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TSLA analyst thinks postponing $25k car is a potential risk to Tesla’s yearly sales growth

Credit: Andy Slye/YouTube

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Bernstein analyst Tony Sacconaghi believes Tesla’s decision to not work on its $25,000 car now is a potential risk, specifically to its sales growth in the future. 

At the Q4 and Full Year 2021 earnings call, Elon Musk said that Tesla was not “currently” working on the $25,000 car. He noted that asking about the $25k car’s progress was the wrong question, suggesting that the question now was about autonomy. 

“Well, we’re not currently working on the–on a $25,000 car. You know, at some point, we will, but we have enough on our plate right now, too much on our plate, frankly. So, you know, at some point, there will be. It’s sort of the wrong question, really,” Musk said, replying to an investor question.

“Really the thing that overwhelmingly matters is when is the car autonomous? I think, at the point in which it is autonomous, the cost of transport drops by, I don’t know, a factor of four or five,” the CEO added.

In his recent research report, Sacconaghi wrote that he believes the $25K vehicle is “highly unlikely” to reach the market before 2025 since Tesla isn’t working on developing new, lower-priced models right now. He noted that the decision “feels at odds with Tesla’s goal of driving EV adoption as quickly as possible.” 

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The Bernstein analyst thinks Tesla’s unit sales will be unable to grow at 50%+ per year without the $25k car. Bernstein struggles “to see how Tesla will be able to grow at 50%+ beyond 2023, which implies 3M units in 2024 and nearly 5M in 2025.”

Tesla reported delivering 499,550 vehicles in 2020 and more than doubled its numbers in 2021 with a total of 936,172 vehicle deliveries. Tesla Giga Shanghai was instrumental in Tesla’s delivery number growth and revenue. A recent 10-K SEC filing revealed that Tesla China increased its income by over 100% for two consecutive years. 

Compact and subcompact cars account for about 20% of the U.S. auto market. A lower-priced vehicle would expand Tesla’s market, equating to an increase in unit sales. 

However, the SUV and crossover market is steadily growing. The Tesla Model Y is rising through the ranks, similar to the Model 3. Elon Musk once said that Tesla wants to make the Model Y the best-selling vehicle in any category globally by 2022 or 2023. 

Based on the last earnings call, Tesla is concentrating on Model Y deliveries, which entails focusing on ramping Giga Texas and Giga Berlin production. The Model Y’s from Tesla’s new gigafactories will be equipped with a structural battery pack featuring 4680 cells. Car carriers with Model Ys have already been spotted leaving Giga Texas.

In general, Tesla has a lot on its plate at the moment. Between ramping Model Y production in its new gigafactories, finalizing the Cybertruck’s design and price, and working on the Tesla Bot “Optimus” prototype, Tesla is juggling many balls. Then there is Full Self-Driving which Tesla and Elon Musk are particularly keen on developing and refining by the end of the year. 

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The Teslarati team would appreciate hearing from you. If you have any tips, reach out to me at maria@teslarati.com or via Twitter @Writer_01001101.

Maria--aka "M"-- is an experienced writer and book editor. She's written about several topics including health, tech, and politics. As a book editor, she's worked with authors who write Sci-Fi, Romance, and Dark Fantasy. M loves hearing from TESLARATI readers. If you have any tips or article ideas, contact her at maria@teslarati.com or via X, @Writer_01001101.

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Elon Musk

Elon Musk sends stern warning to Tesla vandals, doubters

Elon Musk sent another warning to vandals that have attacked Tesla for political reasons.

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NORAD and USNORTHCOM Public Affairs, Public domain, via Wikimedia Commons

Elon Musk has sent a stern warning to Tesla vandals, doubters, and attackers, who have subjected the company and its owners to political violence through arson and other modes of retaliation.

Over the past few months, Tesla showrooms and vehicles have been hit with numerous attacks from those who have opposed Musk and his political involvement with the Trump Administration. Although Musk has stepped back from his role within government significantly since the start of May, the company is still looked at as a political target.

While the White House has put a clear-cut line on the acts, calling them domestic terrorism and holding those responsible for the damage they have done, there are still numerous and daily instances of keying cars or worse.

Yesterday, Musk continued to send stern warnings to those who oppose Tesla and choose to handle their distaste for the company with violence and vandalism. In a Bloomberg interview at the Qatar Economic Forum, Musk was asked if he took what has happened to Tesla “over the past few months personally.”

Musk replied simply but sternly: “Yes.”

