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Tesla Semi production to ‘earnestly’ begin by 2020
When Elon Musk unveiled the Tesla Semi last November, the bold CEO announced that the all-electric truck would likely start production sometime in 2019. While details for Tesla’s ramp for the Semi are still largely unknown, the company has nonetheless provided an update on the upcoming vehicle’s rollout, stating that the company would begin “earnestly” producing the Semi by 2020.
The update on the Semi’s production was shared by Eric Markowitz & Dan Crowley of Worm Capital, one of Tesla’s investors which currently owns about $200 million worth of TSLA stock. The Worm Capital financial analysts were part of a group who were invited to tour Tesla’s Gigafactory 1 in Nevada last month. Markowitz and Crowley wrote about their insights from the Giga 1 tour in a post on the financial firm’s official website. Among these were information related by Tesla head of investor relations Martin Viecha, who dropped some updates about the company’s products and its plans for the near future.
For one, the Tesla head of investor relations reportedly noted that the company is aiming to start exporting the Model 3 to other countries sometime next year. What’s more, Veicha also noted that Tesla is planning on “earnestly” producing the Semi by 2020.
The update on the Semi’s production appears to suggest that Tesla is, for the most part, keeping its original target for the long-hauler’s initial rollout. Musk’s 2019 estimate for the start of the Semi’s production is undoubtedly aggressive and optimistic, but if Tesla intends to hit its stride with the Semi’s production by 2020, the company would probably need to start manufacturing the first electric trucks either in 2019 (within Musk’s original target), or early 2020 (if the vehicle’s rollout ends up happening in Tesla’s ever-prevalent ‘Elon Time’).
Tesla’s goal for the Semi is actually quite feasible, considering that the vehicle shares several components with the Model 3. This was confirmed during the Q2 2018 earnings call, when the company noted that the two vehicles share parts such as powertrains, door handles, and touchscreens, to name a few. On account of these similarities, as well as the manufacturing lessons Tesla learned during the Model 3 ramp, there is a pretty good chance that the Semi’s production would not see as many difficulties as the electric sedan’s.
In true Tesla fashion, the Semi boasts strong performance figures, thanks to its four Model 3-derived electric motors that enable the long-hauler to sprint from 0-60 mph in just 5 seconds without cargo. The Semi is also classified as a Class 8 vehicle, allowing it to transport the maximum amount of load usually permitted on US highways. Furthermore, the electric truck will be capable of operating in “Convoy Mode,” a system that will enable several Semis to semi-autonomously draft in close proximity with each other to reduce energy usage from wind resistance.
Tesla is currently continuing real-world tests of the Semi, with the long-hauler’s prototype being sighted traveling across the United States. Over the past few weeks, the Semi has visited some of the company’s reservation holders such as J.B. Hunt, UPS, and Ruan Transport Management Systems. Through interactions with the engineers accompanying the Semi across its interstate travels, some members of the Tesla community have been able to acquire some compelling tidbits of information about the prototype long-hauler, such as its 26-camera system, its carbon fiber body, and its upcoming sleeper features.
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Tesla’s Sweden standoff draws UAW support as unions widen pressure campaign
In a post shared on social media, the United Auto Workers stated that it stands with IF Metall workers who are striking against Tesla Sweden.
The United Auto Workers (UAW) has publicly expressed solidarity with Swedish union IF Metall as its strike against Tesla continues, adding international attention to the extended labor dispute in the European country.
UAW supports IF Metall’s strike
In a post shared on social media, the United Auto Workers stated that it stands with IF Metall workers who are striking against Tesla Sweden. UAW Region 8 Director Tim Smith stated that the union fully supports IF Metall’s efforts to secure a collective bargaining agreement with the automaker.
“UAW stands with IF Metall workers on strike against Tesla, fighting for a collective bargaining agreement. UAW Region 8 Director Tim Smith pledged the UAW’s full support and solidarity,” the UAW International Union stated in its post.
IF Metall launched its strike against Tesla Sweden in late 2023 over the electric car maker’s refusal to sign a collective agreement. The action has since been supported by other unions through sympathy strikes affecting ports, logistics, and service operations.
