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Tesla Semi production to ‘earnestly’ begin by 2020
When Elon Musk unveiled the Tesla Semi last November, the bold CEO announced that the all-electric truck would likely start production sometime in 2019. While details for Tesla’s ramp for the Semi are still largely unknown, the company has nonetheless provided an update on the upcoming vehicle’s rollout, stating that the company would begin “earnestly” producing the Semi by 2020.
The update on the Semi’s production was shared by Eric Markowitz & Dan Crowley of Worm Capital, one of Tesla’s investors which currently owns about $200 million worth of TSLA stock. The Worm Capital financial analysts were part of a group who were invited to tour Tesla’s Gigafactory 1 in Nevada last month. Markowitz and Crowley wrote about their insights from the Giga 1 tour in a post on the financial firm’s official website. Among these were information related by Tesla head of investor relations Martin Viecha, who dropped some updates about the company’s products and its plans for the near future.
For one, the Tesla head of investor relations reportedly noted that the company is aiming to start exporting the Model 3 to other countries sometime next year. What’s more, Veicha also noted that Tesla is planning on “earnestly” producing the Semi by 2020.
The update on the Semi’s production appears to suggest that Tesla is, for the most part, keeping its original target for the long-hauler’s initial rollout. Musk’s 2019 estimate for the start of the Semi’s production is undoubtedly aggressive and optimistic, but if Tesla intends to hit its stride with the Semi’s production by 2020, the company would probably need to start manufacturing the first electric trucks either in 2019 (within Musk’s original target), or early 2020 (if the vehicle’s rollout ends up happening in Tesla’s ever-prevalent ‘Elon Time’).
Tesla’s goal for the Semi is actually quite feasible, considering that the vehicle shares several components with the Model 3. This was confirmed during the Q2 2018 earnings call, when the company noted that the two vehicles share parts such as powertrains, door handles, and touchscreens, to name a few. On account of these similarities, as well as the manufacturing lessons Tesla learned during the Model 3 ramp, there is a pretty good chance that the Semi’s production would not see as many difficulties as the electric sedan’s.
In true Tesla fashion, the Semi boasts strong performance figures, thanks to its four Model 3-derived electric motors that enable the long-hauler to sprint from 0-60 mph in just 5 seconds without cargo. The Semi is also classified as a Class 8 vehicle, allowing it to transport the maximum amount of load usually permitted on US highways. Furthermore, the electric truck will be capable of operating in “Convoy Mode,” a system that will enable several Semis to semi-autonomously draft in close proximity with each other to reduce energy usage from wind resistance.
Tesla is currently continuing real-world tests of the Semi, with the long-hauler’s prototype being sighted traveling across the United States. Over the past few weeks, the Semi has visited some of the company’s reservation holders such as J.B. Hunt, UPS, and Ruan Transport Management Systems. Through interactions with the engineers accompanying the Semi across its interstate travels, some members of the Tesla community have been able to acquire some compelling tidbits of information about the prototype long-hauler, such as its 26-camera system, its carbon fiber body, and its upcoming sleeper features.
Tesla recently received its largest order for the all-electric Semi from Einride, a Swedish transport service, for 500 units, a groundbreaking invoice to receive before the first deliveries begin.
Even more remarkable, Einride CEO Roozbeh Charli said in a recent interview that he expects his company to take delivery of all 500 — the entire order — before the end of 2027. He even expects to have 75 Tesla Semi units in the Einride fleet before the end of this year.
🚨 Einride CEO Roozbeh Charli on the Tesla Semi partnership:
“If we start with the Amazon announcement that we did earlier this year, that was on the back of having gone through a proving period together with them and proving out our technology. Then we took that next step in… pic.twitter.com/oazkXjwoig
— TESLARATI (@Teslarati) August 28, 2026
Charli said the Tesla partnership was part of a broader push, along with its earlier partnership with Amazon. Einride is assisting Amazon with the use of its Saga AI platform, which helps eliminate questions about budgeting and forecasting for logistics companies.
The Semi, as well as Tesla’s production and subsequent delivery of the units to Einride, will help the company “to have a good supply of vehicles that we can deploy on the [Saga AI] platform,” Charli said. “Tesla is also a relationship we’ve had for a while, and as the Tesla Semi deliveries are firming up, we decided to do a larger commitment to that and deploy that on our platform.”