He went on to say that not only will those who vandalized the company and its products owned by consumers be held to the fullest extent of the law, but also those who fund it.

Musk also said during a CNBC interview yesterday that very few people buy a company’s products because of the CEO’s political beliefs, and many people do not even know where those CEOs stand on various social issues.

Although Musk has gone out of his way to be transparent about his beliefs, he has a valid point. He obviously felt that, because of his influence, he held a duty to uphold American values and protect what he felt was an attack on free speech and human rights.

Disagreeing with Musk and his political stances is totally reasonable, but damaging products that consumers bought from his companies is not impacting him directly. Instead, it is making consumers’ lives more difficult.

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Tesla Model 3 gets perfect 5-star Euro NCAP safety rating

Tesla prides itself on producing some of the safest vehicles on the road today.

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Credit: Tesla Singapore/X

Tesla prides itself on producing some of the safest vehicles on the road today. Based on recent findings from the Euro NCAP, the 2025 Model 3 sedan continues this tradition, with the vehicle earning a 5-star overall safety rating from the agency.

Standout Safety Features

As could be seen on the Euro NCAP’s official website, the 2025 Model 3 achieved an overall score of 90% for Adult Occupants, 93% for Child Occupants, 89% for Vulnerable Road Users, and 87% for Safety Assist. This rating, as per the Euro NCAP, applies to the Model 3 Rear Wheel Drive, Long Range Rear Wheel Drive, Long Range All Wheel Drive, and Performance All Wheel Drive.

The Euro NCAP highlighted a number of the Model 3’s safety features, such as its Active Hood, which automatically lifts during collisions to mitigate injury risks to vulnerable road users, and Automatic Emergency Braking System, which now detects motorcycles through an upgraded algorithm. The Euro NCAP also mentioned the Model 3’s feature that prevents initial door opening if someone is approaching the vehicle’s blind spot.

Standout Safety Features

In a post on its official Tesla Europe & Middle East account, Tesla noted that the company is also introducing new features that make the Model 3 even safer than it is today. These include functions like head-on collision avoidance and crossing traffic AEB, as well as Child Left Alone Detection, among other safety features.

“We also introduced new features to improve Safety Assist functionality even further – like head-on collision avoidance & crossing traffic AEB – to detect & respond to potential hazards faster, helping avoid accidents in the first place. 

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“Lastly, we released Child Left Alone Detection – if an unattended child is detected, the vehicle will turn on HVAC & alert caregivers via phone app & the vehicle itself (flashing lights/audible alert). Because we’re using novel in-cabin radar sensing, your Tesla is able to distinguish between adult vs child – reduced annoyance to adults, yet critical safety feature for kids,” Tesla wrote in its post on X.

Below is the Euro NCAP’s safety report on the 2025 Tesla Model 3 sedan.

Euroncap 2025 Tesla Model 3 Datasheet by Simon Alvarez on Scribd

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Elon Musk

USDOT Secretary visits Tesla Giga Texas, hints at national autonomous vehicle standards

The Transportation Secretary also toured the factory’s production lines and spoke with CEO Elon Musk.

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Credit: Elon Musk/X

United States Department of Transportation (USDOT) Secretary Sean Duffy recently visited Tesla’s Gigafactory Texas complex, where he toured the factory’s production lines and spoke with CEO Elon Musk. In a video posted following his Giga Texas visit, Duffy noted that he believes there should be a national standard for autonomous vehicles in the United States.

Duffy’s Giga Texas Visit

As could be seen in videos of his Giga Texas visit, the Transportation Secretary seemed to appreciate the work Tesla has been doing to put the United States in the forefront of innovation. “Tesla is one of the many companies helping our country reach new heights. USDOT will be right there all the way to make sure Americans stay safe,” Duffy wrote in a post on X. 

He also praised Tesla for its autonomous vehicle program, highlighting that “We need American companies to keep innovating so we can outcompete the rest of the world.”

National Standard

While speaking with Tesla CEO Elon Musk, the Transportation Secretary stated that other autonomous ride-hailing companies have been lobbying for a national standard for self-driving cars. Musk shared the sentiment, stating that “It’d be wonderful for the United States to have a national set of rules for autonomous driving as opposed to 50 independent sets of rules on a state-by-state rules basis.”

Duffy agreed with the CEO’s point, stating that, “You can’t have 50 different rules for 50 different states. You need one standard.” He also noted that the Transportation Department has asked autonomous vehicle companies to submit data. By doing so, the USDOT could develop a standard for the entire United States, allowing self-driving cars to operate in a manner that is natural and safe.

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