News
Tesla sales surge in Germany at the expense of VW during 2022
Tesla sales boomed in Germany during 2022, coming at the expense of the European hegemon, Volkswagen.
As Europe’s biggest car market, Germany has long been a stronghold for brands like Volkswagen, Mercedes, Audi, and BMW. However, this control has been challenged first by Ford and now by Tesla as the company took advantage of the lack of EV offerings in the country a few years ago. Even now, that initial investment is paying dividends, as according to the German KBA (car registration agency), Tesla rapidly grew sales throughout the year while Volkswagen’s sales faltered.
According to the KBA’s registration data for 2022, Tesla sales increased by 76.2% compared to 2021, totaling 69,963 vehicles. A surprising 17,501 of these vehicles were registered in December alone. In comparison, despite the auto market growing by 1.1% overall, Volkswagen registrations decreased by 1.8% to 480,967 units. However, it retained its position as the top automaker in the country by a wide margin.
Another winner in 2022 was EV sales. Along with the overall market growth, full EVs grew to represent 17.7% of the German car market, a sizable 32.2% increase compared to last year. While both hybrids and PHEVs also grew in popularity, alternative vehicle sales came at the expense of both gas and diesel vehicles which declined in sales by 32.6% and 11%, respectively.
In 2022, the top automakers in Germany, following Volkswagen, were Mercedes which grew sales by 8.3% to 243,999 vehicles, Audi which grew by 17.3% to 213,410 vehicles, and BMW, which saw sales constrict by 5.7% to 209,722 vehicles.
Other automakers with substantial EV offerings also saw EV sales grow considerably. Polestar unsurprisingly saw a huge percentage growth in sales, 166.4% to 7,008 units in 2022, while Dacia and DS also saw considerable sales growth, 49.7%, and 91.2%, respectively.
Sadly, 2022 wasn’t kind to every automaker in Germany. Brands like Jaguar (-25%), Renault (-24.6%), and Volvo (-16.1%) saw substantial contractions in vehicle sales throughout the year.
The coming year will undoubtedly be a new turning point for many of these brands as they finally begin to shift their production focus. As Tesla continues to expand its output at its new Giga Berlin facility, many anticipate the company to continue to make sizable gains in the German market. And as long as legacy automakers lag in product offerings or EV availability, Tesla will benefit.
What do you think of the article? Do you have any comments, questions, or concerns? Shoot me an email at william@teslarati.com. You can also reach me on Twitter @WilliamWritin. If you have news tips, email us at tips@teslarati.com!
Elon Musk
Tesla schedules Roadster unveiling event, and you won’t believe when it is
Tesla has tentatively scheduled its unveiling event for the Roadster’s next-generation iteration, and you will not believe the date the company picked for it.
Tesla CEO Elon Musk said during the 2025 Annual Shareholders Meeting that the company is aiming for an April 1 demo event.
Yes, April Fools’ Day.
🚨 Tesla’s unveiling event for the Roadster Gen 2 is scheduled for April 1, 2026.
Yes, April Fools’ Day. pic.twitter.com/sw09GUYFPV
— TESLARATI (@Teslarati) November 6, 2025
Tesla originally aimed for its “most epic demo” to take place at the end of this year. However, the writing on the wall as 2025 winds down seemed to indicate the company was not quite ready to show off everything it plans to implement into the Roadster.
Its capabilities have been teased quite heavily throughout most of the year, but the biggest hints came last week when Musk appeared on the Joe Rogan Experience Podcast.
He said:
“Whether it’s good or bad, it will be unforgettable. My friend Peter Thiel once reflected that the future was supposed to have flying cars, but we don’t have flying cars. I think if Peter wants a flying car, he should be able to buy one…I think it has a shot at being the most memorable product unveil ever. [It will be unveiled] hopefully before the end of the year. You know, we need to make sure that it works. This is some crazy technology in this car. Let’s just put it this way: if you took all the James Bond cars and combined them, it’s crazier than that.”
The Roadster has been somewhat of a letdown, at least in its newest version, thus far. Tesla has routinely delayed the project, putting those who put lofty down payments on the car in a weird limbo, lost at what to do.
One notable pre-orderer cancelled his reservation last week and got in a spat with Musk about it.
Now that there is a definitive date for the Roadster unveiling, Musk and Co. should have a more definitive cutoff date for features and capabilities. Chief Designer Franz von Holzhausen said earlier this year that when they showed Musk what they had done with the Roadster, the CEO encouraged them to do even more with it.