In its initial announcement, Einride said it anticipated taking delivery of the trucks over the next two years, but now it appears the company is expecting all 500 units within the next 16 months.
Built at a dedicated factory in Sparks, Nevada, the Tesla Semi has been perhaps the biggest and most intensive testing process the company has ever had for a single vehicle model. For the past several years, Tesla has been working with many companies, most notably Frito-Lay and PepsiCo, to gain knowledge on the performance on regional routes.
Tesla plans to launch the Semi officially on September 24, five months after production started ramping.
Additionally, drivers have said they are happy about the Semi’s performance and that its numerous safety and productivity features have made their jobs and routes much easier.
Tesla Cybercab is using a unique strategy for picking up the correct rider, which is a crucial part of ride-hailing to ensure people end up in the right place and are charged the correct price.
Cybercab will utilize an RGB strip in its front light bar that will illuminate in a variety of different colors to mark itself.
This identifying mark will also appear in the Robotaxi app, giving riders in the same location a notable distinction in an effort to avoid any confusion regarding who should get in each vehicle.
🚨 Tesla is using different light bar colors to help riders understand which vehicle is theirs
Pretty cool strategy pic.twitter.com/eGMpEMeRpc
— TESLARATI (@Teslarati) August 27, 2026
Other ride-hailing services use similar strategies: Lyft and Uber rides are recognizable through driver identity, vehicle type and color, as well as license plate. Waymo will display the rider’s initials on top of the vehicle, letting them know that the specific vehicle for them has arrived.
Tesla’s strategy is unique and interesting, but there are some flaws. Cybercab’s main purpose is aimed toward being an autonomous ride for all, including those who have disabilities like being blind or even color blind.
Tesla will likely have something in the pipeline for those who cannot see colors or have limited vision. There will definitely be multiple ways to identify which vehicle is the one that “you” specifically ordered.
Cybercab is set to start giving public rides next Thursday, September 3, in Austin, as it announced a dedicated event last week and invited many members of the Tesla community.
Additionally, members of the public will be invited as well. Tesla has been offering employee rides in Cybercab for nearly two months.
Tesla has said goodbye to one customization option for its vehicles: the wrap service it launched several years ago.
After launching an in-house wrap service in August 2020 for the first time in China. In the U.S., it launched in October 2023. Tesla continued to expand the program and adjust it with better pricing and fewer options for the Cybertruck.
By December 2023, it was giving owners of the Model 3, Model Y, and the Cybertruck the opportunity to give their vehicle a fresh look with a vinyl wrap.
Tesla revamps in-house vinyl wrap service with better pricing
It was only available in five locations: Costa Mesa, Oceanside, Santa Clara, West Covina, all in California, and Seattle, Washington.
However, Tesla made some big adjustments to its shop, and the wrap service is officially gone:
Tesla has made a LOT of changes to its online shop recently — price increases, price cuts, new options, and several products being removed entirely.
Some of the biggest increases are wheel covers. 👀
📈 PRICE INCREASES
• 2017-2023 | Model 3 Aero Wheel Cover — Style: Refresh…— Phoenix Self-Driving 🐦🔥 (@PhoenixFSD) August 25, 2026
Wraps are very popular across the Tesla lineup, especially since the company offers relatively few colors. Many choose to wrap their Teslas with interesting colors, patterns, or even finishes, turning their cars from glossy to satin or matte.
However, Tesla’s wrap service was so limited geographically that it never really had a chance to get off the ground or compete with local shops. Every area in the United States is now overflowing with detailing shops, mobile detailers, and other automotive specialists, many of whom perform wrap services.
Tesla’s service was confined to the Pacific time zone and only spanned across two states. It was never going to be something Tesla was a major competitor in, nor was it going to disrupt the wrapping industry. Now that the program has ended, it seems pretty ideal to believe it was always going to be a short-term thing.
Along with the wrap service, Tesla removed several other products, but nothing too crazy. The Model 3 Door Pocket and Cupholder Liners, the Model S 19″ Magnetite Wheel and Winter Tire Package, Model X/Y Ski/Snowboard Carrier for Hitch Rack, Tesla’s Electric Summer Party Tee, and the Electric Summer Tee were the other items the company totally eliminated from its online shop.
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