Connect with us
tesla tesla

News

Tesla offers new $3,000 discount or free Supercharging with trade-ins, slashing prices further

(Credit: Tesla)

Published

on

Update: Tesla has confirmed the Model 3 and Model Y are not included in this promotion. Paragraph 7 reflects this, as well as confirmation from Tesla.

2/2 4:10 PM: Additional details added in paragraph 3 and 7.

Tesla is now offering additional discounts or free Supercharging incentives with the purchase of new Model S and Model X vehicles, but the automaker is requiring owners to trade in an existing car.

Tesla has gotten off to a fast start in 2023 with substantial price cuts that, when coupled with government incentives, can discount vehicles by roughly $20,000 on qualifying vehicles. As we reported yesterday, Tesla seems focused on pushing sales figures up earlier in the quarter, opting for an earlier strategy as opposed to the end-of-quarter pushes that it has utilized in the past.

Now Tesla is taking it a step further, as the company is reaching out to some current owners, attempting to woo them to purchase a new vehicle with a $3,000 discount or three years of free Supercharging, as long as they trade in their Tesla. Tesla is only offering this discount to owners it reaches out to in an “invite-only” style of promotion.

Advertisement
-->

Several owners who recently inquired with Tesla to purchase new vehicles through trade-in value requests or test drives have received follow-up phone calls from an Ownership Loyalty Team member offering either a discount or free Supercharging.

These discounts are being offered on top of the recent price cuts, which have decreased prices by as much as $13,000. In an email to a customer, Tesla reps said, “the options of $3k credit of a new Tesla or 3 years of free supercharger miles (whichever you prefer)” are available on trade-ins as long as the order is placed soon. It expires “in February,” but Tesla didn’t specify the exact date.

tesla showroom

Credit: Tesla

The rep also stated it was an opportunity to upgrade to a new vehicle while renewing its warranty. Owners offered the promotion were told they were required to trade in an existing vehicle.

Teslarati received confirmation of the offer by a member of Tesla’s Ownership Loyalty Program team. Tesla is not including the Model 3 and Model Y in this promotion, the company confirmed. Tesla showrooms were not made aware of the promotion.

The promotion is being called an “Ownership Loyalty Offer,” which could hint that Tesla is trying to keep current owners with the company instead of testing other EV options.

Tesla delivered over 1.3 million vehicles last year but narrowly missed its delivery growth targets. In 2023, the company is aiming for 1.8 million deliveries, but CEO Elon Musk said the company is capable of delivering 2 million units this year.

Advertisement
-->

Tesla is evidently attempting to push more vehicles out the door at a pace quicker than ever before, and it is offering additional discounts to convince buyers to do so. The price cuts in early January were the automaker’s first move to trigger sales, and it has ignited a price war between EV manufacturers as the companies fight for market share. The offer of Free Supercharging has also been used in the past by Tesla to encourage sales of new vehicles.

In response to Tesla’s price cuts, Ford announced discounts of up to $5,900 on Mustang Mach-E trims this morning.

I’d love to hear from you! If you have any comments, concerns, or questions, please email me at joey@teslarati.com. You can also reach me on Twitter @KlenderJoey, or if you have news tips, you can email us at tips@teslarati.com.

Joey has been a journalist covering electric mobility at TESLARATI since August 2019. In his spare time, Joey is playing golf, watching MMA, or cheering on any of his favorite sports teams, including the Baltimore Ravens and Orioles, Miami Heat, Washington Capitals, and Penn State Nittany Lions. You can get in touch with joey at joey@teslarati.com. He is also on X @KlenderJoey. If you're looking for great Tesla accessories, check out shop.teslarati.com

Advertisement
Comments

News

Tesla aims to combat common Full Self-Driving problem with new patent

Tesla writes in the patent that its autonomous and semi-autonomous vehicles are heavily reliant on camera systems to navigate and interact with their environment.

Published

on

Credit: @samsheffer | x

Tesla is aiming to combat a common Full Self-Driving problem with a new patent.

One issue with Tesla’s vision-based approach is that sunlight glare can become a troublesome element of everyday travel. Full Self-Driving is certainly an amazing technology, but there are still things Tesla is aiming to figure out with its development.

Unfortunately, it is extremely difficult to get around this issue, and even humans need ways to combat it when they’re driving, as we commonly use sunglasses or sun visors to give us better visibility.

Cameras obviously do not have these ways to fight sunglare, but a new patent Tesla recently had published aims to fight this through a “glare shield.”

Tesla writes in the patent that its autonomous and semi-autonomous vehicles are heavily reliant on camera systems to navigate and interact with their environment.

Advertisement
-->

The ability to see surroundings is crucial for accurate performance, and glare is one element of interference that has yet to be confronted.

Tesla described the patent, which will utilize “a textured surface composed of an array of micro-cones, or cone-shaped formations, which serve to scatter incident light in various directions, thereby reducing glare and improving camera vision.”

The patent was first spotted by Not a Tesla App.

The design of the micro-cones is the first element of the puzzle to fight the excess glare. The patent says they are “optimized in size, angle, and orientation to minimize Total Hemispherical Reflectance (THR) and reflection penalty, enhancing the camera’s ability to accurately interpret visual data.”