This delayed things further.
Musk also said he believes production would begin between 12 and 18 months after the unveiling, putting it out sometime in 2027.
Elon Musk
Tesla (TSLA) shareholders officially approve Elon Musk’s 2025 performance award
To earn his landmark pay package, Musk would be required to lift Tesla’s market capitalization from about $1.1 trillion today to $8.5 trillion over the next decade.
Tesla (NASDAQ:TSLA) CEO Elon Musk has officially approved his 2025 Performance Award, a landmark pay package that could make him the world’s first trillionaire and make Tesla the most valuable company in the world by a mile.
The 2025 CEO Performance Award was officially approved by Tesla shareholders at the 2025 Annual Shareholder Meeting.
Elon Musk‘s landmark pay package
As per Tesla, more than 75% of the shareholders approved Elon Musk’s 2025 CEO Performance Award. It was then unsurprising that the approval of Elon Musk’s pay plan received overwhelming applause from the event’s attendees.
The CEO took to the stage with much enthusiasm, welcoming every shareholder to the event and dancing briefly on stage. Optimus also danced on stage smoothly, demonstrating its improved movements to much appause.
Elon Musk’s 10-year targets
To earn his 2025 CEO Performance Award, Musk would be required to grow Tesla’s market capitalization from about $1.1 trillion today to $8.5 trillion over the next decade. At that level, Tesla would surpass every major public company in existence. The compensation plan also requires Tesla’s operating profit to grow from $17 billion last year to $400 billion annually.
Apart from leading Tesla to become the world’s biggest company in history, Musk is also required to hit several product targets for the electric vehicle maker. These include the delivery of 20 million Tesla vehicles cumulatively, 10 million active FSD subscriptions, 1 million Tesla bots delivered, and 1 million Robotaxis in operation.
Elon Musk
Tesla 2025 Annual Shareholder Meeting: How to watch
The 2025 Tesla Annual Shareholder Meeting from Gigafactory Texas is set to kick off at 4 p.m. EDT, 3 p.m. CDT.
The company will be having its typical presentation for the event, where CEO Elon Musk, along with other executives will discuss things like future products, the outlook of its self-driving development, potential releases for next year, and some current events within the company.
However, this year’s Shareholder Meeting has slightly more implications than others, as Investors and Shareholders have spent the last several months petitioning and supporting one of the proposals on the docket that could be the deciding factor in Musk staying or leaving Tesla.
Elon Musk’s new pay plan ties trillionaire status to Tesla’s $8.5 trillion valuation
Proposal four outlines a new compensation package for Musk that could give him $1 trillion in shares if he is able to complete a variety of lofty goals related to production, self-driving, and other important company projects.
Musk has said that he is truly after more influence on company decisions, especially as the Tesla Optimus program is ramping up and becoming a more relevant part of the company’s story.
The CEO said during the Q3 Earnings Call that he would not feel comfortable developing an “army of robots” if he did not have a comfortable amount of influence in some of the decisions. He could be voted our or out-influenced by what he calls “activist shareholders.”
One of those investors came after his past pay package, which was approved by shareholders not once, but twice. Musk still was not able to obtain the pay because of a Delaware Chancery Court ruling.
Nevertheless, this is one of the last ditch efforts Tesla is making to get Musk the compensation that he wants.
The meeting is set to kick off at 3 p.m. local time in Austin. You can watch it via the livestream on X:
Here is the link to Tesla’s 2025 Annual Shareholder Meeting:https://t.co/29dN4gkMWY
— TESLARATI (@Teslarati) November 6, 2025
-
News1 week agoTesla Cybercab spotted testing on public roads for the first time
-
Elon Musk6 days agoNeuralink’s first patient could receive an upgrade: Elon Musk
-
News2 weeks agoTesla ‘Mad Max’ gets its first bit of regulatory attention
-
News2 weeks agoTesla reveals its plans for Hardware 3 owners who are eager for updates
-
News2 weeks agoTesla shares AI5 chip’s ambitious production roadmap details
-
News2 days agoTesla Giga Berlin hits a sustainability milestone that’s so impressive, it sounds fake
-
News7 days agoNeuralink’s first human patient reflects on 21 months with brain implant “Eve”
-
News2 weeks agoTesla VP explains why end-to-end AI is the future of self-driving

