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Tesla Stock Soars 16+% in 1 Day
Tesla’s Model S sedan is red hot.
By Silicon Valley standards, 10-year-old Tesla Motors is middle-aged. But in the world of automotive startups, it’s just crossed a threshold few fledgling companies ever get near: profitability. Late last night California time — in time to make it clear this was no April Fools joke — the company announced it has delivered 4750 cars in the first quarter and expected to report an accounting profit when it announces its official results next month. While the company’s vehicles lack engines, in the past 6 months, it’s begun to hit on all cylinders:
- Shipments of the Model S sedan begin late last year with 2400 delivered in the fourth quarter. The company nearly doubled that in the next 3 months.
- Tesla launched its high-speed “Supercharger” charging stations, which allow recharging half the battery pack in about 30 minutes. Last week, it announced plans to expand the network in the Pacific northwest, Texas, Illinois, and Florida, while improving coverage in the initial regions in the northeast and California.
- The company announced a plan to pay back its Department of Energy loan 5 years ahead of schedule, by the end of 2017. This $465 million loan, part of the Advanced Technology Vehicle Manufacturing Program, was essential to the launch of the Model S and came at a time when Tesla’s future was very much in doubt.
Today, though, that future looks bright enough that the naysayers holding more than 30 million shares short may be wishing they were betting against something else. CEO Elon Musk mentioned on Twitter last week that he had a big announcement to make regarding Tesla (due tomorrow) and clarified last night that this isn’t it: “Also, some may differ, but imo the Tues news is arguably more important,” he wrote. Depending on the nature of that, I may be back with another post.
There was some more interesting news in yesterday’s press release on profitability. The company canceled an option to buy the Model S with the smallest battery, a version that retailed for just around $52,000 after the federal tax credit. Why? Lack of demand. It seems only 4% of buyers were opting for that smallest configuration. They’ll still get it, but instead of producing a battery that small, Tesla will sell them a car with the mid-sized battery and disable part of the capacity in software. If owners — present or future — wish to upgrade to the larger capacity, Tesla will allow them to purchase some software magic to make it happen. The mid-sized battery offers a range of just over 200 miles per the EPA and the smallest battery has about 2/3 the capacity. Given there was a $10,000 gap between the two, it’s noteworthy that people were rejecting the smallest battery so clearly.
This points out the radically different approach Tesla is taking versus Nissan with the Leaf and really everyone else building electric vehicles right now. The two sizes of Tesla people are choosing are 200+ mile vehicle while the other brands are sold as 70-80 mile commuter vehicles. Apparently, a “tweener” that gets around 140 miles wasn’t something Tesla customers wanted and might not be appealing to much of anyone as it doesn’t really address the “go almost anywhere” problem Tesla is solving and doesn’t really do much for commuters. (More than 80% of commutes in the U.S. can be made roundtrip in a Leaf.)
In addition to eliminating the small battery, Tesla also decided to build access to the Supercharger network in every car. It was already standard with the largest battery and is still an option with the smaller one, but now you can decide to add the option after purchase because — again — it’s a software change. The Superchargers are free “fill-ups” along highway corridors, but those with the smaller battery will pay $2000 for the privilege. This software-upgradeable car might not be as much of a milestone as a 200+ mile EV is, but it has already become a hallmark of the way Tesla works and really shows how Silicon Valley DNA can be an important part of this 21st century automaker.
When the company announced its earnings last quarter, the news actually disappointed investors. On some level, that was odd because the quarter inherently represented a transition where production was ramping up and it would be hard to really get a sense of what the business looked like on a steady-state basis. This quarter, however, is going to provide a very real snapshot into Tesla as a business. Through the rest of 2013 and well into next year, the company is likely to look as it does this quarter, with small improvements in unit shipments and gross margin over each quarter until the company begins delivering its Model X crossover late in 2014. None of that is likely exciting to watch, but it is likely to be material financially.
If deliveries do creep into the range of 6000-7000 per quarter — which is expected — and the company hits its gross margin goal of 25% by year end, this quarter’s profit is going to be pretty small compared to the ones set to come. It’s this kind of steady profitable growth upon which you build a company that will be around for a long time to come. And with the focus on larger batteries and more Superchargers, Tesla seems to be saying its cars are going to run long and far as well.
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Tesla loses Director who designed one of the company’s best features
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave.
Tesla has lost the director who designed one of the company’s best features: Over-the-Air updates.
