Investor's Corner
Tesla’s growth story continues in manufacturing and not autonomy: Morgan Stanley
Tesla’s (NASDAQ: TSLA) growth story has leaned on the potential of autonomous, self-driving vehicles revolutionizing the way everyday transportation is performed. While Tesla has developed its Autopilot and Full Self-Driving suites with relative success in the past several years, Morgan Stanley analysts are not convinced that autonomous driving programs will continue to fuel the automaker’s growth story and continuing expansion. Instead, Tesla’s bread and butter, which is vehicle manufacturing, along with other strengths like material sourcing, supply chain, and infrastructure development, is where the financial firm is putting its money.
It is no secret Tesla has fallen short with its FSD and Robotaxi plans, as CEO Elon Musk has predicted since 2018 that the automaker would complete its venture into fully-autonomous vehicles. However, each year has gone by with a new set of challenges, whether they would be based on manufacturing or the supply of necessary parts, further delaying the rollout of a “feature complete” FSD suite or a rollout of the planned Robotaxi fleet. This has led to some skepticism about whether the electric car company will really continue its monumental pace of growth through that medium, and not another, which Tesla has already proven to be well-versed in: manufacturing.
Tesla manufacturing prowess, stock split plans indicate ‘massive position of strength:’ Wedbush
A new note to investors from Adam Jonas and other analysts at Morgan Stanley seems to indicate the latter, that Tesla’s true road to continuing expansion and increased valuations is a focus on what it does best. For the past several years, Tesla has focused intently on increasing manufacturing efficiency and accuracy, and it has ultimately led to a streak of nine consecutive quarters of growth in vehicle deliveries. While that streak may be in jeopardy due to the shutdowns of its most-productive factory, which is in Shanghai, there is still evidence to suggest that Tesla’s best way to continue growing is through its production prowess.
“With respect to Tesla, we think attributes like AI, autonomous, and EV are fully, if not over-appreciated here,” the analysts wrote in their note. “In fact, we believe Tesla’s more ‘gritty’ capabilities in terms of manufacturing, material sourcing, supply chain, and infrastructure will drive the next leg of growth to the story.”
Tesla will trade with increased volatility in the coming weeks and months, Morgan Stanley predicted in the new note. The company’s focus on its autonomy may be dragging down expectations for the stock, as Tesla continues to push its belief that FSD and Level 4 to Level 5 autonomy will be arriving by the end of the year. The analysts see this as a major issue in Tesla’s outlook moving forward:
“Firstly, we think the core auto margin is too high at this point, as it does not fully reflect input cost inflation. Secondly, we believe expectations of full autonomy or FSD ‘flipping’ into a major near-term margin boost are overestimated. In fact, we believe L4/L5 autonomy at scale is well over a decade away. It will come folks, but it’s too darn difficult.”
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- Credit: Gary Black | Twitter
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- Credit: Gary Black | Twitter
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- Credit: Gary Black | Twitter
In reality, Tesla has made major strides in its FSD program through the Beta fleet, and Autopilot is coming off of one of its safest years in history when compared to nationwide accident data from the NHTSA. But whether Tesla will solve full autonomy by the end of the year as Musk expects truly remains to be seen.
Musk remains confident with Tesla’s development of FSD and said earlier this year that he would be “shocked” if the company cannot effectively develop major improvements and complete the suite by the end of 2022. Meanwhile, Tesla’s Robotaxi fleet will likely come with a dedicated vehicle design in the coming years, based on predictions from company executives during its most recent earnings call. While Tesla’s outlook on Robotaxis was previously about owners making money from the operation of the ride-sharing service, the automaker has shifted to another perspective, which aligns more with its focus on sustainability. Read more about that here.
Jonas still holds a $1,300 price target on Tesla stock with an ‘Overweight’ rating.
Disclosure: Joey Klender is a TSLA Shareholder.
I’d love to hear from you! If you have any comments, concerns, or questions, please email me at joey@teslarati.com. You can also reach me on Twitter @KlenderJoey, or if you have news tips, you can email us at tips@teslarati.com.
Elon Musk
California snubs Tesla in its newly passed EV incentive that favors Rivian and Lucid
California passed a $135 million EV incentive that rewards Rivian and Lucid while sidelining Tesla
California just drew a line in the EV incentive sand to put Tesla on the wrong side of it. The state recently passed a $135 million program offering first-time electric vehicle buyers a direct incentive with no application required, but the rules were written in a way that leaves Tesla at a structural disadvantage compared to Rivian and Lucid.
The program caps eligible vehicles at $50,000 for new EVs and $25,000 for used ones. That pricing threshold rules out a significant portion of Tesla’s lineup, though some lower-priced Model 3 and Model Y configurations would still qualify. California-based automakers are exempt from the price cap entirely, regardless of what their vehicles cost. Rivian, headquartered in Irvine, and Lucid, based in the San Francisco Bay Area, both benefit from that exemption. Rivian’s R2 starts at roughly $45,000 but has versions above the cap. Lucid’s Air and Gravity start at $70,990 and $79,990 respectively, well above any threshold a non-California company would face.
California hits Tesla Cybercab and Robotaxi driverless cars with new law
Tesla built its reputation and a significant portion of its early market share in California, where EV adoption has consistently led the nation. The company operates its original factory in Fremont, California, and the state was home to Tesla’s headquarters for most of its existence. That changed in 2021 when Tesla moved its corporate headquarters to Austin, Texas. Since then, the relationship between the company and California Governor Gavin Newsom has been openly adversarial, with Musk and Newsom trading public criticism on multiple occasions.
