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Tesla Semi rival Nikola dubs future fleet as US’ ‘largest air purifiers’ amid hiring ramp
As the Tesla Semi continues to undergo real-world testing in preparation for its initial production in 2019, rival startup company Nikola Motor has claimed that its future fleet will be the United States’ “largest air purifiers,” thanks to their hydrogen fuel cell systems. Nikola’s announcement comes amidst the company’s current initiatives to ramp its hiring activities for its facilities in Arizona.
No stranger to bold declarations on Twitter, Nikola noted that due to its vehicles’ hydrogen fuel cell system, its fleet of trucks would be able to clean the air as they drive across America. In a later tweet, the trucking startup also assured its social media followers that it does not use methane to produce hydrogen. Rather, it utilizes a combination of solar, wind, and hydropower to make the hydrogen needed to power its upcoming fleet.
Why do we like hydrogen so much? The Nikola fleet will be one of the largest air purifiers in America one day. Imagine 500,000 Nikola trucks driving in cities across America sucking in dirty air and emitting nothing but clean water. #emissionsgameover #dieselisdead
— Nikola Corporation (@nikolamotor) October 24, 2018
A following tweet from the company also gave a first look at the fuel cell that would be used for the Nikola One sleeper semi-trailer, as well as the Nikola Two daycab. The trucking startup and budding Tesla Semi rival further noted that a Nikola truck would have two 120 kW systems, which should provide its trucks with a considerable degree of power.
What an awesome Nikola fuel cell. This is the 120kW running through tests. Each truck has 2 X 120 KW systems. Get ready for some big news coming in the following days as promised. This thing rocks and we can't wait for the world to see it in action. pic.twitter.com/rLKx8oF8pM
— Nikola Corporation (@nikolamotor) October 29, 2018
Recent reports have further revealed that Nikola is starting to ramp its hiring as it prepares to start producing its highly-anticipated hydrogen-electric truck. Since moving to the Phoenix area from Utah in July, the company has employed about 70 people in Chandler as it constructs its new headquarters in Phoenix. By the end of the year, Nikola aims to have 100 employees, and by the end of 2019, the trucking startup is seeking to employ about 200 workers.
Nikola Motor chief legal officer Britton Worthen noted in a statement to AZ Central that it expects to break ground on its planned 1 million-square-foot manufacturing plant in Coolidge, AZ, in about two years. At a talk on Friday, the Nikola executive pointed out to Pinal County economic development officials that the upcoming facility would be complete in about five years. Over this time, Nikola also plans to start the expansion of its hydrogen fueling stations, which the company expects will be the ‘largest energy consumer’ in the US within the next ten years.
Nikola Motors is no stranger to bold statements. Earlier this year, the company announced that it would be refunding all the reservations it received for the Nikola One and Nikola Two. Seemingly throwing shade at Tesla, the trucking startup further noted that it does not “use (customers’) money to operate (its) business.” Nikola has declared that it currently has $11 billion in pre-production orders as well.
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- The Nikola One
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- The Nikola One.
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- Credit: Nikola Motor
The Nikola One hydrogen-electric truck.
Over the past few months, though, Nikola started to adopt a more aggressive stance against Tesla. Earlier this year, the company filed a $2 billion lawsuit against the electric car maker, claiming that the Tesla Semi violated its design patents for the Nikola One. In its lawsuit, the trucking startup alleged that the Tesla Semi copied the Nikola One’s wraparound windshield, mid-entry door, front fenders, and the electric truck’s aerodynamic body. Furthermore, the trucking startup claimed that the similar designs of the Semi and the One puts its reputation at risk, since Tesla has had “problems with its batteries starting fires and its autonomous features causing fatal accidents.”
Nikola’s patent lawsuit met a notable roadblock in August, though, as the US Patent Office granted Tesla its own design patents for the Tesla Semi, with the US patent examiner even using the Nikola One as a comparison point for the all-electric long-hauler. Thus, if Nikola chooses to pursue its case against Tesla, it would have to prove that the US patent examiner made a mistake. Such a feat is very challenging to accomplish.
Its legal moves against Tesla aside, Nikola is nonetheless setting the stage of a grand, three-day event in April 2019, which would feature the unveiling of the pre-production models of its hydrogen-electric trucks. A 2.3-megawatt hydrogen fueling station, which would serve as a model for the company’s upcoming network of H2 refilling stations, is also expected to be unveiled.
Tesla made a dramatic change to the Online Design Studio to show its plans for Full Self-Driving, a major part of the company’s plans moving forward, as CEO Elon Musk has been extremely clear on the direction moving forward.
With Tesla taking a stand and removing the ability to purchase Full Self-Driving outright next month, it is already taking steps to initiate that with owners and potential buyers.
On Thursday night, the company updated its Online Design Studio to reflect that in a new move that now lists the three purchase options that are currently available: Monthly Subscription, One-Time Purchase, or Add Later:
🚨 Check out the change Tesla made to its Online Design Studio:
It now lists the Monthly Subscription as an option for Full Self-Driving
It also shows the outright purchase option as expiring on February 14 pic.twitter.com/pM6Svmyy8d
— TESLARATI (@Teslarati) January 23, 2026
This change replaces the former option for purchasing Full Self-Driving at the time of purchase, which was a simple and single box to purchase the suite outright. Subscriptions were activated through the vehicle exclusively.