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave. In a lengthy statement on LinkedIn, Dmytryk said that he’s “closing the book.” He had nothing but good things to say:
“After 11 incredible years at Tesla, I’m closing the book. It’s been the ride of a lifetime: always on the news, innovating relentlessly, constantly pushing the limits. Tesla is THE place for talented, passionate people. I feel insanely lucky to have been part in that culture for so long.”
It appears the intense lifestyle of developing and creating intensively for so long might have caught up to Dmytryk, who did not give his definitive plans for the future, and it appears he may be taking some time off before jumping into a new venture:
“The future? Extremely bright. Ambitions intact, just getting started as a transformative company that could elevate billions of lives. So why leave now?! Human life’s always been my North Star, right now I need to be with mines. I’ve always admired Tesla’s top leadership and vision. But what I’ve always found incredible is the tenacity, brilliance and devotion of people on the front line. YOU make Tesla unstoppable. I wish you all the best and of course EPIC wins.”
The move was first reported by NotaTeslaApp.
Over-the-Air updates are among Tesla’s best features. They are used to improve the Full Self-Driving suite, add features, remedy recalls, and more. Many vehicles have the ability to receive OTA updates, as I did in a Ford Bronco previous to my Model Y. However, Tesla does them better than anyone else: they’re seamless, effective, and frequent. Your car always improves.
The move is a blow to Tesla, of course, considering Dmytryk’s massive contribution to the company and extremely long tenure spent, but not something that is overwhelmingly detrimental. Tesla deals with a lot of extremely intelligent people, some of whom are the best in their field, so they are sure to find a suitable replacement.
However, it’s no secret that the company has been losing some of its top talent, some of whom were in executive roles. Some have left to take on new projects, and others have not revealed their career plans.
It seems at least some of those employees are simply deciding to walk away and try new things after working so hard for so long. According to Dmytryk’s LinkedIn, he also played a large part in Musk’s acquisition of X, as he stated he “worked at Twitter/X ~45/week while working at the same pace for Tesla.”
That averages a 13-hour day, seven days a week, or 18 hours for the normal five-day work week.
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Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
Tesla’s most wanted Model Y configuration is heading to a new region, and although U.S. fans and owners have requested the vehicle since its release last year, it appears the company has no plans to bring it to the market.
According to fresh regulatory filings, the six-seat Model Y L is coming to South Korea with signs indicating an imminent launch. The extended-wheelbase configuration, already a hit in China, just cleared energy-efficiency certification from the Korea Energy Agency, paving the way for deliveries as early as the first half of 2026.
The vehicle is already built at Tesla’s Giga Shanghai facility in China, making it an ideal candidate for the Asian market, as well as the European one, as the factory has been known as a bit of an export hub in the past.
$TSLA
BREAKING: The official launch of Tesla Model Y L in S.Korea seems to be quite imminent.Additional credentials related to Model YL were released today.
✅ Battery Manufacturer: LG Energy Solutions
✅ Number of passengers: 6 people
✅ Total battery capacity: 97.25 kWh… pic.twitter.com/hmy64XYi80— Tsla Chan (@Tslachan) March 6, 2026
It seems like Tesla was prepping for this release anyway, as the timing was no accident. A camouflaged Model Y L prototype was spotted testing on Korean highways the same day the certification dropped. Tesla has already secured similar approvals for Australia and New Zealand, with both markets expecting the larger Model Y in 2026.
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
South Korean filings list it as an all-wheel-drive imported electric passenger vehicle with a 97.25 kWh total battery capacity supplied by LG Energy Solution. Local tests show an impressive 543 km (337 miles) combined range at room temperature and 454 km (282 miles) in colder conditions, easing one of the biggest concerns for Korean EV buyers.
Tesla Model Y lineup expansion signals an uncomfortable reality for consumers
But for U.S. fans, things are not looking good for a launch in the market.
CEO Elon Musk has been blunt. The six-seater “wouldn’t arrive in the U.S. until late 2026, if ever,” he said, pointing to the company’s heavy bet on unsupervised Full Self-Driving and robotaxi platforms like the Cybercab. With the Model X slated for discontinuation, many families hoped the stretched Model Y would slide into the lineup as an affordable three-row bridge. So far, that hope remains unfulfilled.
For now, South Korean drivers will be among the first buyers outside China to enjoy the spacious, efficient Model Y L. Tesla continues its global rollout strategy, tailoring vehicles to regional tastes while North American customers keep refreshing their apps and crossing their fingers.
The Model Y L proves the appetite for practical, family-sized electric SUVs is stronger than ever. Hopefully, Tesla will listen to its fans and bring the vehicle to the U.S. where it would likely sell well.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
Tesla loses Director who designed one of the company’s best features
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