California’s EV incentive landscape has shifted repeatedly in recent years, and Tesla has previously lost eligibility for state-level programs as its vehicles exceeded income-adjusted price thresholds. The federal $7,500 EV tax credit, which Tesla models have qualified for and lost depending on policy cycles, is no longer available after it expired without renewal, making state-level programs more meaningful to buyers than they have been in years.
The practical impact for buyers is more nuanced than the headline suggests. California residents purchasing a Tesla under $50,000 for the first time can still access the incentive. But the exemption written for California-based manufacturers is a structural advantage that rewards where a company plants its headquarters flag rather than where it builds its products, and Tesla moved that flag to Texas.
Elon Musk
SpaceX’s newest logo confirms everything about what it’s become
SpaceX officially absorbed xAI under the SpaceXAI brand, completing the largest private merger in history.
SpaceX made its corporate transformation official in May 2026 when Elon Musk posted on X that xAI would cease to exist as a standalone company. “xAI will be dissolved as a separate company, so it will just be SpaceXAI, the AI products from SpaceX,” he wrote.
A new SpaceXAI logo was announced today, visually embedding the xAI letters inside the SpaceX identity, which can be seen as a deliberate design choice that signals the merger is not a partnership but a full absorption and XAi a core function of the same company. The same way Starlink is not a separate brand but a SpaceX product. The announcement closed the loop on a process that began February 2, 2026, when SpaceX acquired xAI in the largest private merger in history, valued at $1.25 trillion. SpaceX at $1 trillion and xAI at $250 billion.
We are now @SpaceXAI. pic.twitter.com/ema66xDWC9
— SpaceXAI (@SpaceXAI) July 6, 2026
The reason SpaceX bought xAI was stated plainly by Musk at the time of the deal: to build orbital data centers. SpaceX had simultaneously filed with the FCC to launch up to one million satellites designed to function as AI compute nodes in low Earth orbit, escaping what Musk described as the energy constraints limiting AI development on Earth.
xAI provided the AI software stack, with Grok, the X platform, and the Colossus supercomputer infrastructure in Memphis with over 220,000 NVIDIA GPUs, while SpaceX provided the rockets, Starlink, and the capital base to fund it. The two companies needed each other. xAI was burning $2.5 billion in losses on $250 million in revenue. SpaceX was generating an estimated $8 billion in profit on $15 billion in revenue and needed an AI narrative to command the valuation it was targeting for its IPO.
What SpaceX has done, regardless of how the orbital AI vision ultimately plays out, is walk into a public market as something no company has been before: a rocket manufacturer, satellite internet provider, AI software company, social media platform, and supercomputer operator under one ticker. Whether that combination is worth $2 trillion depends entirely on which of those businesses you believe in most.
Investor's Corner
Tesla challenges startups to score a gig inside its most advanced European factory
Tesla is challenging startups to bring their best battery tech directly to Gigafactory Berlin.
Tesla has issued an open challenge to startups across Europe, inviting them to bring their best battery technology directly to the floor of Gigafactory Berlin. The program, called the JUNI x Tesla Battery Cell Giga Challenge, opened applications this month with a deadline of July 24, 2026, and is targeting startups with solutions that can make battery cell manufacturing faster, cheaper, safer, and more scalable at an industrial level.
The timing of the challenge is directly tied to Tesla’s most aggressive European battery investment yet. On May 12, 2026, Giga Berlin plant manager André Thierig announced a $250 million investment to scale the factory’s annual 4680 cell production capacity from 8 GWh to 18 GWh, more than doubling the previous target set just months earlier in December 2025. Thierig confirmed the expansion on X, saying the investment “will enable 18 GWh of annual 4680 cell production and create more than 1,500 new jobs.” Combined with a previously announced battery investment at the Grunheide site now approaches $1.2 billion.
Today, we announced a $ 250m investment for our Giga Berlin Cell factory. This will enable 18GWh of annual 4680 cell production and create more than 1500 new jobs. Good news during challenging times for the German industry. pic.twitter.com/ou4SWMfWh9
— André Thierig (@AndrThie) May 12, 2026
The challenge is looking specifically for startups with proven solutions across five categories: materials, equipment, operations, automation, and artificial intelligence. Applications are screened directly by Tesla’s cell manufacturing team in Grunheide, and the strongest submissions move through technical discussions, a pitch day in front of Tesla stakeholders, and potentially a paid pilot project with the cell team. Tesla is not looking for ideas at concept stage. The program requires applicants to demonstrate working prototypes, test data, or prior pilots before being considered.
The historical context matters here. Elon Musk first announced plans for what he called the world’s largest battery cell production facility alongside the Giga Berlin car factory back in 2020, targeting up to 250 GWh of annual capacity. Those plans were shelved in 2022 when Tesla shifted its battery investment focus to the United States to take advantage of Inflation Reduction Act incentives. The revival of cell production at Giga Berlin, now backed by over $1 billion in committed capital, represents a return to an ambition that was set aside for three years. As Teslarati has reported, the 4680 format is central to Tesla’s long-term cost reduction strategy across vehicles, energy storage, including the Tesla Semi and Cybercab.
By opening the challenge to outside startups, Tesla is acknowledging that reaching 18 GWh at Grunheide will require technology it does not currently have in-house, and it is willing to pay for the right solutions. For a startup in the battery supply chain, a paid pilot with Tesla’s European cell team is as close to a direct commercial path as the industry offers.
The secret behind Tesla’s Cybercab Gold goes well beyond just the color
Tesla app update makes Robotaxi ownership make a lot more sense
