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Tesla Semi makes a Super Bowl appearance

Credit: u/revsky on the r/TeslaMotors subreddit

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A Tesla Semi unit is in Glendale, Arizona, for Super Bowl LVII in an epic matchup between the Philadelphia Eagles and Kansas City Chiefs, with Frito Lay taking center stage as the company’s colors wrap the all-electric truck.

A Tesla Semi was spotted in Glendale, and an image was posted to the r/TeslaMotors subreddit. The truck was spotted at North 2nd St. and E Portland St. in Downtown Glendale, where people said a stage was being built for a concert. With the Super Bowl, an entire week of events precedes the game itself, which is held on Sunday.

tesla semi super bowl

Credit: u/revsky on the r/TeslaMotors subreddit

It appears the Semi could have been hauling equipment for the Day 3 Events of the Super Bowl Experience, which include a concert from Jimmy Eat World. The concert is set to take place at Hance Park, which is just a half-mile walk away from where the Semi was spotted.

We reached out to Frito Lay’s Modesto plant, but they were not immediately available to respond to our questions regarding the Semi’s exact reasons for being in Glendale.

Just as Quarterbacks Patrick Mahomes will battle Jalen Hurts for the Super Bowl crown on Sunday, the Tesla Semi is competing with other all-electric trucks for market domination.

Tesla kicked off deliveries of the Semi in December, but it was not the first vehicle of its kind to the market. Daimler, Volvo, Nikola, and others had sold all-electric class 8 units before Tesla did.

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However, the Semi has incredible range ratings, backed up by a treacherous 500-mile route that was captured on video.

Tesla has only delivered Semi units to Frito Lay in Modesto, California. Parent company PepsiCo. told Teslarati earlier this year that it expects to take delivery of fifteen total Tesla all-electric Semis in 2023, which have contributed to a more than 90 cut in greenhouse gas emissions as a part of the company’s widespread sustainability mission.

Tesla will broaden Semi output in the coming years to help companies offer more sustainable fleets. The company recently announced a $3.6 billion investment to expand its factory in Nevada to supplement broader Semi production.

I’d love to hear from you! If you have any comments, concerns, or questions, please email me at joey@teslarati.com. You can also reach me on Twitter @KlenderJoey, or if you have news tips, you can email us at tips@teslarati.com.

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Joey has been a journalist covering electric mobility at TESLARATI since August 2019. In his spare time, Joey is playing golf, watching MMA, or cheering on any of his favorite sports teams, including the Baltimore Ravens and Orioles, Miami Heat, Washington Capitals, and Penn State Nittany Lions. You can get in touch with joey at joey@teslarati.com. He is also on X @KlenderJoey. If you're looking for great Tesla accessories, check out shop.teslarati.com

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Tesla sales soar in Norway with new Model Y leading the charge

Tesla recorded a 54% year-over-year jump in new vehicle registrations in June.

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Credit: Tesla

Tesla is seeing strong momentum in Norway, with sales of the new Model Y helping the company maintain dominance in one of the world’s most electric vehicle-friendly markets.

Model Y upgrades and consumer preferences

According to the Norwegian Road Federation (OFV), Tesla recorded a 54% year-over-year jump in new vehicle registrations in June. The Model Y led the charge, posting a 115% increase compared to the same period last year. Tesla Norway’s growth was even more notable in May, with sales surging a whopping 213%, as noted in a CNBC report.

Christina Bu, secretary general of the Norwegian EV Association (NEVA), stated that Tesla’s strong market performance was partly due to the updated Model Y, which is really just a good car, period.

“I think it just has to do with the fact that they deliver a car which has quite a lot of value for money and is what Norwegians need. What Norwegians need, a large luggage space, all wheel drive, and a tow hitch, high ground clearance as well. In addition, quite good digital solutions which people have gotten used to, and also a charging network,” she said.

Tesla in Europe

Tesla’s success in Norway is supported by long-standing government incentives for EV adoption, including exemptions from VAT, road toll discounts, and access to bus lanes. Public and home charging infrastructure is also widely available, making the EV ownership experience in the country very convenient.