However, with Musk announcing that Tesla would soon remove the outright purchase option, it is clearer than ever that the Subscription plan is where the company is headed.
The removal of the outright purchase option has been a polarizing topic among the Tesla community, especially considering that there are many people who are concerned about potential price increases or have been saving to purchase it for $8,000.
This would bring an end to the ability to pay for it once and never have to pay for it again. With the Subscription strategy, things are definitely going to change, and if people are paying for their cars monthly, it will essentially add $100 per month to their payment, pricing some people out. The price will increase as well, as Musk said on Thursday, as it improves in functionality.
I should also mention that the $99/month for supervised FSD will rise as FSD’s capabilities improve.
The massive value jump is when you can be on your phone or sleeping for the entire ride (unsupervised FSD). https://t.co/YDKhXN3aaG
— Elon Musk (@elonmusk) January 23, 2026
Those skeptics have grown concerned that this will actually lower the take rate of Full Self-Driving. While it is understandable that FSD would increase in price as the capabilities improve, there are arguments for a tiered system that would allow owners to pay for features that they appreciate and can afford, which would help with data accumulation for the company.
Musk’s new compensation package also would require Tesla to have 10 million active FSD subscriptions, but people are not sure if this will move the needle in the correct direction. If Tesla can potentially offer a cheaper alternative that is not quite unsupervised, things could improve in terms of the number of owners who pay for it.
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Tesla Model S completes first ever FSD Cannonball Run with zero interventions
The coast-to-coast drive marked the first time Tesla’s FSD system completed the iconic, 3,000-mile route end to end with no interventions.
A Tesla Model S has completed the first-ever full Cannonball Run using Full Self-Driving (FSD), traveling from Los Angeles to New York with zero interventions. The coast-to-coast drive marked the first time Tesla’s FSD system completed the iconic, 3,000-mile route end to end, fulfilling a long-discussed benchmark for autonomy.
A full FSD Cannonball Run
As per a report from The Drive, a 2024 Tesla Model S with AI4 and FSD v14.2.2.3 completed the 3,081-mile trip from Redondo Beach in Los Angeles to midtown Manhattan in New York City. The drive was completed by Alex Roy, a former automotive journalist and investor, along with a small team of autonomy experts.
Roy said FSD handled all driving tasks for the entirety of the route, including highway cruising, lane changes, navigation, and adverse weather conditions. The trip took a total of 58 hours and 22 minutes at an average speed of 64 mph, and about 10 hours were spent charging the vehicle. In later comments, Roy noted that he and his team cleaned out the Model S’ cameras during their stops to keep FSD’s performance optimal.
History made
The historic trip was quite impressive, considering that the journey was in the middle of winter. This meant that FSD didn’t just deal with other cars on the road. The vehicle also had to handle extreme cold, snow, ice, slush, and rain.
As per Roy in a post on X, FSD performed so well during the trip that the journey would have been completed faster if the Model S did not have people onboard. “Elon Musk was right. Once an autonomous vehicle is mature, most human input is error. A comedy of human errors added hours and hundreds of miles, but FSD stunned us with its consistent and comfortable behavior,” Roy wrote in a post on X.
Roy’s comments are quite notable as he has previously attempted Cannonball Runs using FSD on December 2024 and February 2025. Neither were zero intervention drives.
Elon Musk
Tesla removes Autopilot as standard, receives criticism online
The move leaves only Traffic Aware Cruise Control as standard equipment on new Tesla orders.
Tesla removed its basic Autopilot package as a standard feature in the United States. The move leaves only Traffic Aware Cruise Control as standard equipment on new Tesla orders, and shifts the company’s strategy towards paid Full Self-Driving subscriptions.
Tesla removes Autopilot
As per observations from the electric vehicle community on social media, Tesla no longer lists Autopilot as standard in its vehicles in the U.S. This suggests that features such as lane-centering and Autosteer have been removed as standard equipment. Previously, most Tesla vehicles came with Autopilot by default, which offers Traffic-Aware Cruise Control and Autosteer.
The change resulted in backlash from some Tesla owners and EV observers, particularly as competing automakers, including mainstream players like Toyota, offer features like lane-centering as standard on many models, including budget vehicles.
That being said, the removal of Autopilot suggests that Tesla is concentrating its autonomy roadmap around FSD subscriptions rather than bundled driver-assistance features. It would be interesting to see how Tesla manages its vehicles’ standard safety features, as it seems out of character for Tesla to make its cars less safe over time.
Musk announces FSD price increases
Following the Autopilot changes, Elon Musk stated on X that Tesla is planning to raise subscription prices for FSD as its capabilities improve. In a post on X, Musk stated that the current $99-per-month price for supervised FSD would increase over time, especially as the system itself becomes more robust.
“I should also mention that the $99/month for supervised FSD will rise as FSD’s capabilities improve. The massive value jump is when you can be on your phone or sleeping for the entire ride (Unsupervised FSD),” Musk wrote.
At the time of his recent post, Tesla still offers FSD as a one-time purchase for $8,000, but Elon Musk has confirmed that this option will be discontinued on February 14, leaving subscriptions as the only way to access the system.
Tesla makes big Full Self-Driving change to reflect future plans
Tesla Model S completes first ever FSD Cannonball Run with zero interventions