Additionally, there is an electromechanical system for dynamic orientation adjustment, which will allow the micro-cones to move based on the angle of external light sources.

Advertisement
-->

This is not the only thing Tesla is mulling to resolve issues with sunlight glare, as it has also worked on two other ways to combat the problem. One thing the company has discussed is a direct photon count.

CEO Elon Musk said during the Q2 Earnings Call:

“We use an approach which is direct photon count. When you see a processed image, so the image that goes from the sort of photon counter — the silicon photon counter — that then goes through a digital signal processor or image signal processor, that’s normally what happens. And then the image that you see looks all washed out, because if you point the camera at the sun, the post-processing of the photon counting washes things out.”

Future Hardware iterations, like Hardware 5 and Hardware 6, could also integrate better solutions for the sunglare issue, such as neutral density filters or heated lenses, aiming to solve glare more effectively.

Advertisement
-->
Continue Reading

Elon Musk

Delaware Supreme Court reinstates Elon Musk’s 2018 Tesla CEO pay package

The unanimous decision criticized the prior total rescission as “improper and inequitable,” arguing that it left Musk uncompensated for six years of transformative leadership at Tesla.

Published

on

Gage Skidmore, CC BY-SA 4.0 , via Wikimedia Commons

The Delaware Supreme Court has overturned a lower court ruling, reinstating Elon Musk’s 2018 compensation package originally valued at $56 billion but now worth approximately $139 billion due to Tesla’s soaring stock price. 

The unanimous decision criticized the prior total rescission as “improper and inequitable,” arguing that it left Musk uncompensated for six years of transformative leadership at Tesla. Musk quickly celebrated the outcome on X, stating that he felt “vindicated.” He also shared his gratitude to TSLA shareholders.

Delaware Supreme Court makes a decision

In a 49-page ruling Friday, the Delaware Supreme Court reversed Chancellor Kathaleen McCormick’s 2024 decision that voided the 2018 package over alleged board conflicts and inadequate shareholder disclosures. The high court acknowledged varying views on liability but agreed rescission was excessive, stating it “leaves Musk uncompensated for his time and efforts over a period of six years.”

The 2018 plan granted Musk options on about 304 million shares upon hitting aggressive milestones, all of which were achieved ahead of time. Shareholders overwhelmingly approved it initially in 2018 and ratified it once again in 2024 after the Delaware lower court struck it down. The case against Musk’s 2018 pay package was filed by plaintiff Richard Tornetta, who held just nine shares when the compensation plan was approved.

A hard-fought victory

As noted in a Reuters report, Tesla’s win avoids a potential $26 billion earnings hit from replacing the award at current prices. Tesla, now Texas-incorporated, had hedged with interim plans, including a November 2025 shareholder-approved package potentially worth $878 billion tied to Robotaxi and Optimus goals and other extremely aggressive operational milestones.

Advertisement
-->

The saga surrounding Elon Musk’s 2018 pay package ultimately damaged Delaware’s corporate appeal, prompting a number of high-profile firms, such as Dropbox, Roblox, Trade Desk, and Coinbase, to follow Tesla’s exodus out of the state. What added more fuel to the issue was the fact that Tornetta’s legal team, following the lower court’s 2024 decision, demanded a fee request of more than $5.1 billion worth of TSLA stock, which was equal to an hourly rate of over $200,000.

Delaware Supreme Court Elon Musk 2018 Pay Package by Simon Alvarez

Continue Reading

News

Tesla Cybercab tests are going on overdrive with production-ready units

Tesla is ramping its real-world tests of the Cybercab, with multiple sightings of the vehicle being reported across social media this week.

Published

on

Credit: @JT59052914/X

Tesla is ramping its real-world tests of the Cybercab, with multiple sightings of the autonomous two-seater being reported across social media this week. Based on videos of the vehicle that have been shared online, it appears that Cybercab tests are underway across multiple states.

Recent Cybercab sightings

Reports of Cybercab tests have ramped this week, with a vehicle that looked like a production-ready prototype being spotted at Apple’s Visitor Center in California. The vehicle in this sighting was interesting as it was equipped with a steering wheel. The vehicle also featured some changes to the design of its brake lights.

The Cybercab was also filmed testing at the Fremont factory’s test track, which also seemed to involve a vehicle that looked production-ready. This also seemed to be the case for a Cybercab that was spotted in Austin, Texas, which happened to be undergoing real-world tests. Overall, these sightings suggest that Cybercab testing is fully underway, and the vehicle is really moving towards production.

Production design all but finalized?

Recently, a near-production-ready Cybercab was showcased at Tesla’s Santana Row showroom in San Jose. The vehicle was equipped with frameless windows, dual windshield wipers, powered butterfly door struts, an extended front splitter, an updated lightbar, new wheel covers, and a license plate bracket. Interior updates include redesigned dash/door panels, refined seats with center cupholders, updated carpet, and what appeared to be improved legroom.

There seems to be a pretty good chance that the Cybercab’s design has been all but finalized, at least considering Elon Musk’s comments at the 2025 Annual Shareholder Meeting. During the event, Musk confirmed that the vehicle will enter production around April 2026, and its production targets will be quite ambitious. 

Advertisement
-->
Continue Reading