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Tesla’s performance in Europe is still a mixed bag, with markets like Germany and France still seeing declines in recent months. In areas such as Norway, Spain, and Portugal, however, Tesla’s new car registrations are rising. Spain’s sales rose 61% and Portugal’s sales rose 7% last month. This suggests that regional demand may be stabilizing or rebounding in pockets of Europe.

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Tesla to open first India experience center in Mumbai on July 15

The event is scheduled for July 15 at the Bandra Kurla Complex, a premier business district in Mumbai.

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Credit: Narendra Modi/X
Credit: Narendra Modi/X

Tesla is officially entering India with the opening of its first showroom and experience center in Mumbai next week. The event is scheduled for July 15 at the Bandra Kurla Complex, a premier business district in Mumbai.

Tesla imports to India signal an early-stage market entry strategy

According to Indian customs data, Tesla has imported approximately $1 million worth of vehicles, charging equipment, and merchandise into the country between January and June. The shipments include six Model Y comprised of five standard variants valued at $32,500 each and one long-range model valued at $46,000. Several Superchargers and related accessories were also imported into the country, as noted in a Yahoo Finance report.

These vehicles are expected to serve as display models and test units as Tesla gauges interest and navigates India’s high import duties, which hover around 70% on fully built vehicles. Despite the significant tariffs in the country, Tesla has opted to begin its India expansion with imported cars.

An invitation to the Tesla India launch event has been making the rounds online. As could be seen in the document, Tesla noted that July 15 would be the launch of Tesla in India through the opening of a Tesla experience centre at Bandra Kurla Complex in Mumbai.

Tesla India’s hiring and expansion efforts are underway

Tesla has filled a number of key roles from the 30+ positions it advertised earlier this year. Recent hires include store managers, service executives, and sales staff, while ongoing recruitment is focused on supply chain engineers and vehicle operators to support the company’s Autopilot program.

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Indian officials have been open about their intention to encourage Tesla to establish a manufacturing hub in the country. Tesla does seem open to the idea, at least, with reports last year hinting that Elon Musk was set to visit the country to discuss or even potentially announce a domestic project. The trip, however, was ultimately canceled.

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Tesla begins Robotaxi certification push in Arizona: report

Tesla seems serious about expanding its Robotaxi service to several states in the coming months.

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Credit: Tesla

Tesla has initiated discussions with Arizona transportation regulators to certify its driverless Robotaxi service in the state, as per a recent report from Bloomberg News. The move follows Tesla’s launch of its Robotaxi pilot program in Austin, Texas, as well as CEO Elon Musk’s recent comments about the service’s expansion in the Bay Area.

The Arizona Department of Transportation confirmed to Bloomberg that Tesla has reached out to begin the certification process for autonomous ride-sharing operations in the state. While details remain limited, the outreach suggests that Tesla is serious about expanding its driverless Robotaxi service to several territories in the coming months.

The Arizona development comes as Tesla prepares to expand its service area in Austin this weekend, as per CEO Elon Musk in a post on X. Musk also stated that Tesla is targeting the San Francisco Bay Area as its next major market, with a potential launch “in a month or two,” pending regulatory approvals.

Tesla first launched its autonomous ride-hailing program on June 22 in Austin with a small fleet of Model Y vehicles, accompanied by a Tesla employee in the passenger seat to monitor safety. While still classified as a test, Musk has said the program will expand to about 1,000 vehicles in the coming months. Tesla will later upgrade its Robotaxi fleet with the Cyercab, a two-seater that is designed without a steering wheel.

Sightings of Cybercab castings around the Giga Texas complex suggests that Tesla may be ramping the initial trial production of the self-driving two-seater. Tesla, for its part, has noted in the past that volume production of the Cybercab is expected to start sometime next year.

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In California, Tesla has already applied for a transportation charter-party carrier permit from the state’s Public Utilities Commission. The company is reportedly taking a phased approach to operating in California, with the Robotaxi service starting with pre-arranged rides for employees in vehicles with safety drivers.

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