Tesla Sweden has maintained that it complies with Swedish labor laws and offers competitive pay and benefits, though the company has not publicly commented on the UAW’s latest show of support.
Tesla owners get union attention
Pro-union groups in Sweden have recently expanded their outreach beyond Tesla’s facilities and workforce. Activists have begun distributing informational leaflets against the EV maker directly on Tesla vehicles parked across Stockholm, as per a report from Swedish outlet Dagens Arbete.
The yellow slips, designed to resemble parking notices, urge regular Tesla owners to pressure the company into signing a collective agreement. Organizers involved in the effort have argued that the leaflets are intended to simply inform consumers rather than single out individual owners. When owners are present, however, activists stated that they explain the dispute verbally.
Tesla has not issued a public response regarding the leaflet distribution campaign as of writing.
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Starlink goes mainstream with first-ever SpaceX Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
SpaceX aired its first-ever Super Bowl commercial on Sunday, marking a rare move into mass-market advertising as it seeks to broaden adoption of its Starlink satellite internet service.
Starlink Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
The advertisement highlighted Starlink’s global coverage and emphasized simplified customer onboarding, stating that users can sign up for service in minutes through the company’s website or by phone in the United States.
The campaign comes as SpaceX accelerates Starlink’s commercial expansion. The satellite internet service grew its global user base in 2025 to over 9 million subscribers and entered several dozen additional markets, as per company statements.
Starlink growth and momentum
Starlink has seen notable success in numerous regions across the globe. Brazil, in particular, has become one of Starlink’s largest growth regions, recently surpassing one million users, as per Ookla data. The company has also expanded beyond residential broadband into aviation connectivity and its emerging direct-to-cellular service.
Starlink has recently offered aggressive promotions in select regions, including discounted or free hardware, waived installation fees, and reduced monthly pricing. Some regions even include free Starlink Mini for select subscribers. In parallel, SpaceX has introduced AI-driven tools to streamline customer sign-ups and service selection.
The Super Bowl appearance hints at a notable shift for Starlink, which previously relied largely on organic growth and enterprise contracts. The ad suggests SpaceX is positioning Starlink as a mainstream alternative to traditional broadband providers.
Tesla engineers deflected calls from Apple on a daily basis while the tech giant was developing its now-defunct electric vehicle program, which was known as “Project Titan.”
Back in 2022 and 2023, Apple was developing an EV in a top-secret internal fashion, hoping to launch it by 2028 with a fully autonomous driving suite.
However, Apple bailed on the project in early 2024, as Project Titan abandoned the project in an email to over 2,000 employees. The company had backtracked its expectations for the vehicle on several occasions, initially hoping to launch it with no human driving controls and only with an autonomous driving suite.
Apple canceling its EV has drawn a wide array of reactions across tech
It then planned for a 2028 launch with “limited autonomous driving.” But it seemed to be a bit of a concession at that point; Apple was not prepared to take on industry giants like Tesla.
Wedbush’s Dan Ives noted in a communication to investors that, “The writing was on the wall for Apple with a much different EV landscape forming that would have made this an uphill battle. Most of these Project Titan engineers are now all focused on AI at Apple, which is the right move.”
Apple did all it could to develop a competitive EV that would attract car buyers, including attempting to poach top talent from Tesla.
In a new podcast interview with Tesla CEO Elon Musk, it was revealed that Apple had been calling Tesla engineers nonstop during its development of the now-defunct project. Musk said the engineers “just unplugged their phones.”
Musk said in full:
“They were carpet bombing Tesla with recruiting calls. Engineers just unplugged their phones. Their opening offer without any interview would be double the compensation at Tesla.”
Interestingly, Apple had acquired some ex-Tesla employees for its project, like Senior Director of Engineering Dr. Michael Schwekutsch, who eventually left for Archer Aviation.
Tesla took no legal action against Apple for attempting to poach its employees, as it has with other companies. It came after EV rival Rivian in mid-2020, after stating an “alarming pattern” of poaching employees was noticed.
SpaceX strengthens manufacturing base with Hexagon Purus aerospace deal
Tesla’s Sweden standoff draws UAW support as unions widen pressure campaign
