be quite similar to what the company currently offers today. This has brought speculations that Tesla’s more affordable vehicles that were listed in its Update Letters will just be stripped-out versions of cars like the Model Y.
Recent Sighting
These speculations seemed to be accurate, at least based on a recent sighting of the affordable car that has recently been posted on social media. The video, which was reportedly captured in California, featured a stripped-out Model Y with several characteristics that will likely make it notably more affordable.
Based on the video, it would appear that the affordable Model Y will feature no split headlights and no glass roof. The indirect light bar also seems to be absent from the vehicle. Inside, the vehicle did not seem to have cupholder covers and no rear screen. Its seats also look like Tesla’s non-ventilated vegan leather seats.
Interestingly enough, the vehicle, despite its evident cost-cutting measures, still features a front bumper camera. Considering that the car will be produced with Tesla’s AI6 chip, it would seem that Tesla is also designing the vehicle as an ideal car for its Robotaxi service.
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